• 복식문화연구
• /
• 제13권6호통권59호
• /
• pp.857-870
• /
• 2005

The purpose of this study was to identify the relationship between lifestyles and clothing benefits pursuit. A questionnaire was developed to measure lifestyle and clothing benefits sought. The questionnaire was distributed and collected from 131 college female students in Tokyo. The data was analyzed by percentage, frequency, mean, standard deviation, factor analysis, reliability test, MANOVA and ANOVA by SPSS package. The lifestyles of the respondents were classified into five types such as recreational-oriented, fashion-oriented, progressive-oriented, intentional purchasing, and economics-oriented type. And clothing benefits pursuit was classified into five types such as individuality-pursuit, brand-pursuit, convenience-pursuit, fashion -pursuit, and coordination/figure flaws compensation-pursuit. The result of this study were as follows; 1) All of three lifestyle groups of appearance-oriented type, fashion-oriented type, intentional purchasing type had an inclination for individuality-pursuit, brand-pursuit, fashion-pursuit, and not an inclination for convenience-pursuit. 2) The higher the fashion-oriented and intentional purchasing, and the lower the progressive-oriented and economics-oriented were, the higher was individuality-pursuit. 3) The higher progressive-oriented and the lower recreational-oriented were, the higher convenience-pursuit was. 4) The brand-pursuit, convenience-pursuit, and fashion-pursuit were not shown to have the significant differences according to intentional purchasing group.

• International Journal of Costume and Fashion
• /
• 제16권1호
• /
• pp.17-35
• /
• 2016

The purpose of this study is to investigate the benefits sought by luxury good customers contingent on product category, and to understand the relationship between the benefits sought and brand loyalty. A qualitative approach was used; therefore in-depth interviews were conducted with seven panels of professionals in the luxury industry. The findings are as follows: 1) Handbag customers mainly seek the social benefits in order to express their social status by purchasing well-known, easily-recognizable brands. 2) Shoe customers primarily seek the practical-functional benefits, which are comfort and function. 3) Small Leather Goods customers seek the social benefits for themselves and as gifts for others. 4) Brand loyalty for handbag customers is reported to be low, as their primary goals are the social benefits. Rather than devoting themselves to one specific brand, handbag customers prefer to purchase from various brands. 5) Shoe customers have reportedly higher brand loyalty, as they tend to come back to brands when they are satisfied with the benefits they pursue. The findings of this study provide more information on the practical implications of luxury good customer purchasing habits. Firstly, customers pursue different benefits depending on product category, and secondly, brand loyalty differs by customers' benefits.

• 복식문화연구
• /
• 제22권5호
• /
• pp.823-833
• /
• 2014

The objective of this study was to take a closer look at the clothing benefits sought by breast cancer survivors in Korea. A qualitative descriptive study was conducted, using the focus group interview. Data was collected from members of online breast cancer forum. 18 participants were breast cancer survivors who had mastectomy or lumpectomy in their 30s~50s. The data was analyzed using content analysis in order to identify significant themes. The analysis indicated that benefits were sought after functional/comfort, health, feminity, and compensation were found. First, breast cancer survivors considered functional/comfort to be most important benefit so as to keep the body comfortable from the weather. Second, participants put the healthy body as the first priority and chose a well-being lifestyle and were likely to wear clothes made in healthy fabric, such as organic, bamboo or charcoal. Also, they preferred to look active by wearing sport brands or outdoorwear brands. Third, after the surgery, they experienced the sense of femininity loss and the sense of crisis as a woman. Single women and married women in early 30s recognized more seriously, and they tried to recover feminity by wearing clothes with feminine details. Forth, breast cancer survivor consumers tended to shop for the psychological compensation. In summary, consumers with breast cancer surgery, unlike general healthy women, did not sought to be economic, fashion, self-expression benefits, rather they sought health, femininity, and compensation benefits. Therefore, it seems necessary to develop proper products and marketing strategy to meet the said consumer's special needs.

• 한국의류학회지
• /
• 제22권1호
• /
• pp.61-71
• /
• 1998

The purpose of this study was to identify the factors which explain consumer's information search behavior. Data were analyzed by utilizing factor analysis and multiple-regression to investigate the relationship among information sources, benefit, and actual and ideal self- image and demographics. Based on the results, information sources for benefit, actual and ideal self-image were developed. Predictors of information sources, benefits, and self-image were identified. Marketing implication about information sources were discussed. The results were as follows. 1. Actual and ideal self-images and information sources were devised into three factors. And benefits were devised into five factors. 2. Actual self-image has more predicting power than ideal self-image to the benefits which consumer sought. Among five benefits, character pursuit was the best predicted factor according to the self-image. 3. Among three information sources, mass communication was the most effective source which can be explained by the benefit and self-image. Fashion pursuit factor was the most significant factor to the mass communication oriented source.

• 한국의류학회지
• /
• 제28권5호
• /
• pp.690-700
• /
• 2004

The purposes of this research were to segment consumer groups according to sportswear benefits sought and to find the differences among the groups in regard to domestic vs imported brand attitudes, internet vs department store attitudes, and sportswear purchasing behavior. The subjects used for the research were 773 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, ANOVA, and Duncan test. The results showed that there were four sportswear benefit segments: figure compensation/ ostentation, individuality, comfort/function, and youth-oriented groups. Statistical analyses showed that the four sportswear benefit segments were different in regard to imported brand attitudes, department store attitudes, and sportswear purchasing behavior. For example, figure compensation/ ostentation segment had more positive attitude toward imported brands and department stores, considered design and advertisement important as sportswear selection criteria, and had a highest expenditure on sportswear purchase. The implications of the research were discussed.

• 한국가정과교육학회지
• /
• 제18권4호
• /
• pp.13-23
• /
• 2006

남녀 고등학생을 대상으로 신체만족도와 외모관심도를 살펴보고 남녀고둥학생 각각을 신체만족도와 외모관심도에 따라 집단을 분류하여 집단간 외모관리행동과 의복추구혜택을 비교해 보았다. 신체만족도는 남녀학생 모두 낮았으며 여학생이 남학생보다 하반신과 전신에 대해 더 불만족하였다. 외모관심도는 남녀학생 모두 높았으며 여학생이 남학생보다 높게 나타났다. 신체만족도와 외모관심도에 따라 남학생은 신체만족도와 외모관심도가 높은 집단, 중간인 집단, 낮은 집단의 세 집단으로 분류되었고, 대부분이 신체만족도와 외모관심도가 중간인 집단에 속하였다. 여학생의 경우 신체만족도와 외모관심도가 높은 집단, 신체만족도는 높으나 외모관심도가 낮은 집단, 신체만족도는 낮으나 외모관심도가 높은 집단, 신체만족도와 외모관심도가 낮은 네 집단으로 분류되었고, 신체만족도는 낮으나 외모관심도가 높은 집단이 대부분을 차지하였다. 남학생은 신체만족도와 외모관심도가 높은 집단과 중간인 집단이 낮은 집단에 비해 외모관리행동을 더 하였으며, 여학생의 경우 신체만족도와 외모관심도가 높은 집단 > 신체만족도는 낮으나 외모관심도가 높은 집단, 신체만족도는 높으나 외모관심도가 낮은 집단 > 신체만족도와 외모관심도가 낮은 집단 순으로 외모관리행동을 하였다. 여학생이 남학생보다 의복에서 심미성, 유행성, 유명상표, 경제성을 더 추구하였다. 남학생은 신체만족도와 외모관심도가 높은 집단과 중간인 집단이 낮은 집단에 비해 심미성, 유행성, 유명상표를 더 추구하였지만 경제성은 세 집단 모두 추구하지 알았다. 여학생은 신체만족도와 외모관심도가 높은 집단이 다른 세 집단에 비해 심미성과 유행성을 더 추구하였고, 유명상표 추구는 신체만족도와 외모관심도가 낮은 집단을 제외한 나머지 세 집단 모두에서 높게 나타났으며, 네 집단 모두 의복을 구입할 때 경제성을 고려하였다.

• 한국의류학회지
• /
• 제35권5호
• /
• pp.601-611
• /
• 2011

This research evaluates the availability of consumers moving to integrated multi channels by a target analysis on the integrated online channel and verifies the possibility of a synergy effect created by the expansion of an integrated online channel. The objectives are to define the scope of benefits desired in fast fashion and online shopping, compare the desired benefits of fast fashion consumers, online shopping consumers and fast fashion, and online shopping consumers, investigate the acceptance intention of the integrated online channel of consumers, and verity its relationship with the desired benefits. As a result, all consumers indicate the desire to pursue social recognition, pleasure, individuality, economic and convenience orientation, and fashion-innovativeness through shopping activities. In addition, there were differences in the mean of social recognition benefit individuality benefit, economical and convenience orientation benefit, and fashion-innovativeness benefit. Lastly, the acceptance intention of the integrated online channel was significant in all groups and the desired benefits that affect the acceptance intention of the integrated online channel were social recognition for fast fashion consumers along with pleasure and individuality for fast fashion and online shopping consumers.

• 복식문화연구
• /
• 제6권3호
• /
• pp.34-45
• /
• 1998

The purposes of this study were 1) to segment the female formal suit market based on clothing benefits sought by housewives in Checheon 2) to compare the real and ideal self-image's relative power on the clothing benefits factor, and 3) to develop a profile of each segment concerning self-image (real and ideal), and demographics. The data wer collected via a questionnaire from housewives. Using factor and cluster analysis, four groups were identified and labeled as 1) Easy care oriented users 2) Aesthetics/fashion oriented users 3) Low benefit oriented users. ANOVA, Duncan's Multiple Range Test, Chi-square statistics revealed significant differences among the three groups according to clothing benefits, real and ideal self-image and demographic variables.

• 대한가정학회지
• /
• 제45권5호
• /
• pp.39-49
• /
• 2007

The purpose of this study was 1) to segment the middle-aged and elderly women's fashion market based on the clothing benefits sought by the buyer and 2) to compare the purchase criteria and fashion information sources among the segmented markets. The data were collected using a self-administered questionnaire in Seoul and its surrounding suburban areas. Factor analysis, ANOVA, Duncan test, and Dunnett's T3 tests were used to conduct the data analysis from 285 out of 300 questionnaires. The middle-aged and elderly women's fashion market was segmented into four groups; value-oriented, social status/trend-oriented, uniqueness-oriented, and protection/ convenience-oriented. All four groups were significantly different in terms of purchase criteria and fashion information sources. The social status/trend-oriented group used external purchase criteria, such as country of origin or brand and obtained fashion information from personal experience, advice from the salesperson, and celebrities. The protection/convenience-oriented group sourced fashion information from newspapers, the internet, and the radio. The uniqueness-oriented group put less importance on practical use/convenience criteria. Marketing strategies for these segmented markets were discussed.

• 한국생활과학회지
• /
• 제21권2호
• /
• pp.315-329
• /
• 2012

The purpose of this study was to examine clothing purchase behavior of sports participants based on outdoor sports types and sports participation motivation. The research was conducted with the use of a self-administered questionnaire. A total of 703 respondents between the ages of 25 and 55 participated in the research through an internet survey. Motivation for participation in particular sports was comprised of four factors: impress others, mental rejuvenation, social interaction, and health maintenance/improvement. Perceived benefits of clothing choice were categorized into three factors: brand/fashion pursuit, positive image pursuit, and practicality pursuit. Outdoor sports activities was categorized into six types, climbing, jogging, cycling, fishing, golf, and others including ball games. Each sports group presented differences in demographics, sports motivation factors, and benefit factors. Four segments were identified based on sports participation motivation: active group, social group, health and revitalization group, and inactive group. The active group considered three clothing benefits and 14 evaluative criteria as being the most important among the four segments, indicating the major target market for outdoor sportswear brands. On the other hand, the members of inactive group showed passive attitudes toward clothing purchasing behaviors. This study discusses the results of this research within the context of the managerial implication for outdoor sports marketers.