• 한국의류학회지
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• 제48권4호
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• pp.729-743
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• 2024

This research explores consumer preferences for materials in different clothing product categories, using web-crawling and text mining techniques. Specifically, the study focuses on the material-related terms found in consumer reviews across three distinct product categories: functional clothing, formal shirts, and knit sweaters. Top-selling products within each category were identified on the Naver Shopping website based on the volume of reviews, and the four most-reviewed products were selected. Six hundred reviews per product were analyzed using the Textom big-data analysis software to determine the frequency of material-related mentions and word associations. The analysis utilized two comparative metrics: product category and usage duration. Our findings reveal notable variations in the material preferences mentioned by consumers across different product categories. The study suggests a need to re-evaluate existing standardized review criteria to better reflect consumer interests specific to each product category. Additionally, an increase in material-related terms in reviews over one month indicates the potential importance of extending the duration of product reviews to enhance the accuracy of information that reflects longer-term consumer experiences with material quality.

• 한국의류학회지
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• 제31권1호
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• pp.107-118
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• 2007

The purpose of this study is to examine the realities of the chaotic use of terms, 'tattoo' and 'moonsin', through the empirical field researches. This paper will research the differences in the origins and the etymological meanings of 'tattoo' and 'moonsin' through examining related literatures. Clarifying the term definitions on 'tatto' and 'moonsin', this research is to help fashion consumers to use these terms discretely. In order to figure out consumers' perceptive attitude, this study has performed the questionnaire inquiry and has reached the result by analyzing the level of frequency of using the two terms. 1. The result of the term-preference inquiry tells that consumers prefer 'tattoo' to 'moosin'. However, the inquiry shows considerable number of them use the two terms indiscretely. 2. The study on the perceptions from the two terms shows: the term 'tattoo' is often related to positive images-fashionable, charming, and sexy, and the term 'moonsin' to negative ones-violent, anti-social, and demonic. 3. Both 'tattoo' and 'moonsin' shares the similarity in terms of engraving patterns on skin and coloring them. 4. 'Tattoo' is originally derived from the Polynesian word 'tatau', which means 'artistic'. 'Tatau' is a kind of ethnic art practiced on Polynesian people's skin. The design patterns and practicing techniques are very similar to those on the Polynesian earthware called 'Lapita'.

• 한국의상디자인학회지
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• 제17권1호
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• pp.117-130
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• 2015

As environmental issues have become a worldwide concern after the 20th century, the idea and the term of 'green growth development' has become familiar to the public. After 2008, the green growth development dramatically became an important ideology in Korea; thus industries, studies and product investments in relation are in active progress. Following the trend, the latter major unit of the middle school textbook "Technology & Home Economics" was named the revision of elementary, middle and high school textbooks in 2009. The learning goal of 'green' or 'eco-friendly' of the revised edition of the textbook will guide the middle school students to have better understanding of the issues of clothing habits and the environment. Furthermore, students will be able to apply the 'green' concepts in their real life and put eco-friendly clothing habits into action. Thus, the practice of effective learning will depend on the quality of the current issue of the textbook. Therefore this study analyzes the eco-friendly contents of the semi-unit from 7 different textbooks and presents an example of textbook production to the preliminary teacher of home economics.

• 한국의류산업학회지
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• 제15권4호
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• pp.543-553
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• 2013

This study analyzes the influence of price, product and promotion on clothing impulse buying according to internet shopping mall type. This study conducted a survey of 346 male and female consumers in their 20s-40s who have experienced clothing impulse buying from an internet shopping mall. Respondents were selected using convenience sampling through an online survey conducted in August 2012. For statistical analysis, descriptive statistics, reliability analysis, $X^2$-test, factor analysis, and regression analysis where carried out using SPSS for Windows 12.0. The results were as follows. First, there were significant differences for consumer gender, age, marital status, and education on clothing impulse buying according to shopping mall type. Second, there were differences for the influence of each component (price, product and promotion) on clothing impulse buying according to shopping mall type. Third, it was identified that influence of components (price, product and promotion) on clothing impulse buying were in the following order: low price, freshness, prize promotion, scarcity, open market price discount, prize promotion, freshness, fashionability, low price in general shopping malls, payment term benefit, freshness, and scarcity in fashion SOHO shopping malls. This study provides information for consumer management and promotion strategies according to each shopping mall type by understanding clothing impulse buying by consumers and factors according to shopping mall type.

• 한국의류학회지
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• 제36권9호
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• pp.991-999
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• 2012

The Korean wintertime Onmapsi Campaign recommends wearing underwear, layered clothing, or thermal accessories in an indoor environment of a lower than room-heating condition. We surveyed 132 government officers, about Onmapsi wearing conditions and campaign satisfaction. The term was found to be unfamiliar to them, even if they wore underwear or thermal accessories as participants in the campaign for the wintertime office of low temperature 18-$20^{\circ}C$. They wore thick shirt/pants or cardigans/sweaters; however, underwear or thermal vests was worn relatively less. They wear 2.9 layers on top and 1.7 layers in bottom in average. They have their own methods to keep the body warm, which are using 1) functional thermal clothing, such as turtleneck shirts of heat technology new material, 2) functional thermal accessories, such as warmer and muffler, 3) functional office goods, such as a thermal computer mouse and blanket on the desk. The campaign requires more advertisement, a revision on the details of the proper wintertime indoor environment, and develops the varieties of Onmapsi apparel.

• 한국의류학회지
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• 제35권7호
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• pp.713-720
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• 2011

This study investigated the effect of cold acclimatization training on body composition including weight, fat mass, and muscle mass with 10 subjects (5 males and 5 females). During the 3-week acclimatization training program, they visited an artificial climate chamber ($15^{\circ}C$) 15 times and were exposed to cold environment with light clothing for 2 hours. Body composition was measured before and after cold training using bioelectric impedance analysis that was later compared by a paired t-test. In the process of thermoregulation, muscle contraction was accompanied by increased substrate metabolism for rising heat production. After cold training, the muscle mass increased and fat mass decreased significantly (p<.1, p<.05), subsequently the body composition changed. It was found that cold acclimatization training could be used as a treatment for obesity. It was suggested that further investigation on the long term effects of mild cold exposure using clothing and its potential applicability as an obesity treatment.

• 한국의상디자인학회지
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• 제25권2호
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• pp.111-122
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• 2023

This study aims to collect Big Data related to DIY clothing, analyze the results on a year-by-year basis, understand consumers' perceptions, the status, and reality of DIY clothing. The reference period for the evaluation of DIY clothing trends was set from 2012 to 2022. The data in this study was collected and analyzed using Textom, a Big Data solution program certified as a Good Software by the Telecommunications Technology Association (TTA). For the analysis of fabric-related DIY products, the keyword was set to "DIY clothing", and for data cleansing following collection, the "Espresso K" module was employed. Also, via data collection on a year-by-year basis, a total of 11 lists were generated and the collected data was analyzed by period. The following are the findings of this study's data collection on DIY clothing. The total number of keywords collected over a period of ten years on search engines "Naver" and "Google" between January 1, 2012 and December 31, 2022 was 16,315, and data trends by period indicate a continuous upward trend. In addition, a keyword analysis was conducted to analyze TF-IDF (Term Frequency-Inverse Document Frequency), a statistical measure that reflects the importance of a word within data, and the relationship with N-gram, an analysis of the correlation concerning the relationship between words. Using these results, it was possible to evaluate the popularity and growing tendency of DIY clothing products in conjunction with the evolving social environment, as well as the desire to explore DIY trends among consumers. Therefore, this study is valuable in that it provides preliminary data for DIY clothing research by analyzing the status and reality of DIY products, and furthermore, contributes to the development and production of DIY clothing.

• The International Journal of Costume Culture
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• 제4권1호
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• pp.44-60
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• 2001

The purpose of this study is to present suggestions to improve the problems the domestic department stores face by analyzing and comparing the status of the development of PB which is absolutely critical for the specialized domestic department stores to survive, and to search for the future course which may lead to boosting sales and profit by developing the strategic PB products. Selected for this study were atotal of 20 PB's out of domestic as well s foreign PB's in the 4 big department stores. The data were analyzed with SAS package employed as per the by items frequency, percent, mean and standard deviation. From the above study, following viewpoints can be taken into account for the future development of PB ; First, the active will of the excutive is basically necessary for successful development of PB, by relying on long-term investment. Second, the existing mid or low-price goods should be in line with the mid or high price one's development for domestic merchandising with focus on middle or high class society. Third, the stock burden, biggest problem of PB, can be solved by discount policy at optimum prices and success rate of merchandising prediction.

• 한국의류학회지
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• 제29권2호
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• pp.328-339
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• 2005

The purpose of this study were to extract and empirically examine the effect variables on phase performance of relationship development process by identifying relationship development process between apparel store and customer. The questionnaires was asministered to 333 women frequency use of a department store, big shopping mall, discount store in Gwang-ju city during March 4-11, 2003. The data was analyzed by factor analysis, correlation analysis, and Structural Equation Model using LISREL 8.30 program. As the results, the perceived service quality with attractive factor of relationship explration phase direct positively influenced customer satisfaction among relationship expansion phases. However, relational benefit directly influenced customer satisfaction with the primary phase of relationship maintain as well as trust, customer commiment and long-term orientation. Also, customer satisfaction direct positively influenced trust, and customer' trust direct positively influenced customer commitment. Finally, the customer commitment direct positively influenced long-term orientation.

• 한국의류학회지
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• 제41권1호
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• pp.116-130
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• 2017

This study analyzed the effects of consumption value of outdoor female consumers on relationship quality and long-term relationship orientation as well as differences in consumption value, relationship quality and long-term relationship orientation by demographic characteristics. A survey was conducted from May 15-22, 2016; subsequently, 336 responses were used in the analysis. Statistical analysis methods consisted of frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, and regression analysis. The results indicate that the consumption value of outdoor female consumers was composed of functional value, emotional value, epistemic value, situational value, and social value. Relationship quality was composed of satisfaction, commitment, and trust. Consumption value (functional value, emotional value, epistemic value, situational value, and social value) of outdoor female consumers positively affected satisfaction. Emotional value, epistemic value and situational value positively affected commitment; in addition, functional value and emotional value positively affected trust. Satisfaction, commitment, and trust about outdoor brand also positively affected the long-term relationship orientation; in addition, consumption value positively affected long-term relationship orientation. There were significant differences in the consumption value and relationship quality by age and marital status. The study results provide useful information for the marketing strategies of outdoor brands that consider female consumers.