• 한국의류산업학회지
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• 제16권5호
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• pp.776-784
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• 2014

KS K 0051(2009) was established in 1990 and revised in 1994, 1999, 2004 and 2009. Recently the structure of apparel production and distribution are changing like as small quantity batch production, increase of importing abroad apparel and increase of on-line shopping mall. Based on Social and economic conditions, examine the potential for use of KS K 0051(2009) standard sizing system for female adult's garments are needed. Through which, it was intended to suggestion for the revision of standard sizing system for female adult's garments which can facilitate communication among consumer, producer and sellers. The improvement point was discussed through review of the current KS K 0051 (2009) and abroad standard sizing system for female adult's garments, ISO 3637(1977), ISO 4416(1981), BS EN 13402-2(2002), BS EN 13402-3(2004), JIS L 4005(2001) and GB/T 1335.2(2008). Also, the revision of standard sizing system for female adult's garments was suggested using data of 6th Size Korea. As a result of this study, in the revision, formal wear, casual wear, training wear and under wear were separated to simplify the classification and the classification of body type were excluded. Also, it is possible that size designation was simplified through optional notation and letter code based on bust girth could be marked together in casual wear.

• 한국의류산업학회지
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• 제18권6호
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• pp.800-811
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• 2016

This study aims to extract the multi-channel attributes of Dongdaemun-based fashion brands and consider the effects of these attributes on customer equity, customer satisfaction and re-purchase intention. In total, 493 samples of those who have purchased Dongdaemun-based fashion brand products using multi-channels were collected for the final data analysis, which was performed using SPSS 21.0 and AMOS 18.0. The findings of study are as follows. Among the multi-channel attributes of Dongdaemun-based fashion brands, entertainment and informativeness had a significant effect on all customer equity drivers. In terms of the effects of customer equity drivers on customer satisfaction and re-purchase intention, all customer equity drivers significantly influenced customer satisfaction, while brand equity significantly influenced re-purchase intention. Also, customer satisfaction significantly affected re-purchase intention. In the effective relationship between customer equity drivers and CLV, brand equity causes a significant influence on CLV amongst the customer equity drivers. There were significant differences among groups following the multi-channel shopping orientation of consumers. This study is significant for its scientific focus on the distribution channels of Dongdaemun, and in terms of the practical aspect of identifying the multi-channel attributes considered to be important to consumers. Measuring customer equity will suggest implications about the long-term direction of the development of Dongdaemun-based fashion brands.

• 한국의류학회지
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• 제19권2호
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• pp.216-229
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• 1995

The main purpose of this study was to develop and validate a scale for measuring situation\ulcornerspecific anxiety that consumers experience while shopping for ready\ulcornerto-wear clothes. A 92 five-point items, Likert type scale, entitled the RMCCAS(The Ready\ulcornerMade Clothes Consumer Anxiety Scale) was developed and administered to 354 female college students. Data collected were subjected to a series of statistical analysis: item analysis, factor analysis, estimation of validity and reliability and descriptive statistics. A second-order factor analysis conducted to 15 factors obtained from a first-order factor analysis yieled three factors; Fitness of Fashion and Design to indiviuality and time(scale 1), Reliance on Price and Quality including Suitableness of Material and Color(scale 2), and Practicality in Dressing and Maintaining(scale 3). Obtained concurrent validity of the RMCCAS subscales with the trait anxiety were .056(subscale I), .082(subscale 2), .033(subscale 3), and .050(total scale). that with state anxiety were .421(subscale I), .217(subscale 2), .198 (subscale 3), and .407(total scale); that with the CP AS were. 721(subscale 1), .789(subscale 2), .570(subscale 3), and .841(total scale). All of the obtained coefficients of Cronbach alpha, split\ulcornerhalf reliability, and test-retested reliability over an interval of. 8 weeks were above .80. Besides, descriptive data from the RMCCAS satisfactorily supported conditions required for the normal distribution of obtained scores. In conclusion, a close exa:nination of validity, reliability, and descriptive statistics of the RMCCAS indicates that three subscales including the scale have a resonable scaling-prop\ulcornererties. Further research is suggested for obtaining norms for more representative target samples and for tapping the possibility of using subsea Ie 2 as a unidimensional measure .

• Human Ecology Research
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• 제54권6호
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• pp.599-610
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• 2016

The purposes of this study are to identify the characteristics of limited edition fashion consumers, to analyze their purchase decision-making processes, and to examine negative factors of consumers' recognition toward limited edition fashion products. A qualitative investigation was conducted by doing in-depth interviews with 11 selected consumers in their twenties and thirties who have actively purchased and consumed limited edition fashion products. The results of this study can be summarized as follows. First, there are four sub-categories of appearance management activity, acceptance of fashion trend, information-seeking behavior, and hedonic shopping orientation for the limited edition fashion consumers' characteristics. Second, the purchase decision-making process of limited edition fashion consumers are identified as seven steps: need recognition, information search, evaluation of alternatives, planning and courtship, purchase, post-purchase evaluation, and post-purchase behavior. Courtship/attachment formation and post-purchase behavior are unique steps when compared to general purchase decision-making process. Third, this study identified negative factors of consumers' recognition toward limited edition this study in order to suggest several improvement plans for enterprises using limited marketing. Four sub-categories are examined: outrageous price, tricks of company, fatigue due to purchasing competition, and re-sellers. In conclusion, this study indicates that the purchase decision-making process of limited edition consumers, which involves two distinctive steps including courtship/attachment formation and post-purchase behavior, can be differentiated from general consumers. The results of this study provides preliminary data for further research for in-depth analysis of limited edition consumers.

• 복식문화연구
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• 제19권5호
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• pp.889-902
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• 2011

The purposes of this study were to identify point makeup purchasing and using behavior according to the personal color awareness. Most women considered their favorite color first when purchasing lipsticks and skin color when purchasing cheek powder or foundation. They considered makeup concept first when applying lipsticks, eye shadows, and cheek powder but skin color applying foundations and manicures. Factors of personal color awareness were preferences & utilization awareness, other's advice, and direct awareness, and were segmented into PC intermediate group, high PC group, and PC retard group. PC intermediate group were in the late 20's and the early 30's, average incomes with high education, and patronized discount stores for point makeups, used fashion color as a criterion when selecting lipsticks, foundations, and manicures, apparel color when applying eye shadows, skin color when applying cheek creams, and preferred imported lipsticks and manicures. High PC group were among unmarried women in the early 20's, university students, high income households with medium level of pocket money, spent more for point makeup, and patronized department stores and internet shopping mall, used skin color or fashion color as criteria when selecting point makeup, referenced makeup concept when applying point makeup, preferred imported point makeup. PC retard group were among married women in the late 30's with low education and low income, spent less for point makeup and pocket money, and selected domestic point makeup, used their favorite color as a criterion when selecting point makeups and apparel color when applying lipsticks and cheek creams.

• 복식문화연구
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• 제26권2호
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• pp.251-263
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• 2018

As mobile shopping has increased in the new media age, fashion consumers' decision making and product consumption processes have changed. The volume of consumer-driven information has expanded since media and social networking sites have enabled consumers to share information they obtain. The purpose of this study was to determine the factors affecting information searching strategies and information sharing about fashion products. An online survey collected data from 466 respondents, relating to the influence of product price level and consumer SNS commitment level on information search and information sharing. Experimental design of three product price level and two consumer SNS commitment level was used. Analysis of the data identified factors in fashion information searching as ongoing searching, prepurchase web portal information search, and prepurchase marketing information search. For low-price fashion products, prepurchase product-detail influenced intention to share information. For mid-priced products, ongoing search significantly affected intention to share information. Both ongoing search and prepurchase marketing information search showed significant effects for high-price products. Consumers who are more committed to SNS engaged in significantly more searching in all aspects of information search factors. Significant interaction effect was detected for consumer SNS commitment level and product price level. When consumers with low consumer SNS commitment search for information on lower-priced fashion products, they are less likely do a prepurchase web portal information search.

• 복식문화연구
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• 제27권3호
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• pp.285-297
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• 2019

Retail firms have begun to pursue the marketing strategies, which stimulate consumers' sensibility and lead people to purchase their products. The visible effects of visual merchandising (VM) arouse consumers' interest and play an effective role in having busy people efficiently choose products. Apparel retail stores such as SPA use the offline store to be the experiential environment of their branding. Consumers' sensitivity and response toward various visual merchandising strategies needs to be accessed. The purpose of this study is to identify VM consciousness and VM evaluation attribute factors. Relationship of such variables with other variables were accessed. As consequence variables, product satisfaction and unplanned purchase behavior were included in the study. An empirical survey data was collected from men and women of various ages. Results indicated that VM consciousness and VM evaluation attribute factors were not correlated with consumer demographic variables. VM evaluation attributes were factored into appropriateness, attractiveness and functionality dimensions. Clothing involvement and brand orientation significantly influenced product satisfaction and unplanned purchase. The direct and indirect effect (via VM consciousness) were significant. For unplanned purchase, brand orientation only had indirect effect. The influence of VM evaluation attribute factors were significant. Appropriateness had stronger effect on product satisfaction whereas attractiveness had stronger effect on unplanned behavior. Functionality dimension had only indirect effect on product satisfaction but did not show significant direct and indirect effects on unplanned purchase. This study identified the pivotal role of VM consciousness in various shopping and purchasing circumstances in offline retail store of apparel brands.

• 한국의류학회지
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• 제45권2호
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• pp.356-375
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• 2021

The Generation Z (Gen-Z) consumer has a unique beauty-consuming behavior that is distinct from the previous generations. This study aims to identify the meaning of makeup rituals based on the theoretical framework of the ritual concept. In-depth interviews were conducted with fifteen females in their mid-teens to early 20s. The results showed that Gen-Z has different types of makeup ritual scripts for both ordinary days and special days, which are constantly being re-written and revised based on the experience accumulated. In addition, there are various types of ritual artifacts that play an important role in Gen-Z's makeup ritual, and that they provide psychological comfort and satisfaction. The importance of DIY (Do It Yourself), collecting, and independent brands is emphasized. The role of Gen-Z in the makeup ritual was expanding from a creator for her own ritual to a collaborator for peers' rituals, and sometimes the expansion goes beyond the direct relationships to virtual ones through SNS (Social Network Service). The Gen-Z cohort is found to be a member of beauty knowledge network through which they learn, share, and create the know-how and shopping skills.

• 한국의류산업학회지
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• 제22권6호
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• pp.762-776
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• 2020

This study tried to investigate the effect of the service quality attributes of the curation on the satisfaction, trust, and intention to continuous use of consumers in that curation services are derived in various forms and being greatly activated, there are not many academic discussions centered on them. Besides, differences between curation services by each service provider were also verified in this study. Data collection was conducted for one month in August 2019, with 373 men and women in their 20s. The results of the study are as follows. First, according to the result of investigating the variables that make effect on user satisfaction of curation service, it was identified that satisfaction has increased when figures of fulfillment, responsiveness, personalization, design, ease of use, and safety were higher. Second, among the variables that influence the reliability of the curation service, trust increases when user satisfaction, design, ease of use, and safety are higher. Third, satisfaction has a positive effect on trust, and both satisfaction and reliability affect the intention to continue use. Fourth, as a result of examining the difference in quality between the curation services divided by Curating subject, it was found that satisfaction, ubiquitous connectivity, and responsive quality were measured higher in the business operator service than in the user curation service.

• 문화기술의 융합
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• 제8권1호
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• pp.597-603
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• 2022

팬데믹 환경의 지속과 더불어 패션 산업의 다양한 분야에서 디지털 전환이 적용되고 있다. 증강현실 기술은 현실 세계에 가상의 이미지를 오버랩해서 보여주는 형태로 비대면 환경하에서 온라인 쇼핑이 확대되면서 패션, 뷰티 분야에서 증강현실 기술의 활용이 소비자 만족도 및 매출 증대에 영향을 미치고 있다. 본 연구에서는 디지털 전환에 따른 패션산업에서 활용되고 있는 증강현실 콘텐츠의 특성을 의상, 액세서리, 패션스토어 및 AR패션쇼 분야까지 확장하여 증강현실의 사례 특성을 분석하였다. 패션 산업의 증강현실 기술은 마케팅 활동을 통해 SNS나 홈페이지를 통한 의상 및 액세서리 제품 홍보 특성이 중심을 이루고 있으며 가상 쇼룸 과 AR패션쇼를 통한 구매 과정에서의 편의성 확대 및 엔터테인먼트 콘텐츠 활용에 의한 매출 신장과 브랜드 인지도 향상등의 긍정적 가치를 높이고 있다. 미래디지털 패션 환경에서 증강현실이 활용되는 유형의 범위는 지속적으로 확대될 것이며 증강현실기술의 활용 특성을 도출함으로써 향후 패션산업의 미래 비전을 제시하는데 기여하고자 한다.