• Textile Coloration and Finishing
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• v.34 no.4
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• pp.224-233
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• 2022

Recently, consumer tastes of various classes at home and abroad prefer comfortable, unadorned, and simple clothing, and the athleisure trend, which can be used freely in daily life as well as exercise, has expanded to overall clothing products. Existing materials used for athleisure are composite knitted fabrics using polyester yarn and PU yarn, which has problems due to a chronic lack of color fastness and contamination by dyes even when PU laminating is applied, making it difficult to apply various colors. There is a quality problem in which deformation of the product occurs due to lack of durability. In this study, CDP yarn(75de/72f) and PU yarn(40de) were selected to commercialize the circular knitting for athleisure using CDP yarn in order to solve the problems that occur in the dyeing and laminating process when using polyester materials. CDP yarns were used to knit into single(CP75-S) and double(CP75-D) knit and single knit were found to be suitable as athleisure fabrics. After pretreatment and treatment under various conditions, the stainability of CDP circular knitting was examined. After pretreatment and dyeing process under various conditions, the property of scouring and dyeability of CP75-S were evaluated.

• Fashion & Textile Research Journal
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• v.25 no.4
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• pp.419-428
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• 2023

This study examines customer reviews from online stores of Korean vegan fashion brands to determine the qualities that customers value in vegan fashion items. For this purpose, we conducted a case study of online reviews-2,285 reviews were collected and analyzed. The results are as follows: The clothing evaluation criteria for vegan fashion products can be divided into four categories: aesthetics, material characteristics, affordability, and characteristics. This suggests that evaluation standards for vegan fashion items operate at multiple levels. The animal welfare aspect of the product was the most important factor, followed closely by how well the clothes fit. High-quality vegan materials and the use of recycled materials that are environmentally friendly were emphasized. The findings of this study suggest that even for vegan products, stylistic features remain an essential component of fashion items. To understand the main aspects of clothing evaluation criteria in the current vegan fashion market, this study differs from other studies in that it examined online reviews of vegan fashion brands. This comprehensive analysis contributes to a deeper understanding of customer preferences and highlights the importance of ethical considerations alongside style in the evaluation of vegan fashion items, providing valuable insights for the industry. Moving forward, this study is significant in suggesting that vegan fashion brands should develop their products as well as their brands, capitalizing on the demand for ethically conscious and stylish options.

• Journal of Fashion Business
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• v.27 no.2
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• pp.70-87
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• 2023

Today, VR, AR, and MR technologies that travel between real world and virtual world are rapidly developing. These technologies are adopted in luxury fashion brands for virtual fashion shows and runways, virtual retail shops and virtual fitting services. Despite its growth potential and social importance, virtual fashion space has been studies insufficiently. Therefore, this study aimed to examine the consumer experience on the virtual fashion space types, components of virtual fashion space, perceived value, and continuous usage intention. Prada, one of the most active luxury fashion brands in the VR field, was selected as the stimulus for an in-depth interview. Participants experienced virtual fashion show space through VR device (Oculus Quest 2 from Meta) before responding to the questions about their experience. Results showed that material space was more like virtual whereas perceptual space felt like reality. Participants could imagine about more virtual image from material space and more real image from perceptual space elements. Moreover, perceptual space enhanced the immersion, presence, and interactivity compared to material space. Most participants perceived that the virtual fashion show was useful and playful, leading to the continuous usage intention. It implies that improvements for some technical limitation from VR device and virtual contents can provide quality consumer experience in the future. Based on results of this study, fashion companies can establish useful marketing strategies for consumers' immersive and playful experiences when introducing virtual fashion space.

• Fashion & Textile Research Journal
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• v.25 no.1
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• pp.11-23
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• 2023

With the proliferation of the "Untact" culture (non-face-to-face society), advanced technologies have accelerated the cashierless systems in the retail context. Cashierless fashion stores are expected to grow rapidly in the same way automated convenience stores grew in popularity. Applying the extended technology acceptance theory, this study aims to investigate how the attributes of cashierless fashion store influence consumers' acceptance of it and to examine how consumer's technology readiness moderates the model. Two online surveys-preliminary and secondary-were conducted to collect data from consumers in their 20s and 30s who had experienced cashierless stores over the past year. To analyze a total of 423 responses, this study conducted a confirmatory factor analysis, a multi-group factor analysis, a multi-group structure equation modeling, and a descriptive analysis. The results demonstrate that convenience, trustworthiness, and price had a positive impact on perceived ease of use, while service quality had a negative one. Enjoyment, convenience, trustworthiness, and price positively influenced perceived usefulness. Both perceived ease of use and usefulness increased the intention to use. Furthermore, the multi-group comparison confirmed that the positive dimensions of consumer's technology readiness played a moderating role in the model. This study provides a research foundation for consumer acceptance of technologically advanced stores and offers practical implications to companies planning cashierless fashion stores.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1596-1604
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• 2004

Quality Function Deployment(QFD) is a product development tool which ensures that the voice of the customer needs is heard and translated into products. To develop a sensible brassiere for middle-aged women QFD was adopted. In this study the applicability and usefulness of QFD was examined through the engineering design process for a sensible brassiere for middle-aged women. The customer needs for the wear comfort of brassiere was made by one-on-one survey of 100 women who aged 30-40. The customer competitive assessment was generated by wearing tests of 10 commercial brassieres. The subjective assessment was conducted in the enviornmental chamber that was controlled at $28{\pm}1^{\circ}C,\;65{\pm}3\%RH.$ As a results, we developed twenty-one customer needs and corresponding HOWs for the wear comfort of brassiere. The Customer Competitive Assessment was generated by wearing tests of commercial brassiere. The subjective measurement scale and dimension for the evaluation of sensible brassiere were extracted from factor analysis. Four factors were fitting, aesthetic property, pressure sensation, displacement of brassiere due to movement. The most critical design parameter was wire-related property and second one was stretchability of main material of brassiere. Also, wearing comfort of brassiere was affected by the interaction of initial stretchability of wing and support of strap. Engineering design process, QFD was applicable to the development of technical and aesthetic brassieres.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.12 s.148
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• pp.1562-1570
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• 2005

The purpose of this thesis is to find the effective way of practical education in the fashion related department in order to supply the appropriate experts to the Korean apparel manufacturers located in Dalian, China. The interviews were made twice from $25^{th}$ of Feb. to $15^{th}$ of Mar. 2005 and from $28^{th}$ of July to 31st of July 2005 through the method ot a direct interview with the CEOs of the 7 representative apparel manufactures. The results of the interviews were as following. Seven companies$(100\%)$ participated in the survey all complained of insufficient workers. Also the companies were having difficulties at finding appropriate workers who can handle designing, management, and circulation, because specialists who are fluent in Korean and Chinese are very rare. Moreover, Korean apparel manufacturers are now taking a step further to launch a high quality fashion brand, getting out of the simple hand work depending on low wage or low-tech(6 companies $85.7\%$). Thus, well-educated fashion specialists(intermediate manager) are required on the part of Korean clothing companies or apparel manufacturers in China. It is expected the intermediate managers and the specialists who are capable of launching a new brand will be urgently needed. Therefore, appropriate educations in Korea would be essential to minimize the problems the Korean fashion specialists might face in China. 1 would like to present three suggestions. 1. The highly educated Korean fashion specialists on apparel industry will be a solution both to the high jobless status in our country and to the deficiency in human resources of Korean apparel manufacturers in Dalian. 2. The students in the college should learn how to write down the working chart and matching chart in practical conditions. Taking an intern-ship in working factories in China during a certain period of time will be helpful. 3. The experts should be trained with emphasis on the quality, design, and value of the brand. This study will be used as a base for Koreans who work in fashion related department to enter the Chinese fashion market having a great potential.

• Journal of the Korean Society of Costume
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• v.58 no.5
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• pp.51-70
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• 2008

The purpose of this study is not to look at the history of traditional accessories or the characteristics of their shapes but to discern imitations ￡Tom authentic items by exploring imitations of traditional accessories-- many of which were made in the late 20th century -- from private museums and university museums in order to help scholars assess relics. Among many kinds of accessories in the Joseon dynasty, only norigae, one of the representative accessories, and women hair ornaments are selected for this study since many of the relics have been recovered to date. Given this, this study will consider firstly the general history of norigae and women's hair ornaments, and secondly, prove several examples as relics from the late 20th century while they are marked as relics from the Joseon dynasty by comparing authentic items. Thirdly, among the imitations of the late 20th century, this study will find those so-called "original" imitations whose production origins are unidentified Fourthly, this study will explore the imitations, which were influenced by the influx of items and materials from China. It is important to discern low-quality relics as well as to correct the production time. Some producers exercised their creativity and made relics non-native to Korea. These relics shouldn't be presented at international exhibitions. Restored relics should be noted so and their quality should be equal to the authentic items. It is suggested that relics without the identity and quality of native Korean relics not baffle cultural interchanges and enhance national glory.

• Journal of Fashion Business
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• v.16 no.4
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• pp.46-63
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• 2012

This research purposed to the conceptual model with integrates the expanded task technology fit theory(TTF) and technical acceptance model(TAM) for the effect of the motivational factor of the consumer characteristics in the used the fashion mobile commerce. To fulfill the study objectives, a total of 432 questionnaires were conducted to the customers with first-hand experience with merchandise in mobile commerce. The judgement sampling method was employed on sample population ages from 20s to 30s over two month period. Based on the results of the above-mentioned path analysis, The result showed that First, the utilization experience was adopted as the have the notes effect in the and information acquisition fit, support fit, quality fit, perceived ease of use. and the innovativeness was adopted as the have the notes effect in the information support fit, perceived trust, perceived ease of use. and the self-efficacy was adopted as the have the notes effect in the and information quality fit, perceived usefulness, perceived ease of use. Second, the information acquisition fit, support fit were adopted as the have the notes effect in the perceived trust, perceived usefulness, perceived ease of use. and the information quality fit was adopted as the have the notes effect in the perceived trust, perceived usefulness. Third, the appeared similar effect which considers from all relationships such as perceived trust, perceived usefulness, perceived ease of use, acceptance attitude and purchase intention.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.4
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• pp.15-29
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• 2015

Apart from keeping the body pleasant and protecting it from the environment, the purpose of clothing is to express one's sensibility, sense of belonging, status, and aesthetic sense. In the past, hanbok was also used to express status and class with the colors and the types and according to the times, the forms of hanbok has changed. Nowadays, people choose and wear hanbok that suits their tastes or purposes and various types of hanbok that considered pros and cons of it are now disseminated. Given this reality, traditional shrouds that are worn by the dead should also be designed newly to fit the modern trend. This research aims to analyze how people's sensibility preferences change on the traditional shrouds and the modern shrouds that are designed to fit the current trend. To see the change, this research analyzes sensibility preferences by using Semantic Differential Method on 4 modern shrouds that are used in preceding research and 1 traditional shroud. The survey was answered by total of 130 ordinary people in groups of 26 people in 5 groups who reside in Seoul and Kyungkhi province. As the result of the analysis, firstly, people preferred "high quality", "elegant", and "Korean" sensibility words for modern shrouds 1, 2, 3, and 4. Secondly, on traditional shroud, "uncomfortable", "neutral-elegant", "neutral-Korean", and "neutral-quality" that is closer to low quality sensibility words are preferred. Thirdly, "modest" and "extravagant" did not show any statistically significant difference. I hope this research can provide basic data that can be used to understand and comprehend on people's sensibility preference about shroud designs.

• Journal of Fashion Business
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• v.7 no.1
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• pp.116-134
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• 2003

The beauty industry of today tends to gradually develope as one of the important marketing strategies along with the total fashion sector. Hair color, being one of the factors of hair style, especially builds his or her own image and even becomes the nonverbal communication method which let others know him/herself. Therefore, women's needs and expectations of hair coloring are varied. To meet these need, it is urgent to figure out, most of all, the status of customers' awareness about hair coloring. Thus, in this study, research and analysis on hair coloring were made, focusing on the women utilizing 20 beauty shops in Changwon city. And the goal that this study set is to use as the study material for the hair coloring consulting in the beauty industry and the basic data for marketing in the industry job-sites. The conclusion by the three factors(age, job, monthly income) were as follows: 1. Dandyism was on the 1st order in the reason for coloring hair regardless of age, job, and monthly income. This seems to be speaking for the change of women's awareness of coloring hair. 2. The subject of making decision upon whether she was going to color her hair or not was herself regardless of age, job, and monthly income. Among the people belong to these three factors, brown was the color in overall preference. 3. More than half of those who belong to the three factors were not aware of the hair color, but their senses and interest in the color in vogue were high. 4. In terms of the hair coloring periodic time, many people had $2{\sim}3$months, but it was possible to know that they were interested in improving their images, considering the fact that most of the salaried people had their hair dyed within a month and the people in service job over a month. 5. The acquaintance around me had the strongest effect in collecting information from the people in those three factors and mass media was the next. The results of this study, in my opinion, would help the customers have beautiful and healthy hair and make images of their own by making the hair designers develope professional knowledges and skills on the hair coloring and improve the quality of beauty services.