• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.312-319
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• 2004

The purpose of this study is to provide information for the manufacturer of shoes. The data was collected through a questionnaire on purchasing practices, wearing state and overall satisfaction with shoes for high school students. The questionnaire survey was conducted on 598 high school students(49.2％ male students, 50.8％ female students) in the Cheongju area. Statistical tests such as frequencies, percentages, and crosstabs were conducted to analyze the data. The results were as follows： 1) The main reasons for buying new shoes were replacing worn out shoes or color and design coordination with other apparel. 2) Male students bought shoes generally from shoe stores and sports brand retailers, but female students bought mainly from shoe stores. The order of criteria considered for purchasing was design, size, price, color, style coordination and comfort. 3) While attending school, male students geneially wore sports shoes, but female students wore sports shoes and dress shoes by similar ratio. 4) The male students used primarily ordinary sports shoes and casual shoes secondarily, and for female students, primarily ordinary sports shoes and sneakers secondarily. 5) They were satisfied with shoe design and color but quality of the material and durability were unsatisfactory. 6) When they wore shoes for long hours, they experienced fatigue of the whole leg and general discomfort, blisters on the feet, and red skin.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.7
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• pp.950-961
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• 2004

This study was attempted to examine consumers＇ pursuing benefits and satisfaction at outlet store, to analyze the differences of pursuing benefits and satisfaction at outlet store among the consumer groups segmented by the pursuing benefits, and to provide useful information for establishment of marketing strategies. The subjects were 500 female consumers experienced in purchasing clothes at outlet non. For analysis of questionnaires, $\chi$$^2$-test, ANOVA, cluster analysis, factor analysis, and Duncan＇s multiple range test were performed. The results were as follows: 1. Pursuing benefits at outlet store were composed of 6 factors: store＇s atmosphere, variety of products and brands, service and reputation of store, product quality, location＇s convenience, and price. Consumers were segmented into three groups by above 6 factors: product pursuing group, store convenience pursuing group, and price pursuing group. 2. Satisfaction at outlet store was composed of 5 factors: product, atmosphere, service and reputation of store, location convenience, and price. Satisfaction at outlet store such as service and reputation of store, location＇s convenience, and price were significantly different among the segmented groups. Product pursuing group was most satisfied with service and reputation of store, store convenience pursuing group was most satisfied with location＇s convenience and price, and price pursuing group was most satisfied with price. 3. The demographic variables such as an age, marriage, occupation, academic background, and total income were significantly different among the segmented groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.7
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• pp.904-915
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• 2004

Following the PART I, which explored the concept of ＇Fashion Goods＇ and ＇Basic Goods＇ in terms of design elements and operational differences, this study, PART II, examined the differences in merchandising process of the two different types of goods. Merchandising process was divided into three stages; planning, production, and presentation. The study adopted a qualitative approach by use of eighteen in-depth interviews with merchandisers and designers with a minimum of six years and a maximum of 15 years of career experience in apparel industry. According to the type of goods, different merchandising practices were found. Especially material and production order/reorder practices were noteworthy. Fashion goods had high possibility of using high-quality materials sourced abroad and few of them were reordered. In other words, reorder practices were established for basic goods only; replenishment was actively implemented for higher inventory turn of basic goods; usually materials and production for basic goods were sourced domestically. In conclusion, based on the differences, more refined merchandising strategies of apparel companies and consistent theory building in this field are required for fashion and basic goods respectively.

• Textile Coloration and Finishing
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• v.18 no.6 s.91
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• pp.57-62
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• 2006

The functional non-woven fabrics have been applied in various industry fields, such as clothing, hygiene, environment, medical and so forth. The functional non-woven fabrics for wet tissue were manufactured by meltblown and wet tissue finishing processes. The wet tissue was contained the various composition substances such as Benzalkonium Chloride(0.2292g), lodo-2-propynyl Butyl carbamate(0.0069g) and 5-Chloro-2-Methyl-Isothiazolin -3-one, 2-Methyl-Isothiazolin-3-one (0.0034g) with purified water (999.76g). In this study, the functional wet tissue based on meltblown nonwovens has been applied in dairy cattle for prevention on cow mastitis. Mastitis is the most costly disease results in lost milk production, decreased milk quality, milk discard, early culling of cows, drug costs and labor costs in dairy cattle. Therefore, this study was investigated to evaluate clinical effect of the functional wet tissue in mastitis control. The results, after experiment the functional wet tissue used group, demonstrated that the infection rate, cure rate and mean somatic cell count(SCC) were significantly decreased as compared to the control group.

• Fibers and Polymers
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• v.6 no.1
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• pp.82-88
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• 2005

We have investigated the luster of modified cross-sectional fiber fabrics as one of the essential quality estimates for clothing development. We have confirmed an objective evaluation method, and have determined the experimental luster char­acteristics of modified cross-section fibers. The cross-section of the fibers in a fabric affects the appearance of a textile. We used the image analysis method to investigate the luster to determine the critical factors influencing the appearance of modi­fied cross-section fiber fabrics. For similarly structured textiles in a component fabric, clear differences were observed in the fabric weave, density, percentage, and total area of blobs, which is image region. Color played a decisive role in the luster of the textiles, and luster was not significantly influenced by the modified cross-section fabric weave. In addition, the degree of luster did not increase in the order plain to twill to satin for modified cross-sectional fiber fabrics. All the split-type microfi­bers exhibited higher numerical luster values (percentage of pixels, and number and total area of blobs) than sea-island microfibers did. The degree of luster of the modified cross-sectional fiber fabrics was not high at specular reflection angles.

• The Research Journal of the Costume Culture
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• v.8 no.1
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• pp.123-132
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• 2000

When adding shoulder pads to clothing, the shoulder pads brings down the quality of armpit area and the width of shoulder area, 1.5㎝ thick non-woven shoulder pads are good for sensory evaluation but do not function as well. Therefore this study has done to come up with a solution to satisfy both sensory evaluation and functionality. The study did was by using laboratory blouses with three different types of shoulder pads, which were two different armpit depths (1.0㎝, 2.0㎝), 3 types of armpit widths (0.5㎝, 1.0㎝, 1.5㎝). The Result are as followed : 1. The sensory evaluation was affected the most by the armpit depths and shoulder lengths. 2. There were two results for the best sensory evaluation, they were the one with a pad of armpit depth of 1.0㎝, armpit width of 1.5㎝, and shoulder width of 1.5㎝. 3. The functionality was affected in an order of movement, armpit width, and shoulder width. 4. The two results for the best functionality were the one with shoulder pads of armpit depth of 1.0㎝, armpit width of 1.5㎝, and shoulder width of 1.5㎝, and the one with armpit depth of 1.0㎝, armpit width 1.5㎝, and shoulder width of 1.5㎝. 5. In conclusion, 1.2㎝ nonwoven shoulder pads on a blouse with a pattern of armpit depth of 1.0㎝, armpit width of 1.5㎝, and shoulder width of 0.5㎝ will satisfy both sensory evaluation and functionality at the same time.

• The Research Journal of the Costume Culture
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• v.17 no.2
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• pp.352-366
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• 2009

The purpose of this study was to investigate the actual wearing conditions and the preferences of knit wear school uniforms. The subjects were 480 high school girls from 6 high schools placed in Daejeon. The method of study is a survey consisted of actual wearing conditions questionnaires, preferences questionnaires, and demographic attribution. Data was analyzed by frequency, variance, crosstabs, and correlation analysis using SPSS 12.0 program. The results of study are as follows. First, high school girls over 90% wearing knit wear school uniforms were satisfied with current knit wear school uniforms(navy color, V-neck, and wool mixed). Second, high school girls preferred 100% cotton material and black/white/gray color group. The style of knit wear school uniforms was most preferred monochrome cardigan with cable pattern. High school girls wanted to show neat image by knit wear school uniforms and to diversify the style of them. Third, the differences of preferences between groups, they were wearing knit wear school uniforms(A group) or not(B group), were about pattern and improvement. A group preferred school mark pattern, and wanted to improve the quality and after service. B group preferred monochrome cable pattern, and wanted to diversify the style. Both groups wanted to wear knit wear school uniforms because knit wear was 'warm' and 'comfort'. Consequently, knit wear school uniforms will help high school girls express individuality and beauty.

• The Research Journal of the Costume Culture
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• v.17 no.6
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• pp.1068-1082
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• 2009

The purpose of this study was to investigate empirically the consumer behavior regarding the purchase of millinery items in relation to their evaluation criterion and demographic characteristics. The survey was carried out to 395 individuals in their 20s and over who were quota sampled according to age and gender. The collected data were statistically treated with the SPSS 12.0 program in terms of descriptive statistics, cross tabulation, t-test, one-way ANOVA, factor analysis, Cronbach's $\alpha$ coefficient and Duncan-test. The 20s and 50s over were more interested in hat products than other ages. Female consumers obtained the most information about hat products from store visits, TV and magazines. On the other hand, male consumers had it from the acquaintances and internet. Younger consumers more often utilized internet to have it. Their main purchase location was department stores. The younger purchased it more in traditional market, the older purchased it more in mega wholesale market or discount store. The consumers of hat products considered the intrinsic classification most when buying hats. The evaluation criteria employed by them were aesthetics, quality, and external attributes. Hat consumers were more concerned about aesthetics attributes than the other two criteria. Female consumers and consumers who are more interested in the hat and have a higher level of education and income considered aesthetics attributes most important.

• The Research Journal of the Costume Culture
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• v.18 no.1
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• pp.177-189
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• 2010

The purpose of this study is to research the conspicuous consumption characteristic expressed in the modern fashion. The conspicuous consumptions are classified with 2 parts as follows as: 1. The motive of conspicuous consumption, 2. The effect of conspicuous consumption. And the motive of conspicuous consumption is 1) conspicuous consumption, 2) conformity consumption, 3) compensatory consumption. The effect of conspicuous consumption is 1) veblen effect, 2) bandwagon effect, 3) snob effect. The veblen effect is caused either by the belief that higher price means higher quality, or by the desire for conspicuous consumption to be seen as buying an expensive, prestige item. The bandwagon effect is people tend to follow the crowd without examining the merits of a particular thing. The snob effect refers to the desire to own unusual, expensive or unique goods. The conspicuous consumption has produced conflicting results of the homogeneous imitation and the different scarcity. Consequently conspicuous consumption characteristic expressed in the modern fashion refers to the conformable imitation and the different scarcity. The conformable imitation is pursuit of first lady look and imitation. The different scarcity refers to the desire to own exclusive or unique goods. The unique value is pursuit of limited edition and art mode.

• The Research Journal of the Costume Culture
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• v.19 no.5
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• pp.1088-1101
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• 2011

The purpose of this study was to examine the outdoor sportswear purchase behavior, outdoorwear sportswear brand preference, functional fabric awareness, and benefits sought. The research was performed through in-depth interview during February to March 2011. Data were collected from 10 consumers who had purchased outdoor sportswear and experienced camping in 6 months. First, the results from study showed that functionality/comfortability, design, color, and brand name were important factors in selecting outdoor sportswear. Offline stores were the main place to purchase, however, internet shopping mall and portal online community were another shopping channel as well. Second, respondents preferred imported outdoor sportswear brand to national brand. According to the study, the respondents trusted the imported outdoor sportswear quality based on the brand name, value, and brand history more than national brand. Third, consumers who had low functional fabric awareness were more likely to evaluate apparel products based on the brand name. Knowledge levels for textile functions were high in elastic, UV protection, air permeable, and antibacterial properties. The essential features for camping were water absorbing and quick dry, water resistance, wind proof, UV protection, and fire retardant properties. Finally the results showed that there were two sportswear benefit soughts: functionality and status ostentation.