• Journal of the Korean Society of Costume
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• v.50 no.3
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• pp.145-159
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• 2000

The first introduction of reformed Korean traditional cloth in was started in the age of civilization and until liberation from imperialism it was made a reformation in faculty from Korean traditional clothing. And by 1980s western style costume took lead but after Asian Game in 1986 and Seoul Olympic in 1988 Korean traditional beauty was added to costume and there were various attempt to produce truly reformed Korean traditional clothing. The present condition of reformed Korean traditional clothing in 1990s are like this : 1) Most of reformed Korean traditional clothing ships could not fractionalize customers. So it needs to subdivide and specialize customer and investment to improvement of design. 2) A large percentage of reformed Korean traditional clothing is ordinary dresses. So it should develop various sorts and color, design and textile and be in harmony with international trend. 3) Most of shops handled a coordinate goods like a bag and shoes. 4) In the investigation customers they wanted various colors, high quality in design , logical price and a periodical sale. So four pieces of the reformed Korean traditional costumes were designed and produced based on the present condition.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.4
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• pp.550-564
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• 1993

The purpose of this study is to investigate the consumer's claims related to clothing merchandise. By th origination stage of claims, details of claims, and treatments of claims purchasing places of clothing merchandise, the consumer's claims are analyzed which were lodged to in consumer's complaint center, Seoul YWCA, in 1981-1990. To analyze these data statistically, frequency and percentile are used. The results of analysis for consumer's claims are as next : 1. Concerning the sex distinction, female complainers are more than male complainers. About the age bracket, twenties and thirties are the most numerous. The originations of claims being various. It is laundry and dry cleaning stage out of them that rank first, and total numbers of claims for clothing products continually have increased during 1981-1990. Out of the clothing items, outerwears are of the first rank and formal wear and coat are highest in rank of outerwears. For claims about purchasing places, agency ranked first and market, department store, custome-made and discount store came after in order. 2. Concerning the contents, quality of clothing product ranks first, inferior service, price, contrast, unfair transaction ranks in order. There are claims about quality of clothing product that color change ranks first and damage and form change rank in order. 3. The treatments of claims are that counsel, exchange, refund, repair and correction rank in order.

• Journal of the Korean Home Economics Association
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• v.37 no.5
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• pp.85-100
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• 1999

The purpose of this study was to investigate the effect of brand name on perception of quality by social status variables [socio-economic status(s.e.s.), social mobility, and status inconsistencyl. Perception of quality of 2 clothing items was investigated in relation to brand name. The subjects were 606 homemakers, 30-40 years of age, living in Seoul. The influence of brand name on perception of quality was measured by 2 stimuli each out of 4 samples. The data was analyzed by ANOVA, Discriminant Analysis and t-test. Results showed that 1) the effect of influence of brand name on perception of quality was most evident in the upper S.E.S. class. 2) status inconsistency had no bearing on effect of influence of brand name of quality. 3) the upwardly mobile group evaluated the quality of clothing in terms of brand name.

• Journal of Fashion Business
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• v.6 no.2
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• pp.77-92
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• 2002

This study analyzed the consumer behavior on the environmentally Benefical clothing through the substantial verification, which was based on theoretical reviews. It also aimed to provided marketing aspects on the design, raw material, product quality, price, and brand recognition of environmentally Benefical clothing. For the substantial, verification following questions were developed. 1) Consumers' interests in purchasing environmentally Benefical clothing. 2) The consumer behavior on the environmental factors of the design, raw material, product quality, price, and brand recognition of environmentally Benefical clothing. 3) The changes in the consumer behavior on negative aspects of environmentally Benefical clothing. 4) The reasons of unfavorable behavior of environmentally unconscious consumers on environmentally Benefical clothing. Substantial data was collected through a survey, conducted on two hundreds and twenty-nine male and female students in graduate and undergraduate schools, resided in Seoul. The collected data was analyzed with Statistical Package for Social Science for Windows, version 8.0, and X2 and T-test were performed. Those results and issues, developed in the analysis of consumer behavior on the environmentally Benefical clothing, could be utilized in the environmental management and the marketing activity for the clothing companies.

• Quality Improvement in Health Care
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• v.6 no.1_2
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• pp.48-79
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• 1999

Background : The clothing is considered as second skin. The patient clothing needs basic clothing demands which are comfortable, functional and aesthetical and special demeands which are associated with medical examination, treatment and management of daily-life inconveniences. The patient is weak and labile to psychic trauma and has limitation of movement. So the help of others is needed. But recent patient clothing does not satisfy above demands. So the design, making and management of patient clothing to satisfy those demands are very important. The purpose of this study' is to develop multipurpose clothing which is comfortable, functional, aesthetical and satisfying patients and medical personnels. Method : The questionnaires of existing patient clothing were tested by patients, medical doctors, and nurses. After analyzing two types of questionnaires, eight types of experimental patient clothing were made. After preference test, shortcomings were removed and merits were adapted. One type of multipurpose patient clothing mixing eight above experimental clothing was made. The state of wearing and moving were videotaped. The videotape-recoding was watched by patient, caregivers(medical doctors, nurses) and clothing specialists. Result : The general reaction for experimental clothing were positive by the group of patients, medical personnels and clothing specialist, there were significant differences among three groups. Conclusion : It was thought that to develop one type of multipurpose clothing is possible. If the studys for patient clothing which are free-size and economic matters that are type of clothes and method of washing are made in depth, the desirable patient clothing will appear.

• The Research Journal of the Costume Culture
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• v.11 no.1
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• pp.47-65
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• 2003

The purpose of this study was to examine the characteristics of consumer evaluative criteria based on clothing quality perception of adult males and females. A demonstrative study was conducted using a questionnaire on adults over 20 years old who were considered to afford to purchase clothes. A total of 650 questionnaires were distributed, and among them, 380 were used for the demonstrative analysis. The study used SPSSWIN V.8.0 for the analysis. Factor analysis and reliability analysis were introduced as analysis methods using the varimax rotation to classify consumer evaluative criteria for clothing purchasing. In addition, frequency analysis, correlation analysis, 1-test, multiple regression analysis, and duncan test are executed. The study result is as follows. First. expectation, importance and performance are examined by customer quality perception. Four factors- practicability, care, aesthetics, and symbolism- are classified through the factor analysis of 19 evaluative attributes based on importance. Second, differences of quality perception f3r expectation, importance and performance were found partly in customers' demographic characteristics. Third, the influential relation of satisfaction and quality perception is examined. Aesthetics and practicability have significant influence on the general satisfaction of evaluative attributes by performance.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1707-1718
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• 2009

This study examines the effects of perceived risks on purchase decision behavior among Internet fashion consumers. The study survey used a self-administered questionnaire and a total data of 244 responses were used for analysis. The results of this study are as follows: First, the perceived risks consist of 6 factors, quality risk, counterfeit product risk, credit dealing risk, social/psychological risk, size and appearance risk, and delivery risk. The purchase decision behavior consist of 3 factors, delay of purchase decision, website switching, and offline conversion behavior. Second, purchase time positively affected the quality risk and credit dealing risk. Purchase frequency negatively affected the quality risk and credit dealing risk. Third, the quality risk, size and appearance risk, counterfeit product risk, and credit dealing risk positively affected the delay of purchase decisions. Quality risk and counterfeit product risk positively affected website switching. In addition, quality risk, social/psychological risk, and credit dealing risk positively affected the offline conversion behavior. Fourth, credit dealing risk negatively affected a short term purchase intention and the delivery risk negatively affected a long term purchase intention. The social/psychological risk and credit dealing risk negatively affected the repurchase intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.10
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• pp.1522-1534
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• 2008

The subjects of ttis study were middle-aged women in their 40s$\sim$50s and older women aged 60 and over who were living in Seoul and Kyonggi-do, Korea. Through studying the participants' responses to the questions regarding the attributes of image preference in terms of the levels of satisfaction and importance, the target consumers' demand has been studied. And, they are applied to a QFD Matrix, to find out the relationship between the attributes of product quality and the guidelines of clothing design. For this study, clothing image preference is categorized as three types: fashionable and urbane image, elegant and formal image, comfortable and active image. It has also been found that middle-aged and older women think the clothing that projects fashionable and urbane image needs more improvement that those for other images. To review demands for the clothing image preference attribute of formal suits for middle-aged and older women, the priority of these attributes through QFD Matrix that shows the relationship between the attributes and dress elements emphasized by designers has been examined. In reflecting clothing image preference by consumers for their formal two-piece suits, the most important design elements related to material in order of importance were material type, style, thickness and texture, and those related to color were the number of colors used and coloring type.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.1
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• pp.3-10
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• 1993

This study intends to provide a beneficial foundation which can aid our understanding of how a clothing consumer group can be classified according to the clothing buying motives, and what differences are there about the importances store image attribute among them and how consumer's preferences to the store image are shown differently among them and ultimately, some concrete data which can be useful in establishing efficient store image strategies for clothing stores. 484 subjects were gathered through convenience sampling method and, for data analysis, cronbach' ${\alpha}$, frequency, percentage, mean, ${\chi}^2$-text, t-test, ANOVA, Duncan Multiple Range Test, Factor Analysis, Cluster Analysis were conducted. the results are as follows; 1. three kind of factors in the clothing buying motives were determined for analysis of consumers group and by which it was revealed as to be significant for us to classify them three subdivisions; those of fashion pursuit group, self display group, financial utilitarian group. 2. Importance on store image attribute was revealed that Ewha students regarded quality, price, more important factors than others. 3. Store image preferences show significantly when concerned with quality, price, fashion, impression and age of store personnel, convenience for exchanging and returning goods, credit, delivery and repair, mailing of catalogue and discount coupon, bightness of store among consumer groups.

• Journal of the Korean Home Economics Association
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• v.41 no.4
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• pp.111-126
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• 2003

The purpose of this study was to investigate the clothing consumption pattern and satisfaction of the university students. 509 subjects were surveyed during the period of 2002, for statistical analysis, t-test, ANOVA(LSD), X²-test were used by SPSSWIN program. The results of this study were following; Number of clothing showed significant difference according to sex, income, and major Female students had more clothes than male students, but female student was not satisfied with thier number of clothing. University students spend the money below one hundred thousandwon on the purchase of clothing and they depend upon their parents for the cost. Their resources of fashion information are display of shop. Clothing consumption pattern showed significant difference according to sex and female students purchased on sale more frequently than male students. The needs of university students for formal wear was high. The reason for not wearing the clothes they have showed significant difference according sex, male students din't wear their clothes for ragging or unsuitableness of size but female students din't wear because thier clothes were old fashion or they lose interests in thier clothes. The tendency to have ethetic, easycare and high quality clothing of female student was stronger than that of male students. It is necessory business develop high quality formal wear at a low price, made in practical textiles and activative designed skirts for university students.