• 한국의류학회지
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• 제23권7호
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• pp.929-940
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• 1999

The purpose of this study is to clarify the substance of clothing attributes which influence the preference and purchase intentions of consumer's on the clothing products and to analyze the influence of such attributes. The subjects of this study are 434 students and formal survey methodologies were used in collecting data. Moreover SAS Package(Ver 6,12) Program was used for analysis and various methods such as factor analysis cluster analysis ANOVA Scheffe test conjoint analysis multiple regression correlation analysis and {{{{ chi ^2 }}-test were followed. The results of this study were as follows : 1) Clothing involvement consists of the affective factor and the cognitive factor 2) The consumers were divided into three groups with regards to the degree of their clothing involvement : those are the high cognitive and high affective involvement group the low cognitive and high affective involvement group and the low cognitive and low affective involvement group 3) The objective attributes of clothing were determined by such factors as price brand style and color whereas the subjective and fashionability 4) Significant differences were found regarding the importance of such clothing attributes among these groups 5) Partial significant differences were found regarding the importance of such clothing attributes among these groups. 5) Partial significant differences were found with regards to the influence of the objective attributes on the subjective attributes among these groups 6) Partial significant differences were found with regards to the influence of clothing attributes on the preference and purchase intentions among these groups. 7) There were differences in the correlation of preference and purchase intentions among these groups : such among these groups with regards to the demographic characteristics of these groups.

• 패션비즈니스
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• 제15권1호
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• pp.50-62
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• 2011

The purpose of this study is to catch the difference for the appraisal standard of a product which the adult women's consumers think importantly when they purchase the clothing made of organic cotton and the appraisal standard according to the demographic characteristics. The data collection for research was done for the women in from their 20's to 50's who are living in the regions of Gyungnam, Busan, Ulsan in Korea. The copies of the used questionnaire were 622 copies. To analyze the collected data, ${\chi}^2$-test, t-test, Cronbach's ${\alpha}$ test, ANOVA, Duncan test were carried out by SPSS 14.0. As the analysis result of data, the appraisal standard for purchasing the clothing made of organic cotton was classified with the five factors. The appraisal standard which the adult women's consumers think importantly when they purchase the clothing made of organic cotton showed the significant difference according to the demographic characteristics. The ratio for post-purchase dissatisfaction showed higher than the one for satisfaction. The dissatisfaction showed the significant difference according to the demographic characteristics. The dissatisfaction for a high price, color and insufficient design showed a relatively high ratio.

• 한국의류학회지
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• 제39권6호
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• pp.799-811
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• 2015

This study examined factors that influenced susceptibility to dyadic influences between opposite-gender couples on making apparel purchase decisions. This study focused on main effects of couple identity, product knowledge, clothing involvement and gender, and the interaction effects of gender with other factors for normative and informational influences. A survey was conducted on 155 males and 166 females currently married or in a relationship between the ages of 20 and 50 living in South Korea. For normative influence, the main effects of joint couple identity and clothing involvement (fashion interest, symbolism, and pleasure), and the interaction between gender and clothing involvement (fashion interest) were significant. The interaction between gender and other variables were insignificant. For informational influence, the main effects of partner's product knowledge, pleasure, and gender as well as the interaction effects between fashion interest and gender, and between pleasure and gender were significant. Marketers may find implications from the study results on how couples influence each other in making apparel purchase decisions.

• 한국의류학회지
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• 제33권11호
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• pp.1817-1827
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• 2009

This study analyzes how the purchase reviews of fashion merchandise influence consumer trust, satisfaction, commitment, word-of-mouth intention, and repurchase intention in internet shopping malls. The survey was conducted from October $15^{th}$ to December $5^{th}$ in 2008, and 368 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the purchase reviews factors of fashion merchandise in internet shopping malls were amusement, assentation, overstatement, genuineness, and usefulness. The assentation, genuineness, and usefulness of purchase reviews have an effect on consumer trust and satisfaction. The amusement, overstatement, and usefulness of purchase reviews have an effect on the emotional commitment of consumers, while the amusement, assentation, overstatement, genuineness, and usefulness of purchase reviews influence the reasonable commitment of consumers. Consumer trust and commitment effect word-of-mouth intention and repurchase intention in internet shopping malls.

• 한국의상디자인학회지
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• 제24권3호
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• pp.97-109
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• 2022

The purpose of this study is to examine the structural relationship among the pursuit benefits in clothing materials, the attitude toward natural dyeing products, and the purchase intent among consumers interested in natural dyeing products. For this study, 489 men and women in their 20s to 60s were surveyed, and the data was analyzed using SPSS 23.0 and AMOS 23.0 programs. The findings of the analysis were as follows. First, of the pursuit benefits in clothing materials, function and originality factors had a significant and positive impact on the purchase intent of natural dyeing products. Second, of the pursuit benefit of clothing materials, functions, sustainability, and originality significantly and positively impacted the emotional and cognitive attitude toward natural dyeing products. Third, the emotional and cognitive attitude toward natural dyeing products had a significantly positively impacted the purchase intent. Fourth, in the relationship between the pursuit benefits in clothing materials and the purchase intent of natural dyeing products, the emotional and cognitive attitudes toward natural dyeing products were shown to have partial mediating effects.

• 한국의류학회지
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• 제46권1호
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• pp.116-131
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• 2022

This study used text mining to analyze big data to understand consumers' demand for and perceptions of fashion masks. Based on the text-mining analysis results, a survey was conducted with those living in Korea to investigate the influence of consumers' mask selection criteria on mask brand awareness and purchase intention for fashion masks. "Fashion mask" and "functional mask" were used as the keywords in a text-mining analysis, and an online survey of 242 respondents was conducted. The analysis results were as follows: First, the text-mining analysis extracted commonly appearing words that had a high frequency and TF-IDF, such as "COVID-19," "fashion," "celebrity," "antibacterial," and "filter." This confirmed that during the COVID-19 pandemic, consumers have demanded masks that are both functional and fashionable. Second, among consumers' mask selection criteria, trend and design had positive effects on face-mask brand awareness. Third, face-mask brand awareness had a positive effect on the purchase intention for both brand and fashion masks, and the purchase intention for brand masks had a positive effect on the purchase intention for fashion masks.

• 한국의류학회지
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• 제47권6호
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• pp.1038-1056
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• 2023

This study investigates the effects of ChatGPT's quality characteristics (service and information) on purchase intention and word of mouth intention. We distributed questionnaires among domestic men and women aged in their 20s and 30s who had experience of using ChatGPT. A total of 222 responses were subjected to frequency analysis, factor analysis, correlation analysis, and multiple linear regression analysis using the IBM SPSS statistical program version 26. The major findings were as follows: (1) The factors of service quality were categorized as Tangibility, Reliability, Empathy, and Assurance, while the factors of information quality were categorized as Recency, Accuracy, and Usefulness. (2) Among the service quality factors of ChatGPT, two factors (Reliability and Empathy) significantly impacted purchase intention, and three factors (Tangibility, Reliability, and Empathy) significantly affected word of mouth intention. (3) Among ChatGPT's information quality factors, two factors (Usefulness and Recency) had a significant effect on purchase intention, and two factors (Usefulness and Accuracy) exerted a significant influence on word of mouth intention. (4) Purchase intention had a significant effect on word of mouth intention.

• 한국의류학회지
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• 제20권3호
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• pp.481-492
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• 1996

The purposes of the present study were (1) to examine the differences between the experienced group in buying foreign-brand formal wear and the non-experienced group in terms of demographic characteristics, clothing expenditures, and purchase behaviors of formal wear, and (2) to investigate the purchase behaviors of and the extent of post-purchase satisfaction to foreign-brand formal wears for purchase group of foreign-brand formal wear. By using questionnaire consisting of 20 questions, data were collected from 754 female consumers in age range of 20~59. Chi-square analysis and t-test were used for data analysis. Significant differences were found between the groups in educational levels, monthly clothing expenditures, monthly household income, the number of formal wear purchased per season, store patronage, items often purchased, perceived proper price per item, and criteria for selecting stores and evaluating products. The group with experiences in purchasing foreign-brand formal wear showed high satisfaction levels with the quality of foreign-brand formal wears. When buying foreign-brand formal wears, the experienced group considered styles and color as important evaluative criteria, and favored stores having sales with wide assortmetsn.

• 한국의류학회지
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• 제26권8호
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• pp.1239-1247
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• 2002

Consumers' purchase intention related with price reduction is important factor for the successful marketing strategy of electronic commerce as a new marketing channel. Therefore, the purpose of this study was to assess the difference of consumers' attitude(purchasability and perceived need) depending upon purchasing variables, and to investigate how consumers' attitude influence on purchase intention with price reduction in the internet shopping mal1. For research method, 400 questionnaires were distributed to subjects who were 20 to 39 years old; and among the returned questionnaires 347 were usable. Data were analyzed by t-test, regression analysis, frequency with SPSS 10.0. Results of this study were as follows: First the results showed that purchasability and Perceived need affect Purchase intention according to off-price percentage, and brand and clothing style in discount. Second, there were significant differences in purchasability, and perceived need according to off-price percentage, and brand in discounts. However, there were no significant differences in purchasability and perceived need according to clothing style in discounts.

• 한국의류학회지
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• 제37권1호
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• pp.101-112
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• 2013

This study conducted an empirical study on fashion cultural products that targeted foreign visitors to identify variables related to foreigners' purchase intention towards fashion cultural products. A total of 424 surveys were returned (with 393 deemed usable). The collected data was analyzed using SPSS 12.0 and AMOS 5.0 to provide the following results. The purchase intention model for fashion cultural products was verified along with an identification of a causal relationship where personal factors and attitudes lead to purchase intention. In particular, the effect of universalism and the exposure degree to Korea was greater than global-mindedness. Two factors (attitudes toward authenticity and towards aesthetic elements) exerted a significant effect on purchase intention; comparatively, the attitude toward authenticity showed a greater influence on the purchase intention.