• Journal of the Korean Society of Costume
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• v.56 no.3 s.102
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• pp.28-41
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• 2006

The purposes of this study were to analyze 'well-being' lifestyle pursuits depending on consumer types and to classify female consumer types according to their 'well-being' awareness. This study also intended to examine the levels of consumers' participation in pursuing a 'well-being' lifestyle, and to find female consumers' characteristics related to well-being lifestyle. The results of study were as follows: First, female consumers were classified in terms of their lifestyle by using their participation in, and awareness of well-being concerns. The results were divided into four groups: society/family-oriented group, 'well-being' oriented leading group, trend-oriented material wealth pursuit group, and selt~centered/fashionable appearance-oriented group. Second, the results of examining characteristics by female consumer type in terms of their pursuit of a well-being lifestyle show that the 'well-being' oriented leading group had the greatest number of innovators and followers. Also, the trend-oriented material wealth pursuit group consisted of mostly medium level participants, and the self-centered/fashionable appearance-oriented group had the greatest number of 'well-being' lifestyle bystanders. With regards to practical participation group, significant differences were found in the sections of 'health', 'leisure' and 'whole', except for 'appearance management'. With regards to purchase experience of 'well-being' products, the health-oriented leading group was the highest participation level in the sections of 'clothes' and 'food', except for 'residence', in which the society/family-oriented group was the highest. Third, demographical characteristics within female consumer types classified by 'well-being' lifestyle showed that the society/family-oriented group had a high percent of. dedicated housewives in their forties or fifties, and the trend-oriented material wealth pursuit group has a high percent of married people in their twenties or thirties. Also, the self-oriented/fashionable appearance-oriented group had a high percent of unmarried. people in their twenties.

• Journal of the Korean Society of Costume
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• v.66 no.4
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• pp.32-44
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• 2016

The purpose of this study is to examine the cognitive responses and the corresponding behavior responses of consumers who have experiences in not being able to buy a product in an online shopping mall due to it being sold-out. Responses were gathered from 526 consumers between the ages of 20 to 40 years residing in a metropolitan area. Each person surveyed had experienced a situation in which a product that they wanted to purchase from an online shopping mall was sold-out. SPSS 18.0 was used to perform frequency analysis, factor analysis, reliability analysis, and regression analysis. The first set of results of this study showed positive responses of quality, discernment, scarcity, but also negative cognitive responses of careless management, manipulation of shopping mall management, and common taste. In negative cognitive responses, sold-out situations caused consumers inconvenience. The second set of results revealed that quality, discernment, and careless management had a significant effect on product replacement (Substitute, S); likewise, factors such as quality, discernment, careless management, manipulation by shopping mall designers, and common taste had a significant effect on the delay of purchasing decisions (Delay, D). Scarcity, careless management, manipulation by shopping mall designers, and common taste also demonstrated significant influence on the incomplete leaving of stores (Incomplete Leave, L1), while discernment, scarcity, careless management, manipulation by shopping mall designers, and common taste had a significant influence on the complete leaving of stores (Complete Leave, L2). Previous studies have examined the behavioral response topics of substitute, delay, and leave. These study results suggest that product sellouts at online shopping malls did not have a solely negative effect on consumers. It actually had a positive effect in terms of discernment, scarcity, and the perception of quality of sold-out products. Furthermore, both positive and negative cognitive responses had various effects on behavioral responses.

• The Research Journal of the Costume Culture
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• v.24 no.6
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• pp.803-816
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• 2016

The purposes of this study were to investigate the influences of channel assessments on the usage of multi-channels by product types, and the differences in the usage of multi-channels among product types in buying decision making process for fashion products. Data were collected from 510 consumers in their 20s to 50s with purchasing experiences through multi-channel distribution system and living in Seoul and Kyunggi province; 491 were analyzed after deleting incomplete questionnaires. Factor analysis, multiple regression analysis and one-way ANOVA were used for statistical analysis by using SPSS 18.0. The results were as follows: 5 factors were extracted for channel assessment: utility, accuracy, risk, price benefit and sharing information. Price benefits, utility and sharing information for online channel tended to influence positively on the usage of online channel and online+offline channels. Accuracy and low perceived risk of offline influenced positively on offline and on+offline channel usages. The usage levels of on-line and off-line channels for cosmetics were significantly lower than the usage levels for clothes and accessories on information search, evaluation of alternatives, and purchase stages. Significant differences were also found in the usage levels of multi-channels (on+off-line) on information search and evaluation of alternatives stages. The usage levels of the multi-channels for clothes were the highest followed by those of accessories and cosmetics in order.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.9
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• pp.1354-1365
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• 2002

With the appearance of many new types of fashion stores in Korea, competitions among fashion store types art fiercer than ever before. As consumers alternatives in fashion store selection increase, they select different store types to purchase different product types. Therefore, the probability of patronage mix behavior according to product type increases. Understanding consumers patronage mix behavior, finding out the determinant attributes of fashion stores for each product type, and analyzing competitive structures among fashion stores are important to retailers and marketers for building a successful merchandising and marketing strategies. An empirical study was conducted to analyze the competitive structure among the store types by consumers' patronage mix behavior. A questionnaire was developed and data were collected from 464 adult women living in Seoul area in Korea. Factor analysis, paired t-test, ANOVL Duncan test, and discriminant analysis were employed to analyze the data. Data regarding patronage mix behavior by product type proved that certain store types had ‘natural dominance’ in a particular product type as Hirschman(l978) pointed out. Also, a new analytic method of the competitive structures among fashion store types was suggested in the study, by which a specific store type retailer can analyze his/her own customers' patronage mix behavior by product type. The analysis will enable retailers to distinguish which of their competitors are substitutive, selling same product types, and which are complementary, selling different product types. Retailers have to concentrate on the strategies for the substitutive competitors rather than complementary competitors because their marketing abilities and resources are limited.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1768-1773
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• 2009

This study determines the body size of preteen children and conducts questionnaire investigations into the awareness of real purchasers or parents of and satisfaction with children's clothes and fit, in order to provide the basic data for planning and setting up the size range for the preteens market in which the sales of children clothes are gradually increasing. The findings of this study are as follow: Analyzing the obesity of the children against the Rohrer index showed that almost 30% of the subjects were obese children and that it is necessary to research the sizes of the clothes for obese children. It was also found that older children selected a more appropriate clothe size. Investigations into the awareness of children on their body image found that there was a significant difference in the perception of body shape, body weight, shoulder breath, arm thickness, chest girt, waist girth, hip girth, and thigh thickness. Slim or standard type children had the greatest consideration for the length of clothes to purchase while obese children had the greatest consideration for bosom size and waist girth. However, in terms of the association between fitness and size selection, obese children did not select a bigger size but an appropriate one for their body. The findings show that it is imperative to develop appropriate size clothes for obese children.

• Journal of the Korean Home Economics Association
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• v.40 no.5
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• pp.119-132
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• 2002

The purposes of this study were 1) to classify female consumers on VALS, 2) to identify the differences of psychological characteristics and demographics among the classified groups, and 3) to investigate the apparel benefits, buying behavior, shopping practices and psychological characteristics of each groups. For the study, a sample of 340 female consumers participated in this survey research. The data was analyzed utilizing descriptive statistics, factor analysis, cluster analysis, $\chi^2$-test, one-way ANOVA and Duncan test. Seven dimensions of values were identified by factor analysis: Consumption-oriented, Achievement-oriented , Diligence/sincerity-oriented, Pessimistic value tendencious, conservative/conventional value oriented, Dignity-oriented and Socialite-oriented. Based on these dimensions female consumers classified into three clusters: inner values-directed group, passive/inactive group, and achievement-oriented group. Achievement-oriented group showed the highest scores in optimum stimulation level and materialism, and tended to be younger and be employed than the other two groups. Both inner values-directed group and achievement-oriented group showed higher scores in self-expression/individuality and quality out of five apparel benefit than passive/inactive group. Innovative communicators, fashion innovators and fashion opinion leaders were mostly in the achievement-oriented group, while fashion followers and fashion indifferents were mostly in the passive/inactive group. It was revealed that achievement-oriented group had a larger number of fashionable clothing items and experienced more activities in vogue. Also, there were significant group differences in shopping practice, such as average monthly allowance, number of annual purchase clothing items.

• Fashion & Textile Research Journal
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• v.15 no.2
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• pp.268-276
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• 2013

This study identifies how people use bicycle wear, complaints about bicycle wear, and functions required for bicycle riding. This survey was conducted with bicycle club members (men and women) in their twenties to sixties who ride bicycles on a regular basis. A total of 373 subjects responded to questionnaires and 326 responses were used for further data analysis. The data was analyzed by descriptive analysis, multiple response analysis, crosstabulation analysis, factor analysis, reliability analysis, and one-way ANOVA. The results are as follow: First, the people surveyed were primarily men, young adults and middle-aged people. They ride bicycles mainly to participate in club activities, to exercise, and to spend their spare time with a well-being trend that focuses on leisure and health. Second, they often utilize bicycle wear when they ride bicycles. They are aware of bicycle wear brands. In addition, a majority have purchased bicycle wear that shows a very high awareness of bicycle wear. Third, as for complaints about bicycle wear worn when riding bicycles, a majority of people answered that the waist part of the top pulls up and they feel sore with the bottom part of the pants when riding bicycles for a long time. They also answered that it is inconvenient to put belongings in both tops and pants. Fourth, there is a high demand for safety-related functions for bicycle riding in regards to the functions required for bicycle wear. In addition, a majority of the members showed a customer awareness of functional bicycle wear and intended to purchase bicycle wear equipped with smart functions.

• Journal of Fashion Business
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• v.8 no.5
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• pp.85-99
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• 2004

The purpose of the study is to survey the current state of tween generation boys' clothing-wearing, to identify problems in the current apparel sizing system, and to contribute to the improvement of the fitness of ready-made clothes. 1. According to the result of surveying the current state of clothing-wearing, boys prefer casual wear and, as they grow old, they tend to purchase clothes alone or in company with their friends. In addition, they use mainly easy casual wear or sports wear stores. They appear to be highly dissatisfied with price and size and think that the fitting of coats, pants and jackets is poor. Moreover, they complain about sizes such as waist circumference, pants length and upper-arm circumference. 2. According to the result of comparing apparel sizing system with body measurements, the waist circumference and hip circumference of young casual wear are fit to the large size of body at the age of 12 and the over-average size of body at the age of 13 and 14, but its bust circumference is fit only to the extra-large size of body at the age of 13 and 14. Such results come from differences in body shape between adults and adolescents. Although adolescents' body size has been enlarged, their body line is still immature and, accordingly, their drop-value is smaller than that of adults, which appears to cause adolescents to be highly dissatisfied with fitting.

• Journal of Fashion Business
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• v.1 no.4
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• pp.10-18
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• 1997

Sleeping is important for human being in that it has a great effect on their daily activities. Considering that an average adult sleeps seven to eight hours a third of our life is spent in bed. The present study intends to make consumers aware of the important of the bedding science and help the manufactures develop efficient, up-to-date beds. For these two purposes, consumers' recognitions and opinions on the features of the bedding were surveyed. In the study, a questionnaire consisting of various items on the features of the bedding was designed and distributed to consumers in 8 regions & Taegu in Korea to survey the patterns in which they buy, use, and maintain their bedding. The result of the study are as follows; Air conditioner is widely used popular because of hot weather in Taegu. People in Taegu mostly purchase their bedding from market, in every 5~6 years. The important point to be considered for bedding purchases were humidity absorption, air permeability, light weight in summer comforters, thermal insulation, flexibility, color figure design in winter comforters, humidity absorption, flexibility, color figure design in mats. As summer bedding, a sheet of single-layer quilt and rush mat were most popular which indicates climate of hot and humid weather in Taegu. Bedding uses in winter were in order a sheet of cotton, silk, wool quilt, and silk quilt showed high level in contrast to other areas. Dissatisfactions with summer quilts were humidity absorption, air permeability, heaviness and in winter quilts they were dissatisfied with thermal insulation, heaviness, flattening. In details about bedding managements, people in Taegu most frequently disinfected their bedding by sunlight in one month, and refinished every 5 years.

• Journal of Fashion Business
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• v.21 no.2
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• pp.16-29
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• 2017

This study examines the effects of body image and the hedonic shopping orientation of female consumers on using fashion information to purchase skinny jeans. For this purpose, an online survey was carried out during the recent year targeting female consumers who had purchased skinny jeans. A total of 464 responses were analyzed in this study. The SPSS 22.0 program was used to perform frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results are as follows. First, interest in appearance and apparel had a significant influence on every factor of the hedonic shopping orientation, except for the relational shopping orientation, and interest in body weight had a significant effect on the enjoying, relational, and impulsive shopping orientations. Additionally, body satisfaction, except for the impulsive shopping orientation, had a significant influence on the enjoying, brand, loyalty, and relational shopping orientations; body dissatisfaction affected the brand, loyalty, relational, and impulsive shopping orientations. Second, the enjoying shopping orientation significantly influenced every factor of fashion information, and the brand shopping orientation had a positive effect on mass media information, but a negative effect on street information. Furthermore, the loyalty shopping orientation had a significant influence only on store information, the relational shopping orientation had a significant effect on both mass media and verbal information, and the impulsive shopping orientation did not exert any influence on any factors of fashion information.