Journal of the Korea Fashion and Costume Design Association
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v.14
no.3
/
pp.23-36
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2012
The purpose of this study was to identify the status of fashion related subjects in colleges and to utilize it as a basic material to develop a better curriculum. To do this, 43 2-year colleges or 63 majors in Korea were analyzed. From the analysis of the locations of the colleges with fashion related majors, it was found that 51.2% schools with fashion related majors were located in the Capital area. When looking at the division to which fashion related departments belong, it was found that 35.5% belonged to design related division, and 22.6% belonged to Art and Physical Education Division. When analyzing the subjects of the colleges with Fashion Design Department (Major), the subject which took the biggest ratio was Clothing Construction and Pattern Drafting as 32.8% and the next was Design Area as 31.5%. In case of Fashion Stylist Department (Major), the subject area with the biggest share was Design Field (49.5%). If looking into segmented classification, design related subjects were 20.9%, and styling related subjects were 17.9%. In Fabric and Fashion related department, the subject with the biggest ratio was Dying and Textile Design as 40.4%, and Fabric related subjects were the next as 22.3%. In the Broadcasting Stylist related departments, the subjects of with the biggest ratio was Fashion Design related subjects as 37% and the next was Beauty related ones as 30.2%. According to the study result, it could be concluded that Fashion related departments in the colleges located in the Capital area focused on the subjects to nurture a fashion designer and their curricula are not specialized or differentiated but somewhat similar one another.
With a long crotch length and much ease in the hip area, baggy pants are visually expressed in a variety of designs when compared with regular pants. The purpose of this study is to define the image differences of various baggy pants designs according to hip circumference and crotch length ease. To that end, this study deduced the visual image variable of experimental baggy pants and analyzed visual images according to changes in hip circumference and crotch length. Nine baggy pants with different levels of hip circumference and crotch length ease were produced as experimental pants. The image of each pair of experimental baggy pants was evaluated based on pictures taken of the pants worn by a woman in her 20s with a standard body figure. The image assessment team was composed of 105 clothing majors. The research results are as follows. Four visual image factors of experimental baggy pants were extracted: whole body compensation, lower body compensation, hip compensation, and waist compensation. Among the 4 factors, the whole body compensation factor was shown as the most representative factor. The body compensation image was higher with less hip circumference ease in the experimental baggy pants, and more hip circumference ease created the optical illusion of a larger body figure, presenting a significant difference between waist circumference and hip circumference. The lower body compensation factor, hip compensation factor, and waist compensation factor all showed a significant influence on changes in hip circumference ease. This result shows that changes in hip circumference ease exerted more influence on the body compensation image than did changes in crotch length ease. The results of this study provide basic data for predicting visual images according to differences in the level of ease in baggy pants, helping people select clothing suitable to their preferences and body shapes.
Journal of the Korean Society of Clothing and Textiles
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v.15
no.3
s.39
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pp.251-262
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1991
The roles of fashion merchandisers (merchandise managers) in women's apparel industry and their perceptions of the job requirements as a fashion merchandiser were investigated to understand present fashion merchandising activities in the industry and suggest desirable roles of fashion merchandiser for further development of the industry. The research questionnaires were administered to fashion merchandisers working in the ten national brand women's apparel firms. The results of the study were as follows . 1. Annual sales volumes of most surveyed firms were more than five billions won and eight out of ten surveyed firms have fashion merchandisers in their firms. 2. Fashion merchandisers worked at a specific brand merchandising division sales and operations division or merchandise planning division. A fashion merchandiser generally supervised one brand. 3. Fashion merchandiser's work experience ranged from four to fifteen years showing a great deal of experience in the apparel industry. Their majors at university were mostly business and few majored in clothing and textiles, or textiles. 4. In general, the role of fashion merchandiser was a management specialist who was responsible for identifying target markets analyzing fashion trends, planning of the merchandise development budget planning, manufacturing planning, selling, advertising and sales promotion and distributing the merchandise. At some firms fashion merchandi-sers were not responsible for advertising, display, and receiving the orders. 5. Surveyed fashion merchandisers perceived the desirable fashion merchandiser's role as a management specialist conducting overall business activities in the areas of merchandise planning, manufacturing, selling and distribution. They also mentioned the following personal characteristics such as vision leadership, and persuasion as desirable characteri-stics for those who aspire to a career in fashion merchandising. 6. Surveyed fashion merchandisers emphasized relevant and realistic experiences in fashion merchandising education. Several ways were suggested to help the educator keep in touch with business and bring reality to students. They are . field work, bringing professionals into the classroom to speak to the students, emphasizing clothing and textiles education including merchandising area, and establishing a Department of Fashion Merchandising.
The purpose of this study is to define the detailed factors related to expressing the aesthetic image of various baggy pants with changes to the hip circumference and crotch length ease. For this, detailed factors expressing the aesthetic image of baggy pants were deduced, and the aesthetic image and mutual influence according to the change in the hip circumference and crotch length ease were analyzed. Nine baggy pants with different levels of hip circumference and crotch length ease were produced as experimental pants. The image of each pair of experimental baggy pants was evaluated based on pictures taken of the pants worn by a woman in her 20s with a standard body figure. The image assessment team was composed of 105 clothing majors. The research results are as follows. Three aesthetic image factors of baggy pants were extracted: attractiveness, elegance and activity. When there was not much ease in the hip circumference and crotch length of the baggy pants, it appeared to look more attractive, younger and fashionable. A dignified and feminine image was perceived more when there was less ease in the hip circumference regardless of the crotch length. Because there was less ease in the hip circumference and crotch length, it appeared to be more comfortable, active and soft. These research results show that baggy pants with too much ease in the hip circumference or crotch length are perceived to be less attractive and actually as inactive. As seen here, there is a difference in the aesthetic image according to the change in the hip circumference and crotch length of the baggy pants; therefore, baggy pants which suits a person's own body type can be chosen to enhance the preferred aesthetic image of individuals.
The aim of this study is to provide fundamental data on the development of ready-to-wear clothing appropriate for the lower body types of male students who play sports in college. The study was conducted by means of targeting 151 male sports majors between $18{\sim}27$ years of age. Characteristics of the respondents were ascertained by means of questionnaires and an evaluation of a total of 36 lower body features. The results of the study are as follows. 1. A comparison of anthropometric measurements with the National Anthropometric Survey of Korea (1997) revealed that the main characteristics of the lower somatotypes of male sports college students are large circumferences and developed muscles of the lower body. 2. Sports were classified into the following five categories : soccer, bodybuilding, wrestling, judo, and taekwondo. In particular, bodybuilding students demonstrated a somatotype with an increased circumference, depth, and width of the thigh and lower body. 3. Somatotypes were classified into 3 types by means of a cluster analysis employing S factors. Type 1 somatotype exhibits a large circumference in the lower body. Type 2 is a lower somatotype of a middle size. Finally, Type 3 encompasses a smaller group in weight and circumference with a developed calf and ankle. 4. Each group was evaluated using a discriminatory analysis as a check to see if the groups had been discriminated with accuracy. The total accuracy rate was 96.0%.
As the traditional style is treated as one of the important themes in fashion recently, how to apply the formative character in Korean and Japanese traditional dress to modern fashion is searched through actual analysis of photograph material, Both design formative elements were confirmed by clothing and fashion department majors through visual data so that 20 pieces of them were selected as final analysis object. Korean traditional dress form in modern fashion emphasizes curvaceousness as plane division. On the other hand, that of Japanese shows straight line, layered, belt, big look through up & down connection style. Color in Korean traditional dress prefers white and original color and modern fashion displays the natural beauty through harmony of similar colors ; that of Japanese based on natural color such as persimmon color cherishes natural beauty and implicit moderation showing harmony of various original color with brilliance and neutral color. While texture in Korean traditional dress was fine and exquisite, that of Japanese preferred coarse and tactile ones. In motif, Korea was natural and geometric but Japanese variously used complex and geometric ones. Likewise, the result suggests that the formative character in Korean and Japanese modern fashion affects the modern dress format as new aesthetic sense and takes on more complicated and subtle aspect in basic form, not just use so far.
Journal of the Korea Fashion and Costume Design Association
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v.10
no.3
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pp.15-25
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2008
Today, each country's cultural communications are carried briskly and Japan already showed a new trend of world fashion by accepting its own design with aesthetic sense to western Europe in 1970s and built the new area of Japanese fashion. This special traditional aesthetic sense, formed by social, cultural, geographic and religious conditions, is roughly divided into decorated and undecorated beauty; decorated one means splendidness, coquetry, exaggeration and was represented ornamental modification of nature object in dress pattern as ornamental expression means; undecorated one, based on Zen-thought, means simplicity, purity, ugliness and Japan gave rise to the new beauty by receiving and adapting continental culture to its culture openly and creating and developing its own beauty. This study aims to examine the aesthetic sense shown in Japanese traditional dress and understand how traditional beauty is used and applied to modern fashion and analyze the diversity of Japanese traditional aesthetic sense shown in modern fashion. For material analysis, total 220 were collected of photograph related to formative element existence according to aesthetic sense shown in Japanese traditional fashion design using literature research and visual data. The existences of Japanese image among them were confirmed by clothing and fashion department majors so that 7 pieces of which were selected as final analysis object. Likewise, the result suggests that Japanese traditional aesthetic sense creates global design based on folk element-used identity as well as new beauty by adapting continental culture to its culture openly and producing and developing its own creative beauty.
The purpose of this study was to examine consumers' perception toward business ethics and ethics management in fashion industry. Subjects were 236 women in age from 20 to 28 years old in Seoul for this study. For data analysis, descriptive statistics, factor analysis, Pearson's Correlations, t-test, and ANOVA were used. As the results, business ethics had 2 factors; 'IMBE(Importance of Business Ethics)' and 'INBE(Interest of BE)', while ethics management encompassed 5 factors such as 'ethics management evaluation', 'healthy industry environment', 'environment task', 'fair business system', and 'customer convenience'. There were statistically differences between men and women in IMBE and INBE. That is, generally, women had higher scores on both than men. Also, subjects in business major had higher scores on IMBE and INBE than those in other majors. Finally, seniors and juniors tend to have higher scores on IMBE and INBE than freshman and sophomore subjects. Based on these results, fashion marketing strategies would be suggested.
This study aims to understand the advertising recall effect in accordance with color scheme of advertising by subdividing it into brand, picture, color, and style. The results of this study are like following. In the results of the study on advertising recall, first, there were significant differences in picture and color recall. The picture recall was the highest in complementary color scheme while color scheme was shown the highest in single and complementary color schemes. Regarding the advertising recall in accordance with subscription time of fashion magazines, second, the advertising recall can be different in accordance with subscription time of magazine, major, purchase experience, and interest. In case of picture advertising recall depending on major, third, majors highly recognized complementary color scheme in picture recall and also similar color scheme in color recall. Regarding the advertising recall depending on experience in purchasing magazines, purchasers highly recognized complementary color scheme in picture recall and also tone-in-tone color scheme in color recall. In case of the advertising recall in accordance with interest in fashion advertising, the group with interest highly recognized complementary color scheme in picture recall and also similar color scheme in color recall.
The purpose of this study is to evaluate the differences of body compensation image on variations in the shoulder height and width of power shoulder raglan sleeve jacket. Nine samples were examined: 3 variations of the shoulder height and 3 variations of the shoulder width. The data was evaluated by 123 fashion design majors. The results were as follows; as a result of analyzing the body compensation image according to changes in the shoulder height and width of power shoulder raglan sleeve jacket, five factors were selected; the shoulder compensation factor, the bust compensation factor, the waist compensation factor, the arm compensation factor and the neck compensation factor. Among these factors, the shoulder compensation factor is the most important factor. Examining the major effect of the body compensation image based on changes in the shoulder height and width of power shoulder raglan sleeve jacket, it had an independent influence on factors about waist, neck, shoulder and arm compensation except a factor about bust compensation, had an influence on interacting effect of factors about shoulder, bust, waist, arm compensation, and it had no influence on interacting effect of a factor about neck compensation. This shows that the shoulder height has larger effect on neck compensation image than the shoulder width in power shoulder raglan sleeve jacket.
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