• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.5
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• pp.831-843
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• 2010

This paper examines the advertisements for mass-produced women's clothing, which appeared in the 1980s issues of the fashion magazine Wolganmeot. This study explores the communicative aspect of fashion advertisements of the 1980s as a platform for complex and dynamic interactions between fashion brands, female consumers, and the rapidly changing social, cultural, and economic conditions of the period. The research focuses on advertisements in the formal and character casual categories that targeted young, urban, and career-seeking women. Based on the analysis of the visual and textual elements of the advertisements from a pragmatics perspective, this paper concludes that fashion brands sought to highlight an 'intelligent', 'urban', and 'individualistic' image of women. It also proposes that the prevalence of assertive and straightforward textual elements, copies, indicates the efforts of fashion brands to stabilize and reinforce the advertising messages in the fast-evolving landscapes of the fashion industry and changing consumption habits.

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.440-449
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• 2014

The purpose of this study was to investigate the suitability of brassiere size and wearing habits of Korean adolescent girls. Subjects were 13 to 17 years old girls (n=282). The data was collected by anthropometric survey and qualitative questionnaire survey. Anthropometric survey measured bust and under bust girths; Qualitative questionnaire survey focused on the practice of purchasing and wearing of brassiere. Two general conclusions emerged: 1) Majority of Korean adolescent girls wore a smaller sized cup than their breast volume 2) Korean adolescent girls wore a larger sized band. These results show the need of educating Korean adolescent girls for their appropriate brassiere size and fit. The value of the brassiere that Korean adolescent girls place differed by age. While the younger adolescent girls expected their brassiere to prevent showing the breast vibration, the older adolescent girls expected their brassiere to avoid breast sagging. The older aged adolescents more valued the fit and style of the brassiere compared to the younger aged group when they purchase brassiere. The younger adolescent girls were more likely to be dissatisfied with the fit of the cup. These results reveal that the junior brassiere should be designed to fit adolescent girls' breast shape and size.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.6
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• pp.621-634
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• 2011

This study analyzed the influencing factors on consumer purchase deferrals for internet clothing shopping. In addition, based on consumer demographics, it compared the differences of purchase deferrals with respect to clothing items, prices, and types of shopping malls. For an empirical study, 405 questionnaires were answered by respondents in their 20s and 30s with internet clothing purchase deferral experience. Data were analyzed using: SPSS for Windows 12.0 and descriptive statistics, reliability analysis, factor analysis, $X^2$-test, and regression analysis. The results of this study were as follows. First, the order of items with many purchase deferrals in internet clothing shopping were casual T-shirt>casual skirts>pants, one-piece>suits>sportswear>blouse/shirts and 58.3% of purchase deferrals happened when the price was below \50,000. Second, the significant differences in products, prices, and shopping malls for purchase deferrals were identified according to consumer demographics. There were significant differences in clothing items according to gender, age, marriage, and education; however, there were significant differences only according to gender in terms of price. There were significant differences according to gender, age, marriage, education, and income in terms of the used shopping malls. Third, for the analysis of the influence of diverse factors that can affect purchase deferrals for internet clothing shopping, the more information search, purchase deferral habits, perceived risks, and deficiency in shopping mall supply conditions were when higher purchase deferrals occurred. For a strong competitive online market, this study can help internet clothing shopping mall entrepreneurs manage products and customers by analyzing the lists of purchase deferrals indicated in "cart" and by administrating the influential factors for purchase deferral.

• Journal of Korean Home Economics Education Association
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• v.12 no.1
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• pp.75-87
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• 2000

The purpose of this study is to find out how middle and high school girls show their clothing attitudes and their life-style. clothing behavior. use their ornaments according to demographic variables. The subject of this study consists o 345 middle and high school girls living in Chung-Nam Province and Taejon Metropolitan City. SPSS/PC+ program was utilized to calculate frequency(N) mean value(M) and standard deviation (SD) for statistical analysis. Differences among the populations are examined through t-test. F-test and X2-test. The results of this study are as follow : 1. Correlation between the life style and demographic variables. Especially. life-style has significant difference(p<. 05) according to type of school. middle school girls have high tendency in the type of modern and fashion. Life-style has significant difference(p< .01) according to level of achievement studying, high level girls has high tendency in the type of practical and secure. 2. Correlation between the clothing behavior and demographic variables. According to type of school. middle school girls showed higher than high school girls in clothing conformity and clothing aesthetics. According to level of achievement studying, high level girls have high tendency in clothing conformity and clothing modesty. 3. Correlation between the use their ornaments and demographic variables. Buying the ornaments, higher-level achievement studying girl’s get information in show window. but lower-level achievement studying girl’s get information in TV or radio. The use of ornaments according to the site of school, most of school girls who live in small city or town use the ornaments as usual school life but school girls who live in big city use the ornaments to look good on their clothes. Following suggestions can be made based on the discussions above: It is necessary for us to have correct understanding about the correlation between the ornaments and clothing of school girls in order to lead them to have appropriate clothing behavior. Furthermore. it is required to construct a bridge linking a course of study to rational habits guidance which will provide us more appropriate tools for clothing behavior guidance.

• Science of Emotion and Sensibility
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• v.16 no.1
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• pp.1-10
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• 2013

The purpose of this paper is to investigate the adequate clothing pressure of upper and lower body foundation garment and subjective assessment of those compressive foundation depending on various wearing conditions. Eighteen women in their 30s and 40s participated in the experiments for this study to evaluate the level of clothing pressure of girdle and waist nipper. Subjects were divided into two groups by the wearing habits of foundation, one is the group of wearing foundation garment 'tightly' and the other is 'loosely', It was found that the group wearing foundation garment 'loosely' was much more sensitive than the group of 'tightly' in everyday life. The adequate pressure of upper foundation, waist nipper was about $1.5{\pm}0.8$ kPa which is lower than that of the lower body foundation, girdle. And at the same time, the sensitivity of the pressure level was higher when subjects are wearing waist nipper compared with wearing girdle. Therefore, precise pattern making process is necessary to meet the adequate level of pressure of the upper body foundation such as waist nipper, specially for those who used to wear clothing loosely.

• Fashion & Textile Research Journal
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• v.11 no.2
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• pp.278-285
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• 2009

As children's apparel industry expands, there are many researches on purchasing and wearing children's clothing and optimal sizes, but researches on purchasing and wearing children's clothing and the appropriateness of sizes comparing average body shape and obese children are still inadequate. Therefore, in this research Late Elementary Schoolgirls ranging in age from 12 to 13 are categorized into the average or the obese body type, and by comparing and analyzing purchasing and wearing children's clothing and the appropriateness of its sizes between these groups, the problems in the size system of children's apparel are realized and the basic information about designing children's clothing for average body shape and non-average body shape(out-size)children are presented. The survey questions were composed of topics about general personal information, the purchasing practice and wearing practice, the appropriateness of its size when wearing children's clothing and the practice of mending apparel according to the satisfaction level of children's clothing sizes. Because subjects are often too big to wear children's clothing, and in the case of obese children the deviation of a body type is amplified, therefore in buying and wearing children's clothing, they demonstrate different forms of purchasing and wearing characteristics than adults. Considering the practice of increasing obesity in children due to westernized eating habits and decreased physical activities, along with developing programs for improving obesity, the development of an optimal size system in response to various body types will become an important challenge.

• Journal of the Korean Home Economics Association
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• v.29 no.3
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• pp.85-98
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• 1991

To investigate dietary habits and health and nutritional status of the elderly with cerebrovascular disease(CVD), 31 hospitalized patients and 28 old people who had experienced stroke and were living at home were interviewed for the dietary habits and drinking and smoking habits. Their blood pressure and triceps skinfold thickness were measured and biochemical assessment of blood samples were conducted. The results were compared with those from 30 healthy elderly. Ca Index reflecting ca intake and intake of dietary fiber were significantly lower in the patient elderly groups than in the healthy elderly. Cholesterol intakes were not significantly different among the groups. Although salt intakes were almost similar among the groups, patient elderly tended to like salty taste as compared to the healthy elderly. Systolic and diastolic blood pressures of the patient elderly were significantly higher than those of the healthy elderly. Triceps skinfold thickness and serum total protein and albumin were significantly lower in patient groups than the healthy elderly. Serum cholesterol and hemoglobin concentrations were not different among groups. Among the above variables only Ca index was inversely correlated with blood pressure significantly.

• The Korean Journal of Community Living Science
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• v.22 no.1
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• pp.131-143
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• 2011

The purpose of this study was to investigate i) the current state of washing knowledge and washing habits ii) the effect of washing behaviors on washing satisfaction. A survey questionnaire was developed and implemented to married women in their 30's or 40's. A total of 210 responses were analyzed by frequency analysis, t-test and ANOVA with PASW18.0. The results are as follows. First, the ways in which women do the laundry was analyzed. Married women in their 30s and 40s usually do the laundry at home and are familiar with washing symbols and do not rely on common sense. Most of them like to rely on the washing machine guidelines for detergent concentration and use the right amount for environmental protection. They also adjust the washing machine setting effectively considering laundry time, water temperature and care label. Second, the groups divided by demographic variables showed meaningful results about washing knowledge. Particularly, there is no significant difference on washing knowledge between housewives and career women. Third, the groups divided by the levels of washing habits showed suggestive results about washing satisfaction. The groups who have correct washing habits generally a indicated high degree of washing satisfaction. Finally, marketing implications for the businesses of laundry, laundromat and the manufacturers of washing machine are suggested.

• Journal of the Korean Home Economics Association
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• v.27 no.4
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• pp.167-191
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• 1989

The present study was conducted to devlop and appropriate retirement home model for the elderly in terms of clothing and textiles; nutrition, health, and foodservice; housing and environment; and psychological adaptation. Specifically, the purposes of the study were: 1) to provide basic guidelines for clothing by comparing the clothing behavior of the elderly living in the retirement home and those living in their own homes with family, 2) to provide basic guidelines for balanced diet and effective foodservice, 3) to develop an ideal life space and facilities, and 4) to assess the psychological characteristics of the elderly. Questionnaires, observation, experimental method, and survey of literature were used for the study. Clothing behavior showed that the elderly were much concerned about clothing, and they preferred comfortable as well as fashionable designs. The elderly in the retirement homes complained of a lack of quantity and variety in clothing. They preferred natural fiber rather than blended fabrics. Flame resistance, thermal insulation, and flexibility of textile fabrics were found to be prime considerations in manufacturing and selecting clothing materials for the elderly. The health status of the surveyed elderly was generally good, but some poor eating habits were observed. Dietary nutrients intakes were generally sufficient, but several nutrients intakes were insufficient. The level of equipment in the kitchens of the institutions was low. Furthermore, the employment rate of dietitians in institutional settings was extremely low. This resulted in a lack of systematic foodservice management. Residents in the institution were generally satisfied with present life space and facilities but this was mainly because of abandonment, adaptation, and past experience. Optimal allocation of residents per bedroom and an adequate design for storage, bathroom, utility room, and dining room were recommended. The comparison of psychological status of the elderly living at home was more stable than those living in an institution. The emotional state of the elderly living in the institution was characterized by loneliness; they did not have close interpersonal relationships or future plans. An appropriate model for the elderly was developed on the basis of these findings.

• Korean Journal of Human Ecology
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• v.7 no.1
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• pp.247-266
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• 1998

The purposes of this study were to investigate problems related to quality of life and to identify residents needs for the university educational program for the community residents. The data were analyzed by using $x^2$-test, F-test and multiple range test. Findings of this study provided some useful implications to develop educational programs for community people. These implications are as follows. In the aspect of home management, the need for education about time management was relatively high and the degree of time conflicts was varied to family size, educational level of house, housewife's employment status and outside work time. In the program area of economic life, education for enhancing ability to cope with unexpected events and impulsive consumption behavior, and education for money management technique and value clarification should be included. There were significant differences in the parents' role difficulties according to mother's age and income. Especially parents' role difficulties were children's social emotional development and educational activity. The major problems in management of clothing and textile products were the change of textile sensation, the poor quality of necessaries, and discoloration. This result suggests that education programs on management of clothing and textiles should be developed. In health and food management it showed that subjects were afraid of cancer, hypertension, cerebral vascular diseases in relation with food habits. Hence program of education for health and good food habits should be developed.