Abstract
The purpose of this study was to investigate i) the current state of washing knowledge and washing habits ii) the effect of washing behaviors on washing satisfaction. A survey questionnaire was developed and implemented to married women in their 30's or 40's. A total of 210 responses were analyzed by frequency analysis, t-test and ANOVA with PASW18.0. The results are as follows. First, the ways in which women do the laundry was analyzed. Married women in their 30s and 40s usually do the laundry at home and are familiar with washing symbols and do not rely on common sense. Most of them like to rely on the washing machine guidelines for detergent concentration and use the right amount for environmental protection. They also adjust the washing machine setting effectively considering laundry time, water temperature and care label. Second, the groups divided by demographic variables showed meaningful results about washing knowledge. Particularly, there is no significant difference on washing knowledge between housewives and career women. Third, the groups divided by the levels of washing habits showed suggestive results about washing satisfaction. The groups who have correct washing habits generally a indicated high degree of washing satisfaction. Finally, marketing implications for the businesses of laundry, laundromat and the manufacturers of washing machine are suggested.