• The Research Journal of the Costume Culture
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• v.29 no.6
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• pp.795-809
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• 2021

The purpose of this study was first, to clarify the clothing benefits that Uzbek female college students seek through clothing products; and second, to determine whether there is a difference in clothing involvement and clothing purchasing behavior according to the type of clothing benefits. Data were collected from 290 female university students from Tashkent, Uzbekistan, and analyzed using factor analysis, K-means group classification analysis, ANOVA, Duncan test, χ²-test, and frequency analysis. Respondents were classified into four types according to their clothing benefits: individuality/economy-pursuit, comfort-pursuit, fashion/brand-pursuit, and indifference. Significant differences were identified in terms of clothing involvement, information sources, clothing evaluation criteria, clothing store attributes, clothing wearing conditions (including monthly clothing expenses), number of purchases per year, clothing purchase location, clothing preference style, and clothing dissatisfaction. The fashion/brand-pursuit and personality/economy-pursuit types were influenced more by fashion and symbolism of clothing involvement, information sources, clothing evaluation criteria, and clothing store attributes. The individuality/economy-pursuit type purchased more frequently, spent more monthly clothing expenses, and used the internet. Clothing store attributes were considered more important by female students than the other attributes. In these results, clothing benefits were identified as consumer characteristics of female Uzbek college students and market segmentation was determined. In addition, it is meaningful in providing basic data for efficient marketing activities and minimizing trials and errors in establishing local-friendly strategies for target customers in different cultures.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.6
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• pp.1027-1038
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• 1996

The decision making procedure of consumer's post purchase is important because post purchase evaluation function is the physiological variables in repurchasing. The previous studies of post-purchase decision making showed that consumer compared the expectation of pre-buying with the performance of the product of post-buying. After consumers evaluates the products, consumer is satisfactory or dissatisfactory with products. And the satisfaction effects repurchase intention. The criteria which consumer didn't consider can be important to consumer after buying. Therefore the research problems are as follows; 1. To reveal the consumer's post-purchase clothing evaluative criterita and to indentify the dimensions of post-purchase clothing evaluative criteria. 2, To examine a causal model of the repurchase intention by post- purchase clothing evaluative criteria, satisfaction and brand attitude, A questionnaire was developed and administered 530 women living in Taejeon, and social daytime wear was selected as a clothing item for the study. Consumer's post-purchase clothing evaluative criteria were composed of six dimensions; Fit, Utility, Management, Transformation, Wearing/sewing, Esthetic factor. The main causal model of repurchase intention is that post-purchase clothing evaluative criteria - satisfaction - brand altitude - repurchase intention. Finally we found that the post-purchase clothing evaluative criteria were important because the repurchase intention depended on post-purchase clothing evaluation, too.

• Korean Journal of Human Ecology
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• v.15 no.6
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• pp.1037-1047
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• 2006

In this paper, various structures of the healthcare smart clothing for real-time measurement of vital sign were suggested. The wearing efficiency was evaluated to find out the best ergonomic clothing in the suggested design. The supplementary effects of the clothing components (princess line, double fabric, cushion) on the stable and tight positioning of sensors to the body were evaluated with wear test. Five experimental clothing for male subject were made with closely-fitted shape and they included two representative structure: one was the integrated type of inner and outer garments and the other was the separated type with two garments. Eight subjects in their twenties were participated in the wear test to evaluate the wearing efficiency of experimental clothing. As results, the clothing structure of the separated garments with the inner and the outer shells were evaluated as more efficient and comfortable. However, the effects of clothing components on the light positioning of the sensors to the body surface were not differentiated each other in the subjective evaluation.

• Fashion & Textile Research Journal
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• v.10 no.1
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• pp.92-100
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• 2008

When designing protective clothing, there are something to be considered such as physiological feature of human body, acting range not to restrict physical activity, and effectiveness of material. Because the primary objective of protective clothing is to protect human body from danger and it is designed through complex designing process not likely general clothing design. However, current evaluation techniques-such as the ISO, the ASTM and the CEN, and KS-provide only the standard to evaluate the primary feature of material (testing, performance requirements, material specification, selection and application, test and care, and so on). There are no standard to evaluate influence for the human body while protective clothing put on. Especially, in Korea, there is KS to evaluate protective clothing, but it is partially translated version from ISO because of lack of core technology about this field. However, developed countries recognize it is new competitive means in the time of Global Standards and they are competing to make their own standard to global standard for the protective clothing. Therefore, it can be great opportunity for Korean clothing and textile industry to revitalize if focusing on research and development for protective clothing design based on physical activity of human body, fit evaluation technique and sizing which is currently no global standard for it and developing our standard to global standard.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.6
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• pp.877-884
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• 2005

The importance and usefulness of a subjective evaluation of the sensorial properties of scoured silk fabrics is discussed. Silk fabric was treated at 12 different scouring rates and the scoured fabrics were used as specimens. Using paired comparisons, three trained subjects, evaluated seven subjective sensorial properties; softness, elasticity, drape, stiffness, crispness, and luster. A quad experimental design was adopted as an effective and reliable evaluation method. Results showed that some properties such as drape, luster were easily discriminated depending on the scouring rates whereas the smoothness was not easily discriminated. As the scouring rate increased, it was hard to discriminated the softness, drape, and stiffness, which indicates there is an optimum scouring rates to have a certain sensorial properties. It was suggested that these results should be applied to the manufacturing process.

• Fashion & Textile Research Journal
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• v.13 no.4
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• pp.582-589
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• 2011

The purpose of this study was to investigate problems of design, fitness, suitability for movement, and comfort in current Korean military tank driver's clothing through analysis of actual wearing condition by questionnaire and field evaluation and. to provide basic data for developing a improved design of Korean military tank driver's clothing. The survey was done for 477 military tank driver and the field evaluation was also done for evaluation. The overall satisfaction for design of military tank driver's clothing(3.25) was higher than that for the easiness in wearing and taking off(2.76). The military tank drivers evaluated that current coverall type of clothing is more suitable than two-piece type of clothing. The overall satisfaction for fitness of clothing was as a whole low(2.82~3.09), Especially, the satisfaction for fitness of from front and back rise length was the lowest one. In the satisfaction for clothing materials, the satisfaction for the breathability of material was the lowest, followed by clothing insulation and air permeability. The satisfaction for movement was low in bending waist and raising forward and aside. The part which surveyors think most dissatisfactory was also front and back rise length. The frequency in use of pocket was the highest in chest pocket, followed by waist and pants pockets. The satisfaction for opening easiness of hips opening part was very low(2.64).

• Journal of Fashion Business
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• v.14 no.4
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• pp.161-173
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• 2010

This study aims to examine for efficient production methods of custom-tailored clothing and application of 3D virtual clothing system in custom-tailored clothing market, by producing and analyzing both real clothing and 3D virtual clothing. For this study, a middle-aged woman is selected as the subject figure and one-piece is selected as the experimental clothes item. In real clothing, I conducted the wearing evaluation for experts and the subject figure. And In the virtual clothing, I conducted the wearing evaluation with i-Designer using 3D virtual clothing on simulation program. There are some differences between the data from body scanning and the real body size. In the custom-tailored clothing market in which the fitness is important, the research which measures the more exact data is needed. And in the case of complicate design, the functions which measure the activity and the fitness variously and correct the parts of curves are needed. This study experiments the availability of application of 3D Virtual Clothing System in custom-tailored clothing market by selecting one-piece as the experimental clothes item. So the follow-up studies for the other designs and fabrics are needed. Also, if the studies for checking the clothes pressure, the amount of composure, the space between skin and clothing when the virtual model wearing clothes is walking or shaking his arms are proceeding, then 3D virtual clothing System is applicable in custom-tailored clothing market. But there are some restrictions and lack of education in virtual clothing System yet, and it makes hard for workers in clothing market to use it in real production. However, 3D virtual clothing System will be practical in real market if there would be more research on its usability and practicality, and workers in clothing market can be easily educated on techniques of 3D virtual clothing system.

• The Research Journal of the Costume Culture
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• v.16 no.5
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• pp.910-923
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• 2008

This study investigated the difference in the influence of shopping orientations, attributes evaluation, and benefits sought on brand loyalty between Korean and American consumers within a clothing purchase context. Questionnaires were administered to 237 Korean consumers and 184 American college students who had purchase experience of casual wear in recent six months through off-line. The results were as follows. First, the hedonic shopping orientation had a positive impact on brand loyalty in both groups, whereas efficient shopping orientation had a positive impact on brand loyalty in American group. Second, the aesthetic attribute had a positive impact on brand loyalty in both groups, whereas utilitarian attribute had a positive impact on brand loyalty in Korean group. Third, brand value benefit sought had a positive impact on brand loyalty in Korean group and body expression/complement had a positive impact on brand loyalty and economic benefit sought had a negative impact on brand loyalty in American group.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.1
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• pp.112-123
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• 2002

The purpose of this study was to establish the strategy for Internet fashion homepage advertising that attracts consumers attention and discloses clothing brand to consumers continually. In this paper, the following subjects were set up: (a) to classify the structure and evaluation factors of the fashion homepage advertising, (b) to analyze the effect of demographic variables and clothing involvement of consumer on fashion homepage advertising structures and evaluation factors. A random sample of 553 people in the age group 16-34s living in Seoul and Kyungki region during March 2000 was selected from Internet users. SPSS package was used for data analysis. Frequency, Percentage, Factor analysis, ANOVA, Duncan test and regression analysis were applied. The results of this research were as follows: First, in the process of classifying the dimension of the fashion homepage advertising, homepage advertising structure was composed of 5 factors: interactive, amusing factor, professional information, fashion information and useful information. And homepage advertising evaluating factors were interesting, information and irritation. Second, it was found that clothing involvement influenced fashion homepage advertising. High involvement group preferred the fashion information factor of the homepage advertising structure and low involvement group was useful information factor of the homepage advertising structure. Both high and low involvement groups preferred interesting factor of the homepage advertising evaluation. Third, demographic variables also influenced fashion homepage advertising Females manifested greater interests in informative factor of homepage advertising than males. Findings from this study provide an insight into fashion homepage advertising strategy related to consumers clothing behavior.

• Fashion & Textile Research Journal
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• v.4 no.6
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• pp.517-523
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• 2002

This study examines whether there are differences in consumer's evaluation price zone on the clothing clue (the type of clothing, brand, time of fashion, place of origin, material. submaterial, place for sale) according to consumer purchasing behavior. Therefore the ultimate goal is to offer help in fixing price when establishing marketing of the clothing industry by grasping the actual price set by consumers under the IMP system. The female consumers of 20s and 30s were chosen as study subjects for their sensitivity to the purchase of clothing. The tests carried out in this research are: SPSSIPC+ is used for frequency Analysis. The Results of this study are showed as the following: It was analyzed that 4 types of consumer are the reasonable consumption oriented consumer, fashion oriented consumer, the no care of fashion consumer and high price oriented consumer Among the several kinds such as the type of clothing, brand, time of fashion, place of origin, material, submaterial, place for sale, only on the type of clothing, there are difference in the type of the consumers, on the time of buying clothes, in the behavior of buying clothes and also on the degree of fashion and the place of origin among such kinds.