The Internet Homepage Advertising Strategy of the Fashion Goods
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정미재
(숙명여자대학교 의류학과)
이선재 (숙명여자대학교 의류학과) |
1 |
Marketing in hypermedia computer-mediated environments: conceptual foundations
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2 |
패션제품의 인터넷 광고에 관한 연구-패션 배너광고전략을 중심으로
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과학기술학회마을 |
3 |
Advertising value and advertising on the web
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4 |
Appeals to image and claims about quality: understanding the psychology of advertising
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DOI |
5 |
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6 |
인터넷 광고효과에 관한 실험연구
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7 |
Consumer Involvement: What it offers to advertising strategy
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10 |
The role of involvement in attention and comprehension processes
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DOI ScienceOn |
11 |
의복관여에 따른 광고에 대한 태도효과에 관한 연구
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12 |
Affective and cognitive antedents of attiude toward the ad
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13 |
Advertising of the world wide web
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14 |
Attiude toward the site
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15 |
Personal involvement as a determinant of argument - based persuasion
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DOI |
16 |
의복관여와 상표확장과의 상관성 연구
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과학기술학회마을 |
17 |
Profiles and correlates of computer usage: a study of the Australian telecommunications industry
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DOI ScienceOn |
18 |
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19 |
Consumer response to television commercials: The impact of involvement and background music on attiude formation
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DOI |
20 |
The influence of individual differences on skill in end-user computing
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21 |
Advertising on the Internet
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22 |
홈페이지품질 광고가치, 메세지유형이 홈페이지 광고의 효과에 미치는 영향에 관한 연구
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