• 유통과학연구
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• 제14권11호
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• pp.117-128
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• 2016

Purpose - In order to collect information needed for the establishment of more effective marketing strategies of on-line purchasing agent services targeting Chinese consumers, the study investigated the relationship among Chinese selection criteria. They included fashion products, use of information source, and satisfaction with on-line purchasing agent services. The study also identified the differences in the Chinese selection criteria of fashion products, use of information source, and the satisfaction level with on-line purchasing agent services according to their age and gender. Research design, data, and methodology - The study was implemented through a normative-descriptive survey method using a self-administered questionnaire. Data were collected from February 9 to 28, 2016, and analyzed by factor analysis, ANOVA and Duncan test, t-test, and multiple regression analysis. Results - Differences were found in selection criteria of fashion products and use of information sources among groups. Thirty's age group was concerned about price/brand more than the twenty's were. Twenty's were concerned about practicality/quality of the products more than the thirty's. Hallyu/broadcasting was used by men more than by women as an information source of Korean fashion. SNS/WOM(word of mouth) was used more by women than by man. Twenty's showed lower level of satisfaction with customer services/credibility than other factors. The thirty's showed lower level of satisfaction with informational role of the service than other factors. Those who utilize each type of fashion information source more showed higher satisfaction level with on-line purchasing agent service of Korean fashion products.. In general, according to the selection criteria and use of information, there were differences in satisfaction with on-line purchasing agent service of Korean fashion products. Conclusions - Considering the findings of the study, as well as age, gender, selection criteria and use of information source, Chinese consumers could be used as a criteria of market segmentation for on-line purchasing agent services of Korean fashion products. The results manifested that there is a need to differentiate marketing strategies according to the satisfaction levels with each satisfaction factors of on-line purchasing agent service of Korean fashion products.

• 한국의류학회지
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• 제42권2호
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• pp.327-341
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• 2018

This study analyzed the influence of social distance and visual information on consumers' fashion style preferences in terms of information characteristics and providers. Data were collected from 521 females in their twenties and thirties who had experience using SNS. The empirical study results were as follows. First, with other factors of exposure under control, the social distance of information characteristics and providers showed a significant impact on fashion style preferences only when social distances were close. Second, the impact of social distance varied depending on the consumer's characteristics. This proved that innovation had significant negative influences, while conformity and informational sensitivity to others showed positive influences on the effects of social distance in terms of information characteristics. Innovation and fashion leadership also showed a negative influence on the social distance effect in terms of information providers. Third, conformity, informational sensitivity to others, and fashion leadership, proved to have a significant impact on the acceptance of eWOM in fashion styles, but innovativeness and normative sensitivity to others did not have a significant influence. This study can be used as baseline data in SNS marketing strategies for vitalizing information spread through eWOM.

• 한국의류산업학회지
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• 제20권5호
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• pp.592-599
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• 2018

The purpose of this study is to investigate consumer needs, image sensibility and preference of bedding fabric according to size and spacing of dot pattern. 18 kinds of dot pattern fabrics were designed with different diameters(6, 8, 10cm) and distances(4, 7, 10cm) in regular arrangement of diamond figure. The subjects were 162 male and female university students. The data were analyzed by SPSS 24.0. Fabrics were assessed subjectively using a 5-point scale 17 consumer needs and 33 sensory descriptors. The most consumer's needs for bedding fabric was shown to be functionality of bedding including hygiene, touch, warmth, ease of washing and management, air permeability, and hygroscopicity. The other parameters of consumer's needs were shown to be physical property and design parameter. The results of analysis of the dimension of image sensibility for fabrics with different size and spacing of dots are derived from six factors including joyfulness, coziness, uniqueness, charm, femininity, and complexity. As a result of analysis of preference with fabric kinds, there was a significant difference in preference with fabrics. The preferred fabrics were characterized by the pattern and the base fabric being striking three-dimensionally with 1/3 twill and 3/1 twill fabric. Sensory descriptors related to joyful image and unique image were analyzed as evaluation terms that can distinguish the preferences of fabrics. Correlation analysis showed the fabrics are preferred as the difference in luminance and reflectance between the base and pattern of the fabric become larger and the spacing of patterns become closer.

• 대한가정학회지
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• 제46권2호
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• pp.51-58
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• 2008

The purpose of this study was to analyze how the appreciation or recognition of quick response systems, with the utilization of technology, can improve operations for businesses in the DongDaeMoon fashion market. A survey was conducted from April 25 to May 10 in 2007, among owners and designers of wholesale shops in the DongDaeMoon fashion market. Data was collected from 270 subjects, and general descriptive and comparative statistical analysis was applied to acquire various parameters. Firstly, the product types within the DongDaeMoon fashion market were small and medium quantity batch production systems. The majority of businesses adopted the production strategy of outsourcing through subcontracted factories. To re-order, a fashion merchandising required 2 to 3 days. Secondly, the design sources of fashion merchandises were national fashion brands, popular items within the same industries, and also fashion magazines. New products was made within 4 days after a sample item was received. Business acquaintances were fashion retail shops of DongDaeMoon, and internet or home shopping companies. Thirdly, the recognition of importance and effects of quick response systems was difference between high and low group of the utilization of technology in the DongDaeMoon fashion market.

• 한국의류학회지
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• 제33권8호
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• pp.1262-1272
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• 2009

The study is classifies the figures of obese women aged 20-50 with an over 25 BMI from the data of the fifth Size Korea in 2005. As the result of conducting the factor analysis for segmenting the shape, Factor 1, Factor 2, Factor 3, and Factor 4 are respectively derived as the factor on a volume, the factor on the size of the vertical direction, the factor on the shoulder region, and the factor on the body length balance. As the result of conducting the cluster analysis using 4 factors (scores extracted from the analysis of factor analysis) the body type of obese women was classified into four types. The name of shape was specified by combining 'P' (an abbreviation of petite) that indicated the height (smaller than 155cm) among the height names of KS standard, 'R' (abbreviation of regular) that indicated the height (155cm-165cm) and the body characteristics. Type 1 had the longest length, and normal circumference, thickness, and width but with the developed shoulder. Type 1 was classified as a robust, 'Plus-RH'. Type 2 had the middle height, the shortest length of the upper part, a relatively-long length of the lower part of body. Type 2 shows the characteristics of a small body that was classified as 'Plus-PI'. The most obese body was Type 3 that had the normal length and shoulder size but showed the longest length of the upper part of the body; it was classified as 'Plus-PO'. Type 4 as the small shape had a potbelly and showed the characteristics of the shortest body classified as 'Plus-Pb'.

• 한국생활과학회지
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• 제23권6호
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• pp.1171-1189
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• 2014

In order to provide the basic data for creating the environment which can efficiently reflect prefer fit along with body size when selecting clothes size in the indirect purchasing environment, this study analyzed the difference of ready-made jacket part-specific fit preferred by fashion models in their twenties and female college students. This study was to analyze the impact of body size, recognition of body part-specific characteristics shape, body satisfaction on prefer fit of jacket. As for the difference of prefer fit depending on the body size, female college students preferred more loose fit than models. The difference according to recognition of body part-specific characteristics shape turned out to be significant for prefer fit depending on the degree of bend of neck, arm length, bend of back recognition and matching fit was found to be preferred as they recognize their body shape to be normal and the difference according to body satisfaction appeared to be significant in the terms of bend of back, hip width/protrusion, torso size/length, sleeve length, whole body shape and they turned out to prefer matching fit as they are satisfied with their body. As shown above, body size, recognition of body part-specific characteristics shape, especially body satisfaction have a great influence on prefer fit of jacket and therefore, if preparing for a size selection step according to body shape and satisfaction in the jacket size selection process, customers' satisfaction in jacket size may be improved and it is considered to be helpful for both consumers and sellers.

• 한국해양환경ㆍ에너지학회지
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• 제8권1호
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• pp.31-38
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• 2005

본 연구에서는 PMV기반-공조시스템 설계를 위한 기초자료 조사를 목적으로 6가지 물리적/주관적 온열요소의 특성을 평가하였다. 물리적 온열요소의 평가에서는 25톤 함정의 조타실과 통신실, 100톤 함정의 기관실에서 열적 불만족이 발생할 수 있었다. 착의상태 및 활동상태 항목은 육상 실내건축의 내용을 선상 근무에 맞게 수정하여 이용하였다. 주관적 온열요소 중 의닦의 열 저항치는 모든 함정의 선실에서 승조원 사이의 편차가 커서 신진대사량에 비해 온열평가에 미치는 영향이 더 민감한 것으로 나타났다. 주관적 온열요소의 분포는 대체로 표준 정규분포보다 오른쪽으로 꼬리가 긴 비대칭분포를 보였다.

• 한국의류학회지
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• 제8권3호
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• pp.31-42
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• 1984

This paper is a research on the origins and the developing process of $Dan-Ry\={o}ng$ centering on the change of its form. From the beginning of A. D era Central Asia had played the important role of a traffic route connecting China and its western adjacent world. Through this route $Dan-Ry\={o}ng$ was introduced into China (South-North Dynasty era). The form of $Dan-Ry\={o}ng$ in early period was Ban-Gum-Po (Open-collared costume that turn down the collar to the outside), and it could be worn close-collared or open-collared. From the fact that the people who wore $Dan-Ry\={o}ng$ in early period were mainly Iranian and that it was also worn by lower class like a waiting maid, it can be said that $Dan-Ry\={o}ng$ was not the costume of Han race. In early period the motif of the inside of collar was Persian style, and the people of central Asia was mostif Iranian. In short, $Dan-Ry\={o}ng$ was the costum of the people lived in the adjacent world west of China, particulary Iranians. The form of $Dan-Ry\={o}ng$ changed from Ho-Bok to Ban-Gum-Po owing to the differences in climate. In conclusion, $Dan-Ry\={o}ng$ originated in Ho-Bok ana was introduced into the world west of china by the movement of Horrse-riding Race. Then its form was changed owing to the factors like climate, natural and cultural features, and consepuently it was introduced into China by way of Centeral Asia. In China it was settled as $Dan-Ry\={o}ng$ through the ages of T'ang dynasty, Sung dynasty, Ming dynasty.

• 한국의류학회지
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• 제20권1호
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• pp.128-141
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• 1996

The pourpose of this study is to determine the exact size which can be the basic elements of the fashion design with the measurement of middle-aged women's body, and to grasp the peculiar tomato type of the middle-aged women by compacting each measurement and examing the change of body shape. Making 215 house wives about 40 to 55 years old the subject of this research, we measured the body size from June to August, 1994. After analyzing the data through the 43 item.; of the body measurement, grasping the characteristics of the tomato type, we classified three types of physical standard and looked into the element of body structure. The results were as follows; 1. The average Rohrer index of middle-aged women in Tas-gu is about 1.5 and they usually seem to be fat compared with other groups. 2. Age has much influence on the body change of middle-aged women. Especially around 45 years old, the body change showed remarkable. 3. When analyzing the elements of the body measurement, the biggest elements of middle -aged women's body structure are in the items of width, thickness and girth related to the expansion of body line. Therefore in the middle age, the thickness and the girth have more influence on the human body than the height and the length, so the items of thickness and girth is the most important factor in the somato type. 4. In the slim body and standard body, the thirst factor is the items of height and length related to vertical size and the second is the items of width and thickness and girth. In ice fat body the first factor is the items of width, thickness, girth and the second is those of height, length. Unlike other body shapes, the fat body has many factors, which shows that the fat body has much variation in each part in proportion to fatness.

• 한국의류학회지
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• 제32권3호
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• pp.443-453
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• 2008

The purpose of this study was to identify the perception between real and ideal body shapes of college students and to investigate the preferred body shape of college students. The research subjects numbered one hundred forty five male and female students, aged 20 to 29, who lived in Gwangju and Chonnam province. The anthropometric data was collected including both direct and indirect measurements. The data was analyzed by mean and standard deviation, t-test, and factor analysis. The results of t-test showed the significant difference($p{\leq}.001$) between real body size and ideal body size. The result showed that male students want to have bigger chest circumference and a taller height than their real body, the research also showed that the female students want to have a narrow bust and hip width along with a taller height than real body. Regarding ideal body shape, male students pursued bigger height and want an inverted-triangle body shape. On the other hand, female students pursued bigger height and slim body shape. This study established the factors(dimension of torso, height, the side shape of torso, and shoulder shape) as the perception between real and ideal body shapes. In terms of real body, the factor analysis shows two contrasting results in which the height is the most important factor for female students, while the torso dimension is the most important factor for male students. In terms of ideal body, the height factor is the most important for both the male and female students.