Browse > Article
http://dx.doi.org/10.5850/JKSCT.2018.42.2.327

Influence of Perceived Social Distance of SNS Visual Information on Consumers' Fashion Style Preferences  

Shim, Hae Ryung (Dept. of Human Ecology, Graduate School of Korea University)
Choi, Mi Young (Dept. of Fashion Design, Duksung University)
Lee, Yoon Jung (Dept. of Human Ecology, Graduate School of Korea University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.42, no.2, 2018 , pp. 327-341 More about this Journal
Abstract
This study analyzed the influence of social distance and visual information on consumers' fashion style preferences in terms of information characteristics and providers. Data were collected from 521 females in their twenties and thirties who had experience using SNS. The empirical study results were as follows. First, with other factors of exposure under control, the social distance of information characteristics and providers showed a significant impact on fashion style preferences only when social distances were close. Second, the impact of social distance varied depending on the consumer's characteristics. This proved that innovation had significant negative influences, while conformity and informational sensitivity to others showed positive influences on the effects of social distance in terms of information characteristics. Innovation and fashion leadership also showed a negative influence on the social distance effect in terms of information providers. Third, conformity, informational sensitivity to others, and fashion leadership, proved to have a significant impact on the acceptance of eWOM in fashion styles, but innovativeness and normative sensitivity to others did not have a significant influence. This study can be used as baseline data in SNS marketing strategies for vitalizing information spread through eWOM.
Keywords
Consumer characteristics; Fashion style preferences; Social distance; SNS; Visual information;
Citations & Related Records
Times Cited By KSCI : 8  (Citation Analysis)
연도 인용수 순위
1 Baker, L. R., & Oswald, D. L. (2010). Shyness and online social networking services. Journal of Social and Personal Relationships, 27(7), 873-889. doi:10.1177/0265407510375261   DOI
2 Baker, M. J., & Churchill, G. A. Jr. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing Research, 14(4), 538-555. doi:10.2307/3151194   DOI
3 Bearden, W. O., Netemeyer, R. G., & Teel, J. E. (1989). Measurement of consumer susceptibility to interpersonal influence. Journal of Consumer Research, 15(4), 473-481. doi:10.1086/209186   DOI
4 Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definitions, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230. doi:10.1111/j.1083-6101.2007.00393.x   DOI
5 Chae, M., Kim, J., Kim, H., & Ryu, H. (2002). Information quality for mobile internet services: A theoretical model with empirical validation. Electronics Markets, 12(1), 38-46.   DOI
6 Chon, B. S. (2012). Perceived homophily by the degree of self disclosure among SNS users. The Journal of the Korea Contents Association, 12(12), 170-178. doi:10.5392/JKCA.2012.12.12.170   DOI
7 Chu, S. C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising: The Review of Marketing Communications, 30(1), 47-75. doi:10.2501/IJA-30-1-047-075   DOI
8 Duhan, D. F., Johnson, S. D., Wilcox, J. B., & Harrel, G. D. (1997). Influences on consumer use of word-of-mouth recommendation sources. Journal of the Academy of Marketing Science, 25(4), 283-295. doi:10.1177/0092070397254001   DOI
9 Helgeson, V. S., & Taylor, S. E. (1993). Social comparisons and adjustment among cardiac patients1. Journal of Applied Social Psychology, 23(15), 1171-1195. doi:10.1111/j.1559-1816.1993.tb01027.x   DOI
10 Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7(2), 117-140. doi:10.1177/001872675400700202   DOI
11 Hirschman, E. C. (1980). Innovativeness, novelty seeking, and consumer creativity. Journal of Consumer Research, 7(3), 283-295. doi:10.1086/208816   DOI
12 Jin, H. (2011). A case study on mobile SNS based on smartphone: Focusing on KakaoTalk. Unpublished master's thesis, Hallym University, Chuncheon.
13 Jun, D., & Rhee, E. (2008). The effects of adult women's innate innovativeness on involvement and fashion innovativeness. Journal of the Korean Society of Clothing and Textiles, 32(11), 1739-1749. doi:10.5850/JKSCT.2008.32.11.1739   DOI
14 Kim, D. S. (2016). A study on SNS exposure and fashion product exposure of selfie. Unpublished master's thesis, Seoul National University, Seoul.
15 Jun, D., & Rhee, E. Y. (2009). The effects fashion innovativeness and style-innovation attributes of fashion adoption. Journal of the Korean Society of Clothing and Textiles, 33(10), 1564-1574. doi:10.5850/JKSCT.2009.33.10.1564   DOI
16 Kaiser, S. B. (1997). The social psychology of clothing: Symbolic appearances in context (2nd ed.). New York, NY: Fairchild Publications.
17 Kim, D. G. (2016). The effect of fashion information characteristics on commitment and intention of Instagram users-Focusing on user segmentation. Unpublished master's thesis, Konkuk University, Seoul.
18 Kim, H. J. (2008). Effect of psychological distance on social decision making. Unpublished master's thesis, Yonsei University, Seoul.
19 Kim, S., & Rhee, Y. S. (2001). A study on the relationship between the fashion leadership and the characteristics of the shopping-related behavior. Journal of the Korean Society of Clothing and Textiles, 25(1), 162-172.
20 Kim, J. H., Boo, S. H., & Kim, H. Y. (2012). Social media communications strategy to promote the effect of public campaign: The persuasion that applied psychological distance of construal level theory and normative influence. The Korean Journal of Advertising and Public Relations, 14(3), 66-91.
21 Kim, T. H. (2008). 제품관여도와 광고모델유형에 따른 광고 효과에 관한 연구 [A study of the advertising effect by product involvement and advertising model type]. Unpublished master's thesis, Hongik University, Seoul.
22 Lee, J. H., Doh, S. J., & Hwang, J. S. (2011). The effectiveness of online WOM (Words-of-Mouth): The role of direction, usefulness, and IR (Interaction Readiness). Korean Journal of Consumer and Advertising Psychology, 12(2), 283-307. doi:10.21074/kjlcap.2011.12.2.283   DOI
23 Ko, J., Shin, J., Ko, E., & Chae, H. (2014). The effects of image based fashion brands' SNS toward flow and brand attitude: Focus on pleasure emotion as mediator. Fashion & Textile Research Journal, 16(6), 908-920. doi:10.5805/SFTI.2014.16.6.908   DOI
24 Lee, E. Y., & Lee, T. M. (2005). The effects of information characteristics on word of mouth performance in online environment: Focused on the moderating effect of consumer knowledge. The Korean Journal of Advertising, 16(2), 145-171.
25 Lee, J. H. (2013). 멀티미디어 [Multimedia]. Seoul: Communicationbooks.
26 Lee, S. N., & Lee, K. Y. (2013). Determinants of eWOM behavior of SNS users: With emphasis on personal characteristics, SNS traits, interpersonal influence, social capital. The Korean Journal of Advertising and Public Relations, 15(4), 273-315.
27 Zhao, M., & Xie, J. (2011). Effects of social and temporal distance on consumers' responses to peer recommendations. Journal of Marketing Research, 48(3), 486-496. doi:10.1509/jmkr.48.3.486   DOI
28 Yi, S., & Park C. (2015). Factors influencing e-WOM through SNS: Focus on China Weibo. Journal of International Area Studies, 19(1), 131-156. doi:10.18327/jias.2015.04.19.1.131   DOI
29 Yu, H., Lim, J., & Kim, I. (2013). A study regarding the effectiveness of the messages used on the web sites promoting suicide prevention. Journal of Practical Research in Advertising and Public Relations, 6(1), 109-133. doi:10.21331/jprapr.2013.6.1.005   DOI
30 Yun, B. (2017). Socio-cultural implications of using image based SNS: Focusing on women's use of Instagram. Unpublished master's thesis, Chonnam National University, Gwangju.
31 소셜 네트워크 서비스 [Social Networking Service, SNS]. (n.d.). Wikipedia. Retrieved June 10, 2017, from https://ko.wikipedia.org/wiki/%EC%86%8C%EC%85%9C_%EB%84%A4%ED%8A%B8%EC%9B%8C%ED%81%AC_%EC%84%9C%EB%B9%84%EC%8A%A4
32 Lee, Y. J., & Chun, Y. D. (2015). A study on characteristics of the visualization of social media-based information contents. Journal of Korean Society of Communication Design, 18(2), 201-212.
33 Lee, Y., & Cho, N. H. (2014). The relationship of the characteristics of fashion brand SNS, relationship quality and purchase intention - Focusing on Facebook -. The Research Journal of the Costume Culture, 22(5), 834-847. doi:10.7741/rjcc.2014.22.5.834   DOI
34 Lee, Y., Jeong, E., Jane, Y., & Rhu, S. (2013). The effects of psychological distance on consumer response to eWOM. Korean Journal of Consumer and Advertising Psychology, 14(2), 365-383. doi:10.21074/kjlcap.2013.14.2.365
35 Lee, Y., & Rhee, Y. J. (2014). A study on the effects of the characteristics of fashion brand's mobile SNS on brand attachment and brand loyalty. The Research Journal of the Costume Culture, 22(5), 848-861. doi:10.7741/rjcc.2014.22.5.848   DOI
36 Liviatan, I., Trope, Y., & Liberman, N. (2008). Interpersonal similarity as a social distance dimension: Implications for perception of others' actions. Journal of Experimental Social Psychology, 44(5), 1256-1269. doi:10.1016/j.jesp.2008.04.007   DOI
37 Messing, S., & Westwood, S. J. (2014). Selective exposure in the age of social media: Endorsements Trump partisan source affiliation when selecting news online. Communication Research, 41(8), 1042-1063. doi:10.1177/0093650212466406   DOI
38 O'Donohoe, S. (2008). Always on: Advertising, marketing and media in an era of consumer control. International Journal of Advertising: The Review of Marketing Communications, 27(4), 670-672. doi:10.2501/S0265048708080219   DOI
39 Park, E. G. (2016). The effects of fashion Instagram usage motivation and features on satisfaction and purchase intention. Unpublished master's thesis, Konkuk University, Seoul.
40 Oh, M. H., & Kim, I. (2014). The effect of consumer attitude toward fashion products on SNS's characteristics to purchase intention and on-line word of mouth. Journal of the Korean Society of Fashion Design, 14(1), 101-120.
41 Park, H. S., Kwon, C. M., Kim, C. Y., Lee, H. G., & Choi, H. S. (1996). A study on clothing buying motive and clothing buying behavior. Journal of Natural Science, Pai Chai University, Korea, 9(1), 181-189.
42 Park, J. Y., Chung, S., & Jeon, Y. (2012). A study on intention to use and word-of-mouth for fashion social network service. Journal of the Korean Society of Clothing and Textiles, 36(1), 36-45. doi:10.5850/JKSCT.2012.36.1.36   DOI
43 Park, T. W., & Lee, K. Y. (2014). An integrated model of information processing of eWOM in social network service. Advertising Research, 100, 172-224.
44 Rhee, E. Y. (1997). Fashion marketing (2nd ed.). Seoul: Kyomunsa.
45 Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: Free Press.
46 Schachter, S. (1959). The psychology of affiliation: Experimental studies of the sources of gregariousness. Palo Alto, CA: Stanford University Press.
47 Seok, S. H., & Cho, S. N. (2016). Celebrity use motivation and the formation of social identity among SNS users. Ewha Journal of Social Sciences, 32(1), 119-158.   DOI
48 Song, K. E., & Hwang, S. J. (2013). A study on the influences of network features on the diffusion of internet fashion information. Journal of the Korean Society of Costume, 63(3), 1-13. doi:10.7233/jksc.2013.63.2.001   DOI
49 Trope, Y., & Liberman, N. (2003). Temporal construal. Psychological Review, 110(3), 403-421. doi:10.1037/0033-295X.110.3.403   DOI
50 Tesser, A., & Paulhus, D. (1983). The definition of self: Private and public self-evaluation management strategies. Journal of Personality and Social Psychology, 44(4), 672-682. doi:10.1037/0022-3514.44.4.672   DOI