• Journal of the Korea Society of Computer and Information
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• v.24 no.10
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• pp.117-127
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• 2019

The purpose of this study was to analyze the direct measurement data of 40-59 year old middle-aged men from Size Korea's 7th anthropometric survey, and to identify the body shape characteristics and to type the body shape of middle-aged men. Through this, this study aimed to provide basic data necessary for the clothing patterns of middle-aged men with excellent fit. The data was SPSS Ver. 24.0 program analysis. Factors extracted six including body horizontal, vertical, shoulder, waist front length, leg thickness, and shoulder deflections. The body shape of middle-aged men was classified into three types. Type 1 had a thin body circumference, a narrow width, a low height, a short waist front length, and a thin ankle and calf. Type 2 had a high body height, a long waist front length, a normal circumference and width, a thick ankle, a calf, and a sagging shoulder. Type 3 had a large body circumference, a wide body, a wide shoulder, and a long waist front length. A prominent feature of the changes in body shape of middle-aged men is the increase in the circumference and thickness items due to abdominal protrusion and fat accumulation. Therefore, pattern design according to these physical characteristics is considered to be necessary.

• Fashion & Textile Research Journal
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• v.21 no.4
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• pp.432-451
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• 2019

Companies and brands that practice sustainability pay attention to New Media due to its ability to build a sustainable relationship between companies and consumers. The need for research on specific roles, characteristics, and social media effects on eco-friendly advertising has had rapid growth in marketing programs for sustainable activities especially shown through social media. Information about sustainable fashion has spread to consumers through social media, and multifarious efforts have been made to attract the attention of youth. Despite the dramatic increase in eco-friendly marketing through social media as a part of sustainability, there is a lack of research on the major influences of emotional factors such as ad color and expression in social media. In this context, it is meaningful to identify relationships between emotional responses, advertising value and consumer behavior of sustainable fashion brands in Instagram and implement a suitable advertising type (color vs expression) for consumers. We used 366 responses for the final analysis. Data were analyzed by factor analysis, structural equation modeling using SPSS 18.0 and AMOS 18.0. The results of this study suggest that emotional responses, advertising value have a significant effect on the flow. This study expands on a previously limited research field by verifying consumer responses to image advertising on Instagram, rather than general sustainable fashion marketing. The study results also provide meaningful implications for a relation formation between customers and fashion brands vis-${\grave{a}}$-vis sustainable social media marketing.

• Journal of the Korean Society of Costume
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• v.66 no.7
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• pp.69-88
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• 2016

The purpose of this study is to delve into the identity of the New-Hanbok style in modern fashion, and to survey its formative characteristics and internal values from the perspective of vernacular design. Arguments can be summed up as follows. The study historically examines the changes in Hanbok and concludes that the social and cultural backgrounds and factors that caused the advent of the New Hanbok are (1) the change and expansion of the basic social, cultural, and popular perception toward the Korean image, (2) the rapid spread of a subculture centering on the younger generation, and (3) the voluntary and systematic activities of nonprofit clubs, communities and private organizations. This is the cycle of the spread of Hanbok, which shows the subcultural selection and development process of upward propagation. Furthermore, the public, in addition to holding fast to an independent attitude regarding their choices, also show that they tolerate diversity. As a perspective of analyzing the New Hanbok style, the study suggests the characteristics of the vernacular design perspective as (1) a spontaneous indigenous nature (2) living everydayness (3) and the subcultural-ness of the era. From such a perspective, the study examines the formative characteristics of the basic costume configuration of the New Hanbok style including jeogori, traditional Korean skirts, Cheollik one-pieces, and Trompe l'oeil one-pieces, and draws out the meanings contained in the New Hanbok style, which are (1) spontaneous indigenous nature and directivity toward tradition, (2) living everydayness and modernity, and (3) open subcultural-ness.

• Journal of the Korea Convergence Society
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• v.8 no.7
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• pp.199-205
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• 2017

Despite the economic downturn, the amount of clothing being discarded is increasing due to the fast fashion. The purpose of this study is to propose a fashion sharing service development to settle the rational consumption culture along with the abandoned clothes problem. Shared fashion rental service has attracted as a solution to environmental problems not only when clothes are incinerated but also in manufacturing process, but there is a lack of precedent research. Therefore, this study is meaningful in that it has developed two development plans based on the results of analysis of service case based on three factors by Rachel Botsman. First, active community development. Second, it is the creation of goods through activation of the shared economy. In this study, there are limitations that can't be proved through actual application, so more research is needed through empirical studies on actual users in the future.

• Journal of the Korean Society of Costume
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• v.60 no.7
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• pp.88-102
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• 2010

The research examines the characteristics of the sewing methods used for women's Jeogori in modern Korea. The results are following. In the 1920s sewing of shoulder parts was started, and in the 1930s sewing by hand had reduced by dissemination of sewing-machine, and in the 1940s the Som-jeogori declined by the matter of economic and sanitary issues. In the 1950s four-fold sewing emerged, and during the 1960s the gause-lined triple-layered Jeogori was in fashion, and in the 1970s the Ggaeggi-jeogori and much elaborated Jeogori became in vogue. The characteristics of the sewing methods are changed by following factors. First, the dissemination of sewing-machine in the 1930's enabled fast and precise sewing of Jeogori which reduced the rate of clothes mending and the production period. Second, by development of washing method, the dry cleaning became common, resulting cleaner washing and better preservation. Third, introduction of western clothes gave rise to modernized Han-bok which was changed into practical and simple one. Fourth, by the introduction of synthetic textile and industry development, Jeogori with no armhole line or right Seop line was made using wide selection of textiles. Fifth, in 1945~60s, women learned' good wife and wise mother' education and the use of sewing machine in school. The clothing lifestyle affected the sewing method's change, for example, clothes sewed strongly by sewing machine not to take clothes apart, and attaching button instead of Go-reum to save clothes.

• Korean Journal of Human Ecology
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• v.18 no.3
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• pp.757-768
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• 2009

With the women's education level higher and gender equality more promoted, women's opportunity of taking part in business is increasing. Entering the emotional age which counts self-image as being important, there is a view that woman's appearance has a direct relation to their social life. The research is to examine the hypothesis and important factors for women workers at banks for their successful career, that is, to verify the effects of women's appearances on their social life, furthermore, to help female applicants for a bank and the bank clerks have a desirable social life. The subjects were 200 male and 100 female bank clerks and the research was analyzed on the basis of a total of 300 questionnaires. The results are as follows: first, 52 percent of male subjects responded that the factors of "sociability" and "character and good manners" are the most important in social life, while 47 percent of female subjects answered the factor of "ability" is so. Second, 61.5 percent of male and 84 percent of female respondents answered that woman's appearance has a potent influence on their social life. Third, 76 percent of male and 90.9 percent of female respondents answered that when the companies employ woman workers, they take woman's appearance into consideration. It shows even at job interviews that good-looking applicants are in a better position, for bankers must consult with many customers and so their neat and tidy appearance such as their natural make-up and decent hair style (short-hair style) is one of significant factors to perform their jobs. Therefore, appearance managements are primary for women bankers to work at their workplace.

• Journal of Fashion Business
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• v.23 no.1
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• pp.74-88
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• 2019

The purpose of this study is to explore university students' Hanbok rental behavior and to examine factors that influence their intention to rent Hanbok. Questionnaires were distributed in Universities in the Seoul metropolitan area, and the final 202 responses were used for data analysis. For data analysis, descriptive statistics, factor analysis, cluster analysis, t-tests, and multiple regressions analysis were used. Sixty-one percent of those who have experienced Hanbok rental said they rented Hanboks to experience tourism and 22 percent said they rented Hanboks to take pictures, and the main rental places are tourist attractions such as Jeonju Hanok Village. Respondents indicated that the design and color of Hanbok were important product attributes when they consider renting a Hanbok. They also indicated that the opinions of other users posted on the Internet/Social Network were their main source of information for Hanbok rental. The result of cluster analysis showed that there were two groups of Hanbok rental consumers based on clothing consumption values: novelty-seeking group and practicality-seeking group. The two groups were different in terms of few factors of the benefit sought of Hanbok rental, product attributes, and information sources. Regression analysis revealed that traditional culture perception, purpose-built Hanbok pursuit benefit, pragmatic pursuit benefit, attitude toward Hanbok, and the previous Hanbok rental experience significantly affected respondents' intention to rent Hanbok. Based on the results, this study summarizes the key features of each group and provides suggestion for developing strategic marketing activities.

• Journal of Korean Home Economics Education Association
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• v.15 no.2
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• pp.67-78
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• 2003

To investigate the consumer awareness and clothing purchase behavior of adolescents, questionnaire was administered to 639 middle and high school students in Daegu. The results were as follows. 1. The consumer awareness of adolescents was analyzed to 4 factors. consciousness of right. consumer information, brand-orientedness and responsibility. Respondents were clustered into three groups : utility-oriented group, brand-oriented group, and consumerism-oriented group. 2. Respondents bought their clothes at specialty stores primarily. They used ´products´, ´family's or friends advices´, and ´purchase experiences´ as information sources. The important criteria for selecting clothes were ´design´, ´price´, and ´suitability´ for oneself. Dissatisfactions after purchasing clothes were with ´price´, ´service´, ´sewing´, and ´size´. The complaining behaviors which respondents did mainly were ´telling friends about dissatisfaction with their purchased clothes´, ´asking for change dissatisfying products or asking for refund´ and ´asking for mending´. 3. Information sources were categorized into 3 factors: ´neutral information source´, ´personal information source´ and ´commercial information source´. Criteria for selecting clothes were factor-analyzed into ´harmony´, ´fashion´ and ´management of clothes´. ´The factors of dissatisfactions with purchased clothes were ´appearance´, ´quality´ and ´service´. 4. The differences by the consumer awareness in clothing purchase behaviors among consumer groups : In information sources. criteria for selecting clothes, complaining behaviors. purchasing places. three consumer groups were different significantly.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.12
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• pp.1950-1962
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• 2008

Today the importance of color image is increasing for the brands as well as the products. This study was performed to classily the color image of baby's wear brands and to suggest how the color is effectively planned for the image. In order to classify the color image of 7 baby's wear brands, color palettes of 7 brands were also made by 6 subgroups, each season(summer, fall) by gender(boy, girl, new-born) and based on manufactured garments which were collected by on-line shops. Questionaries were organized with 40 pieces of the color palettes prints for 6 subgroups by 7 brands and 20 baby's wear image adjectives. The total 320 copies were used in the survey to students majored in fashion design. Questionaries were analyzed by factor analysis from SPSS 12.0 package program. There are 4 main factors for the color images of baby's wear brands, 'liveliness', 'loveliness', 'chic', 'neatness'. Not hue, but tone is more important to express the characteristics of color images of baby's wear brands. Also white and black are importantly used for baby's wear. The consistency of the brand color image across gender and season is very important to identify and strengthen the color image of brand.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.4
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• pp.746-762
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• 2016

This study considers expression techniques and aesthetic values in the images of head dress reflected in a natural motif. The conclusions of the study are as follows. The first type is the realistic expression (52.4%) such as the reproduction of a natural object's essential form (27.0%), the partial derivation of the natural object (19.3%), and the planarization for the actual image of the natural object (6.1%). The second type is a metaphorical expression (39.0%) which emphasizes the morphological characteristics of nature (18.2%), the structuration of the natural object's silhouette into a three-dimensional or two-dimensional form (11.5%), and the abstract expression of the form in the natural object (9.3%). The third type is a hybrid expression (8.6%) that is a compromise between practical (or metaphorical expressions) so that expression techniques represent a compromise between the natural object's essential form and abstract expression (4.6%) or the combination of the natural object's silhouette into a three-dimensional or a two-dimensional visualization (4.0%). Aesthetic head dress values reflected in the natural motif first indicate a primitive value. This state of natural instinct recreates the natural object or combines part of the biological elements of the natural object to create an inducement to escape from the practical world. The second is amusement in the expression of animals in dynamic and humorous forms creates an illusion of animals being alive with a representative playful enjoyment. The third is abstraction that grant freedom in the observer's aesthetic rational through a reinterpretation of the fashion designer. The fourth is eclecticism where a compromise represents an act of mixing a variety of independent factors to create harmony with the imagery of nature created through the grafting of diverse expression techniques that break away from stereotypes of existing natural objects to create a type of nature that cultivates new values.