• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.4
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• pp.139-155
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• 2017

This paper identified the values and awareness of Koreans in 20s regarding Hanbok, the traditional clothing of Korea, and proposed an approach to promote the traditional clothing culture. The subject of the survey were male and female Koreans in their 20s who wear modern street clothes in places people frequently visit including in the metropolitan area and Chungcheong-do as well as those who wear Hanbok in Seoul and Jeonju, Jeollabuk-do. In accordance with the analysis of the survey, Koreans in their 20s rented Hanok rather than buying it. The respondents wore Hanbok for events, festivals or national holidays or while travelling. Elements to improve in Hanbok rental services were designs, materials, washing and stains. The decision factors for renting Hanbok were 'personal tendency' and 'advice from an expert.' While Koreans in their 20s had a positive awareness of Hanbok, they thought it was difficult to buy, rent and put on Hanbok and that it was not comfortable to wear. There was not sufficient opportunity and means to wear Hanbok due to insufficient accessories or shoes to match. On the basis of the analysis of the survey results, the following approach was proposed for the development of the traditional clothing culture. First of all, develop traditional clothing designers who can satisfy the personalities of Koreans in their 20s. It is necessary to develop experience-focused and participatory programs that provide systematic education regarding traditional clothing to pass down this tradition. In addition, it is necessary to create a social and cultural atmosphere that enables the Koreans in their 20s to easily wear Hanbok by popularizing Hanbok.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.3
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• pp.407-419
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• 2017

Based on clothing prohibition modelling characteristics, this paper studies historical costumes through the traditional Chinese historical dramas of the 'Kang-Qian' heyday during the 'Qing Dynasty'; represents the research object as a representative Chinese historical drama. This paper systematically analyzed the utilization and reflection of royal women clothing prohibition. The results of the study are as follows. The royal women clothing prohibition of this drama shows three aspects of characteristics found in traditional Chinese costume modeling. First, some special colors that integrated ancient and modern styles were mainly used in this drama such as champagne color, wine color, and macaron color. Second, it mainly utilized the modelling of modern artificial pigments and floral patterns that are different from Chinese traditional female costumes of the 'Qing Dynasty'. Third, stage costumes for this drama are focused more on using a personality method to reflect the beauty of each actress by the application of individual elements. This study analyzed and studied the clothing prohibition of female costume from to show the traditional Chinese costume prohibition in a Chinese historical drama as well as reveal a few aspects of traditional female costume characteristics in the 'Kang-Qian' heyday during the 'Qing Dynasty'. This study examined traditional female costumes characteristics in modern historical dramas based on different figures and dynasties as well as discussed the factors at a deeper level and from varied aspects.

• Journal of Fashion Business
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• v.11 no.6
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• pp.125-138
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• 2007

The modern fashion contains the religious factors or theories out of numerous cultural traits. Shamanism is a product of the very complicated combination of diversified cultural phenomena and whose traits are depicted as spiritual and artistic forms, reflecting on the materialism culture, social relations, customs, and religious faith. The Shamanism that lies in the life of humans gives much impact on their clothing life up to date, consciously or nonconsciously as well. The Shamanism clothing studied as yet has been focused on the costumes that a Shamanism priest and a shaman, the principal Shamanism performer wears and on the symbolic meaning or formativeness of the traditional shaman clothing that is only confined to certain local regions. The Shamanism in the modern costume influences not only on the traditional clothing unique to shaman but also on the other apparels in a widely extended sense. Nevertheless, the research on the modern costumes related to Shamanism is yet to be progressed. In this context, it is believed that the examination of Shamanism interrelated with a contemporary clothing expression is needed. This work would take a look specifically at how the Shamanism is given in the modern clothing fashion and review the inherent aesthetic characteristics. A fact was driven through this study that the shamanism shown in fashion is not only expressed in the modern style of shaman clothing but also unconsciously absorbed in the fashion on the whole. A finding was also revealed that the geometrical and abstract expression, the implication of animistic components, and the application of inherent shaman's costume on to design in regard to clothing are related to a view point of studying about shamanism. The meaning in each expressive method is focused on the superhumanistic desire of shamanism.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.2
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• pp.197-210
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• 1994

The purpose of this study was to Investigate men's clothing in regard to (1) the effect of wearer's age and clothing: rues on impression formation, and (2) the effect of perceiver's age on impressions formed by the wearer's age and the fuction of clothing cues. The experimental design of this study was between-subjects 24_full factorial design by 4 independent variables. The subjects consisted of 192 subjects in each of two male perceiver groups according to age(20s and 50s). The experimental moterials developed for the study were a set of stimuli al)d a response scale. The stimuli consisted of 16 color photographs made by identical manipulations of 4 independent variables consisting of 2 levels each. Each one of the sixteen sub-samples included 12 subjects from 2 perceiver groups. The independent variables provided by the photographs were (1) wearer's age (20s and 50s), (2) suit color (navy blue and beige),' (3) suit style (single breasted and double breasted), and (4) necktie color (analogous and complementary colors) . The 7-point semantic differential response scale which was designed to measure the impression of the stimuli was composed of 30 bipolar adjectives. The responses to the semantic differential scales were analyzed using factor analysis and ANOVA. The results were as follows:1) Wearer's age, suit color, suit style, and necktie color had significant effects on impression of the 3 factors (appearance·potency, individuality activity, and evaluation) partiafly. However, the suit style was the most dominent clothing cue : the single breasted suit conveyed positive impression of individuality' activity to both of the wearer's age groups than double breasted suit did on both of the perceiver's age groups. 2) Perceiver's age partially influenced impressions formed by the age and the clothing cues of men clothed in suits : the young perceiver's group was less affected by them than middle aged group.

• The Research Journal of the Costume Culture
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• v.25 no.2
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• pp.192-205
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• 2017

Modern men are much more interested in their appearance than ever before, as well as showing an increased need for uniqueness in order to construct their own sphere and pursue differentiation from others. Besides, changes in life style and the aesthetic sense are causing men to pursue various kinds of clothing benefits so that they want a suit with characteristics beyond the stereotyped design and style. They have started to be actively engaged in clothing purchases, forming a driving force for the growth of the male suit market. Hence, this study has significance in that it offers data conducive to consumers' custom suit purchase by reviewing data on the present condition of the custom suit market and bespoke suits. In addition, it aims to give a summary on the theoretical bases of preceding studies, including the need for uniqueness, pursuit of clothing benefit and concern for the appearance of male consumers, as well as examining the factors that influence on their bespoke suit purchase intentions. Accordingly, this work intends to construct a basic environment for consumers to approach the custom suit market easily and pave the way for male suit markets through offering marketing data and information that is helpful for custom suit-related markets.

• Fashion & Textile Research Journal
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• v.7 no.2
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• pp.187-195
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• 2005

The purposes of this study were to investigate the effects of the elements of textile design on consumer emotion and to develop the emotion model which is suitable for the textile design. The descriptive system of textile design was developed based on the previous studies. Emotion measurement scale was developed to analyze the consumer emotion for the textile design. 20 representative types of textile design were collected as stimuli set for this study, consumer emotion on each design type was examined and was analyzed through the survey. For the data analysis, principal component analysis was employed. As a result, 8 emotional factors such as 'Modern', 'Fun', 'Natural', 'Elegance', 'Classic', 'Ethnic', 'Wild' and 'Sporty' were derived from the results of the survey. Emotion measurement scale which consisted of 8 factors was developed to analyze the effects of the elements of textile design on consumer emotion and 80 representative types of textile design were collected. In addition, the emotion which consumers feel for the textile design types was investigated and each textile design was described according to the descriptive system of textile design. Statistical methods of pearson correlation and multiple regression were employed to analyze the relationship between the elements of textile design and consumer emotion. The results of this study revealed that 15 design elements which affected consumer emotion were the size of motives, the shape of motives, the degree of tone contrast among motives etc. This study findings can provide specific design methods for the effectiveness of consumer emotion.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.543-553
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• 2013

This study analyzes the influence of price, product and promotion on clothing impulse buying according to internet shopping mall type. This study conducted a survey of 346 male and female consumers in their 20s-40s who have experienced clothing impulse buying from an internet shopping mall. Respondents were selected using convenience sampling through an online survey conducted in August 2012. For statistical analysis, descriptive statistics, reliability analysis, $X^2$-test, factor analysis, and regression analysis where carried out using SPSS for Windows 12.0. The results were as follows. First, there were significant differences for consumer gender, age, marital status, and education on clothing impulse buying according to shopping mall type. Second, there were differences for the influence of each component (price, product and promotion) on clothing impulse buying according to shopping mall type. Third, it was identified that influence of components (price, product and promotion) on clothing impulse buying were in the following order: low price, freshness, prize promotion, scarcity, open market price discount, prize promotion, freshness, fashionability, low price in general shopping malls, payment term benefit, freshness, and scarcity in fashion SOHO shopping malls. This study provides information for consumer management and promotion strategies according to each shopping mall type by understanding clothing impulse buying by consumers and factors according to shopping mall type.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.1
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• pp.57-70
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• 1995

The purpose of this study was to identify clothing behavior of elderly women and compare the clothing behavior by different types of lifestyle among females aged 50~69. A questionnaire was developed to measure the clothing behavior, lifestyle and demographic characteristics. The questionnaire was administered to 445 females aged 50~69 during february and May of 1994. Data were analyzed by using factor analysis, cluster analysis, ann MANOVA. The results of this study were as follows; 1. The lifestyle factors were derived: they were Economics oriented, Leisure oriented, Traditional family oriented, Consumption oriented, Self-confidence oriented, and Independence oriented. The respondents were categorized into five groups such as Conservatives, Independents, Pleasure seekers, Positivists, and Material seekers. 2. Symbolism, interest, aesthetics and management showed significant differences in different lifestyle groups. 3. Comfort, modesty, and approval showed significant differences in age and family lifestage. Dependence, management, comfort, modesty, and approval showed significant differences in marital status. Aesthetics, comfort, dependence, interest, modesty, and symbolism showed significant differences in educational level and the money they can spend on clothes in one month.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.2
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• pp.217-232
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• 2015

Clothing design considers the concept of human body proportions. This paper proposes an anterior somatotype and body proportion modular by head ratio for 20s to 30s Korean males. Anterior somatotype is classified into 18-types with 13 ratios that consist of 7 heights and 6 widths divided by stature. A total of 18-types are expressed in numerical values that represent the percentage of the stature and geometrical figures represented on the grids one unit is 1% of the stature. The torso is divided by 6 modules that are side neck to shoulder, shoulder to axillary, axillary to waist, waist to navel, navel to hip, and hip to crotch. Head and leg can be estimated as numerical information of stature and torso. Morphological characteristics of anterior somatotype are analyzed by 4 factors based on results and 18-types named by simple signs. We develop a new classification of anterior somatotype that integrate vertical and horizontal characters of body proportions. The use of integrated classification in the clothing industry is expected to increase the clothing fit.

• Journal of Fashion Business
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• v.17 no.5
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• pp.31-44
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• 2013

This study is aimed to examine the wearing, the clothing satisfaction and the actual purchase conditions of dance sportswear for females in their 20s~50s in order to provide a basic resource for the development of motion functionality and emotionally suitable dance sportswear. As a result, females in their 50s are considered with higher percentages of participation and more than half of them participated in the Latin American sports dance. As for the frequency of activities per week, 1~2 times per week is the largest portion with the main purpose of health and diet for all age levels. Participants with more than 3 years of experience have more proper clothing as compared with those less than 1 year of experience. The most inconvenient point is the rolling up of the upper clothes in the case for two pieces of clothing. The purchase frequency of dance sportswear is once or twice per year which shows no differences for all age levels and the repurchase period is considered to be long. As for price, items less than 50,000 won hold the highest portion which meant that they preferred low priced clothing. When they purchase dance sportswear, more than 80% of the participants consider design and materials as the most important factors.