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http://dx.doi.org/10.12940/jfb.2013.17.5.31

A Study on the Wearing and Purchase Conditions of Dance Sportswear  

Han, Eunju (Dept. of Clothing & Textile, Pusan National University)
Lee, Jeongran (Dept. of Clothing & Textile, Research Institute of Ecology for the Elderly, Pusan National University)
Publication Information
Journal of Fashion Business / v.17, no.5, 2013 , pp. 31-44 More about this Journal
Abstract
This study is aimed to examine the wearing, the clothing satisfaction and the actual purchase conditions of dance sportswear for females in their 20s~50s in order to provide a basic resource for the development of motion functionality and emotionally suitable dance sportswear. As a result, females in their 50s are considered with higher percentages of participation and more than half of them participated in the Latin American sports dance. As for the frequency of activities per week, 1~2 times per week is the largest portion with the main purpose of health and diet for all age levels. Participants with more than 3 years of experience have more proper clothing as compared with those less than 1 year of experience. The most inconvenient point is the rolling up of the upper clothes in the case for two pieces of clothing. The purchase frequency of dance sportswear is once or twice per year which shows no differences for all age levels and the repurchase period is considered to be long. As for price, items less than 50,000 won hold the highest portion which meant that they preferred low priced clothing. When they purchase dance sportswear, more than 80% of the participants consider design and materials as the most important factors.
Keywords
clothing satisfaction; dance sports; dance sportswear; purchase condition; wearing condition;
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Times Cited By KSCI : 2  (Citation Analysis)
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