• 감성과학
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• 제9권spc3호
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• pp.235-241
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• 2006

본 연구는 스마트웨어의 사용자 수용 요인에 관한 연구로서 기존의 이론적인 연구과정에 대한 고찰과 이를 신기술인 스마트웨어에 적용하고자 하는 근거를 제시하였다. 신제품에 대한 소비자 수용 및 저항에 대한 연구를 중심으로 혁신의 특성, 소비자의 지각된 위험, 기존의 소비자의 수용 모형 등을 살펴보고 잠재적으로 예견된 스마트웨어 수용모델에 대해 살펴보았다. 이러한 응용으로 시나리오를 기반으로한 스마트웨어의 수용요인을 조사하였다. 본 연구에서는 시나리오를 기반으로 사용자들의 니즈를 파악하고 그러한 니즈로부터 각 디바이스의 기능을 적용할 수 있는 SNFD 분석을 사용하였다. 사용자를 대상으로 FGI를 실시한 결과로부터 사용자니즈를 파악하고 기능 범주화를 하였으며 정서 및 태도를 도출하였다. 시나리오에서 제시된 기능에 대한 필요도와 각 시나리오의 정서적 느낌에 대한 설문을 실시하였다. 사용자는 건강과 운동에 대해 관심이 있는 것으로 나타났다. 따라서 사람들은 스마트웨어의 건강 지원 기능을 가장 필요로 하고 있는 것으로 밝혀졌다.

• 복식
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• 제16권
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• pp.211-220
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• 1991

The purpose of this study is to examine the effect of the fashion shop display on the clothing purchase made by the sample of 369 adult women living in Seoul area. In this study, the interest and the effect of the display are investigated through such factors of demographic variables as each individual's age, educational career, vocation, average family income a month, and marriage status. And the relationship is also examined between the person's interest paid on the display and the clothing attitude related variables of fashion follow tendency, individuality, and the way of practical economy. An additional examinations are performed in the first reactive factor to be considered at the time of the clothing purchase, and the interrelation between the discontent after purchase and the effect of display before purchase. The major findings of this research, thus, can be summarized as following: 1. Demographic variables of women reflect differences in their interests toward display and accordingly the variety of the display effect as well. Less interest and effect are caused by the effort of display for the women in their senior age. However, a group of the character women and young college women pay relatively more attention to the display and give more effect to the purchase. The examination shows alsp that the unmarried and better-off and better-educated are more sensitive to the effect of the display. 2. The higher is the individuality and the fashion follow tendency, the stronger revealed the interest in the display, while the economic women have less interest in it. 3. The first factor considered at the time of purchase is not absolutely affected significantly by the degree of the display effect in real purchasing act. 4. The discontent after purchase is not related with how much the degree of display effects in the act of real purchase.

• 한국의상디자인학회지
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• 제10권1호
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• pp.125-134
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• 2008

Consumers' need for uniqueness reflects individual differences in counterconformity and related to the attitude toward brands as well as purchase behavior. To understand the relationship between consumer's personal characteristics and purchase behavior, the study investigated the effect of consumers' need for uniqueness and clothing interest on the brand consciousness, loyalty and purchase intention. Survey was utilized to collect the data and subjects were 271 college students. Measures consisted of five main constructs: Consumer's need for uniqueness, clothing interest, brand consciousness, brand loyalty, and purchase intention. The measurement and structural models were evaluated using PRELIS 2 and LISREL 8.53. Consumer's need for uniqueness was confirmed to have three constructs: creative, unpopular, and avoidance. The researcher tested Model 1 and developed five other models-Models 2 through 6-based on the results from Model 1 evaluation. The additional Models 2 through 6 were nested in Model 1. To select a best model, the researcher compared the value of chi-square, RMSEA, GFI, AIC, and ECVI. Since Model 6 also illustrated conceptually or theoretically reasonable relationships among constructs as well, it was finally selected as a best model. In the Model 6, the creative dimension of consumer's need for uniqueness had a negative relationship with brand loyalty, while the avoidance dimension of consumer's need for uniqueness had positive relationship. The unpopular dimension of consumer's need for uniqueness and clothing interest had significant positive effects on the brand consciousness. The brand consciousness was significantly related to brand loyalty and brand loyalty to purchase intention.

• 복식문화연구
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• 제13권5호
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• pp.790-803
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• 2005

This study purposes to examine the background of the sexual concept and femininity, masculinity and gender role in the fields of social psychology and cultural anthropology and investigate the traditional gender role and the fashion's changes according to its role and the examples of the masculinity and femininity expressed in the contemporary fashion and finally analyze the gender identity expressed in fashion. The image changes which appeared in the modern fashion can be considered to be Masculine Look, Garconne Look, Feminine Look, Unisex Look, Androgynous Look and Genderless Look. The Garconne Look caused lots of changes to masculinity in the 1920's along with the changes of femininity. With the effect of feminism, many females wore clothing which had been thought as male's clothing by the appearance of Masculine Look. The major formation reason of Unisex Look can be regarded as the attitude change of the society toward to females and a meaning which doesn't want the differences of the distinction of gender to appear any longer as a characteristic external factor is implied. Androgynous Look which appeared in the 1980's means the integration of femininity and masculinity which is the same meaning with 'androgyny' in itself, Not denying its gender characteristics individually, the Androgynous Look means that women aim at the masculine image in men's clothing or men do at the feminine image in women's clothing. Genderless Look can be considered to a look with a notion to wear clothing freely even in fashion transcending the border of masculinity and femininity differentiated socially and culturally.

• 한국의류학회지
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• 제33권9호
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• pp.1361-1373
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• 2009

This study analyzed female motives and psychological experiences related with high-heeled shoes. Data was collected through in-depth interviews with seven females having more than forty pairs of high-heeled shoes. Exploratory data are classified into physical aspects and mental aspects, and the meaning of wearing high-heeled shoes were derived and discussed. First, with high-heeled shoes, the participants tried to make an ideal physical appearance, 1) to make an aesthetic illusion of a longer, more slender body 2) to make a more glamorous bodyline and toned legs. Second, the psychological experiences were as follows: 1) Wearing high-heeled shoes, they felt self-confidence in appearance and had feelings of satisfaction, fulfillment, and superiority. 2) High-heeled shoes gave wearers an increased sexual appearance in addition to a feminine attitude and independent mind. Accordingly, wearers thought they could make males compliant with a better sexual look in private and public life. 3) Through buying or putting on high-heeled shoes, women could change their mood, have mental stability, and channel sexual desires. 4) Some women made the secret self with the collected high-heeled shoes for sexual fantasies. 5) They thought that painful bodies or feet were not cumbersome. In addition, some wearers thought high-heeled shoes were a natural extension of their bodies.

• 대한가정학회지
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• 제50권6호
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• pp.33-42
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• 2012

Today, many fashion companies use brand extension and it is especially important to conduct brand extension that coincides with consumer self-image, and maintains brand loyalty in order to succeed. The purpose of this study is to investigate the effect of congruency of parent brand image with self-image, brand loyalty, and brand involvement on the attitude towards extended product in fashion brand extension. A survey questionnaire was used to collect information from 170 female college students, and collected data were subjected to descriptive analysis, factor analysis, and regression analysis. Results showed that the congruency of parent brand image with self-image had a positive effect on the attitude towards extended product in fashion brand extension, with a positive mediating effect of brand loyalty, and a negative mediating effect of brand involvement. Also, the congruency of parent brand image with self-image and brand loyalty of the parent brand had a positive effect on the attitude towards the extended product, whereas brand involvement had a negative mediating effect on the attitude towards the extended product in fashion brand extension. The results of this study provide some useful suggestions to marketers in fashion industry: marketers should consider some psychological aspects of consumers such as congruency of parent brand image with self-image, brand loyalty, and brand involvement when conducting brand extension.

• 복식문화연구
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• 제25권5호
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• pp.543-560
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• 2017

The aim of this paper is to find which types of pop-up store positively influence consumers and to analyze the factors that affect brand attitude and behavioral intention across different fashion pop-up store formats. The data was collected from 217 respondents in their 20s and 30s and then subjected to descriptive statistical analysis, oneway ANOVA and regression analysis using SPSS Statistics. The results of the oneway ANOVA test indicated that the 'Pop-up store of alliance with different kinds of industries' is the most effective type for increasing brand preference and brand recognition amongst consumers. Some further insights can be made from the regression analysis results. There are differences between pop-up store formats in terms of the cognitive factors influencing brand attitude and behavioral intention. Moreover, there are differences between pop-up store formats in terms of brand attitude factors influencing behavioral intention. Through the results of this study, fashion companies can determine the best type of pop-up store to open depending on their aims. In conclusion, this study provides valuable insights to fashion marketers, helping them to determine the appropriate factors to consider when planning fashion pop-up stores. Academically, this paper contributes to expanding the range of research on fashion pop-up retail by studying consumer experiences of different pop-up store types.

• 한국치위생학회지
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• 제14권6호
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• pp.849-857
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• 2014

Objectives: The aim of the study was to investigate the knowledge and attitude toward radiation safety management in dental clinic worker. Methods: A self-reported questionnaire was filled out by 294 dental clinic workers in dental hospitals and clinics in Gwangju and Jeonnam from February 17 to March 30, 2014. The questionnaire consisted of general characteristics of radiation safety(8 questions), knowledge of radiation safety(15 questions), and attitudes of radiation safety(16 questions). The survey was done by Likert 5 scale method. Results: In completion of the radiodontia courses, 84.0% of the learners were female workers. 88.0% of the learners took the theoretical and practical courses. Those who work in the university dental hospital accounted for 87.1% and those in dental clinics accounted for 83.2%. Majority of the workers took on Leaden protective clothing in order to protect the thyroid gland. Male workers had more knowledge toward the radiation safety management than the female workers. The attitude toward the radiation safety management revealed the significant differences between age, gender, academic careers, license, clinical careers and the mean number of patients per day(p<0.05). Conclusions: The radiation safety management is very important in dental clinical workers and it is necessary to enhance the attitude toward the radiation safety through continuous education.

• 가정과삶의질연구
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• 제9권2호
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• pp.37-48
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• 1991

The purpose of this study is to investigate the price-quality satisfaction focus on clothing. For the purpose, a survey was conducted using questionnaires. Frequency distribution, Percentile, Mean , One-Way ANOVA , Scheffe test, t-test, were used for data analysis. The main result are as follows. First, in general the price-quality satisfaction was somewhat high. Second, the price quality satisfaction was influenced by social economic variables (age , income, education) consumer attitude, and market environment.

• 한국가정과교육학회지
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• 제23권4호
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• pp.1-17
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• 2011

본 연구는 청소년의 전통 의생활 문화인식을 증진시키기 위하여 의생활 단원 내용을 중심으로 교수 학습 과정안을 개발하고 적용하였다. 7차 교육과정 고등학교 1학년 교과서 12종과 7차 개정교육과정을 분석하고 이를 바탕으로 '가정생활문화 변화'단원을 중심으로 '전통문화', '한복의 변천사', '한복의 색채', '한복의 문양과 소재', '한복의 세계화' 5개의 학습 주제를 선정하였다. 선정한 주제에 대해, 5차시의 교수 학습 과정안 및 48종의 수업자료(학생자료 22개, 수업자료 22개, 교사 자료 4개)를 개발하고 수업에 적용하였다. 청소년들의 전통의생활 문화에 대한 인식도는 사전검사 평균에 비해 사후 검사 평균이 높게 나타난 것으로 보아 본 연구의 교수 학습 과정안이 전통 의생활 전통문화에 대한 올바른 인식, 외래문화에 대한 수용, 전통 문화에 대한 긍정적 자세 등 전통 문화 인식 고취에 효과적이었다고 할 수 있다. 전통의생활 교육에 대한 인식 또한 유의미하게 향상되어 전통 문화교육의 중요성을 알 수 있었다. 이에 본 연구자는 의생활 문화 교육과 관련하여 더 다양한 전통문화 관련 주제가 개발되어야 하며 더 강화되어야 한다고 제언하는 바이다. 뿐 아니라 식생활, 주생활 분야에도 전통문화 교수 학습 과정안이 개발되고 적용되는 등 다양한 전통문화 계승 교육 연구가 이루어질 필요가 있다.