• 한국생활과학회지
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• 제10권3호
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• pp.275-290
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• 2001

The purpose of this study was to investigate the transition of clothing behavior and clothing consumption pattern of college students in Choong Nam province. 75 subjects were surveyed in 1995 and 2000. For statistical analysis, $X^2$-test were used by SPSSWIN program. The results of this study were as follows. 1. Number of clothing showed significant difference according to year and the number of coat and formal wear increased in 2000 compared with 1995. 2. Clothing consumption pattern showed significant difference according to year. College students purchased on sale more frequently and preferred more expensive clothes in the year 2000 compared with 1995. 3. Contentment for clothing behavior showed significant difference according to year and the extent of contentment decreased as years go by. 4. Number of clothing showed significant difference according to sex and female students had more clothes than male students, but the difference between male and female decreased as years go by from 1995 to 2000. 5. Clothing consumption pattern showed significant difference according to sex and female students purchased ell sale more frequently than male students, but the difference between male and female decreased as years go by. 6. Contentment for clothing behavior showed significant difference according to sex, but female students described to not adequate the quantity of feminine style wear and the interest in fashion of male students was increased as years go by.

• 복식문화연구
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• 제6권1호
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• pp.94-109
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• 1998

The objective of this study is to measure self-image of adolescence, analyze empirically clothing-purchasing-behavior of adolescence and clarify correlation of two variables, self-image and clothing-purchasing-behavior. For this purpose, the techniques involve theoretical studies and researches based on historical obtained from previous related studies and surveys, 431 high school female students who reside in Seoul are asked to answer selected survey questions to examine three aspects, clothing-purchasing-behavior, self-image and demographics. The evaluation of surveyed information is analyzed by statistical techniques to improve the accuracy of data. Statistical methods used are as follows; Descriptive(frequency, mean, percentage), Factor Analysis(varimax rotation), Crosstabs(Chi-square), T-test, One-Way ANOVA< Correlation Analysis, Reliability Analysis and Duncan's Multiple Range Test. The mjor results of this study were as follows: Firstly, there is a discrepancy between real self-image and ideal self-image. Furthermore more significant differences is seen from physical aspects than psychological aspects. Consequently, research proves that the difference derived from their ideal situation and real situation leads to psychological unstableness. In addition, making their real self-image is dependent upon several elements such things as family economic level, pocket money, expenditure on clothing. Therefore, it is critical to combine all factors in order to decide how much to spend for children's clothing and pocket money in parents point of view. Secondly, research shows that shows hat there is correlated relationship between average expenditure on clothing and presence of mother's job. Average expenditure on clothing is, generally, influenced by vogue which is tend to be changed seasonally. It, also, shows that there is positive linear regression between expenditure on clothe and sensitivity for vogue. That is to say, dependent variable, expenditure on clothing, is varied as independent variable, sensitivity for vogue, changes. Female high school students are likely to give much value on brand. Moreover people who are spending more money on clothes have higher tendencies in prompt purchases than who are not. Thirdly, the analysis of clothing-purchasing-behavior and self-image shows that the difference between real self-image and ideal self-image draws the main reason of dissatisfaction after purchase of clothes. As a consequence, their unfilled needs lead them to keep making another purchase to satisfy themselves. Therefore, it is strongly recommended that parents' advices and directions on their children's money spending on clothes are imperative to establish well-behaved purchasing patterns.

• 복식문화연구
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• 제21권3호
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• pp.324-337
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• 2013

The purpose of the present study was to investigate the differences in purchase behaviors, buying motives of secondhand clothing and the perception toward secondhand clothing products among the groups as determined by their gender and age. Data were collected by a pilot test and the final questionnaire survey administered to 450 subjects in the age range from 20 to 59, living in Seoul; 430 were used for data analyses. The results showed that 3 factors for buying motives (distinction, affordability, and quality & attractiveness) and 2 factors for perception toward secondhand clothes (positive and negative perceptions) were formulated. Women tended to buy more secondhand clothing products for themselves as well as their family, and put more importance on most of selective criteria than men did. The young were more likely to have negative perception and to buy at diverse places. Those having experiences of buying secondhand clothes showed more positive perception on such products. It is expected that this study provides basic information needed for secondhand apparel companies to develop their marketing strategies to increase customer satisfaction.

• 복식
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• 제58권7호
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• pp.1-12
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• 2008

In this study, the fashion show of the disabled was hold for the universal fashion through the clothes which has relationship with personal mentality and behavior. There are several outcome of the fashion show. First of all, the main outcome is that through the fashion show the disabled fret that there is no difference between them and the ordinary people. Also, it is necessary to the revitalize the product development with universal fashion design. Secondly, the systematic succeeding study is necessary to solve the problem of the disabled and to set up the database management system in order to have a general idea for the their actual living condition and essentials of life for the disabled. Thirdly, even though the main purpose of the fashion show was to give them an opportunity to live fairly as a human being within their society, after the show, the necessity of social system to solve the additional problems and to continue the mental satisfaction comes. Fourthly, the disable have a tendency not to wear the special clothes for them since they want to be seen as the ordinary person. Finally, I suggest that there must be revitalization of a special design and the product development to reflect above mentioned points in addition to ordinary clothes.

• 복식문화연구
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• 제13권4호
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• pp.513-525
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• 2005

This article examines how the development process of muff has changed over history as well as considering value. This study is based on secondary sources such as books and fashion magazines. The imminent value of muff based on the results of this historical study can be summarized by its utility, its ornamentation, and its fashion value. First, muff is not only used to protect the hands or to keep them warm, but also as a substitute for the purse. Second, muff is an ornament decorated mainly with fur, using splendid colors, patterns, embroidery etc. Third, muff goes with other clothes as an ornament, and therefore, can be a means to express the attitude or behavior of many circumstances. Muff has vanished in casual wear and could meet by chance in a designers collection. However, the fashion value of muff brings it new attention making various creative fashion images by itself or with other clothes in the modern fashion trend. This study on the history and the aesthetic value of muff could stimulate the appreciation of the ornamentation aside from the clothes and serve to develop a new creative way in fashion design.

• 복식
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• 제52권5호
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• pp.1-13
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• 2002

The purposes of this study are to examine the relation between twenties women consumer's fashion-color reception and clothing purchase behaviors, and to propose the most effective plans of color-marketing. A questionnaire survey examined 384 persons' opinions in total. First, consumers are classified into 3 groups. according to their preferring colors and the degrees of their concerning : 'type of leading fashion-color', 'type of following fashion-color', and 'type of being indifferent to fashion-color'. Second, this study analyzed the factors of consumers' clothes-purchasing motives. : all consumer groups showed their purchasing motives in the order of 'aesthetic sense'-pursuit factor. 'sensitivity'-pursuit factor, and 'actual profit and sociality'-pursuit factor. Third, the types of consumers' purchasing clothes were divided into 2 groups: type of planned buying. And type of unplanned buying. And the relations between the above 2 groups and purchasing motives were investigated, as a result. it was proved that the consumers who have the purchasing motives of 'sensitivity'-pursuit and 'actual profit and sociality'-pursuit conducted 'planned buying'. Fourth. the relations between motive of clothing purchase and the type of purchase behavior were examined by consumer group : in the consumer group of leading fashion-color, the more did they have the purchasing motives of 'sensitivity'-pursuit or 'actual profit and sociality'-pursuit, the more did they conduct' planned buying'. In the fashion-color following group, the more did they have the purchasing motives of 'sensitivity'-pursuit or 'actual profit and sociality'-pursuit, the more did they conduct 'unplanned buying'.

• 복식문화연구
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• 제16권1호
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• pp.166-180
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• 2008

These days, sexual harassment in the workplace or at school is being socially visualized. In this study, the desirable direction for clothing behavior is suggested by discussing the relationship between sexual desire and clothing. The relationship between sexual impulse and clothing is provided by studying college student's general opinion about sexual desire, also different ideas from females and males about the clothes that cause sexual impulses were studied, moreover, the desirable direction for clothing behavior is suggested by comparing the perceptions of college students about overly revealing clothing. This study performed the self description method and in-depth interview method on male and female college students at 3 University for 3 weeks from May, 28, 2007 to June, 23, 2007. After which 564 survey papers were distributed. The program SPSS WIN 12.0 was used to statistically analyze the data Frequency analysis, cross analysis, T-test, and a reliability test were performed on the study subject. According to the study results, sexual impulses are affected not only by internal factors but also external factors such as clothing and it is an important point. Women should not only pursue an attractive external appearance but also consider how other people think and respond to the message, and they should protect themselves from sexual harassment, or sexual violence, which are anti-social behaviors, by wearing clothes that are less stimulating.

• 한국의류학회지
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• 제20권5호
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• pp.826-840
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• 1996

With rapid changes in social and marketing environments, catalog retailing emerges as a new method of selling clothes in Korea. In catalog shopping, in-store and multi·store search behavior are omitted saving consumers time and effort. On the other hand, consumers may lose recreational enjoyment of shopping when they purchase clothes through catalog. In this study, consumers perception of shopping cost and recreational shopping orientation were tested as consumer characteristic intervening catalog shopping behavior. The concept of shopping cost was derived from Darian(1987)'s analysis of cost and benefit of store shopping and in-home shopping. A national sample of 700 adult women was surveyed and 477 questionnaires were returned and used for statistical analysis. Nine shopping cost perception variables were found to have significant positive relationships with the purchase intention of apparel through catalog. As a result of confirmatory factor analysis, two factors of shopping cost were found; perception of lack of shopping time and perception of store search effort. Causal modeling of LISREL analysis showed that percetion of lack of shopping time was strongly related with patronizing intention of catalog shopping. Since catalog shopping exclude enjoyment of store shopping activity, it can be logically inferred that recreational store shoppers have less chance of being catalog shoppers. However, the result of LISREL analysis showed that there were no negative relationship between recreational shopping orientation and catalog shopping intention. This suggests that consumers might experience enjoyment of shopping through catalog when properly presented.

• 한국가정과교육학회지
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• 제26권2호
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• pp.69-87
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• 2014

본 연구는 학습자가 능동적으로 수업에 참여하여 문제를 인식하고 해결해나가는 학생중심주의 교수-학습 방법인 PBL을 적용한 윤리적 의류소비교육 프로그램을 개발하는 것이며, 이를 수업에 적용한 후 학생들의 윤리적 의류소비의식 및 문제해결능력과 자기주도학습 능력의 변화를 알아보고자 하였다. 총 4개의 학습 주제로 7차시의 윤리적 의류소비교육 프로그램을 개발하였으며 통제집단과 실험집단으로 나눠 실제 수업을 실시하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, PBL을 적용하여 윤리적 의류소비교육 프로그램(7차시의 교수-학습과정안, 읽기자료 9개, 동영상자료 3개, 개별활동지 13개, 모둠활동지 17개)을 개발하였다. 둘째, 청소년들의 윤리적 의류소비의식이 수업 전 보다 많이 향상되었다. 통제집단과 실험집단 모두 윤리적 의류소비 관여도 및 의식이 높음이 입증되었기에 학교에서의 체계적이고 지속적인 소비교육이 필요함을 확인 할 수 있었다. 셋째, PBL 기반 윤리적 의류소비교육 프로그램을 적용 후 문제해결능력과 자기주도학습 능력 변화에 관한 사후 검사를 한 결과, 학생들의 문제해결능력이 향상되었으며 자기주도학습의 인지와 행동 두 가지 요인에서 모두 유의적인 차이가 나타났다.

• International Journal of Costume and Fashion
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• 제12권2호
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• pp.33-40
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• 2012

The purpose of this study was to investigate the differences of clothing majors and non-majors in clothing knowledge and consumption behavior. Subjective and objective knowledge were compared and factors of clothing consumption behavior were analyzed across the two groups. The subjects of this study were female student who went to University in Seoul. Data from 150 college female students were analyzed using SPSS. Results indicated that clothing majors had significantly higher level of clothing knowledge. The differences were smaller for subjective knowledge levels than objective knowledge levels. Clothing majors tended to reform their clothes and coordinate their clothing items better than non-majors. They considered styles more importantly than brands but have some level of conformity. Among clothing consumption behavior factors, reform ability and coordination ability significantly affected clothing knowledge.