• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.270-279
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• 2004

The purpose of this study is to make a basic resource in developing a design satisfying male consumers＇ fashion inclination by examining the features of the men＇s fashion style shown in the fashion collections. Collected were 1,291 photos relating to the suit style through the analysis on the men＇s fashion collections for 8 years(1995-2002). Representative men＇s fashion images are extracted from these photos, then figurative features were analyzed and typified according to image, and finally representative fashion styles were presented and its meaning was analyzed. Representative men＇s fashion images are Sophisticated, Casual, Elegant, Active, Natural, Classic, Romantic, Ethnic, Military, Marine, Colonial, and Avant-garde. With the subcategories such as detailed shape of jacket and trousers, the relationship of color between upper and lower clothes, type and organizing method of material quality, type and arranging method of pattern, and coordination, the extracted fashion images were analyzed the figurative features. After finding out the common and different features, four men＇s fashion styles were suggested. Formal style maintains the typical suit style and has the feature expressing the men＇s authority, tradition, and honor. It includes Sophisticated, Elegant. and Classic image. Casual St Sporty style has the feature that there is a change in the volume of suit by adding activity to the typical suit style. It includes Casual, Active, and Natural image. Uniformed style is that political and social environment such as war has an influence on the suit design. It includes Military, Marine, and Colonial image. Deformed style has the feature that it suggests new type instead of adhering to the typical suit design. It includes Ethnic, Romantic, and Avant-garde image.

• Journal of the Korean Society of Costume
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• v.64 no.8
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• pp.37-54
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• 2014

The purpose of this study is to define the tastes of middle-aged Korean men by analyzing their characteristics, such as self-image, and fashion style. This study was carried out by using the Q methodology for survey research. The results of this study are as follows; First, the self-images of middle-aged men were classified into 'comfortable, calm, neat, and gentle,' 'realistic, active, sociable, and familiar,' 'sensible, emotional, romantic, and rational,' 'refined, emotional, luxurious, and sophisticated,' and 'aggressive, sensible, realistic, and rational.' Second, by analyzing the congruity of clothing form, fashion accessory, and fashion color types, this study was classified into the following 10 fashion styles: 'modern classic,' 'sophisticated,' 'town casual,' 'traditional casual,' 'comfortable,' 'chic casual,' 'contemporary,' 'gentle classic,' 'classic sporty,' and 'soft classic.' Third, this study analyzed the self-images and fashion styles of the men, and produced the following personal tastes of middle-aged men: 'success-oriented,' 'ability possession,' 'internal stability-oriented,' 'freedom-oriented,' 'self-satisfaction,' 'individuality compromise,' 'emotional release,' 'stability-oriented,' 'practicability-oriented,' and 'youth effort' types. By combining those types with social dimensions, this study produced the following tastes of middle-aged men: 'stabilized traditions,' 'achievements with high sociality,' 'youthful individuality,' 'active self-realization,' and 'realistic, logical pursuit.' The results of this study can be used as a meaningful data for developing the marketing strategy, which reflects the middle-aged men's changed tastes.

• Journal of Fashion Business
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• v.3 no.2
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• pp.1-17
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• 1999

The purpose of this study is to discover the source of the force that has continously pertained it through the years. Following the flow of the times, the Chanel Style has transformed and developed through the styles of the sporty look, the russian look, the gar onne look, the romantic look, and the classic look. Not only has Chanel created classic designs that transcend time, but she has created clothing that is very feminine and full of wit in the evening wear. She has also innovated the fields of textile, garment cutting, details, and accessories. The Chanel Style was expressed by simplicity, funtionality, sensuality, and amusement. Simplicity to Chanel was an important element that expresses both youth and casual characteristics and the use of jersy and the color black has resulted in a functional simplicity. For the active, new woman, not only a funtional beauty but also a subtle, moderate, and a unobtrusive sauve sensibility is expressed in the Chanel Style. Also pleasure can be observed in the costume jewelry that gives one enjoyment.

• Korean Institute of Interior Design Journal
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• v.21 no.6
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• pp.109-120
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• 2012

As Korea has rapidly entered the aging society, the Korean government and academia are currently undergoing many researches on senior citizens. There also has been an increase in senior citizens' awareness on the importance of spatial designs that reflect the newly emerged needs brought out by their psychological and emotional changes as well as their physical aspects. Therefore, the purpose of this research is to propose a model for senior citizens' image preference to be adopted in future developments for senior-friendly spatial designs. A literature review and a questionnaire survey were implemented as research methods. The questionnaire survey was conducted at two senior welfare centers located in Seoul and Ansan and two disparate senior colleges, on the subjects of 86 senior citizens aged 60 and older. 7 styles of Romantic, Classic, Country, Modern, Natural, Casual, and Traditional were chosen for the study and the realms to apply the image preference were divided into Space, Element1 and Element2. For Space, its subcategories have been restricted to living room and bedroom while color, furniture and lighting for Element1 and material, pattern and props for Element2. Survey results were statistically analyzed for the correlation among socio-demographic factors of senior citizens, spaces and the elements. The study result showed that older age and men tended to prefer the modern style than younger age or women, and younger women preferred the romantic style. For the color preference in Element1, older men preferred the classic style while women preferred the romantic style. And, for the furniture preference, men with higher income preferred the natural style while women preferred the romantic style. For the pattern preference in Element2, younger people preferred the casual style and it showed that the housing type was the main reason for their preferences. Therefore, the image preference according to their age and gender shall be taken account of as the most important factors when designing environments for senior citizens.

• The Research Journal of the Costume Culture
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• v.18 no.2
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• pp.337-347
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• 2010

The purpose of this study was to figure out consumer's recognition on brand's peculiar style on Korean contemporary women's apparel brand. The contemporary women's apparel brands show advanced and stylish merchandise at better price points. This segment of the Korean ready-to-wear market has been growing fast in last decades. Four contemporary women's apparel brands(I, K, M, and T) were participated in this study. The data(n=216) were collected with questionnaire survey at 24 apparel retail shops in metro Seoul area. The questionnaire measured the consumers' recognition on each brand's peculiar style. The subjects evaluated each brand's typical silhouette, materials, and style image. The results of the survey showed that the style image factors were 'stylish', 'simple', 'casual', 'feminine', and 'classic'. The style image of each brand was differentiated from others. The brand T had classic image, the brand K had simple and casual image, brand M had stylistic image, and the brand I had feminine image. The features of materials that used at the four brands were not very different by the brands. They used the high valued materials. The common features of the materials were 'smooth', 'thin' and 'light weight.'

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.207-218
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• 2017

This study evaluates the difference in visual images according to changes in waist position and pants style. The researcher made twelve stimuli-combination of four pants styles (classic, baggy, skinny, bell-bottom) and three waist positions (0cm, -3cm, -5cm). The test involved 48 female college students. The stimuli were made using the i-Designer computer program. The panels tested the screen images of all manikins wearing pants. A 7-point scale was used to evaluate each image. For the data analysis, the ANOVA and Duncan-test were applied along with an SPSS program. The results of this study are as follows. The visual evaluations by pants style and waist position are composed of seven factors (attractiveness, attention, hip, activity, height, waist, abdomen). Among these factors, attractiveness is evaluated to be the most important factor. The mutual agreement of the visual effect (according to pants style and waist position) was indicated as four factors of attractiveness, attention, waist, and abdomen. The height factor is evaluated to be the most important factor by change in regards to waist position. The 0cm waist position of three styles (classic, baggy, bell-bottom) were evaluated positively in elongated height whereas the -3cm, -5cm waist position of the skinny style was evaluated positively in elongated height. The mutual agreements of visual effect (according to pants style and waist position) were not indicated.

• Fashion & Textile Research Journal
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• v.13 no.5
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• pp.679-685
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• 2011

The purpose of this study is to analyze the formative characteristics and the aesthetic values of the Power suit in 1980s and the images of the Power suit styles shown in 08/09 F/W, 09 S/S, 09/10 F/W and 10 S/S collections. The results of this study are as follows: 1) The aesthetic values of the Power suit in 1980s are authority, sexuality and luxury to express the power, body and wealth. Authority is represented in wide and hard shoulders with pads and dark colors with stripe and no patterns. Sexuality is represented in tight waist jacket and tight skirt. Luxury is represented in luxurious fabrics and handicraft ornaments. 2) The Power suit styles shown in collections are expressed in classic, romantic, avant-garde and ethnic images: Classic images appeared in jacket which exaggerated shoulders with pads, mini skirt, tapered pants, dark colors with stripe and check patterns, rough materials and a waist belt. Romantic images are represented in the skirt with an asymmetric hem, pastel and splendid colors, lace and silk, romantic details made with gathers and flounces and fantastic accessories. Avant-garde images appeared in the deformed jacket, unperfected skirt, special materials and exaggerated accessories. Ethnic images are represented in big silhouette forms with wide shoulders jacket and wide pants, ethnic patterns, gold, orange and other vivid colors and ethnic accessories.

• Journal of the Korean Home Economics Association
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• v.43 no.10 s.212
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• pp.69-79
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• 2005

The purpose of this study was to determine restaurant patrons' preference differences in interior design style of restaurants according to their lifestyles. Written questionnaires were handed out to 500 adults in Seoul and surroundings and the results were sampled by convenience sampling. The questionnaire was composed of respondents' general characteristics, lifestyles, and preference for 10 types of interior design style. A total of 415 questionnaires were usable for data analysis, resulting in a response rate of $83\%$. To analyze the collected data, frequency, factor, reliability, quick clustering K- means and One-Way ANOVA analysis were conducted using SPSS 10.0. The results showed that there were preference differences in 10 types of interior design style of restaurants according to lifestyle types which were categorized into 4 groups. The conservative and self-convinced group showed the lowest preference scores in the 10 types of interior design style which are Romantic, Ethnic, Classic, High-Tech, Elegant, Country, Modem, Minimal, Natural, and Casual style. The quality life pursuing group and extroverted individuality groups showed the high preference scores in most of the styles, especially in the Classic and Elegant styles. The realistic self-centered group showed the highest preference scores in Casual style among the 4 groups. These study findings indicate that restaurants should take into account their patrons' lifestyles as a mean of market segmentation, and respond to their taste and preference when they have established suitable servicescape.

• Korean Journal of Human Ecology
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• v.12 no.4
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• pp.539-552
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• 2003

The purpose of this study was to find out the proper evaluative words and colors according to various fashion images and to classify the fashion images according to certain criteria. 13 books which included the content of the fashion images were selected to draw evaluative words and colors. Evaluative words and colors were found out as follows: classic image-traditional, classical, conservative and brown, wine, dark yellow, modem image-intelligent, rational, westernized and achromatic color, cool colors, elegance image-dignified, graceful, chic and greyish tone, pale tone, romantic image-cute, lovely, girlish, natural image-natural, comfortable, gently and brown, ivory beige, khaki, casual image-energetic, comfortable, active and red, yellow, blue family. The classification of fashion images according to various criteria were as follows. According to sex: feminine-elegance, romantic, pretty and masculine-mannish, dandy, military. According to time: past-conservative, traditional, classical, and present-modern, contemporary, sophisticate. According to formality: formal-formal wear of classic, elegance, mannish, dandy style and informal-natural, casual. According to intelligence, the elite style-modern, elegance, classic, sophisticate and the public style-casual, natural.

• Korean Institute of Interior Design Journal
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• no.27
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• pp.104-110
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• 2001

This study examines the space composition and character of German Modern Theater barre on the theory of typology and interpreter in the european traditional classic theater. Contemporary multi purpose theater and public space is considered as a symbolic representation of the classic theater's organization. In the historical theory, modern theater was a common tool and best systeme in reflecting people's lives. This role of greece-roman theater as life cycle and new style of theater permanent design has get its value with the population increase and the urban centralization of the city and urban common sense. This study attempts to reevaluate the need of space typology in modern society through a critical review of theater and its use as a open space design. Content analysis was used to discuss the topics of this study including the historical background of the theater, the relationship between amphitheater and modern theater design, and the role of scenery, auditorium and its impact on urban environment. The scope of the study is limited to the comparison of classic theater and german modern theater space use program from the space critic and sociologist. Today the concept of theatrical space is altered with the typology of classic and interpreter space. This study provides insights for the future implications of theatrical space in developing public space for its a new definition as cultural representation.