• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.751-761
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• 2021

The Vietnamese economy is a developing country that has brought many opportunities and challenges for the banking system. Commercial banks have developed strongly from quality to quantity, which plays a vital role in developing the economy. They play an important role in capital formation, which is essential for the economic development of a country. They provide financial services to the general public and businesses, ensuring economic and social stability and sustainable growth of the economy. Therefore, the relationship between bank depth and economic growth is of importance in research. This paper used a VAR (Vector Autoregressive Models) estimator for time series data models. The data is collected quarterly from the first quarter of the year 2000 to 2020. The study uses the VAR model to examine the causal relationships of economic growth, growth in money supply expansion, private sector capital requirement, and banks' domestic credit. The results indicate a general short-run relationship between banking sector depth and economic growth with a positive connection, but in the long term, the relationship between these variables can be reversed because of other macro factors. The findings show the two-way causal relationship between GDP growth and banking depth factors. This research contributes to policy-making by underlining the banking sector depth determinants when setting regulations and policies to develop the banking sector.

• 한국식생활문화학회지
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• 제21권4호
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• pp.388-395
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• 2006

The purpose of this study was to analyze the current operating management practices and tourist royalty of restaurants at the tourism provinces in Donghae city. Forty restaurants were surveyed for sales status, customer management, menu management, advertising, marketing strategy and seventy seven tourists replied to the attitudinal and behavioral aspects of customer royalty for regular visiting restaurant. Statistical data analyses were completed using the SPSS/WIN pact(age program for descriptive analysis, paired difference test, t-test, ANOVA, and pearson correlation. The results of quantitative analysis indicated that the average sales per day on a high-demand season were 1,571 thousand won and one on a slack season were 614 thousand won. The average check on a high-demand season(109 persons) and a slack season(38 persons) were significant difference(t=6.834, p<.001). A total of 93.5% of the restaurateurs answered that menu pricing was decided by the owner and 21.7% of the subjects used the only restaurant homepage in the advertising method. A total of 40.6% of the restaurants utilized the only kind service for regular customers and 35.1% of the subjects had no method for them. The results suggest that systematic management policies and marketing strafes for regular customer is very necessary. Also, the correlation between tourists' attitudinal and behavioral aspects of customer royalty for regular visiting restaurant was found out. High correlation was existed between the overall tourists' satisfaction on regular visiting restaurant, the intention to revisit(BCL 1, p<.001), the intention to recommend(BCL 2, p<.001), and indicators of customer royalty. Finally, restaurateurs at the tourism provinces should focus on marketing strategy to keep and improve current customer to rise the tourist royalty.

• 통상정보연구
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• 제17권1호
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• pp.57-85
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• 2015

최근 우리나라 중소기업의 수출기여도가 점점 약화되고 있는데 이에 대한 개선책을 수출마케팅 플랫폼 측면에서 제시하였다. 보유자원과 전문 인력이 취약한 한국 중소기업들은 수출에 있어 정부 등 지원기관의 수출지원 프로그램에 대한 의존도가 비교적 높으므로 프로그램의 운용시스템은 매우 중요하다. 본 연구는 수출지원프로그램의 운용측면에서의 개선점과 중소기업의 수출성과 창출을 위한 '수출마케팅 지원플랫폼'을 제안하였으며, 이 플랫폼을 적용하여 일선 중소기업을 1년간 지원한 사례와 성과를 소개한 연구이다. 본 플랫폼은 기업이 수출을 시작한 후 조기에 수출성과를 낼 수 있는 마케팅 방법론과 활동(activity) 그리고 프로세스에 초점을 맞추었으며, 국제마케팅 역량 강화에 도움이 되는 수출지원 프로그램들의 조합(combination)과 운영방안에 주안점을 둔 개념적 모형이다. 본 모형을 활용하면 중소기업은 저비용으로 비교적 짧은 기간 내에 수출성과를 낼 수 있다. 지원기관의 입장에서도 기존의 단조로운 수출지원 시스템에서 벗어나 제품의 특성에 따라 다양한 수출지원 프로그램을 소화할 수 있는 탄력적인 지원 플랫폼을 확보함으로서 수출지원의 효과를 배가시킬 수 있다. 본 연구 결과는 정부를 비롯한 수출지원기관들이 중소기업의 해외마케팅을 효과적으로 지원하는 '통합수출지원 플랫폼'으로 활용될 수 있을 것이다.

• 한국지역지리학회지
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• 제10권1호
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• pp.96-109
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• 2004

지방자치단체의 역할이 커지면서 도시마케팅에 대한 관심이 증대하고 있는 시점에서 본 연구는 대구시를 중심으로 도시이미지를 측정하고 분석하였다. 국가이미지의 개념을 응용한 본 연구는 2 단계로 구성되었다. 연구 1에서 대구와 서울지역의 대학생들을 대상으로 대구시 및 서울시의 도시이미지를 측정하여 도시이미지 차원을 도출하고 각 도시 이미지를 비교하였다. 연구 2에서는 대구 경북과 서울 경기 지역민들을 대상으로 대구시의 도시이미지 차원을 검정하고 거주지역과 인구통계적 특성에 따라 차이가 있는지 분석하였다. 연구 1에서 경제수준, 시민성, 보수성, 발전가능성의 4 차원으로 추출된 도시이미지는 연구 2에서 검정되었다. 대구시의 이미지는 보수성이 가장 높고 경제수준이 가장 낮은 것으로 인식되었는데, 연구 1의 결과 보수성과 시민성에서 서울시보다 높고 경제수준에서 더 낮은 것으로 인식되었다. 연구 2의 결과 거주지역에 상관없이 고소득, 고학력, 미혼, 젊은 층은 대구시의 이미지를 보수적이며, 시민성과 발전가능성은 낮은 것으로 인식하여 부정적으로 지각하고 있는 것으로 나타났다. 또한 2 단계 모두에서 대구지역 응답자가 서울지역 응답자보다 대구시의 이미지에 대해 보다 부정적이었다.

• 한국식생활문화학회지
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• 제14권3호
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• pp.211-224
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• 1999

The purpose of this study was to investigate the understanding of dietary consciousness and define the relationship of housewife attitude of middle class residence in Puchon city. Questionnaires were collected 282 housewives in Puchon city. Data were analysed with SAS software package for F-test and Duncan's multiple range test. The main findings of the research were as follows: The food related perchasing place was supermarket(91%), ordinary market(77%), department store(68%), special store(58%), common purchase(37%), convenience store(22%) and communication marketing(13%). The clothing perchasing place showed in the order of department store(71%), special store(65%), ordinary market(52%), common purchase(23%), supermarket(18%), convenience store(15%) and communication marketing(10%). Dietary cosciousness of housewife on foods, clothing, and housing related items was significantly different, specially 20's housewife was concerned about foods and 30's housewife was housing(p<0.05). The behavior consciousness of housewife was significantly different between age, education level, family type and income(p<0.05). Highly educated housewife showed a tendency to spend money and times for food related fields, and to buy clothes in a department store for breaking stress(p<0.05). However, low education level and extended family type housewife got more conservative consciousness on traditional fermented food making(p<0.05). Most of young housewife answered that the making of bread, cookies, soybean paste soup, children clothes and handicraft led to positive consciousness(p<0.05). Especially high life satisfaction housewife preferred to make a dosirak(lunch box), dinner, children clothes and handicraft(p<0.05).

• 한국조경학회지
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• 제32권3호
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• pp.114-125
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• 2004

On the assumption that marketing is a useful technique to activate park use, this study aims to find what benefits people pursue and how much they attain them through a park visit. To achieve this, the survey of a Benefits-Sought for a park was conducted at four major parks in the city of Taejon and an Importance-Performance Analysis(IPA) was conducted. Additionally, a Present Condition survey was performed with the park managers. As a result, first, it was found that major benefits are a comfortable rest, an escape from bustling city life, to see natural scenery and to promote physical health, and so forth. Second, performance was relatively lower than importance in the case of recreation and leisure activities, which means that facilities should be improved and programs for park use should be developed. Third, at GaYang park, importance and performance are good in balance. DongChunDang park and Seattle park have 5 items and 7 items for which immediate improvements are required. Saemmeury park generally shows good proportions and it can be much activated by improving the learning and experiencing activities. The results objectively show conditions of neighborhood parks in the city of Taejon from a view of park users. Therefore, it is expected that the results would be useful in determining priorities when improving park facilities or their programs.

• Asian Journal of Business Environment
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• 제1권1호
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• pp.9-12
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• 2011

This study aimed to predict retail sales of local markets in Jinan city of China with the Huff model. Using the Huff Model, we examined whether the predicted retail sales of local markets may be different in Jinan, China, from the department stores, supermarkets, shopping centers/shopping malls, and home appliance stores. The probability that a customer shops at location depends upon the store size and the travel time factors calculated by the Huff Model. We found that the predictedretail sales of shopping malls have a greater value than others. People who live in a mid-sized city may have easier access to any stores within the city boundary than people in metropolitan areas. Therefore, people in a mid-sized city are more sensitive to store size, because a bigger store size means greater opportunities, incentivizing consumers to travel further to competing stores after passing by nearer, smaller stores. This study has some limitations. First, the data is somewhat restricted in that the subject stores do not represent all of the stores in Jinan. Second, we cannot compare the estimated market share of the stores and the actual sales data. It is further suggested in this study that more databases be developed throughout such East Asian countries as Korea and Japan and that a different parameter λ value in the Huff Model be utilized for mid-sized cities.

• 융합경영연구
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• 제9권2호
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• pp.11-20
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• 2021

Purpose: The importance of creativity has been emphasized in the transition from industrial society to knowledge-based society. Recently, design thinking has attracted great attention as one of the ways to increase the creativity of the organization. From the perspective of solving urban problems through collaboration between technology and citizens, the active participation of citizens is indispensable for realizing smart cities. Research design, data and methodology: From the perspective of solving urban problems through collaboration between technology and citizens, the active participation of citizens is indispensable for realizing smart cities. Results: Therefore, the purpose of this research was to design a citizen-participation type system and contents using a specific space to realize a smart city. This system utilizes the concept of space as a tool to promote innovation activities with the participation of citizens and makes it easy for users of space to participate based on urban problems derived from living labs and the internal structure and user flow line have been designed. Conclusions: It was been also used voice recognition, artificial intelligence, the Internet of Things, and big data as important technologies for experiencing smart cities. The system and content were designed with an emphasis on allowing citizens to directly recognize and experience smart city technology, especially through space-based information visualization and multi-faceted stimulus elements.

• 한국의류학회지
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• 제29권3_4호
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• pp.547-560
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• 2005

The purpose of this study was to segment Chinese career women by experience in purchasing Korean clothing and to analyze and compare clothing purchasing behavior between the 2 groups and to provide useful information to Korean manufacturers for establishment of marketing strategies for China. The subjects were 602 career women of middle and high class In their 20's and 30's. A total of 602 questionnaires were analyzed by using frequency, mean, Cronbach's $\alpha$, factor analysis, t-test and $X^2$-analysis. The results were as follows: 1. The demographic variables such as an age, residential city, marriage, and total monthly income were proven to be significantly different between the 2 groups except an academic background. 2. The clothing purchase behavior variables such as purchasing motive, using informants, clothing selection standards, store selection standards, purchasing place, satisfaction after purchasing clothes, shopping time, average monthly expenditure on clothing, purchasing frequency of casual wear, purchasing price, and paying method were proven to be significantly different between the 2 groups. However, the clothing purchase behavior variables such as purchasing frequency of formal wear and purchasing price of fur coat and sweater were proven not to be significantly different between the 2 groups.

• 한국전자통신학회논문지
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• 제9권10호
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• pp.1153-1159
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• 2014

본 논문은 항만 개발에서 일부분의 주민참여가 아닌 대부분의 주민들이 참여가 가능한 ICT(Information Communication Technology)과 소셜 네트워크 기술을 적용하여 동해시의 묵호항 재개발 사업 친수 시설 규모 산정방안에 대한 새로운 방법을 제시한다. 이를 위해 항만 재개발 과정에서 효과적인 주민참여를 위한 방법으로 기존의 단순한 설문조사 방식과 더불어 다양한 SNS(Social Network System)을 적용하여 주민들의 의견 최대화한 도시 마케팅 방안을 분석한다. 또한 이를 위해서 주민 참여에 대한 비율을 최적 선정을 수행하고 최적 건설비 산정과 도시 마케팅 방안을 제시한다.