• Title/Summary/Keyword: choice satisfaction

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The Evolution of Marketing Thought and Marketing Communication: The Perspective of Relationship Marketing (강원도 관광지 선택과 만족요인에 관한 연구)

  • Park, Sung-Yong;Oh, Tae-Hyun
    • Korean Business Review
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    • v.12
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    • pp.83-102
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    • 1999
  • People who are satisfied with tour sites will revisit those and recommend those to other people to visit. As a result, those tour sites will attract more tourists. The introduction of consumer satisfaction concept into tourism management is very critical for Kangwon province since tourism industry plays an important role compared with other industries. We investigate tour motives and influential factors in the tourist choice process theoretically and empirically. Empirical results show that "the importance of influence factors varies with tour motives," "the impact of tour-related factors on tourist satisfaction also different across tour motives," "tour motive itself is an important contributor to tour satisfaction." Therefore, this research develops a theoretical framework to understand the underlying motives, factors, satisfaction and discuss the results.

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A Study on HMR Selection Attributes and Health Values of College Students

  • CHA, Seong-Soo;NOH, Eun-Jeong
    • The Journal of Industrial Distribution & Business
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    • v.11 no.10
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    • pp.17-25
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    • 2020
  • Purpose: The purpose of this study is to narrow the target down to college students representing single-person households to identify the main attributes of their choice of Home Meal Replacement(HMR) and to look at the impact on satisfaction and repurchase intentions. Research design, data and methodology: An online survey was conducted for consumers who purchased HMR products at least once and a total of 264 questionnaires were used for demonstration analysis. The collected data have verified for validity and reliability between measurement variables through exploratory factor analysis and reliability analysis. Results: As a result, curiosity, economy, safety, and brand, which are HMR selection attributes that university students' value, have a significant impact on satisfaction, and satisfaction has a significant impact on the intention of repurchase, a variable of behavior. In addition, the adjustment effect of health value pursuit was significant only in safety attributes. Conclusions: This study divided the target group to examine what the HMR selection attributes of single-person college students are, the main consumer of HMR, and how selective attributes affect satisfaction and willingness to repurchase. In the process, we wanted to find out if there was a moderating effect on the health-oriented values in the dietary lifestyle.

Housing Adjustment As a Symptom of Housing Dissatisfaction: Call for an Integrated Approach to Theory Building

  • Lee, Do Young
    • Architectural research
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    • v.2 no.1
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    • pp.35-40
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    • 2000
  • Housing Adjustment is a set of creative human activities that take place to meet various housing needs. Thus far, numerous studies have given attention to speculate a typology of those activities on an empirical base. Overall, though, little is known about its theoretical underpinning, due to the independent nature of each individual study in interpreting differences in conclusions. This study examines and compares results from two previous studies on housing adjustment. Previous research on housing adjustment suggests that, other than household and housing characteristics, housing satisfaction as an intervening variable is deeply associated with the choice of housing adjustment involved in mobility, home improvement, or cognitive adaptation. The two studies used similar theoretical schemes, asked similar questions, yet one sample consisted of Korean American residents and the other sample was poor housing residents in Korea. This study shows that differences in sample characteristics lead to a strong discrepancy in interpreting Speare's (1974) satisfaction theory of housing adjustment. For Korean Americans, housing satisfaction turned out to be a good predictor of housing adjustment preference, while it is not the case for poor housing residents in Korea. This implies that findings of any Single study can not be generalized directly to the population as a whole. Thus, continued effort should be made to compare specific findings from various research studies, seeking explanations for differences in conclusions. Theory can be legitimately built and strengthened in this integrated manner.

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The Determinants of Tap Water Consumption Patterns (수돗물 음용행동의 영향변수에 관한 연구)

  • Kim Young-Seen
    • Journal of Families and Better Life
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    • v.24 no.2 s.80
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    • pp.93-106
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    • 2006
  • This study investigated the determinants of Tap Water consumption patterns. Socio-demographic variables(gender, family income, education level, residual area) and consumer attitude knowledge(confidence, knowledge, problem experience, risk perception and aesthetic satisfaction)were included in the analysis. Three hundred fifty-nine teachers were participated in this study. ANOVA(Scheffe test), t-test, regression and logistic regression were conducted. The results of this study are as follows: 1. Tap water was consumed by only 1.7%, boiled water prior to drinking by 37.9%, water filtered by 39.8% and bottled water by 19.0%. 2. Consumer attitude knowledge was affected by socio-demographic variables. That is, aesthetic satisfaction was affected by age, risk perception by gender and educational level, confidence by educational level, knowledge by gender and age, and problem experience by age. 3. Logistic regression analysis indicated that age, confidence and aesthetic satisfaction were the determinants of bottled water or filtered water choice. However, risk perception was not a significant determinant. This suggests alternatives to tap water is related to non-risk, or non-safety factors.

A Study of the Impact of Internet Information Quality on Job Satisfaction and Organizational Performance -Focusing on Hotel and Franchising Restaurant Business- (인터넷 정보품질이 직무만족 및 경영성과에 미치는 영향에 관한 연구 -호텔 및 프랜차이즈 식음료 사업 중심으로-)

  • Chae, Gyu-Jin;Chang, Dae-Sung;Kim, Min-Su
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.6
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    • pp.325-332
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    • 2008
  • Internet explosion has revolutionized the way the industries, including that of the hospitality industry have conducted their businesses. With any new technology, there is a need to explore, define, develop and refine practices in its usage. The main purpose of this study was to examine how internet information influence employees job satisfaction and organizational performance. Employees were asked through surveys to evaluate four specific factors: format, accuracy, content and timeliness (FACT) in terms of their importance when making a restaurant choice. The findings of this study were as follows: internet information quality influenced business performance and employees job satisfaction.

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Soldier Satisfaction with Military Food Service (군 급식에 대한 장병들의 만족도)

  • Son, Gi-Rag;Park, Min-Jeong;Youn, Myoung-Sub;Jeong, Yoon-Hwa
    • Journal of the East Asian Society of Dietary Life
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    • v.16 no.5
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    • pp.607-614
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    • 2006
  • This study was performed to investigate the soldiers' preference for meals provided and their satisfaction with military food service. The average daily calorific intake was 3,976 kcal, representing an extra 467 kcal over the 3,500 kcal state as the minimum daily kcal needed for each soldier based on the manual of the Korea Ministry of Defence. The soldiers preferred Korean food to Western food. The soldiers' overall satisfaction was researched in 7 areas such as quality and hygiene. They were pleased with two facts: holiday food is provided occasionally and the food is served quickly. However, they were dissatisfied with two issues: the poor nutritional information of the food, and the low frequency of special meals. The variety of choice needs to be improved and the cooks need to be better trained. When providers plan the food time table, a sensational menu needs to be considered to satisfy the soldiers' taste. To improve the quality of military meal food, new systems aye necessary such as food schedule, nutritional goal and different systems with independent food providing for the company's involvement.

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Assessment of Customer Satisfaction of Service Quality in University Foodservices (일부 서울지역 대학식당의 급식서비스에 대한 고객 만족도 평가)

  • 박정숙;송윤주;이연숙;백희영
    • Korean Journal of Community Nutrition
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    • v.5 no.2
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    • pp.324-332
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    • 2000
  • The purpose of the study was to assess customer satisfaction concerning service quality characteristics of university foodservice by using a developed DINESERV model. In particular, it was intended to develop a tool to assess the difference between customer judgements on importance and customers perceptions with actual service delivery by university foodservices. Quenstionnaires were distributed to 1,000 university students. A total at 820 university students responded with a usable response rate of 77.7%. A statistical data analysis was completed using SAS programs for descriptive analysis; a t-test, chi-square test and Dunan's multiple range test. The results of the study are as follows; 1) The mean number of students visiting university foodservices per week for males was larger than that of females. The students' first choice depended on distance when they selected foodservices. They answered their preference as the first factor when they order a particular menu items in foodservices. The first complaint factor concerning university foodservices was the price of the food. 2) Customers was not satisfied with the quality of the service of university foodservices. The important mean score of the service quality was 3.63 out of 5, but the perception mean score of the service quality was 2.87. Therefore, there was a gap(0.76) between the importance score and perception score. 3) Customers' satisfaction with the service quality by dimensions wee int he follow order: assurance>reliability>responsiveness>tangibles>empathy. Customers were more satisfied with the service quality of contracted management than that of self-operated facilities.

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Number of Job Offers and Satisfaction (첫 일자리 제안과 직업만족도에 관한 연구)

  • Kim, Hyun Soo;Jung, SeEun
    • Journal of Labour Economics
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    • v.43 no.4
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    • pp.87-116
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    • 2020
  • This study empirically investigates the possible negative relationship between the number of job offers and the job satisfaction in the Korean labor market, using the Korea Labor Income Panel Study, where the number of job offers of young workers are collected in the third wave. Results show that the number of job offers is negatively related to every year job satisfaction, this effect is smaller for higher earning and older individuals, and there is a gender heterogeneity. We discuss that having more job offers does not necessarily increase the workers' utility, which is a general monotonic assumption in the traditional economics. We suggest that having a large number of job offers allowing them to choose the best option can be inefficient itself, and therefore it is better to focus on qualitative matching rather than increasing just the absolute number of job opportunities.

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Critical Factors Influencing Revisit Intention of Large Restaurant Chains in Myanmar

  • LAMAI, Gam Hpung;THAVORN, Jakkrit;KLONGTHONG, Worasak;NGAMKROECKJOTI, Chittipa
    • Journal of Distribution Science
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    • v.18 no.12
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    • pp.31-43
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    • 2020
  • Purpose: This study examined how many determinant factors (service dimensions, food quality, and price perception) affect revisit intention. This practical concept is service quality (SERVQUAL), customer satisfaction, and repeated/revisit behavioral intention based on the theory of reasoned action (TRA). Research design, data and methodology: This research applied a hybrid mixed-method comprising exploratory and explanatory sequential design by Creswell (2014). The 400 responses were collected in four townships in Myanmar. This study drilled down to exploratory factor analysis (EFA) followed by confirmatory factor analysis (CFA) prior to test the hypothesized factor structure of all the variables resulted in the form of the goodness of fit. For further data analysis, structural equation modeling (SEM) was applied to test the relationships among the variables of the proposed model. Results: The results showed that perceived service quality, food quality, and price perception have direct effects on customer satisfaction and indirect effect on revisit intention. The perceived service quality has the most significant influence while the food quality has the least influence on customer satisfaction. Conclusions: The results are useful for the restaurant managers to better understand the significant strategic choice factors to improve higher quality service amongst restaurants both domestic and international under the stiff competition.

A Study on Farmer's Satisfaction for Certification System of Environment-friendly Agriculture (친환경농산물 인증제도에 대한 농가 만족도 분석)

  • Shin, Y.K.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.16 no.1
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    • pp.3-16
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    • 2014
  • The purposes of this study is to draw up some measures for improving the farmer's satisfaction for certificate system of environment-friendly agricultural products. The data was collected from a survey in 2013. The results of survey for farmers producing environment-friendly agricultural products are as follows. First, almost 60% of the respondents are certified by the private certificate bodies. Second, the main factors affecting farmers' choice of the authority are their trust (49%), geographical adjacency (22.1%), and other farmers' recommendation (7.7%), etc. Third, the index of farmers satisfaction level regarding the certification bodies and the examiner is estimated as 4 out of 5 marks followed by ex post facto management (3.8), application process (3.77), application document (3.66), etc. Lastly, farmers want to make improvement on the complicated application process most (37.9%), followed by expensive application fee (25.2%) and excessive application documents (17.5%). The results can be used to improve the supervision system of certification bodies of farmers, who produce environment-friendly agricultural products.