• 제목/요약/키워드: choice satisfaction

검색결과 503건 처리시간 0.022초

대학 구내식당의 이용실태 및 급식 서비스에 대한 만족도 조사-서울지역을 중심으로- (A Study on Attitude and Satisfaction of Service Quality in University Foodservices)

  • 박수정;김진아;이심열
    • 동아시아식생활학회지
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    • 제14권1호
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    • pp.83-91
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    • 2004
  • The purposes of the study was to measure attitude and satisfaction concerning the service quality of university foodservices. The survey was conducted to 500 university students using questionnaires, of which 457 questionnaires were analyzed. A statistical data analysis was completed using SAS programs by the descriptive analysis. The results of the study were summerized as follows: 1) The mean frequencies of visiting the university foodservices per week were higher in males than females. The factor affecting the students on their first choice of the foodservices depended on the distance. The first complaint factor concerning the university foodservices was the taste of foods. 2) The students were not satisfied with the service quality of university foodservices personnels. The actual mean score of the service quality was 3.92 out of 5, but the perceived one was 2.94. Therefore, the satisfaction degree of the service quality was calculated as-0.98. 3) The students were more satisfied with the food quality of contracted foodservice management than that of self-operated one.

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도시지역의 통근통행만족수준 결정요인에 관한 연구 (A Study on the Determinants of Satisfaction Degree of Work-trip in Metropolitan Areas)

  • 김재익
    • 대한교통학회지
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    • 제13권2호
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    • pp.5-18
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    • 1995
  • The aims of this study is to analyzed determinants of work-trip satisfaction degrees in six major metropolitan areas. and to derive urban policy implications. As is well -known, the main determinant of travel satisfaction degree is travel time. However, other factors such as travel mode, psychological factor, and priority in residential location choice are also significant ones. The findings imply that transportation problems are deeply related with housing problems in urban areas. This results provides an evidence of the nature of urban problems, i.e. inter-connectiveness among urban problems. Therefore, this study emphasizes that all urban problems should be treated with careful consideration of other related-urban problems.

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Usage and satisfaction of bed cloth fabrics: a reality study

  • Lee, Heeran
    • 패션비즈니스
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    • 제20권6호
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    • pp.52-65
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    • 2016
  • Presently, sleep disorders are rapidly increasing due to sudden social development and lifestyle diversification. Among the various factors contributing to comfortable sleep, bedclothes are a major factor that readily influence the sleeping conditions, as they directly come in contact with the human body. This study therefore researches use and purchasing status of bedclothes by consumers, as well as the subjective satisfaction. This would accordingly help us to understand the consumers' performance needs, and collect basic data to develop bedclothes that assist comfortable sleep. This study used multiple choice questions and a 5-point Likert scale in a survey-style research. The results of the study indicate that consumers prudently considered practicality and durability, as bedclothes are seldom purchased. The most preferred material was cotton, but the use of microfiber, a new material, has also increased. Further, consumers' preferred lightweight bedclothes that displayed excellent water absorption, thermal insulation, durability, detergency, and flexibility. Hence, bedclothes developed according to the results of this study are expected to aid comfortable sleep.

경쟁시대의 병원마케팅전략 : 포지셔닝과 고객만족을 중심으로 (Hospital Marketing Strategies in Competitive Era : Positioning and Patient Satisfaction Strategies)

  • 이훈영;정기택
    • 보건행정학회지
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    • 제5권2호
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    • pp.127-154
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    • 1995
  • The Korean hospital industry is rapidly changing along with the competition among hospitals. Until recently it was easy for hospitals to profit even without efficient management and competitive strategies. However, the increasingly intensive competition endanger their profits but also their survivals. Hospital managers have no choice but to seriously consider competitive management and marketing strategies to remain alive and prosper. This study introduces a useful methodology--perception map drawn using multidimensional scaling--for developing competitive strategies, and illustrates its application to developing a perception map of 9 Seoul-based general hospitals. We also suggest the concepts and examples of positioning strategies and patient satisfaction management system. One of the interesting findings is that the Samsung medical center which opened less than a year ago is ranked first in most aspects such as kindness, facilities, waiting time, and parking, and the second in clinical performance just after the Seoul National University Hospital.

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대학식당의 이용실태 및 만족도 (Students' Attitude and Satisfaction towards University Foodservices)

  • 이경애
    • 한국생활과학회지
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    • 제13권6호
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    • pp.1047-1053
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    • 2004
  • The purpose of this study is to assess students' attitude and satisfaction of university foodservices. We conducted a survey for this study using questionnaires with 400 university students. A total of 344 students answered with a usable response rate of 86.0%. We performed a statistical data analysis using SPSS program for $X^{2}-test$ and t-test. Students visited university foodservices more frequently for lunch than for breakfast or dinner. Students' food choice depended on taste of food. The main reasons for using university cafeteria included 'a low price' and 'economy of time'. The prior complaint factor on university foodservices was 'taste of food'. Students were more satisfied with a price than other factors. They marked 'a variety of menu' as the least satisfied. The matters, such as 'more delicious food' and 'more various menu' were pointed out for improvement. In conclusion, developing tastier food and diversifying a menu are required to enhance the quality of university foodservices.

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브랜드 인지도와 관여도가 제품 품질 선택에 미치는 영향에 관한 연구 (An Effect of Brand Awareness and Involvement upon Choice of Product Quality)

  • 한경희;조재립
    • 품질경영학회지
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    • 제32권1호
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    • pp.102-112
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    • 2004
  • Keep in step in trend that interest for brand is rising and enterprise should tries to customer to Inform own brand. The mayor is diversified and work this which make correct product or brand on customer need is work which our enterprise does now. And should judge the availability whether customer is satisfied to product according to the brand. Because this can be the most important matter which is kept customer and create profit that is enterprise's ultimate object. In this study, customer measured brand enforcing to blue jeans clothing company how is recognizing and distinguishes brand forefinger to low rank group with high position group. And, measured satisfaction by each group. Measured new concept that is when enforce customer satisfaction, expectation which is existent theory, result, Involvement with inconsistency theory making grafting and confirmed that involvement is factor influencing in customer satisfaction measurement.

울산시 북구 신주거지역의 아파트 계획을 위한 북구 거주자의 주거선택행동 예측 (A Study on the Forecasting of Decision Behavior the Choice of Housing of Potential Purchasers in Bukgu New Housing Area, Ulsan)

  • 김선중;권명희
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2004년도 추계학술대회 논문집
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    • pp.89-96
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    • 2004
  • The purpose of the study was to identify the status of satisfaction level, moving motivation, the level of housing choosing behavior, and housing needs of potential purchasers in bukgu new housing area, Ulsan. The survey used questionnaire from 336 households living in bukgu area and analyzed using descriptive statistics, and one-way analysis of variance and Scheffe' multiple range test. The research results showed low degree of residents' satisfaction in storage space, neighborhood environment. The moving motivations were physical environment improvement, education environment, walking road, view and lighting.

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Study on Satisfaction According to Result of Participants in DIY Woodworking Program

  • Chun, Tong-Whan;Kim, Kwang-Roul
    • 한국가구학회지
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    • 제19권6호
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    • pp.487-497
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    • 2008
  • This study was the research of the satisfaction of participation in short DIY Woodworking program organized by university as productive leisure activity. It is the study of what satisfactions-factors of the participants are and how the satisfaction is continued with activities of the participants later on, and finally how the satisfaction influences the choice of leisure activity further. Questionnaire is consist of total 41 survey standards like the article for facility, education, service and cost & the demographic contents of the participants. It was executed by the participants in program at sight from Aug. $1^{st}$ and $2^{nd}$ 2008, and the valid samples 156 copies were definitely analyzed. The result of analysis shows first that the majority of the participants in the short leisure program are the beginner who took part in such program for the first time. What them interests are the convenient facility & use of tools. Second, the reasonable fees in terms of material cost & preparation of personal tools influenced positively on satisfaction of participation. Third, the dissatisfaction of participants regarding educational method and service could be solved by that the trainer who makes practical lesson had been informed of the course in advance.

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관광동기에 따른 관광지 선택속성의 차이 및 만족도에 미치는 영향 -중국인 관광객을 중심으로- (The Effect of Travel Destination Selected Attributes and Satisfaction on Tourism Motivation -Focus on Chinese Tourist-)

  • 이익수
    • 한국콘텐츠학회논문지
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    • 제16권2호
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    • pp.365-373
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    • 2016
  • 본 연구의 목적은 중국인 관광객을 대상으로 관광동기에 따른 관광지 선택속성의 차이 및 만족에 미치는 영향을 알아보고자 하였으며, 연구결과는 다음과 같다. 첫째, 관광동기에 따라 관광지 선택속성에는 부분적으로 차이가 있는 것으로 나타났다. 둘째, 관광동기는 만족에 부분적으로 정(+)의 영향을 미치는 것으로 나타났다. 이러한 연구결과는 중국인 관광객의 관광동기와 선택속성, 만족간의 관계를 실증적으로 분석했다는 것에서 의의를 찾을 수 있다. 연구결과를 통한 시사점은 다음과 같다. 첫째, 향후 중국인 관광객의 방문을 확대하기 위해서는 관광동기에 따라 특성화된 관광지 개발이 이루어져야 할 것이다. 둘째, 중국인관광객의 만족도를 향상시기키 위해서는 관광동기에 맞는 콘텐츠 개발이 이루어져야 할 것이다.

병원마케팅이 치과 의료기관 선택에 미치는 영향 : 의료소비자 만족도를 중심으로 (The influence of selecting dental hospital by hospital marketing : Focus on patient satisfaction)

  • 노한나;권초롱;황선희
    • 대한심미치과학회지
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    • 제23권2호
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    • pp.95-104
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    • 2014
  • This study is about the basis of satisfactions by patients : One is 'what factors of the marketing by dental medical service have an effect on consumers dental clinic' The other is 'what is the most important part when consumers choose the dental medical ser Seoul and Gyeonggi area unintentionally. Finally 446 people were analyzed. 6 general questions, 5 selective form questions when consumers choose the dental service, 11 satisfactions questions after treating and thought of reuse the dental service 6 (Likert scale) questions. Whether the choice of hospital dental marketing by dental analysis, both male and female hospital medical marketing and use of selected highly suggests that it does not respond. The resulting satisfaction analysis using the Hospital Dental Marketing consumer access to medical care, and then, a full explanation, comfort, quality and level, health care costs, treatment management, and symptom improvement were higher satisfaction with the item, select the dental healthcare after the analysis of the marketing of recycled doctors are otherwise subject the person selected from all entries equal to or higher than the average consumer satisfaction showed a higher medical doctor also higher reuse. Consequently, Through the use of marketing to choose the best dental healthcare need to providing quality care.