• 디지털산업정보학회논문지
• /
• 제6권1호
• /
• pp.211-223
• /
• 2010

Since its conception, the Internet has been exponentially growing and recent forecasts state that by the year 2011 almost one-quarter of the world's population will have internet access and few places have seen the radical effects of this new technology as strongly as south Korea which currently has the highest percentage of broadband users in the world with over 70% of its homes running at over 2Mbit/s. This explosion has revolutionized the way the industries, including that of the hospitality industry have conducted their businesses. The main challenge of this study was to explore how customers are currently using the Internet when developing purchase intentions. Customers were asked, through surveys, to evaluate four specific factors: format, accuracy, content and timeliness (FACT) in terms of their importance when making a restaurant choice. The findings of this study were as follows: content influenced the customer satisfaction, as well as timeliness influenced the customer satisfaction. But the other factor of the information didn't have interaction with the customer satisfaction. Customer satisfaction influenced the loyalty.

• 한국치위생학회지
• /
• 제15권6호
• /
• pp.1091-1097
• /
• 2015

Objectives: The purpose of this study was to examine the relationship between educational satisfaction and learning participation of dental hygiene students. Method: A self-reported questionnaire was completed by 344 dental hygiene students in Gyeonggido, Chungcheongdo, and Gyeongsangdo from June 2 to 24, 2014, The questionnaire consisted of general characteristics of the subjects(3 items), choice reason of dental hygiene(7 items), educational satisfaction(22 items), and learning participation(11 items). The educational satisfaction and learning participation were assessed by Likert 5 points scale. Data were analyzed by a statistical package SPSS WIN 18.0. Results: Educational satisfaction included educational environments, teaching, educational content and educational effect. Learning participation included class flow, class participation and class readiness. Gyeongsangdo students tended to have higher score than other areas. The educational effect and teaching effect had more influence on learning participation. Conclusion: To improve the better dental hygiene education, it is important to prepare the effective educational methods and find out the influencing factors for class immersion.

• 가족자원경영과 정책
• /
• 제12권3호
• /
• pp.1-21
• /
• 2008

Research has emphasized that relationship marketing programs enhance customer satisfaction and reduce switching intentions by building switching barriers. However, the psychological reactance theory demonstrates that building switching barriers can make customers fsel that the alternative not chosen is more attractive, because their freedom of choice has been deprived. It can be hypothesized that a relationship marketing program, which is intended to offer various benefits to customers, may not result in positive customer attitude and behavior. This paper examines the effects of relationship marketing programs on customers' perceptions of switching cost and loss of freedom. The effects of those perceptions on customer satisfaction and switching intentions were identified. In addition, the moderating role of personal reactance was examined. The results of this study suggest that (1) perceived switching cost has significant influence on boosting perceived loss of freedom; (2) perceived loss of freedom has no significant effects on customer satisfaction; (3) perceived loss of freedom enhances customers' switching intentions. Furthermore, psychological reactance has a significant influence on customers' switching intentions. This study concludes that the role of relationship marketing programs should be reconsidered, especially in terms of customers' switching intentions. Customer satisfaction is not the key factor of predicting customers' future behavior.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권10호
• /
• pp.929-938
• /
• 2020

This study analyzes the effect of quality of services provided to the students' in relation to their satisfaction and loyalty. Respondents in this study were seventh semester students of Universitas Muslim Nusantara Al-Washliyah, the total number of students was 312. Data analysis techniques in this study used was SEM (Structural Equation Modeling) using the SmartPLS program. The results showed that students' satisfaction significantly mediated the correlation between academics and students' loyalty, between non-academic and students' loyalty, between reputation and students' loyalty, and between campus access and students' loyalty; on the other hand, students' satisfaction was not significant in mediating the correlation between program issues and students' loyalty. The findings suggest that it is necessary to improve the quality of lecturers to improve students' academic abilities and communication skills. As far as non-academic aspects are concerned, conducting training and development efforts and increasing awareness programs for administrative staff is important. For the reputation aspect, to carry out several marketing campaigns which predict to have an effect upon students in building positive perceptions of campus has to be executed as well. Meanwhile for access aspect, it should be made certain that every student can have direct access to staff employees, and it is necessary to improve dimensions which can increase students' satisfaction so that students are convinced of their choice of campus and then they are likely to recommend their chosen university and spread positive things about their institutions.

• 한국임상보건과학회지
• /
• 제4권4호
• /
• pp.671-679
• /
• 2016

Purpose. This research study is to understand the effects of field (clinical) Practice on employment choice and decision. Method. The research study conducts a questionnaire survey of trainees who received field (clinical) Training during the period of 2016 summer vacation to analyze the data, utilizing Likert 5 rating scales and conduct a statistical analysis with the tool of SPSS 18.0. Results.. As for the satisfaction of the participation of Practice, girl students account for the high rate (75.1%) compared with boy students (61.7%). Regarding the satisfaction of each Practice spot, ophthalmic clinic reaches the high rate (77.8%) compared with optical shop (65.7%). Practice about practice courses (53.2%) of regular subjects have somewhat close correlations compared with theory courses (46.8%). 75.2% of respondents in the group that shows the high satisfaction of the participation of Practice replied that they would decide employment as an academic major after Practice. And the figure is proved to assume a high ratio. Conclusion. The analytic research outcome indicates that those trainees who received Practice in an ophthalmic clinic have higher satisfaction than those who received Practice in an optical shop. There is the high accomplishment of employment in relation to academic major area instead of other area, after Practice.

• 치위생과학회지
• /
• 제6권4호
• /
• pp.243-249
• /
• 2006

본 연구는 치위생과 학생이 현장임상실습에 따른 만족도와 스트레스요인에 관한 것을 알아보고자 경기도와 인천지역에 위치한 3개 대학의 치위생과 3학년 183명을 대상으로 2006년 9월 12일부터 10월 19일까지 설문조사를 실시하였으며,SPSSWIN 12.0 통계프로그램을 이용하여 분석한 결과 다음과 같은 결론을 얻었다. 1. 치위생과 학생의 전공만족도는 보통이상이 86.3%, 실습만족도는 보통이상이 75.9%, 향 후 직업만족도는 보통이상이 91.8%로 나타났다. 2. 스트레스요인으로는 이상가치영역이 $3.54{\pm}1.23$으로 가장 높게 나타났고, 대인관계영역이 $1.74{\pm}1.20$으로 가장 낮게 나타났다. 3. 일반적 특성에 따른 만족도를 살펴보면, 전공만족도는 학과선택 동기(p = 0.003), 향후 직업만족도는 학과선택 동기(p = 0.036)에서 통계적으로 유의한 차이가 나타났다. 4. 만족도들 간의 상관관계는 전공만족도가 높을수록 실습만족도가 높아지고 향후 직업만족도까지 높아지는 것으로 나타났다. 5. 실습만족도에 영향을 미치는 스트레스요인으로는 역할영역,이상과 가치영역이 영향을 미치는 변수로 나타났다.

• 보건행정학회지
• /
• 제10권1호
• /
• pp.111-125
• /
• 2000

To compare the differences in the recognition on hospital utilization and satisfaction, 368 hospital employees and 485 patients were selected in four hospitals in Seoul and Kyung-gi do. The survey was done using a constructed form of checklist from Apr. 30 to May 10, 1999. And the results are as follows: l. Gaining knowledge of hospitals available among hospital employees differed from that of patients. When finding out about sources of information concerning hospitals, direct visit to the hospital was recognized to be the main factor for the hospital employees in contrast to the patients' recognition which were mass media, personal involvement of job related workplace and recommendations from other hospitals. There was no difference between university and general hospitals. 2. The factors that concern which hospital to choose there was a difference between hospital employees and patients. Hospital employees recommended their own hospital solely based on the reason that it was their work place. On the other hand, the patients made a choice based on the type of medical staff, transportation available and whether it was a university hospital or not. There was no difference between university and general hospitals. 3. The recognition of employees concerning hospital image of a hospital between hospital employees and patients was different. In university hospitals, the employees recognized the name value of university hospital and cooperation as most important, whereas the patients thought convenience, kindness were the main factors. Patients considered general hospitals to be more convenient. There was some difference between university and general hospitals. For university hospitals employees' recognition was higher and for the general hospital patients' recognition is higher on hospital image. 4. The recognition of employees was different from that of patients' on hospital satisfaction. The patients' satisfaction was higher than that of employees'. There was no difference between university and general hospitals. Based on the above findings, the employees' recognition on hospital utilization and satisfaction was different from that of the patients, but there was no difference between university and general hospitals. In both groups choice of hospital was associated with satisfaction. Results showing difference between employees' and patients' recognition can be applied to implement customer-oriented attitude and be used as a baseline data for internal-external marketing planning of hospital management. The study may be limited in that the results cannot be generalized due to its small sample size and not being able to reflect demographic variables and life style. Further studies to investigate the difference of hospital utilization and hospital satisfaction will be necessary to define demographic characteristics and recognition of employees which influences patients' hospital satisfaction.

• 디지털융복합연구
• /
• 제15권12호
• /
• pp.137-145
• /
• 2017

본 연구는 방한 중국인 관광객의 면세점 선택속성을 파악하여 쇼핑만족도를 측정하고 쇼핑만족도를 높이기 위한 방안을 제시하고자 한다. 부산 시내면세점을 방문한 중국인 관광객을 대상으로 직접설문방법으로 설문조사를 수행하고 실증분석을 수행하였다. 본 연구의 분석 결과는 다음과 같다. 첫째, 면세점 선택속성을 세분화하기 위한 요인분석을 수행한 결과 점포속성, 제품속성, 서비스속성으로 분석되었다. 둘째, 이를 바탕으로 각각의 속성이 쇼핑만족도에 미치는 영향 관계를 분석한 결과 모두 통계적으로 유의한 양(+)의 결과를 나타내었다. 셋째, 분석 속성들이 만족도에 미치는 영향의 상대적 크기를 분석한 결과 점포속성이 가장 높은 것으로 나타났다. 즉, 면세점 점포, 서비스, 제품의 품질이 전반적인 쇼핑만족도를 높여주는 것으로 나타났다. 따라서 만족도에 영향을 미치는 속성의 품질 향상을 높이는 전략수행은 경영성과 개선에 기여할 것으로 보이며, 면세점 운영의 활성화 방안에 경영적인 시사점을 제안한다는 점에서 본 연구가 의미 있다고 할 수 있다. 향후 연구에서는 보다 다양한 형태의 쇼핑장소에 대한 연구가 이루어진다면 보다 의미 있을 것으로 생각된다.

• 한국콘텐츠학회논문지
• /
• 제21권6호
• /
• pp.804-813
• /
• 2021

본 연구는 코로나-19로 인한 일부 치위생과 신입생의 대면과 비대면 수업방법에 따른 학습만족도에 대한 연구로 신입생의 학습만족도를 높이기 위한 방안을 마련하고자 시행하였다. 2020년 10월부터 11월까지 광주광역시에 소재한 G대학 학생 122명을 대상으로 설문조사를 실시했다. 대상자의 일반적인 특성, 수업적 특성, 수업방법, 학습만족도를 조사하였고 수집된 자료는 SPSS 18.0을 사용하여 분석했다. 학생들이 선택한 효율적인 실기수업방법은 대면수업이었고 수업선택에 따라 유의한 차이가 있었다. 일반적인 특성에 따른 학습만족도는 술기능력향상을 위해 선호하는 실습수업방법에서 유의한 차이를 나타냈다. 대면수업과 비대면수업의 전체학습만족도는 유의한 차이를 보이지 않았지만 수업 중의 점검과 선택한 수업방법의 편리성 항목에서 대면수업이 유의하게 높은 학습만족도를 나타냈다. 또한 학습만족도에 영향을 미치는 요인을 분석한 결과 대면수업선택이 유의한 변수로 확인되었다. 따라서 신입생의 학습만족도를 높이기 위해 실습수업 계획 시 대면수업이 필수적으로 포함된 수업을 설계하는 것이 필요하다.

• 대한간호학회지
• /
• 제14권2호
• /
• pp.63-74
• /
• 1984

This study attempted to analyze and confirm the correlation between self-concept and the degree of satisfaction on clinical practice. The subjects of the survey were 194 junior and senior students selected from S universities by questionaire from Nov. 1 to Nov. 30, 1983 in Seoul. The collected data was analyzed by t-test, AN-OVA, Pearson correlation according to purpose of study. The results were as follows: 1. Self-concept by religion was significant (F = 4.51, df=4/185, p= .002). 2. In the motives of selecting the nursing, most of students chose the nursing depending on their altruism(62.9%), ability and aptitude(57.7%) and better opportunity of studying abroad and Setting a job(49.5％） respectively. 3. The degree of clinical practice satisfaction was low as 2.80 of a total score 4.0. The degree of satisfaction of contents(3.33) revealed to be high. Compared with the degree of satisfaction on instruction(2.77), practice hours(2.83), practice environment (3.65), and clinical evaluation(2.60) revealed to be low. Religion and choice order of the admission were not significant in satisfaction of clinical practice(t=.37, p=.715). The main hypothesis that“The more positive self concept will be, the higher the degree of satisfaction on clinical practice will be”was not supported (r= .0509, p=.240). The first sub-hypothesis that“The more positive the cognitive self-concept will be, the higher the degree of satisfaction will be”was partially supported. Because favorite-isolated self-concept was significantly correlated with the satisfaction (r=.1189, P=.005). The second sub·hypothesis that“The more positive the evaluational self-concept will be, the higher the degree of satisfaction on clinical practice will be”was not supported. As a above results, self-concept was not influenced to the degree of satisfaction on clinical practice, therefore it is required that environment, instruction method and evaluation for clinical practice should be refined and improved by clinical administrators and nursing faculties for nor-sing student's satisfaction on clinical practice.