• Title/Summary/Keyword: choice behavior

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A Study on the Intercity Mode Choice Behavior of Daegu Citizens According to the Introduction of Gyeongbu High-Speed Railway (경부 고속철도 개통에 따른 대구시민의 지역 간 통행수단 선택행태 분석에 관한 연구)

  • Yun, Dae-Sik;Yuk, Tae-Suk;Kim, Sang-Hwang
    • Journal of Korean Society of Transportation
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    • v.24 no.1 s.87
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    • pp.29-38
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    • 2006
  • After the first opening of the KTX in April 2004, travel time between major cities has been dramatically reduced. The reduction rates range from 32% to 47%. Considering travel time reduction between major cities, this study concerned about the intercity travel impact of the KTX operation. This study aimed to analyze intercity mode choice behavior of Daegu Citizens according to the first opening of the KTX. This study takes place in two sections. These are (i) the section of KTX between Daegu and Seoul, and (ii) the section of KTX between Daegu and Daejeon. This study estimated empirical models for analyzing intercity mode choice behavior according to the first opening of the KTX. This study makes use of the data from travel survey from Daegu metropolitan area. The main part of the survey was carried out in the KTX Dong-Daegu station. The survey data includes the information on travel from Daegu to Daejeon and from Daegu to Seoul. In order to analyze intercity choice behavior according to the frist opening of the KTX, multinomial model structure is used. For the model specification, a variety of behavioral assumptions about the factors which affect the mode choice, were considered. From the empirical model estimation, it is found that OVTT(Out-of-Vehicle Travel Time), OVTC(Out-of-Vehicle Travel Cost), IVTT(In-Vehicle Travel Time), IVTC(In-Vehicle Travel Cost), travel frequency, travel purpose, sex, age, occupation. household income, individual income are significant in choosing intercity travel mode. However, it is found that the intercity nde choice behavior is different between (i) the section of KTX between Daegu and Seoul, and (ii) the section of KTX between Daegu and Daejeon. Furthermore, some policy implications are discussed in conclusion.

Perceived Weight and Health Behavior Characteristics -Normal and Overweight Middle-aged women- (도시일부 중년여성의 체중상태와 건강행위 선택 비교 연구)

  • 조현숙
    • Journal of Korean Academy of Nursing
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    • v.26 no.2
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    • pp.387-398
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    • 1996
  • The objective of this study was to clarify whether there are any differences between normal and over-weight middle-aged(40∼59yrs)women in their perceived weight, health status, health conception and health behavior choices. The sample consisted of 39 normal weight and 55 over-weight (11% above on the Body Index Scale) women who live in Juan, Inchon. The Participants were randomly selected in each weight group considering socio-demographic factors. The findings from this study are summarized below. 1) Among the 55 overweight middle-aged women, 16 were above 20% on the Body Index Scale and 14 were above 30%. Twenty-five(45.5%) of the overweight group and 12(30.8%) of the normal weight group had one disease, and there were 12(21.8%) in the overweight group and 8(20.5%) in the normal weight group where one of the family members had a disease, but these differences were not statistically significant. The average monthly family income for the overweight group was ₩l,880,000 compared to ₩2,140, 000 for the normal weight group, but this difference was also not significant. The age range for the whole group was between 40 and 59(mean=46.8 for total, 48.6 for overweight and 45.7 for normal weight group). Again no significant difference found. Occupations were housemaker 53(56.4%), private business(13.8%), salarywoman(9.6%), and teacher (2.1%). Thirty housemaker(54.5%) from the overweight group and 23(59%) from the normal group did not constitute a statistically significant different. For the educational status, 34(61.8%) of the overweight women and 33(84.6%)of the normal weight group finished high school or more educational courses, but there was no significant statistical difference. Eleven(20.0%) of the overweight women and 5(12. 8%) of the normal weight group were single, but again no significant statistical difference was found. 2) A test for difference in health characteristics between two weight groups indicated that two groups do not show statistical differences in their perceived health status, health conception or health behavior choice. That is, the overweight group, also perceive their health status as good as the normal group, and regard ‘Health’ as a state that enables them to carry out social roles and functions rather than as the traditional concept of health as no disease or no symptoms. Moreover. the overweight group selected their health behaviors not for the prevention of diseases or maintenance of health but for promotion of health. To determine if no statistical difference might be related to the overweight group's failure of perceive themselves as overweight, the perceived and objective overweight status were compared by the chi-square analysis, and no difference was found(X/sup²=49.37, df=1, p=.000). However, 7(17.9%) of the normal group perceived themselves as being overweighted and 7(12.7%) of the overweight group thought they were of normal weight. Even though the overweight group employed in this study perceived themselves as being overweight, they regarded themselves as healthy as those in the normal weight group. It was shown that there was no statistical difference between two groups in health conception, and that they chose health behaviors to promote health status. 3) Perceived health conception was shown to be significantly related to health behavior choice (r= .28, p=.006 for whole group : r=.33, p=.014 for overweight group : and r=.12. p=.463 for normal group) .There was an indication that the more complicated the perceived health conception was, the more the trend of health behavior choice to promote health. This was especially true for the overweight group. But, the perceived health status did not related to health behavior choice statistically(r=.13, p=.202), and it was thought that reasons for selecting health behaviors were not related to their health status. That is, the overweight group perceive themselves as healthy as the normal weight group or thought that overweight itself does not incur any risk on their health. Data from two groups were combined and analyzed with multiple regression methodology, because the relationship pattern of the two groups was similar. The analysis showed that health behavior has a significant relationship with age and the perceived health conception(r/sup²=.1517, p=.05, F=8.133). It means they come to health behavior along with their health conception and their age rather than their weights, perceived weight, health status or other social characteristics. This study was intended to understand how overweight middle-aged women perceive ‘weight’ and ‘health’, and how they meet their health related needs in comparison with normal weight middle-aged women. Other factors related to the health behavior in overweight middle-aged woman need to be determined through further descriptive studies outlined in the following recommendations. a) Reseach with the study area expanded. b) Reseach with grouping more detailed : much more overweight and underweight group c) Reseach on restricted relationship between overweight and age or profession. d) Reseach on what overweight middle-aged women do to reduce their weight and what factors motivate them to do it

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The Effects of Cancer-related Information Search From Media as Communication Cues on Health Behavior (행위단서인 매체에서 암관련 정보추구 유무가 건강행위에 미치는 영향)

  • Hong, Seokmin
    • Journal of Korean Academy of Nursing Administration
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    • v.19 no.1
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    • pp.76-86
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    • 2013
  • Purpose: This study was done to examine the effects of information searches from media as communication cues for health behavior, specifically smoking, drinking liquor, cancer examinations, and regular exercise. Methods: Data were collected through a web survey with a sample size of 600 and analyzed using SPSS 18.0. Results: The results show that the newspaper as a communication cue has an effect on health behavior such as regular exercise and smoking, whereas television only affects regular exercise. Conclusion: The results indicate that there are differences between media as communication cues to improve health behavior and that messages related to health information should be exposed with cautious consideration to media choice so as to increase the effects of message. Managerial implications of the study results are suggested.

The Effects of Maternal Beliefs and Childrearing Behavior on the Preschoolers' Aggressive and Social Withdrawal Behavior (어머니의 신념 및 양육행동이 유아의 공격.위축행동에 미치는 영향)

  • 김미해;옥경희;천희영
    • Journal of the Korean Home Economics Association
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    • v.41 no.4
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    • pp.85-100
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    • 2003
  • Maternal beliefs about preschoolers' displays of aggression and social withdrawal and the extent to which their strategies for dealing with these behaviors can be predicted from beliefs were examined. And the extent to which maternal childrearing behavior and preschoolers' social problematic behaviors can be predicted from beliefs. 202 mothers of 5-year-old(114 boys; 88 girls) were presented with descriptions of hypothetical incidents of peer-directed aggression and social withdrawal. Maternal beliefs were different according to kinds of problematic behaviors. Thus most mothers attributed preschoolers' aggression to situational factors, social withdrawal to disposition. Mothers felt embarrassed about aggression and concerned about social withdrawal. The power assertive strategies were more used for dealing with aggression than social withdrawal. The choice of strategies for dealing with these behaviors and maternal childrearing behavior were related to maternal beliefs. Also preschoolers' social problematic behaviors were effected from maternal beliefs and childrearing behavior.

A Study on the Choice Factors and Possibility of Traditional Market - Compared to Other Competing Markets Based on Consumer Behavior Analyses - (소비행태분석을 통한 전통시장과 경쟁시장 간 선택요인 및 이용확률 비교분석)

  • Kim, Hyun-Joong;Cho, Kyu-Young;Lee, Seong-Woo
    • Journal of Distribution Research
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    • v.15 no.5
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    • pp.81-102
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    • 2010
  • The present study analyzes the choice factors and possibility of traditional and other competing markets through consumer behavior analyses in order to suggest factors that can help reactivate traditional markets. Hence, Multinomial Logit Model is used as it is an optimum model to understand discrete selection. The results suggested some tendencies regarding traditional market. For example, traditional market is more activated when the market is large and has more parking spaces, and when the level of consumer satisfaction is high. While, increased travel distance and time have negative effects on visitor's choice. Governmental supports are turned out to have less to do with the consumer attraction. People with higher incomes tend to prefer other types of market. The results also suggested there is more likelihood of traditional markets being reactivated if the market is not fiercely competing with other types of markets. Internet market is ranked top in consumer's choice possibility, while traditional market is ranked at the bottom. The plausible factors to reactivate traditional market were physical factors(including increasing shops and parking facilities), which is followed by governmental support.

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Understanding Recreational Choice Behavior: Application of Theory of Planned Behavior (레크레이션 선택행동의 체계적 이해 : 계측행동이론의 적용으로)

    • Journal of the Korean Institute of Landscape Architecture
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    • v.25 no.4
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    • pp.18-29
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    • 1998
  • This study was carried out to test the theory of planned behavior in recreational choices behavior. Lotte World was chosen as study area, and college students were selected by nonprobability sampling for two waves of data collection. The first wave of data were collected one weeks into the spring semester : intention, attitude, subjective norm, and perceived behavioral control were measured. To collect the data of the second wave, the same resondents were asked their behavior, one week data of the second wave, the same respondents were asked their behavior , one week prior to the final examination : whether they visited the Lotte World or not. Polychoric correlation among variables were calculated by the PRELIS because behavior was nominal variable. Then, weighted least square method was utilized to calibrate structural equation model by the LISREL version 7.2. Structural link effect on intention among three determinants : the direct effect on intention was 0.421 and the indirect effect via intention on behavior was 0.145, respectively. However, its effect on behavior was insignificant because actual control over 'visiting of Lotte World' was relatively high. A few comments were sugested on data collection, and inclusion of new variables was discussed for the sufficiency f the theory of planned behavior.

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Day-to-day dynamics model based on consistent travel time perception behavior (운전자의 일관성 있는 통행시간 인지 행태에 기반한 일별 동적 모형)

  • Yang, In-Chul;Chung, Youn-Shik
    • International Journal of Highway Engineering
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    • v.13 no.2
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    • pp.195-202
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    • 2011
  • This study develops a day-to-day dynamics modeling framework, incorporating a consistent drivers' travel time perception behavior and traffic information provision. Descriptive traffic information is updated and provided to the subscribers making a final decision on route choice. Nonsubscribers(not equipped any information devices) are assumed to obtain daily traffic information from their experience or friends or other public agencies. Drivers' route choice behavior is modeled based on boundedly-rational behavior rules. A microscopic traffic simulation model is adopted to evaluate the network system performance. Numerical experiments on a real world network have demonstrated the convergent property of the proposed model and the effectiveness of the consistent perception model.

Analysis of Consumer's Purchasing Behavior on ICT Devices and Convergence Services in Korea (정보통신기기와 융합서비스에 대한 소비자 구매행태 분석)

  • Shin, Jungwoo;Kim, Chang Seob;Lee, Misuk
    • Informatization Policy
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    • v.21 no.4
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    • pp.81-97
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    • 2014
  • The purpose of this research is to analyze consumers'choice behavior with regard to information and communication technology(ICT) devices and related services. This research focuses on the relationships not only within each category but also among different categories by considering multiple choice situations in a variety of categories simultaneously. The multivariate probit model with demographic variables and the alternative specific constant model with variance-covariance matrix are estimated using survey data; moreover, the multi-dimensional scaling method is utilized for the presentation of the relationship map. It is evident from the results that some devices and services have a complementary or substitute relationship each other. This study can provide useful information for the development of new products and services by understanding and predicting consumer's behavior.

An empirical study on the roles of attitudes and attitude strength in stimulus-based decision-making (자극기반 의사결정과정에서 태도와 태도강도의 역할에 관한 실증연구)

  • Beom, Sang-Kyu;Song, Kyun-Suk
    • Journal of the Korean Data and Information Science Society
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    • v.20 no.3
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    • pp.563-575
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    • 2009
  • This research has found logical data directly influencing forming consideration set and attitude and attitude strength under the choosing situation based on memory-base proposed by Priester et. al (2004). We've examined the possibility of model extension through physical salient strength according to the location of product display as an external stimulate factor and attitude and attitude strength, consideration set and role on variable choice. Especially, this research practically proposed the method measuring directly the attitude on behavior instead of seeing the intension of behavior or behavior by measuring the behavior itself based on existing experiment methods and applied logistics regression analysis. In conclusion, this research confirmed the possibility of generalization of this model by verifying appropriateness through logical background and actual analysis based on stimulus-base proposed model characters as an integrated model relation between attitude in stimulus-based relation and decision-making.

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