• Nutrition Research and Practice
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• 제8권4호
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• pp.432-438
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• 2014

BACKGROUND/OBJECTIVES: This research was conducted to develop a construct model regarding the dietary style, late night snacking choice attributes and health promotion behaviors of industrial workers. SUBJECTS/METHODS: The surveys were collected during the period between January and February 2013. A statistical analysis of 888 industrial workers was conducted using SPSS 12.0 for Windows and SEM (Structural Equation Model) using AMOS (Analysis of Moment Structure) 5.0 statistics package. RESULTS: The results of the correlations between all variables showed significant positive correlations (P < 0.05). Results of factors analysis on dietary styles were categorized into five factors and health promotion behaviors were categorized into four. The reliability of these findings was supported by a Cronbach's alpha coefficient of 0.6 and higher for all other factors. After obtaining the factors from processing an exploratory factor analysis and the end results supported the validity. In an attempt to study the late night snacking choice attributes in accordance to dietary styles and the health promotion behaviors of industrial workers, a structural equation model was constructed and analyzed. CONCLUSIONS: All tests proved the model satisfied the recommended levels of the goodness on fit index, and thus, the overall research model was proved to be appropriate.

• 한국조리학회지
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• 제16권4호
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• pp.76-93
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• 2010

본 연구에서 제시한 커피 전문점의 선택 속성으로 지각된 유형성, 신뢰성, 친절성, 신용성이 영향 관계에 대한 가설 검증 결과, 본 연구의 모델로 적합한 것으로 분석되었다. 또한, 커피 전문점의 선택 속성은 고객 만족에 직접적인 영향을 미치고, 고객 만족 또한 재방문 및 구전 의도에 영향을 미치는 것으로 나타났다. 이 같은 결과는 점포내 산뜻한 이미지를 바탕으로 한 유형성과 신뢰, 종사원의 친절 및 신용이 바탕이 될 때 이용 고객 또한 만족 극대화에 영향을 주고 만족 고객의 재이용과 긍정적인 구전으로 이어짐을 알 수 있다.

• 수산해양교육연구
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• 제24권3호
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• pp.406-415
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• 2012

The objective of this paper was to analyze the relationships between the factors of selection attributes and the behavior intention focusing on Domestic tourists in Chuja island. This paper utilized the path analysis to investigate the factors of selection attributes affecting the visitors' satisfaction and re-visit intention through service value as mediating factor. This study showed the most important thing among the factors influencing service value in research model was 'uniqueness of island'. Finally, this paper presented that the selection attributes had affected overall satisfaction and re-visit intention through the mediation of service value. In addition, this study calculated total effect including indirect and direct effect of the choice attributes on behavior intention. This result can give the stakeholders related to Chujado island a implication for a better policy of tourism development.

• 한국콘텐츠학회논문지
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• 제19권2호
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• pp.539-547
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• 2019

본 연구에서는 로드샵 화장품 소비자를 대상으로 화장품 선택속성의 중요도-만족도 분석을 통해 소비자들의 만족도를 높이기 위한 보완, 개선점 등을 제시하였다. 본 연구 결과를 요약하면 다음과 같다. 첫째, 로드샵 화장품 선택속성에 대한 세부항목별 중요도 중 피부와의 적합성이 가장 높게 나타났으며, 만족도 또한 피부와의 적합성이 가장 높게 나타났다. 둘째, 로드샵 화장품 선택속성의 중요도와 만족도차이 분석을 실시한 결과, 총 15개의 선택요인 중 6개의 요인에서 차이가 있는 것으로 나타났다. 이 중 판매원의 서비스를 제외한 제품기능, 피부와의 적합성 등 5개의 속성은 모두 만족도보다 중요도가 더 큰 것으로 분석되었다. 셋째, IPA 결과를 바탕으로, 어떠한 요인을 유지 보완하고 개선해야 하는지를 분석하고, 이를 토대로 기업의 효과적인 자원배분 전략과 실제 적용할 수 있는 마케팅 전략을 제시하였다.

• 융합경영연구
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• 제8권3호
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• pp.9-21
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• 2020

Purpose: Previous literature shows that a price promotion serves as a negative cue of product quality especially when consumers have no additional information about the product's other attributes. In this research, we explore how the effect of price promotions on consumers' perceptions of product quality changes depending on their ability to compare promoted product attributes with competitive products' attributes. Research design, data and methodology: Specifically, we use a series of scenario-based lab experiments using different types of products and explore if attribute alignability among competing products in a consumer's choice set influences consumers' ability to compare the product attributes and perceived quality. Results: Our study findings show that high attribute alignability among products makes consumers easier to compare the product attributes and thereby focus more on non-price information than price information. We also show that attribute alignability serves as a moderator and decreases perceived quality when the promotion level is higher. Therefore, the attribute alignability weakens the negative impact of a price promotion on consumers' perceived product quality. Conclusions: Our study findings provide new insights on how to implement price promotion strategies while keeping products' perceived quality, by considering the product's relationships with competing products in a choice set.

• 한국프랜차이즈경영연구
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• 제14권4호
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• pp.17-33
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• 2023

Purpose: This study divides choice attributes that can help strengthen the competitiveness of traditional markets into product, price, personnel, and physical evidence. This study also examines which choice attributes affect customer value perception, satisfaction, and loyalty. Research design, data, and methodology: The data were collected from 542 traditional customers aged 20 or older who frequently visit traditional markets across the country and analyzed using the Smart PLS 4.0 program. The survey was conducted with the help of an online survey company for a total of 14 days from April 7, 2023 to April 20, 2023. Result: First, product, price, and employee quality have a positive impact on utilitarian and hedonic value, but physical evidence does not. Second, product, price, and employee quality have a positive impact on hedonic and hedonic value. Second, utilitarian value has a positive impact on satisfaction and revisit intention. Third, hedonic value has a positive impact on satisfaction, but does not on revisit intention. Lastly, satisfaction has a positive impact on revisit intention. Conclusions: Based on the S-O-R model and the theory of consumption value, this study proposed and examined an integrated framework in which satisfaction leads to revisit intention through selection attributes acting on perceived value.

• 대한지역사회영양학회지
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• 제7권3호
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• pp.354-360
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• 2002

The purposes of this study were (1) to understand how customers trade off one attribute against another when they choose a pizza restaurant, (2) to compare the importance of individual attributes with their relative importance and (3) to compare customers'brand choice patterns with the prediction of pizza restaurant operators. Empirical data for this study were collected from the customers (n=307) and operators (n=273) of flour famous pizza franchise restaurants in Korea, Pizza Hut, Mister Pizza, Domino's Pizza and Pizza Mall. The attributes and attribute levels for the hypothetical profiles were decided from the focus group discussion. A total of 16 profiles was selected from fractional factorial designs. The SPSS conjoint procedure was used to calculate utility scores and simulate profiles. The overall group statistics showed the relative importance of all attributes compared with one other. Taste was the most important attribute (32.48%) in choosing a pizza restaurant, followed by service (21.87%) , atmosphere (17.23%), price (15.17%) and speed of delivery (13.26%). There was a difference between the customers'ratings of the importance of the individual attributes and the ranking of the same attributes'relative importance as derived from the conjoint analysis. The operators rated service (26.54%) as also being important, as well as taste (27.76%), in choosing a pizza restaurant. The rankings of relative importance for pizza taste, service and price were statistically different in the customers'and operators'data (p < 0.001, p < 0.1, p < 0.5). Operators who want to differentiate themselves from their competitors should make decisions based on an increased understanding of their customers'brand choice decision process and measure the hidden needs of their customers.

• 유통과학연구
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• 제15권12호
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• pp.21-30
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• 2017

Purpose - This research approaches to the new niche market of medical tourism to investigate how factors of cultural similarity influence the international distribution management. This study also estimates the interaction effects of distribution channel on the relationships of facility attributes and customers' destination choice behavior. Research design, data, and methodology - We collected the sample of 881 potential customers from the more economically developed regions in China. Regression analysis is used to confirm the relationships in the research model. Results - The result shows that cultural similarity plays an important moderating role in the relationships of facility attributes and destination choice intention. For instance, power distance and masculinity interact with the distribution facility characteristics of medical quality and reputation to influence customers' selection of the destination country. Individualism, powder distance, and masculinity play moderating roles when social environment affects destination choice intention. Especially, all the elements of cultural similarity moderate the relationships between travel cost and destination choice intention. This research also proves that depending on distribution channel, determinants of distribution facility are the critical predictors of intention to select the medical service outside of China. Conclusions - The study enables managers to develop the more effective strategies reflecting the interaction effects of cultural similarity and distribution channel on customers' decision-making process.

• 대한교통학회지
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• 제26권1호
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• pp.145-153
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• 2008

기존의 최단경로 탐색모형들은 주로 경로의 단일 속성만을 고려한다. 그러나 실제로 통행자가 단일 속성만을 고려하여 경로를 선택하는 경우는 드물며, 대부분의 경로는 통행시간이나 경로길이 또는 통행자의 개인적인 선호 등과 같은 다양한 속성들이 종합적으로 고려되어 선택되어진다. 따라서 최적경로를 탐색하기 위해서는 이와 같은 다양한 속성들을 종합적으로 고려하여야 한다. 본 논문에서는 다양한 경로속성들을 고려하기 위하여 이산선택모형을 사용하여 네트워크의 노드별 효용을 산출하고, 이를 이용하여 최대의 효용을 가지는 경로를 탐색한다. 경로선택모형을 구축하기 위하여 경로선택에 영향을 미치는 요소들을 통행시간, 지체시간, 경로길이, 신호교차로수, 회전수, 전용도로의 포함비율 6가지로 선정하고, 모형의 모수를 추정하기 위한 현시선호자료를 구하기 위하여 서울시와 인접 신도시 간의 기종점 5개에 대한 경로를 선정하여 설문조사를 실시하였다. 경로선택모형의 함수형태로는 다항로짓모형을 사용하였으며, 모수추정 결과 통행시간과 신호 교차로수, 전용도로의 포함비율을 제외한 경로길이, 지체시간, 회전수를 가지고 모수를 추정한 결과가 통계적 유의성이 가장 높은 모형으로 도출되었다. 경로탐색 알고리즘으로는 도심부에서 U-turn과 회전제한의 반영이 가능한 기존의 수정형 덩굴망 알고리즘을 사용하였으며, 이를 구현하여 실제 네트워크에 적용하였다.

• 한국의류학회지
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• 제24권2호
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• pp.266-276
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• 2000

This study was designed to examine the consumers' fashion store choice process based on the wedding dress stores, and also to find the consumers' shopping orientation and store attributes affects to store choice process. This study adapted a survey method. Each 48 wedding dress stores in Ahyun-dong and Kangnam were selected, and 325 women who got married within 2 years ago were recruited, convenient sampled as the subjects and the survey methodology was used for data collection. And convenience sampling method was used for data collection. The results of this study can be summarized as follows; First, wedding dress buyers wear classified into four subdivisions by shopping orientation; reputation-oriented group, utility-oriented group, fashion-oriented group, and time-oriented group. Second, there was significant differences in store choice type between shopping orientation group. Third, in case of important ranks on store attributes, evaluation of store attributes for each step-consideration step, visit step and choice step-was revealed to be coherent. Fourth, there was differences in important ranks among each groups. The most important attribute for all the groups was design, but reputation-oriented group raid importance to reputation of store, utility-oriented group and time-oriented group to economy, and fashion-oriented group to variety than other groups. Firth, there was no significant difference in attitude for wedding dress stores by shopping orientation groups and demographic characteristics.