• Korean Journal of Community Nutrition
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• v.16 no.4
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• pp.511-524
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• 2011

The purposes of this study was to investigate importance and performance for coffee quality attributes in Korean and Chinese university students by 3 types of coffee; coffee in coffee houses, coffee in vending machines and canned/bottled coffee. Survey was done for 360 students in Daejeon with developed questionnaires including general information, favorite type of coffee and 15 quality attributes of coffee. Finally, data from 168 Korean and 126 Chinese university students was used for statistical analysis by SPSS 18.0 package program. Results of this study were as follows: for favorite type of coffee, the rates of coffee in coffee houses, coffee in vending machines and canned/bottled coffee were 43.0% 34.8% and 22.2% in Korean students and 8.7%, 78.0%, and 12.2% in Chinese students, respectively. Comparing Chinese students and Korean students showed higher importance for several quality attributes of coffee in coffee house (p < 0.05), but lower importance for most quality-attributes of coffee in vending machine (p < 0.05) and canned/bottled coffee (p < 0.05). According to importance and performance analysis, strategies for increasing satisfaction were to improve 'price' of canned/bottled coffee in Korean students, and 'taste', 'volume', 'concentration' and 'variety' of canned/bottled coffee and 'freshness' of coffee in vending machine in Chinese students. These results suggested that differentiated marketing plans between Korean and Chinese university students should be needed in coffee industry.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.71
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• pp.245-265
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• 2016

A number of Chinese students who are studying in Korea have been gradually increasing since Korea and China established diplomatic relations. Many of them sale Korean products to China while studying for their degree programs in colleges. This kind of transactions can be named C2C overseas direct sales. C2C overseas direct sales which are being performed by Chinese student are good for exportation of Korean products. However Some of these transactions are not legal according to present law, First, Chinese student don't have legal status to make the transactions. Second, Chinese students usually make false declarations for evading the taxes, including tariff and VAT, Third, Chinese students can not offer the after-sale service for the goods for the Chinese consumers. Although C2C transactions have some legal matters, they should not be banned by a one-size-fits-all method. In this study, we highly recommend for the development of C2C transactions, First, Korean government should give Chinese students legal status. Second, China customs must strictly prohibit illegal activities of smuggling by taking advantage of postal route. Third, sellers in China can offer the after-sale service to consumers through some specialist A/S firms.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.3
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• pp.135-147
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• 2011

The purpose of this study was to analyze clothes-wearing of Chinese female university students in Hangzhou. By random sampling, a total of 183 Chinese female students in Hangzhou aged between 17 and 24 were used into data analysis from November 20, 2010 to January 20, 2011. The questionnaires consisted of 36 questions in total. The results were as follows : According to the result of the purpose of wearing clothes in winter, it was found that many female students wore clothes for a "protection purpose" or "ornamental purpose" in winter. As for the question about whether or not underwear was worn in winter, Chinese students answered that more upper underwear was worn than lower underwear. As for the question about the types of outer garments, Chinese students answered that they wore 3-layered upper garments in winter most. The upper garments worn in winter preferred most was long coat(68.3%). In the survey on the types of accessories, More Chinese students wore mufflers and gloves while less students wore hats and earmuffs.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1744-1754
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• 2009

This study identifies the main factors of internet clothing shopping motivation and analyzes their effect on customer e-loyalty among Korean and Chinese college students. Data were collected from 300 Koreans and 300 Chinese college students. The survey was statistically analyzed through an exploratory and confirmatory factor analysis, T-test, and structural equation modeling. The factors of clothing shopping motivations were identified as merchandising characteristics, shopping convenience, value price, and hedonic pleasure. Chinese students had stronger motivations for value price and hedonic pleasure; Koreans had stronger motivations for merchandising characteristics. The structural equation model showed that the shopping motivations for merchandising characteristics, shopping convenience, and hedonic pleasure had significant effects on e-loyalty for Chinese students and the motivations for value price had significant effects on e-loyalty for Korean students. The conclusion shows a strategic direction for entering the Chinese e-market.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.1
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• pp.147-162
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• 2017

The purposes of this study were to investigate objectified body consciousness and appearance management behaviors, and to analysis the differences on this two variables between Korean and Chinese consumers. The subjects were 700 Korean and Chinese female university students. The research method was a survey and the measuring instruments consisted of objectified body consciousness scale, appearance management behaviors items, and subjects' demographics attributions. The data were analyzed by frequency analysis, cross tabs analysis, $x^2$ test, Cronbach' ${\alpha}$, factor analysis, t-test, and regression analysis, using SPSS statistical program. The results were as follows. First, three factors(body surveillance, body shame, and control belief) were emerged on objectified body consciousness, and Korean students showed the higher level of objectified body consciousness than Chinese students. Second, Korean students had much more experience and a higher intention to perform various appearance management behaviors than Chinese students. Third, body shame and control belief factors had important effects on appearance management behaviors of both country students. However, body surveillance was an important factor on only Korean students' appearance management behaviors. This study showed that objectified body consciousness is an important variable to affect appearance management behaviors, and there are many differences on objectified body consciousness and appearance management behaviors by cultural environments.

• Cross-Cultural Studies
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• v.21
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• pp.255-270
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• 2010

Chinese phonology is called 'juexue(絶學)' in Chinese linguistics field. For this, students of in Chinese universities as well as college students in Korea is unwilling to learn it. Chinese character phonetic is a very valuable resource in Sino-China comparative study as well as the Chinese phonology area. This study was attempt to develop the content model on education of Chinese phonology, such as Middle Chinese, Old Chinese, using close the data of Chinese character phonetic for students of Korea. In addition, I also make it known that contents of this paper is not a new discovery or analysis but recycling research of existing.

• Journal of Korean Home Economics Education Association
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• v.34 no.4
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• pp.163-179
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• 2022

The purpose of this study was to compare the dietary behaviors and snack intake between Korean and Chinese university students. The total number of participants was 520, with 267 Korean college students in Seoul and 253 Chinese college students in Shandong Province. According to the results, the most frequent place of residence was their own house for Korean students and the dormitory for Chinese students. As for healthy life behavior, Chinese university students as compared to Korean students showed a higher tendency of exercising, and lower levels of drinking, smoking, and caffeine intake. The frequency of snack intake was about 1 to 3 times a week for both Korean and Chinese college students, and the frequency of night eating was higher among Korean students than among Chinese students. The overall dietary evaluation score was higher for Chinese students than for Korean students. This study compared the overall eating habits of Korean and Chinese college students and tried to provide useful basic data for the development of educational programs that can form desirable eating habits for the health of college students in both countries.

• Journal of Convergence for Information Technology
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• v.10 no.1
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• pp.251-259
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• 2020

This study is an analysis of the relationship between self leadership and self-efficacy in learning for Chinese students majoring in beauty. It is a research article that describes the factors that affect self-efficacy in learning. From July to October 2019, 440 Chinese students were investigated with questionnaires to collect data. The results show that the inferior factors of self leadership of Chinese students majoring in beauty are: The results showed that behavior awareness & volition, and constructive cognition, which are the Subfactor of Chinese students in beauty major, had a significant positive influence on the task difficulty preference and self-regulatory efficacy of self-efficacy. Therefore, raising the level of behavior awareness & volition, and constructive cognition of Chinese students in beauty majors can help Chinese students in beauty majors to acquire major knowledge and professional strength. In particular, In university education, we can provide systematic curriculum education on self-leadership understanding and strategy for Chinese students.

• The Korean Journal of Community Living Science
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• v.16 no.3
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• pp.57-64
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• 2005

The purpose of this study was to compare clothing attitudes and the criteria for clothing selection between Korean and Korean-Chinese college female students in the Yanbian region of China. The subjects were selected as follows: 404 Korean female college students in the Choongchung area and 242 Korean-Chinese female college students in the Yanbian region of China. Questionnaires were used to collect the data and the data was analyzed by frequency, factor analysis, and t-test. The major results of this study were as follows: The clothing attitudes of the total respondents were classified into 5 factors: the fashion involving factor, the modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor. The modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor were significantly different between Korean and Korean-Chinese college female students. Korean consumers thought highly of the economy conscious factor and the practical user factor compared with Korean-Chinese college female students. However, Korean-Chinese college female students thought highly of the brand-name oriented factor and the modesty factor compared with Korean consumers.

• The Journal of Korean Academic Society of Nursing Education
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• v.18 no.2
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• pp.220-228
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• 2012

Purpose: This study was conducted in order to survey the needs of health education among Chinese students in Korea. Methods: The subjects of this study were 206 Chinese students in Korea who were attending one of three universities in Chungcheong-do and Seoul. Data were collected from April 1 to October 27, 2011. Results: The subjects' need of health education was 131.53 out of 176. By area, the score was highest in safety accident prevention and emergency care (3.25 out of 4), which was followed by personal hygiene and healthy habits (3.22), family health care management and medical examination (3.15), prevention and management of disease (2.94), environmental health (2.81), moderation in drinking and smoking cessation (2.81), psychiatric and mental health (2.79), and sexual education (2.68). When the need of health education was examined according to the subjects' characteristics, the need of health education was significantly higher in female students. Conclusion: Need of health education among Chinese students studying in Korea was high. To meet Chinese students' need of health education, it is necessary to provide an on-line health education program which is written in bilingual languages (Korean and Chinese) for effective learning.