• 한국의류학회지
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• 제36권1호
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• pp.84-98
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• 2012

This study examines the children's wear purchasing behavior of younger generation women (the missy group) and in the new-silver generation (retired). The data collected in the study were examined with a view to establish effective marketing strategies within the children's wear market, a market where the age and characteristics of the actual purchasers of the products have become more diverse. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of 398 females between the ages of 28 and 64 residing in Seoul and the Gyeonggi-do area. Data collected were analyzed by frequency, t-test, ANOVA, factor analysis, cluster analysis, and Cronbach's alpha coefficients. Respondents were classified into 4 groups by their clothes shopping orientation: conformable/brand conscious purchasing type, planned purchasing/enjoy shopping type, store/brand loyal impulse-oriented type, and dependent/low shopping interest type. There were differences between the missy and the new- silver generations under consideration. It is clear from the study that, even though some individuals of the missy group and of new-silver group belonged to the same shopping orientation type, individuals still showed differences with regard to children's wear purchasing behavior.

• 한국의류산업학회지
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• 제2권2호
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• pp.138-145
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• 2000

The problem of fitting of children's clothing was researched through survey papers. The survey subjects were the mothers of elementary school students (grade 1 6) and the appropriateness of size, satisfaction with size, and fittings were asked. The survey area was divided into urban and rural areas. The following is the result: The children's clothing was mostly purchased in stores that carry lower-middle price range. The elements considered upon purchase were in the order of price, size, color and patterns. The frequency of purchase is 2 outfits a year, and the highest rate purchase was shown during the change of seasons. The size was picked through trying on the garment. The preferred indication of size was the one marked according to body size. The most popular size upon purchase was one size bigger than the proper fitting size. Mothers want their children to be able to wear one outfit for two years and actually children were able to wear them for two years. The highest degree of satisfaction upon proper fitting was bust girth and shoulder breath. The most frequent reason for a new purchase is the length. The most frequent dissatisfaction is the way buttons are sowed on.

• 한국의류학회지
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• 제11권3호
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• pp.89-99
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• 1987

The purpose of this present study is not only to investigate mutal relationship between the preference of clothing design and the nature of Reflectiveness-Impulsiveness, but to offer clothing design for desirably developing of child, especially of preschool children. And the practical research was performed for 166 preschool children who are in kindergarten located in Seoul and are selected according to their sex and social class. This study used Kagan's MFFT and Personality Inventory of Hwang Eung-Yeon for the test of Reflectiveness-Impulsiveness, while for the preference of clothing design used the photo deck which is showed to children. The data analysis was based on frequency, percentage, mean, standard deviation, chi-square ($x^2$) test, t-test, F-test, and Duncan's Multiple Range Test. It can be concluded that girls rather than toys, high class children rather than middle or low class children were more reflective as a general trend. The relationship between the preference of clothing design and the nature of Reflectiveness and Impulsiveness is as follows : 1. In color, reflective boy liked blue series and reflective girl liked pastel coloring series, while they disgusted red series and non-coloring series. The group of impulsiveness liked red series, while they disgusted non-coloring series. 2. In color combination, group of reflectiveness liked similar color, while group of impulsiveness liked contrasting color. 3. In texture, group of reflectiveness liked soft and shiny texture, while they disgusted thick and rough texture. Also Group of impulsiveness liked soft texture. 4. In pattern, reflective boy liked lettering pattern and reflective girl liked flower pattern, while she disgusted lettering pattern. Impulsive boy liked stripe pattern and limpulsive girl liked flower pattern. 5. In pattern size, group of reflectivenss liked small size, while group of impulsiveness liked large one. 6. In style, group of reflectiveness liked formal style.

• 한국의류학회지
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• 제41권3호
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• pp.548-555
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• 2017

This study focuses on how clothing can increase in the age of the shared economy and as an alternative to the capitalist economy of the 21st century. This study investigates how infants and children use clothes as they undergo many changes based on physical growth, identifies use and disposal methods for surplus clothing from the perspective of a shared economy and explores plans to foster an environment for the healthy use of clothes. The objectives of this study are as follows. First, identify the need for new clothes based on physical changes in the human body; second, propose an alternative to permanent disposal by making used clothes appropriate for temporary disposal (renting and leasing). In sharing services, the condition and quality of the product were found to be the most important factors. The condition and quality of the product (70.0%) were the most important factors in sharing services. The sharing services for clothes and goods of infants and children could become popular quickly if there was a reliability guarantee offered by such sharing services. In addition, providing trial services and aggressive publicity for sharing services is urgent for the expansion of opportunities for general consumers.

• 한국의류학회지
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• 제31권5호
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• pp.680-691
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• 2007

The increased diversity in designs, colors, and materials of children's clothing these days call for extra caution in care of these garments; however, the lack of customer's trust and efforts in complying with the care label combined with the enterprises's inadequate label attachments have led to various problems and disputes. This research attempts to examine customer's recognition, perception, and attitude towards the care labels on children's clothing. This research used the data collected from a total of 292 housewives raising children less than 7 year old. Descriptive statistics such as means, standard deviations, frequencies were calculated and ANOVAS followed by Duncan tests were carried out using SPSS 10.0. The results are as follows: First, 84.3% of the housewives admitted that they know about care labels; individuals with higher education level reported higher recognition. Second, as for the perception/attitude toward care labels, 46.9% perceived that care labels 'require additional knowledge for washing clothes' and 30.2% answered that they trust care labels. Third, 51.7% answered that they 'check the symbol instruction'; this tendency was higher among those with higher education levels. Fourth, 31.5% answered they comply with the instructions on care labels. Fifth, as for the reasons for not complying, 60.3% answered they neglect care labels because 'based on my experience, no major problems would occur'; this tendency was higher for those with greater personal income. Sixth, when asked whether any information on the care label kept them from buying a particular garment, 59.2% responded they did not purchase a garment because 'laundry costs appeared to outweigh the product price'; this response was higher among individuals with a higher level of income or education.

• 감성과학
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• 제19권3호
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• pp.59-70
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• 2016

아동복 시장에서 질적인 소비의 성장과 함께 육아 예능 TV 프로그램이 대중들의 인기를 끌고 있다. 본 연구는 유아동의 자녀가 있는 구매자인 30대와 잠재적 구매자인 20대들을 대상으로 육아 예능 TV 프로그램 시청 상황을 조사하고 육아 예능 TV 프로그램 시청이 유아동복 쇼핑 성향과의 연관성을 분석하였다. 본 연구는 문헌고찰을 통한 이론적 연구와 설문조사를 통한 실증적 연구를 병행하였다. 이론적 연구는 유아동복 쇼핑 성향에 관한 서적, 인터넷 뉴스, 국내 선행 논문 등을 바탕으로 조사하였으며 설문조사는 유아동의 자녀가 있는 30대 100명, 잠재적 구매자인 20대 101명을 대상으로 조사하였다. SPSS통계분석 결과 다음과 같이 나타났다. 첫째, 육아 예능 TV 프로그램 시청시간이 길수록 아동복 구매 시 육아 예능 TV 스타 동조성향이 크게 나타났다. 육아 예능 TV 프로그램 시청에 대한 선호도가 높을수록 아동복 구매 시 육아 예능 TV 스타 동조성향이 크게 나타났다. 둘째, 자녀가 있는 소비자뿐만 아니라 잠재적 소비자 역시 아동복 구매 시 육아 예능 TV 프로그램의 영향을 받는 것으로 나타났다. 이상의 연구 결과로 추측해 볼 때, 육아 예능 TV 프로그램 시청이 유아동복 쇼핑 시 육아 예능 TV 스타를 따라하고 싶은 동조성향에 큰 영향을 준다는 것을 볼 수 있었다. 이에 따라 유아동복 제품에 대한 육아 예능 TV 프로그램의 노출이 현재 소비자와 미래 소비자의 구매에 긍정적으로 작용하고 있다는 것을 알 수 있었다.

• 한국의류산업학회지
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• 제6권1호
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• pp.102-108
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• 2004

The anthropometric measurement and the photometric measurement for have been conducted 358 children from 4 years old to 6 years old to design children's clothing. The characteristics of body type were grasped among total 44 measurement items according to the aging, being extracted seven factors from factor analysis. From cluster analysis among the seven factors the three body types were classified. Type 1 shows low fat body with a small figure and short upper body. The body has a round belly and waist. Type 2 shows the fattest body with an average height. The body has been backed with lower shoulders. Type 3 shows common fat body with a high height and a big figure. The body shows crooked round back with a big upper body and rising shoulders.

• 한국생활과학회지
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• 제12권5호
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• pp.787-795
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• 2003

This research studied several somatotypes for children's upper bodies in order to suggest the basic data of bodice patterns of children's clothing. By extracting the component factors from the children's bodices, they were classified into several somatotypes to recognize an individual body type. Three hundred and fifty eight children's wears were estimated as research objects to analyze their somatotypes for the 44 items representing upper bodies through anthropometric measurement and photometric measurement. The results are as follows : 1. Seven factors were extracted as a result of factor analysis. 2. Data were classified into three types as a result of cluster analysis : Type 1 was characterized as low fat body, small skeleton size, and forward belly ; type 2 as high fat body, normal hight, backward shoulder, and the lowered shoulders ; type 3 as medium fat body, tall height, somewhat crouching back, and the rising shoulders. 3. As a results of the discrimination analysis for the three types, the highly discriminated items were height, width of bosom, front center length. weight, width of waist or the length of waist. One could discriminate one's own body type by obtaining the classification function from these five items.

• 한국의류산업학회지
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• 제2권4호
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• pp.308-316
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• 2000

The purposes of this study were to identify the brand positioning of children's wear according to fashion life style and to construct brand positioning maps by using multidimensional scaling (MDS). A total of 222 responses were collected from married women aged 25 to 35 through questionnaire. Cluster analysis on fashion life style factors identified three groups: Fashion Indifference group (34%), Fashion & Individuality Oriented group (27%) and Rationality Oriented group (37%). ANOVA revealed significant differences among the three groups on the six fashion life style factors. MDS analysis showed that three segmented groups evaluated nine children's wear brand for seven attributes(color, design, price, utility, quality, brand name, fashion).

• 한국의류학회지
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• 제47권5호
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• pp.907-928
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• 2023

This study selects imperial clothing items for experiential learning for children aged 5 to 7, presents the pattern design process for each, and proposes a production process. We chose costume items with evident characteristics and specific uses, ensuring they did not overlap. The selection considered the need for representative imperial clothing and the diversity of children's experiences. Ultimately, we produced four costumes : emperor, empress, prince, and princess. In terms of shape, color, material, and pattern, by referring to relics and photographic materials, we developed the costume for experience to emphasize the traditional beauty of the imperial costume of the Korean Empire. Moreover, we enhanced the convenience and efficiency of the clothing for children by developing sizes and details that considered various physique conditions.