• 한국산학기술학회논문지
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• 제14권9호
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• pp.4248-4257
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• 2013

농산물 공동브랜드의 개발 배경은 글로벌 농산물 브랜드의 국내시장진입, 경쟁 열위에 있는 우리 농산물 브랜드의 육성 및 경쟁력 촉진, 소비자의 건강 웰빙 욕구로의 구매의향 확대에 따른 대응력 제고의 요인을 들 수 있다. 본 연구는 6년 동안 농식품 파워 브랜드로 선정된 충남의 A지역의 공동브랜드를 대상으로 브랜드의 편익(상징적, 기능적, 경험적)과 브랜드 카리스마 간의 영향관계, 브랜드 카리스마와 재구매의도 간의 영향관계, 브랜드 편익과 재구매의도에 있어서 브랜드 카리스마의 조절효과를 분석하였다. 정제된 설문 228부를 분석한 결과, 첫째, 공동브랜드의 상직적 및 기능적 편익과 재구매의도 간의 영향관계는 긍정적인 것으로 나타났다. 둘째, 공동브랜드의 카리스마는 재구매의도에 정(+)의 영향관계인 것으로 확인되었다. 반면, 공동브랜드의 편익과 재구매의도 간에 브랜드 카리스마의 조절효과는 부분적으로 나타나는 것으로 분석되었다. 향후 치열한 농산물시장에서 우리 브랜드의 경쟁력 유지는 소비자의 욕구를 실시간으로 반영하고 끊임없이 브랜드의 신뢰를 높일 수 있는 다각적인 방안을 강구해야 할 것으로 진단된다.

• 한국콘텐츠학회논문지
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• 제15권8호
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• pp.434-447
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• 2015

본 연구의 목적은 교회 안팎에서 사용되고 있는 카리스마와 영성의 인과관계를 통하여 교회 공동체의 영향력과 리더십의 미래를 고찰하고자 한다. 연구결과 첫째 목회자의 카리스마리더십은 일반성도들의 영성 즉 하나님과의 관계의 하위요소인 양육, 기도, 전도, 제자도, 지도자에 영향을 미치며 중요한 요인으로 나타났다. 둘째 목회자의 카리스마리더십은 일반성도들의 영성 즉 사람들과의 관계의 하위요소인 양육, 기도, 전도, 제자도, 지도자에 영향을 미치며 중요한 요인이다.

• 대한가정학회지
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• 제47권8호
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• pp.101-107
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• 2009

The purpose of this study was to investigate the effects of consumer-brand relationship on brand charisma and brand loyalty. Four hundred and ten consumers living in Seoul and its suburb participated in this study. For data analysis, descriptive statistics, reliability, and structure equation modeling were used. The results were as follows. First, three factors of an 'affection', 'commitment', and 'trust' of advertisement were produced for consumer-brand relationship. Second, all three factors of consumer-brand relationship affected positively on brand charisma. Second, except 'affection' factor, two factors affected significantly on brand loyalty. Third, brand charisma affected positively on brand loyalty. Based on these results, this study would provide fashion marketers more efficient brand marketing strategies.

• 한국항공운항학회지
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• 제31권4호
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• pp.56-71
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• 2023

This paper describes the significant effects of customer's PAD emotional response according to consumption value of airline goods on brand charisma, brand attitude, and brand loyalty. The result shows that among the consumption values, epistemic value, emotional value, and self-expressive value have a positive effect on PAD emotional response. In addition it was found that the PAD emotional response had positive influence on brand charisma but had no effect on brand attitude. Brand charisma was found to have significant positive influence on brand attitude and both brand charisma and brand attitude had positive effect on brand loyalty. Through the results of this study, airline goods products are an effective means to increase brand loyalty. Further more, this study provides academic and business implications for effective airline goods marketing.

• 한국항공운항학회지
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• 제28권3호
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• pp.41-51
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• 2020

This research is accomplished to verify objectively how flight instructor's transformative leadership affects student pilot's psychological stabilities and learning satisfactions. Flight instructor's transformative leadership factor divided into individual consideration, intellectual stimulus and charisma from exploring factor analysis. Psychological stability factor subdivided into happiness, concentration and satisfaction. Learning satisfaction factor subdivided into participation, recommendation, persistence, accomplishment and relationship. According to the analysis of flight instructor's transformative leadership effect on psychological stability, it showed that it has statistical significance on happiness, concentration and satisfaction. It also has positive influence on happiness and concentration. The result from regression analysis showed that individual consideration and charisma affected happiness and concentration in order. However, satisfaction from individual consideration, intellectual stimulus and charisma didn't show statistical significance to student pilot's satisfaction. Analysis of flight instructor's transformative leadership on student pilot's learning satisfaction showed statistical significance between them. Intellectual stimulus and charisma had positive influence on student pilot's learning satisfaction. Regression analysis showed charisma and intellectual affect student pilot's learning satisfaction in order.

• International journal of advanced smart convergence
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• 제12권4호
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• pp.246-259
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• 2023

This study explores the evolving landscape of consumer experiences in the context of pop-up stores, considering the shifts from product economy to service economy and now the experience economy. It investigates the factors influencing consumer word-of-mouth intentions by examining the interplay of pop-up store experiences, brand equity, brand charisma, and verbal intent. Using Schmitt's strategic experience modules and the Aaker brand equity model, the study employs quantitative methods and data analysis to uncover the relationships among these variables. Surprisingly, it finds limited associations between the aspects of the pop-up store experience and brand equity. However, it highlights the direct impact of brand equity on brand charisma, which subsequently influences consumers' intentions to share brand-related information. This research contributes to our understanding of word-of-mouth marketing for pop-up stores, filling a knowledge gap and offering valuable insights for academics and businesses navigating the evolving marketing landscape. It also emphasizes the significance of brand charisma in the context of transient in-store experiences and evolving consumer preferences.

• Restorative Dentistry and Endodontics
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• 제27권6호
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• pp.569-576
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• 2002

This study was peformed to evaluate the interfacial shear bond strength of base (direct and indirect) and repair composites with aging and surface treatment methods. Direct composite resin specimens ($Charisma^{\circledR}$, Heraeus Kulzer, Germany) were aged for 5 min, 1 hour, 24 hours, and 1 week in $37^{\circ}C$ distilled water before surface treatment, and then divided into five groups Group 1, grinding; Group 2, grinding and application of bonding agent, Group 3, grinding, etching with 37% phosphoric acid for 30sec, and application of bonding agent, Group 4, grinding, etching with 37% phosphoric acid for 30sec, silane treatment, and application of bonding agent ; Group 5, grinding, etching with 4% hydrofluoric acid for 30sec. silane treatment, and application of bonding agent. Indirect composite resin specimens ($Artglass^{\circledR}$, Heraeus Kulzer, Germany) were aged for 1 week in $37^{\circ}C$ distilled water and divided into seven groups Group 1 - Group 5, equal to Charisma specimens; Group 6, grinding, etching with 37% phosphoric acid for 60sec, silane treatment, and application of bonding agent; Group7, grinding, etching with 4% hydrofluoric acid for 60 sec, silane treatment, and application of bond-ing agent. The repair material($Charisma^{\circledR}$) was then added on the center of the surface (5 mm in diameter. 5 mm in height). The shear bond strength was tested and the data was analyzed using one-way ANOVA and the Student- Newman-Keuls test. The following conclusions were drawn. 1 The shear bond strength of $Charisma^{\circledR}$ specimens aged for 1 hour was significantly higher in Group 2 and Group 5 than in Group 1 (p<0.05), and that of $Charisma^{\circledR}$ specimens aged for 1 week was signifi-cantly higher in Group 3 and Group 5 than in Group 1 (p<0.05). No significant difference was found in the bond strength of specimens aged for 5 min and 24 hours. 2. In Group 2 of the $Charisma^{\circledR}$ specimens, there was significant difference between the bond strength of 24 hours and that of 1 week (p<0.05). 3. In Group 4 of the $Charisma^{\circledR}$ specimens, the shear bond strength of specimens aged for 24 hours was significantly higher than the others(p<0.05) 4. There was no significant difference between the shear bond strength of the $Artglass^{\circledR}$ specimens, 5. Most of the $Charisma^{\circledR}$ specimens showed cohesive fractures. Artglass^{\circledR}$ specimens that were etched with acid (phosphoric or hydrofluoric) for 30 sec showed more cohesive fractures.

• 대한소아치과학회지
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• 제30권3호
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• pp.530-539
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• 2003

본 연구에서는 4종의 복합레진(Palpique Estelite, Filtek P 60, Spectrum, Charisma)을 선택하였다. 각 제품당 5개의 시편을 제작하여 무게 측정을 한 후, NaOH 용액에 2주 동안 보관하였고 1.23% HCl로 중화하고 세척, 건조시켜 무게 측정을 하였다. 주사전자현미경과 공초점 레이저 주사현미경으로 복합레진의 분해층 표면과 분해깊이를 관찰하였고, 분해 저항성은 용액내로 용출된 Si, Al, Ba의 농도를 근거로 평가하여 다음과 같은 결과를 얻었다. 1. 각 제품의 무게손실량은 Palpique Estelite가 가장 많았고, Filtek P 60, Charisma, Spectrum 순이었다. 2. 각 제품의 표면하 분해층 깊이는 Filtek P 60이 가장 깊었고, Charisma, Palpique Estelite, Spectrum 순이었다. 3. Si 용출량은 Charisma가 가장 많았고, Spectrum, Palpique Estelite, Filtek P 60 순이었다. 4. 무게손실과 분해층 깊이 사이에는 높은 상관관계를 보였다(r=0.704, p<0.05). 5. 주사전자현미경 관찰시 NaOH용액에 보관한 후 레진 기질과 충전제 사이의 결합의 파괴 양상인 분해층 표면을 관찰할 수 있었고 공초점 레이저 현미경 관찰시 레진의 분해층 깊이를 관찰할 수 있었다.

• 품질경영학회지
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• 제39권4호
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• pp.486-499
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• 2011

Now, the Korean consumer market enters into the stage of the advanced country type's mature consumption, totally different from the consumption of the past, and among these changes, the quality enhancement and bipolarity of the consumption show clearly the rising trends together with the popularization of the Masstige Brand due to the big expansion of the quantity. Unlike the old luxury brands, available only to the rich people in the past, the Masstige Brands are tagged with reasonable and affordable prices and provide the consumers with the good quality and convenient sensibilities as good as the old famous brands, which have become new high-class brands for the middle-income class. As the middle-come people get more income and are eager to live a better life, the Masstige Brands rise fast. Therefore, the study is aimed at examining the consumer-related factors affecting the purchase of the Masstige Brands on the basis of the fashion brands. In other words, the factors affecting the formation of the positive purchasing intentions of consumers will be verified by examining the influence of such factors, as the consumer value, brand charisma, attitude and loyalty, the variables affecting the purchasing intentions of the Masstige Brands, which are found out through the proceeding researches. As the result of the verification on the assumption, it is found out that the consumer value has a positive influence on the brand charisma. Also, it is found out that the consumer value has a positive influence on the brand attitude. And, it is discovered that the brand charisma has a positive influence on the brand loyalty. It is shown that the brand attitude has a positive influence on the brand loyalty. Lastly, it is indicated that the brand loyalty has a positive influence on the purchasing intention of consumers.

• 보건행정학회지
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• 제22권3호
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• pp.347-364
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• 2012

Objective : The purpose of this study was to investigate the effect of preceptors' transformational leadership on job stress and clinical performance among new graduate nurses. Methods : The study subjects were 180 new nurses in three University Hospitals. General characteristics, leadership, job stress and clinical performance were collected using self-reported questionnaires. Transformational leadership consisted of charisma, intellectual stimulation and individual consideration. T-test, ANOVA, pearson correlation and multiple regression analysis were performed to access the effect of leadership on job stress and clinical performance. Results : Of 180 subjects, 94.4% were female. The mean scores of transformational leadership, charisma, intellectual stimulation and individual consideration were $3.9{\pm}.46$, $3.9{\pm}.46$, $3.9{\pm}.57$ and $4.0{\pm}.58$, respectively. In multiple regression analysis, overall transformational leadership(${\beta}$=.154, p=.006) and charisma(${\beta}$=.388, p=.008) significantly increased the job stress. On the other hand, individual consideration significantly decreased the job stress (${\beta}$=-.671, p=.048) and increased the clinical performance(${\beta}$=2.472, p=.024). Conclusions : Charisma of preceptors was associated with the increase of job stress, and individual consideration was associated with the decrease of job stress and improvement of clinical performance. Therefore, the preceptors' leadership focusing on individual consideration rather than charisma may reduce job stress and improve clinical performance in the University hospital organization.