• 한국의상디자인학회지
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• 제22권2호
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• pp.1-18
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• 2020

The purpose of this study is to investigate the consumers' characteristics in terms of information source usage and purchase channel choice focusing on apparel purchasers in the multichannel retailing environment. The specific research objects are as follows: analyzing consumer's information source usage and purchase channel choice when buying their own clothing, examining the differences of consumers' characteristics according to the groups who are classified by their information source usages, and examining the differences of consumers' characteristics according to the purchase channel choice. The data was collected from adults over 20 years of age who had bought their own clothing within the last year. The questionnaire was carried out during September 2019, using a professional internet research panel, and 490 useful data sets were analyzed by utilizing descriptive statistics, factor analysis, reliability analysis, chi-squared test, ANOVA and a Duncan-test using SPSS 21.0. The findings showed that there were also significant differences of consumers' characteristics which included age, gender, monthly clothing expenditure, purchase price, shopping value and perceived risk according to the consumer's information source usage and their purchase channel choice.

• 디지털산업정보학회논문지
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• 제10권3호
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• pp.327-338
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• 2014

The purpose of this study is to investigate what the characteristics of word-of-mouth on SNS and how these factors credibility for information's source and acceptance of word-of-mouth. We proposed study model was set through overall theoretical investigation. The 179 Valid survey data were gathered from the user who have prior experience in SNS. According to factor analysis, characteristic of word-of-mouth information on SNS were classified into consensus and neutrality. And credibility for information's source and acceptance of word-of-mouth were composed sing dimension. The Hypothesis inspection says that all variables were positively correlated with each other. And consensus and valance have positive influence on credibility for information's source. Also credibility for information's source influence on acceptance of word-of-mouth and valance have positive affect trust for information's source. Several academic and practical implications are yield accordingly. Especially this study intention to provide basis which can be used for all business's effective marketing activity.

• 패션비즈니스
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• 제26권4호
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• pp.52-63
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• 2022

As live commerce, mobile sales platforms based on real-time content and text are drawing attention as a new marketing channel. In particular, the fashion industry also using live commerce as a new fashion distribution channel, requiring marketing strategies to utilize it efficiently. This study attempted to verify the effect of information source, sales promotion, and impulse buying tendency characteristics on fashion live commerce purchase intention. The experimental design of this study was 2(characteristics of information source: expertise vs attractiveness) × 2(sales promotion type: value-added vs price discount) × 2(impulse buying tendency: high vs low) three-way mixed analysis of variance(ANOVA). A convenience sampling of 264 women in their 20s and 50s living in Seoul and the Gyeonggi area who had purchased products through Live Commerce was conducted. For the final analysis, 240 questionnaires were used. Data were analyzed by the SPSS 26 program and three-way ANOVA. Simple main effects analysis was conducted. The results of this study follow. First, there were statistically significant differences in purchase intention according to consumers' impulse buying tendencies and sales promotions. Second, information source and sales promotion showed statistically significant interaction effects on purchase intention. Lastly, information source, sales promotion, and impulse buying tendency showed significant three-way interaction effects on fashion live commerce purchase intention. Therefore, conducting appropriate marketing analysis can result in positive attitudes regarding live commerce products and substantive increases in sales.

• 한국정보디스플레이학회:학술대회논문집
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• 한국정보디스플레이학회 2009년도 9th International Meeting on Information Display
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• pp.1354-1356
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• 2009

In this paper, we explained characteristics of integral imaging microscope using point light source. To display the bio-medical information, which is captured as a form of the elemental images, using autostereoscopic displays, the characteristics analysis of three-dimensional information is required. For integral imaging microscope using point light source array, the elemental image capturing configuration has to satisfy a specific condition. We explain the condition to capture the elemental images and show the experimental results.

• 복식문화연구
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• 제29권4호
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• pp.554-571
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• 2021

The purpose of this study is to investigate the mediating effect of trust when a media broadcaster (such as a disc jockey [DJ]) acting as an information source and the content they provide during live commerce streaming affect acceptance intention. Live commerce is increasing rapidly, offering a new fashion distribution channel by supplementing possible shortcomings of existing online shopping. Data was collected for the empirical study from female consumers in their 20s who actively accepted fashion technology. Statistical analysis of the data was conducted using IBM SPSS Macro Process 3.5. First, the reliability and validity of the variables for information source characteristics, content informativeness, trust, and acceptance intention were verified, and each variable was confirmed as a single factor. Bootstrap analysis was performed using Macro Process Model 4 to reveal the effects of information source characteristics and content informativeness on acceptance intention. As a result of analyzing the mediating effect for each path model with trust as a parameter, it was found that both the direct and indirect effects of the mediating path were significant. This result means that the characteristics of information sources and content informativeness are partially mediated by trust. Therefore, to promote consumer behavior in a live commerce shopping environment, it is necessary to enhance trust. This can be achieved by a media broadcaster with fashion expertise to increase the perception of the attractiveness of the information source and to improve the usefulness of the fashion information being delivered.

• Journal of Information Technology Applications and Management
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• 제15권4호
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• pp.137-157
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• 2008

Fashion merchandiser profession is a highly information-intensive job. In fact, a merchandiser is to acquire a variety of information mainly from external environment and to analyze it in order to come to an informed decision. Despite a significant amount of past studies on environment scanning, their main concern was of managerial work. And, some fashion design studies have only touched the issue of information source in a descriptive tone. Here, we attempt to analyze empirically fashion merchandisers' environmental scanning activities. Our results can be stated as follows : 1) Though the quality of information source has a positive relationship with its use, the accessibility does not. 2) There is no significant difference between the use of relational source and the use of non-relational source. 3) Internet is being used more at the initial stage(opening) of information seeking than at the orientation and consolidation stage.

• The International Journal of Costume Culture
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• 제3권2호
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• pp.136-146
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• 2000

The purpose of this study was to investigate the effect of demographic characteristics and general buying characteristics of knitwear consumers on evaluation criteria and information source searching. In this study, a self-administered questionnaire was distributed to young career women and female undergraduate students. Of 580 questionnaires, 496 were used in the following analysis. The data was analyzed with the SPSS package. The research method used factor and reliability analysis to segment consumers by their knitwear evaluation criteria. T-test, one-way ANOVA and χ²were used to characterize the impact of characteristics of the consumer on knitwear evaluation criteria and information source searching in buying knitwear. The results of this study were as follows. First, the information sources of consumers were significantly different depending on their demographic characteristics(age). According to the difference in relationship between the age of consumers and information sources, the younger the consumer, the more information in fashion magazine, the older, in fashion advertisement on catalog. Second, the knitwear evaluation criteria of consumers was classified according to six characteristics - quality, price, aesthetic, situation, self-expression and external. Their knitwear evaluation criteria were significantly different depending on demographic characteristics(job, age, education, marital status) and the general buying characteristics of knitwear(annual knitwear/clothing buying expense and frequency). Career women and married women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on aesthetic and self-expression characteristics. Also, a group with higher annual knitwear/clothing buying expense and frequency considered aesthetic and self-expression characteristics more important. The lower the annual knitwear/clothing buying expense and frequency, the higher a group considered quality and price characteristics more important.

• 한국광학회지
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• 제24권1호
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• pp.29-38
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• 2013

본 논문에서는 점광원을 기준으로 설계된 자유 형상 렌즈(freeform lens)의 조명 성능과 LED 광원 크기와의 관계 및 공차 특성을 살펴보았다. 비교를 위해 발산 조명 모델(divergent illumination model)을 적용한 두 가지 렌즈와 중첩 조명 모델(overlapped illumination model)을 적용한 한가지 렌즈를 설계하였다. LED 광원이 커짐에 따라 평균 조도에 비해 조도 균일도가 상대적으로 크게 감소하였으며, 정렬 오차에 의한 성능 저하는 거의 발생하지 않았다. 하지만 LED 광원의 방출 특성 변화는 LED 광원 크기에 관계없이 조명 성능에 영향을 미치는 것으로 확인하였다. 발산 조명 모델로 설계된 렌즈가 전반적으로 우수한 성능을 보였지만, LED 방출 특성 변화에 대해서는 중첩 조명 모델로 설계된 렌즈의 성능이 상대적으로 적게 변화함을 알 수 있었다.

• 컴퓨터교육학회논문지
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• 제18권4호
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• pp.63-70
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• 2015

프로그램 소스코드는 텍스트를 기반으로 하는 정보이며 동시에 논리 구조를 포함하고 있는 복잡한 구문의 집합체이다. 특히 소스코드의 규모가 수만 라인에 이르는 경우 구조적, 논리적인 복잡함으로 인해 기존의 빅데이터 시각화 기법이 잘 적용되기 힘들다는 문제가 발생한다. 본 논문은 소스코드가 갖는 구조적인 특징을 시각화하는데 있어 필요한 절차를 제안한다. 이를 위해 본 논문은 파싱 과정을 거쳐 생성된 추상구문트리를 대상으로 프로그램의 구조특징을 표현하기 위한 자료형의 정의, 함수간 호출관계를 표현한다. 이들 정보를 바탕으로 제어 정보를 네트워크 형태로 시각화함으로써 모듈의 구조적인 특징을 개괄적으로 살펴볼 수 있는 방법을 제시한다. 본 연구의 결과는 대규모 소프트웨어의 구조적 특징을 이해하거나 변경을 관리하는 효과적인 수단으로 활용할 수 있다.

• 정보관리학회지
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• 제30권3호
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• pp.7-21
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• 2013

본 연구는 대학생들의 학업과제수행에 필요한 정보원에 대한 인식 및 선택과 그 이용과 관련하여, 학생들이 (1) 유용하다고 인식하는 정보원과 자주 이용하는 정보원의 차이를 비교하고, (2) 정보원 선택 시 중요하게 생각하는 정보원의 특성과 자주 이용하는 정보원의 특성을 비교, 분석함으로써, 학생들의 정보원에 대한 인식과 실제 이용행동간의 차이를 파악하고자 하는 목적으로 수행되었다. 미국 대학생 총 251명을 대상으로 설문조사를 실시한 연구결과에 따르면, 학생들이 가장 빈번히 이용하는 정보원이자 가장 유용한 정보원은 웹자원으로 밝혀졌다. 온라인DB/저널은 가장 빈번히 사용된 정보원은 아니었지만 유용한 정보원으로는 인식되고 있었다. 또한 '정확성'이나 '망라성' 등과 같은 정보의 품질을 정보원 선택의 중요한 기준으로 생각은 하지만 실제로는 편리하고 접근가능한 정보원을 선택하고 있음이 밝혀졌는데, 이는 대학생들이 중요하다고 생각하는 선택기준에 근거해 정보원을 선택하지 않고 있음을 보여준다. 정보원의 선택기준과 실제 이용간의 간극을 보여주는 이러한 연구결과를 토대로 대학생들이 양질의 정보원을 선택하도록 도울 수 있는 정보활용교육과 더 사용하기 쉽고 편리한 정보시스템 설계를 위한 방안을 제시하였다.