• 제목/요약/키워드: characteristic of fashion

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현대 여성 패션에 나타난 밀리터리 룩에 관한 연구 - 2010년 이후 컬렉션을 중심으로 - (A Study on the Military Look in Contemporary Fashion - Women's fashion collections since 2010 -)

  • 김정미
    • 한국의류산업학회지
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    • 제15권6호
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    • pp.862-873
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    • 2013
  • The purpose of this study is to analyze the formative characteristics and the aesthetic values of the Military style in the 20th century and the images of the Military look shown in recent collections. The results of this study are as follows; 1) The aesthetic values of the Military style includes authority, functionality, resistibility and bisexuality. Authority is represented in suits and coats attaching details such as epaulets, flap pockets, gold buttons and badges. Functionality is represented in pants suits and skirts suits which are comfortable and simple. Resistibility is represented in wrinkled, dirty-old and torn military items. Bisexuality is shown on the military pants suits that a skirt or a mink coat is draped over. 2) The Military look in collections are expressed in classic, romantic, sexual, sporty, avant-garde and ethnic images. Classic images are appeared in suits and coats attaching details such as epaulets, flap pockets, gold buttons and badges. Romantic images are represented in the military items made of pastel-tone lace or splendid colored silk. Sexual images are appeared in designs to expose or to focus in women's body. Sporty images are represented in the military items made of new materials such as cotton-fleece, cotton-jersey and tencel. They have camouflage prints, melange-gray and fluorescent colors. Avant-garde images are appeared in the deformed suits and outer made of special materials with camouflage prints, khaki, gray and black. Ethnic images are represented in wearing military and ethnic items at the same time or military items made of ethnic colors, prints and handmade details.

야간 라이딩을 위한 스마트 애슬레져 패션디자인 개발 연구 (A Study on the Development of Smart Athleisure Fashion Design for Night Riding)

  • 박세은;김윤희
    • 한국융합학회논문지
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    • 제11권8호
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    • pp.115-122
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    • 2020
  • 본 연구는 야간 라이딩을 위한 패브릭 일렉트로닉스 기반의 안전 보호용 스마트 애슬레져 패션 개발 연구를 목적으로 하며 인간 친화성이 강화된 Fabric LED Display와 Fabric Capacitive touch sensor를 전도성 원사를 개발 및 활용하여 탈·부착 형태로 설계하여 구현하였다. 이러한 모듈의 탈·부착성은 다른 애슬레져 제품과 기능적·심미적인 요소를 교환 및 호환을 할 수 있도록 설계하여 기능뿐만 아니라 디자인의 다양화가 가능한 커스터마이즈 시스템으로 기존 제품들과 차별화된 스마트 애슬레져 패션 제품을 제안하였다는 점에서 연구의 의의가 있다. 후속 연구에서는 Fabric Electronics를 활용하여 착용성과 유연성이 강화된 직물의 물리적 속성에 적합한 직물센서를 개발하고 이를 활용한 커스터마이즈 스마트 패션을 제시할 예정이다.

모바일 쿠폰 특성 지각에 따른 소비자 반응과 변인간 인과관계 연구 (Consumer responses towards mobile coupon characteristics perception and causal relationships among variables)

  • 김재희;여은아
    • 복식문화연구
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    • 제28권1호
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    • pp.15-29
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    • 2020
  • Purpose of the study is to explore the effect of the types of mobile coupons(text- vs. image-focused coupons; free-gift vs. discount coupons) on characteristic perception of mobile coupons, and the causal relationships among characteristic perception, attitude, and use intention of mobile coupons. A total of 140 university students participated in experiments with questionnaires including one of the four stimuli. Important findings are as follows. First, image-focused mobile coupons generated more enjoyment than did text-focused coupons. However, the text/image-focused coupons were not different in perception of informativeness and credibility of mobile coupons. Second, enjoyment perception was significantly increased when image-focused contents were combined with discount coupons whereas enjoyment perception was decreased when text-focused contents were combined with free-gift coupons. This interaction effect reflects that the level of enjoyment of consumers can be changed in terms of the combination of the value-provision types of coupons and the text-image focused contents. Third, it was found that consumer perception of coupon characteristics formed attitudes toward mobile coupons, and use intention of mobile coupons was determined by attitudes toward mobile coupons. Study findings may fill the void of research investigating the effect of text-image contents and the types of coupons on consumer reponses toward mobile coupons. Mobile coupons have limited quantity of information within a small size of mobile phone screen, therefore, the results were not consistent with prior research tested with mobile advertisements indicating the effect of text-image contents on perception of informativeness and credibility.

A Study on the Wave Type and the Damage of Hair according to Water content when Heat permanent is treated - Focus on Damaged Hair -

  • Lee, Soon-Hee;Choi, Jung-Myung
    • 패션비즈니스
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    • 제12권6호
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    • pp.11-22
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    • 2008
  • The goal of this study is to provide beauticians with the fundamental material to use effectively heat permanent wave in beauty industry as well as their customer's satisfaction. It carried out an experiment with damaged hair of a woman in her late twenties to investigate the change of physical and morphological characteristics by its water content when performing heat permanent wave. After spreading 0g, 1g, 2g, 3g, and 4g of water on damaged hair respectively, heat permanent wave was treated and the change of hair was observed. The change of physical characteristic was compared through permanent wave form of hair, tensile strength and elongation. The change of morphological characteristic was observed through Scanning Electron Microscope(SEM) and Transmission Electron Microscope(TEM). The result of experiment on the physical specificity revealed that permanent wave form was the most ideal when the water content was 2g, also 3g. Though the materials with much moisture content formed the results were not satisfied. The material with 0g of water content didn't make the wave. In terms of tensile strength and elongation, tensile strength was generally reduced as per the damaged degree of hair. On the contrary, elongation was increased. It observed the changes of morphological characteristic that the damage on hair cuticle was deepen, as its moisture content was decreased, and cuticle's surface was worn away. The observation of fine structure on hair section by transmission electronic microscope also certainly showed the result that damaged hair having experience with chemical treatment had got much damaged to hair cuticle as well as hair cortex. Generally chemical treatment makes hair damaged. Under consideration of this aspect, the ultimate goal of this thesis is to minimize the damage of hair caused by chemical treatment and get the satisfaction on the hair style. According to the result of experiment, the damaged hair whose moisture content was 3g showed the best permanent wave form.

모듈화를 적용한 실버 블라우스 디자인 연구 (A Study on Blouse Design for Silver Generation Using Modularization)

  • 김다은;이경희
    • 한국의류산업학회지
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    • 제17권3호
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    • pp.341-350
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    • 2015
  • The purpose of this study was to suggest a silver blouse design by applying modularization. The precedent study of the researcher was used to analyze the design characteristics that were displayed in domestic and foreign silver blouses. This study was taken as the follow-up research as the module components and range of the silver blouse were set up and it was based on to suggest a silver blouse design with application of modularization. The intention was to base on the module system used in various fields to apply the modularization method on the module design research of silver blouse and as a result, it was derived into 6 types. The traditional design reflected on the characteristic of how the silver generation prioritizes practicality and in order to emphasize this, it will be more effective to apply the fastener and folding method for the development of the design. The contemporary design reflected on the characteristic of how the silver generation prioritizes aesthetics and in order to emphasize this, it will be more effective to apply the module composition method where integration can be made according to the desire of the wearer for the development of the design. The trendy design reflected on how the characteristic of the silver generation wants to look younger and the derived modularization method can be applied freely for expression. Since the range, structure, and formation where modularization can be applied are general, it is implied that there is a need to take sustainable development has to be conducted as the tool that can create different types of design.

로이 리히텐슈타인의 작품을 통한 패션디자인 창작 (Creation of the Fashion Design in Roy Lichtenstein's Works)

  • 전용옥
    • 디자인학연구
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    • 제20권1호
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    • pp.287-296
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    • 2007
  • 최근 우리나라 여성들의 패션경향은 단순히 유행을 따르던 시대를 지나 자신만의 개성적이고 독창적인 미를 살리려는 방향으로 흐르고 있다. 이러한 시대적 요구에 부응하여 패션 디자인에 있어서 새로운 아이디어를 개발해야 함은 당연한 일일 것이다. 본 연구는 1960년대 팝 아트의 대표적인 작가인 로이 리히텐슈타인의 작품세계를 연구하고 이를 현대적 감각에 맞는 의상과 접목시킴으로써 예술세계의 실용화와 더불어 의상세계의 예술화를 추구하였다. 연구의 결과는 다음과 같다. 첫째, 로이 리히텐슈타인은 만화를 비롯한 인쇄 매체물에 환등기의 기계적인 기법을 도입하여 벤데이(Ben Day)점들을 창안해 내었다. 본 연구는 그의 작품을 응용하여 의상을 제작함에 있어 그 작품의 특징 중 벤데이 점과 사선, 삼원색의 기본색 사용, 단순화된 평면 형태에 주목하였다. 둘째, 그의 작품의 대표적인 특징인 벤데이 점은 의상에 응용하여 다양한 모양과 크기와 색의 다트(Dot) 문양으로 응용하여 표현하였다. 그리고 그의 사선은 다양한 크기와 색의 스트라잎(Stripe) 문양으로 표현하였다. 셋째, 그의 작품에 사용된 삼원색과 무채색을 의상의 기본 색상으로 사용하였으며, 단순화된 평면 형태의 조형적 특징을 활용하여 단순하고 대담한 스타일의 의상을 디자인 하였다. 로이 리히텐슈타인의 만화적 이미지의 이용, 망점 스크린과 사선, 강렬한 색채 등은 더욱 다양한 방법으로 연구되어지고 미래 많은 패션 디자이너에게도 무한한 디자인 영감을 제공해 줄 것으로 기대된다.

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베이직 팬츠의 허리선 위치(位置)와 라운드 벨트 폭(幅)의 변화(變化)에 따른 시각적(視覺的) 효과(效果) (A Study of the Visual Effects by Variations in the Location of the Waistline and the Width of the Round Belt of the Basic Pants)

  • 김지영;이정순
    • 패션비즈니스
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    • 제9권5호
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    • pp.37-50
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    • 2005
  • The purpose of this study is to present basic data that can express beautiful silhouette by studying visual effect that depend on waist position of basic pants and the change of round belt width and analyzing the study of visual effect of the pattern design as well as the effect of design component. The stimuli are 21 samples: 7 variations of the location of the waistline and 3 variations of the width of the belt. The data has been obtained from 35 fashion design majors. The data has analyzed by frequency, factor analysis, anova, scheffe's test and the MCA method. The visual effects by the location of waistline and the width of belt are composed of 3 factors : horizontal direction factor, vertical direction factor and flexuosity factor. In these factors, horizontal factor is estimated by most important factor. Visual effect is positive when belt width widens as the location of waist line goes down to position of low belt. And in case the location of waist line is in the position of natural waist belt and low rise belt, belt of 3.2cm width is effective visually. The interaction effects between the location of the waistline and the width of the belt have significant differences in all factors. Factor that appears in visual effect of basic pants can be evaluated differently according to pattern of pants and characteristic of body shape. So we may receive better visual assessment if we consider the location of waist belt and width of belt in side of visual effect and image, when we produce pants giving variety to crotch depth.

아코디언 플리츠 스커트의 조형적 특성과 시각적 이미지 (A Study on the Formative Characteristic and Visual Image of the Accordion Pleats Skirt)

  • 이정순
    • 한국의상디자인학회지
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    • 제13권3호
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    • pp.89-103
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    • 2011
  • The purpose of this study is to analyze the formative characteristics of accordion pleats shown in 10/11 S/S London, Paris, New York collection and evaluate the differences of visual image by variations in the width of pleats and the length of the accordion pleats skirt. The stimuli are 21 samples: 7 variations of the width of pleats and 3 variations of the length of skirt. The data has been obtained from 43 fashion design majors. The data has been analyzed by Factor Analysis, Anova, Scheffe's Test. The results of the study are as follows: Accordion pleats was first introduced by Marriano Fortuny. He published delphos dress by creating silk pleats manufacturing technique and it was recognized as the best pleats work. Since then, pleats with synthetic fiber characteristics were used by many fashion designers. Accordion pleats were used in various items including one-peice, skirt and pants in collection of 2010 and 2011. The design of accordion pleats skirt used different width of pleats, length of the skirt and materials. The visual image by the width of pleats and the length of skirt are composed of 3 factors : dearness, attractiveness and elegance. In these factors, dearness factor is estimated by the most important factor. The accordion p1eats skirt is most attractive and dear when the width of pleats is the shortest, 1/8", and the width of 4/8" and 5/8" follows. The accordion pleats skirt is most attractive and dear when the length of skirt is similar to that of mini-skirt, and the skirt was estimated to be elegant as the skirt gets longer. When the length of skirt is in between, the skirts were estimated to be ambiguous in all visual images. The interaction effect of visual image according to the changes in width of pleats and skirt length of accordion pleats skirt was seemed to have significant differences by factors, and the main effect had great differences in all factors.

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한국 패션 명품 브랜드 론칭을 위만 '비비안 탐' 컬렉션의 디자인 특성 분석 (An Analysis of the Design Characteristics of 'Vivienne Tam' Collections, for the Launch of Renowned Korean Luxury Fashion Brands)

  • 배수정
    • 복식
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    • 제59권8호
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    • pp.82-96
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    • 2009
  • The purpose of this study is to present the basic approach of producing the luxury fashion brands containing of the Korean traditional traits on the basis of traditional transformation with the modern concept, taking the 'Vivienne Tam' 2000's collections. This study has focused on its transformation of the traditional one of China, and made this as the subject of investigation. It's design characteristic could be defined as "modern interpretations of China chic", and it would be divided into two groups. The ingenious mixture of Chinese tradition into the modern chic could be concluded like these. The external characteristics is categorized in the three ways (1) the aesthetic application of the Chinese traditional patterns(dragon, water waves, peony, Japanese apricot flower, bamboo, bats, Chinese characters etc.), (2)the modern application of Chinese traditional costume details(front opening of Chipao, mandarin collar and knot buttons) and (3)the modernization of Chinese traditional technique(knotting, embroidery, beading and paper cutting). To deal with the internal characteristics, (1)the aesthetic mixture of East and West, (2)the formative expressions of the traditional view on the universe and religion are remarkable. The Chinese embodiment and the view of the universe and religion was integrated into the patterns of dragon, water waves, clouds, fire, woods, and metals. In order to afford the creative designer capable of encompassing the East and West, the teaching about the Korean tradition along with the technical and practical aspect of fashion is most important, while encouraging the professional designer to make a sophisticated ones which are attributed to the Korean tradition, and thereby come to be attractive to the world customer. The study about the Korean costumes, traditional colors, the symbolic meaning of the traditional patterns, cuttings, compositions, extending to the various kinds of myths, songs, paintings and crafts are essential for the Korean designer brand to be the global luxury brands.

1990년대 패션에 나타난 오리엔탈리즘에 관한연구 (A Study on the Orientalism Expressed in the Fashion of 1990's)

  • 은영자
    • 복식
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    • 제43권
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    • pp.259-282
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    • 1999
  • To analyze the characteristics of Orientalism which is expressed in the fashion of the 1990's this study was examined according to three aspects such as form textiles and pattern and the aspects was considered with regard to Chinese Indian Japanese Korean, Southeas Asian and North African style. 1. In form Orientalism which is influenced by latest other fashion trend; Naturalism and Minimalism is expressed as a comfortable casual style which simplifies the way of wearing and mixes the characteristic elements of folk costume with western costume. The way of layerd wearing like knotting wrapping draping and the symbolic from which is inspired by the unique are of each country are shown. 2. In textiles Chinese Japanese and Indian silk as well as Southeast Asian and North African cotton show a splendid oriental impression using vivid color. On the other hand the linens of Korea like hemp and ramie emphasize natural characteristics and show a simple and unartificial oriental beauty. But in the use of material and color it shows a remarkable tendency to break the preconceived idea by coordinating a luxurious silk with a practical denim or harmonizing technical new-masterials with traditional materials. 3. In pattern the decorative elements of Orientalism such as a traditional pattern skills to dye embroidery and other decorations are emphasized on the form of western costume. The sketchy patterns of Chinese Korean and Japanese styles which include the pattern of a flower a bamboo and a butterfly are expressed using embroidery or textile printing. The geometrical seriate patterns of Southeast Asian and North African styles use traditional dyeing methods like Batik. Also the Indian technique of decoration like Mirro Work satisfies handcrafted royalty and feminine romantic taste in modern minimal fashion. The Orientalism expressed in the fashion of 1990's emphasizes the characteristics of people wearing colthing which break the preconceived idea by simplifying the form harmonizing differences between oriental and western cultures and mixing the elements of traditional costumes among countries. Most of all. Ethno using geonmetrical seriate pattern and technical new metal material and Romantic Ethnic using flower embroidery precious stones and beads are appearing as a distinctinve feature.

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