• 마케팅과학연구
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• 제18권3호
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• pp.1-25
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• 2008

본 연구는 가전제품 소매채널에 관한 소비자의 선호 및 이용행태를 조사하고 가전제품 구매 채널 현황과 소비자들의 점포선택과 만족도를 분석하여 소비자가 특정 채널에 대하여 가지고 있는 소위 channel equity에 대하여 탐색적으로 접근 하고자 한다. 분석결과 가전제품 멀티채널 쇼핑환경은 소비자로 하여금 채널별로 차별화된 구매 패턴과 쇼핑동기를 만들어 주고 있었다. 백화점이나 대리점은 품질의 우수성과 A/S 측면에서 우세하며 대형할인점, 양판점, TV홈쇼핑, 인터넷쇼핑몰, 전자제품 판매 상가는 가격적인 측면이 경쟁 우위로 조사되었다. 채널별 소비자 만족도에 있어서는 애프터서비스가 잘되고 있는 백화점이나 대리점 등이 만족도가 상대적으로 높은 소매 채널임을 알 수 있다. 채널 에퀴티의 구성요인은 가격 경쟁력과 비교구매, 이용편리성, A/S, 판매원의 전문성, 배송의 신속성, 제품 검색용이, 판매원의 친절성, 매장의 쾌적성, 교통 편리성 등을 들 수 있다. 백화점의 경우 거의 모든 요소에서 가장 높은 만족도를 가지고 있어 채널 에퀴티가 높게 평가되었다. 인터넷 쇼핑몰은 제품을 쉽게 검색할 수 있다는 점에서 우위에 있으며 TV홈쇼핑의 경우는 비교구매와 가격경쟁력에서 우위가 있음을 알 수 있었고 채널별로 채널 에퀴티를 구성하는 요인들의 상대적 비중은 매우 달랐다. 본 연구에서는 채널 만족도를 평가한 후 에퀴티 포트폴리오와 채널별 에퀴티 구성 결과를 제시하고 있으나 향후 채널 에퀴티의 개념과 관리 툴에 대한 본격적인 연구가 요망된다.

• 패션비즈니스
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• 제20권2호
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• pp.134-148
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• 2016

In this study, we determined the characteristics and importance of market maven to today's fashion retailers. Market maven is defined as an individual who is highly involved in the marketplace and takes a role as an information diffuser. In order to identify market maven, a total of 415 data were collected from 30-40 consumers who purchased fashion items from the various types of retailers. The data were divided into three groups based on the average score of summated market maven's scale, and the high group was referred to as "market mavens." Results suggested that the market mavens existed in the fashion retailing market and presented the differences from the other two groups. The market maven group spent more and purchased more fashion items than the other groups. With respect to shopping behavior, the market maven group was more likely to browse and bargain hunt when shopping, and showed higher mean scores on impulse buying and overall satisfaction. In addition, market maven tended to purchase fashion items from different types of retailers including online channel. Accordingly, market mavens seemed to present common characteristics with heavy browser, recreational shopper, and/or multi-channel shopper. Market mavens showed shopping enjoyment characteristics when searching for market-related information from various retailers, hence this segment should be the essential target market in the multi-channel retailing environment.

• Journal of Information Processing Systems
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• 제14권4호
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• pp.1049-1061
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• 2018

As mobile devices such as smartphones and tablet PCs become more popular, users are becoming accustomed to consuming a massive amount of multimedia content every day without time or space limitations. From the industry, the need for user satisfaction investigation has consequently emerged. Conventional methods to investigate user satisfaction usually employ user feedback surveys or interviews, which are considered manual, subjective, and inefficient. Therefore, the authors focus on a more objective method of investigating users' brainwaves to measure how much they enjoy their content. Particularly for multimedia content, it is natural that users will be immersed in the played content if they are satisfied with it. In this paper, the authors propose a method of using a portable and dry electroencephalogram (EEG) sensor device to overcome the limitations of the existing conventional methods and to further advance existing EEG-based studies. The proposed method uses a portable EEG sensor device that has a small, dry (i.e., not wet or adhesive), and simple sensor using a single channel, because the authors assume mobile device environments where users consider the features of portability and usability to be important. This paper presents how to measure attention, gauge and compute a score of user's content immersion level after addressing some technical details related to adopting the portable EEG sensor device. Lastly, via an experiment, the authors verified a meaningful correlation between the computed scores and the actual user satisfaction scores.

• 대한간호학회지
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• 제31권1호
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• pp.81-93
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• 2001

The purpose of this study was to develop a continuing nursing care program for cancer patients and the caregivers staying at their home and to test its effects on patients' symptom distress, caregiver burden, and satisfaction of life. The continuing nursing care program was based on the homecare needs of cancer patients, and was provided by three clinical nurses who took care of the patients while they were hospitalized. The program consisted of discharge education about selfcare using education materials(book and handout) and provisions of direct care. These were counselling and education during which visiting patients' home one week after discharge and telephone counseling two weeks after discharge. Counseling by telephone was always available during the research period. A quasi-experimental research design was used to test the effects of the program. Subjects for this study were 53 cancer patients discharged from the hospital and caregivers. These subjects were assigned to an experimental group (n=23) receiving continuous nursing care, or to a control group (n=30) not receiving continuous nursing care. Data from control group was collected first to protect from contamination. Data collection was done from October of 1998 to February of 2000. The collected data was analysed using mean, t-test, and chi-square test computed by SPSS software. The summary of results was as follows: 1) The symptom distress was a little decreased at posttest, but there were no significant differences between the experimental and the control group in symptom distress. 2) The score of caregiver burden was significantly decreased in experimental group at posttest, but no differences in control group. 3) There were no significant differences between the experimental and control group in the satisfaction of life. 4) The score of satisfaction of continuing nursing care program in experimental group at posttest was 2.321 of 3. In conclusion, even though this study did not obtain evidence of effectiveness of continuing nursing care program on patients, such as. It is still expected to be effective by a more improved program. Therefore we want to give some suggestions for further studies. 1) It is needed to make a communication channel with the patient's doctor to response promptly and appropriately to patient's conditions. 2) The research is necessary on patients in terminal stage or early stage of cancer diagnosis who have many nursing needs. 3) It is needed to readjust the roles and job assignment of clinical nurse to implement effectively as a program provider.

• Agribusiness and Information Management
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• 제1권1호
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• pp.63-83
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• 2009

This study was performed to investigate the status of using agricultural information and develope desirable strategy to offer agricultural information for leaf vegetables farmers. 187 farmers are surveyed to collect data. Many farmers get agricultural information through various channel. They satisfied with agricultural information contents, rightness of time but dissatisfied with the easiness of gain, fitness of information relatively. And the mean score of farmer's information needs on agricultural information were higher than that of theoretical mean. relatively high items were new seed information, technology of cultivation, pesticide purchase and prevention, laborer finding, consumer information, the trend of leaf vegetables price, marketing place, government's agricultural policy and laws etc. To make farmers get information easily, we recommend to gather information at one place and provide them on internet portal site composed with information related for paddy rice farmers. To make desirable information service system, farmers should bring up their internet searching ability, and agricultural extension officers in count/city have to make effort to provide useful information more often by various communication methods such as visiting farmers, using internet or e-mail service, pamphlet, and so on.

• 유통과학연구
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• 제20권8호
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• pp.81-91
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• 2022

Purpose: The work aimed to integrate and distribute the knowledge of marketing and chemistry for product development, in which individual packaging from water hyacinth was ideal. Research design, data, and methodology: A customer perception was surveyed to guide the preparation process, and eco-packaging preparation followed the perception study. The satisfaction with the packaging using the 4Ps was determined. Results: 159 samples participated in the survey to establish their perceptions. They perceived that eco-packaging was a friendly environment with a score of 4.47. The uses of chemicals and water were less. The design for other functions than a normal function of packaging was preferred. The pulping was done using 3.0 M NaOH. The natural additives of carboxymethyl cellulose (defibering) and corn starch (adhesive) were desired. The paper was characterized according to The National Standard of Kraft paper and was equivalent to the liner board. The prototype of packaging was fabricated as individual packaging. The marketing mix was used to survey 200 samples. The satisfaction with the product was the maximum at 4.53, while the minimum was on price. The online channel was preferred to access the product. Conclusions: Water hyacinth could be added value as eco-packaging that the qualities of pulp were equal to the Kraft paper. Individual packaging from water hyacinth was satisfied.

• 스마트미디어저널
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• 제13권2호
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• pp.68-84
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• 2024

본 논문에서는 행동인식 기술을 기반으로 0세에서 2세까지의 아동을 대상으로 행동 발달 지표(활동성, 사회성, 위험성)를 파악하여 고도의 복지 서비스를 제공할 수 있는 시스템과 알고리즘에 관해 기술한다. 행동인식은 0세 영아의 눕기에서 부터 2세 유아의 점프까지 총 11개 행동을 대상으로 하였으며 광주·전남지역 어린이집 3개소에서 연구용으로 제공받은 실제 영상으로부터 직접 취득한 데이터를 학습에 사용하였다. 11개 행동에 대해 425개 클립 영상에서 1,867개 행동 데이터셋을 구축하여 학습한 결과 평균 97.4%의 인식정확도를 확인하였다. 또 실세계 적용을 위해 행동분석 장치인 엣지 비디오 분석기(Edge Video Analyzer, EVA)를 제작하였고 이 장치 위에 4채널 영상에서 최대 30명까지 실시간 행동인식이 가능한 영역별 랜덤 프레임 선택 기반 PoseC3D 알고리즘을 구현하였다. 개발된 시스템은 3곳의 어린이집에 설치되어 10명의 보육교사에 의해 1개월 간 실증테스트가 진행되었고 설문조사 결과 체감 정확도는 91점, 서비스 만족도는 94점으로 평가되었다.

• 지능정보연구
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• 제24권1호
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• pp.75-100
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• 2018

최근 웹툰, 음원, 동영상, 게임, 교육, 앱 등 많은 콘텐츠 기업에서 콘텐츠 유료화 정책을 추진하고 있으나, 무료 콘텐츠에 익숙한 독자들의 문화적 관성이 온라인 콘텐츠의 유료화 전환에 많은 어려움을 주고 있다. 특히 온라인 뉴스 콘텐츠는 포털 사이트를 통해 무료로 배포되고 있어 유료화에 대한 독자들의 거부감이 다른 온라인 콘텐츠 보다 더욱 심한 실정이다. 이러한 문제 해결을 위해 학계 및 산업계에서 온라인 콘텐츠의 유료화 방안에 대한 연구가 다양한 차원에서 진행되었다. 최근에는 일부 온라인 뉴스 매체를 중심으로 독자들이 자발적으로 마음에 드는 뉴스 콘텐츠에 대해 원하는 만큼의 구독료를 지불하게 하는 Pay-What-You-Want (PWYW) 지불모델을 적용하는 시도가 이뤄지고 있다. 이에 본 연구는 PWYW 모델의 성공적인 정착을 위한 선결요인으로 독자의 자발적 독자구독료 지불행위에 영향을 미치는 온라인 뉴스 콘텐츠의 체계적 속성을 도출하고, 각 속성 및 하위 속성의 상대적 중요도를 비교 분석하였다. 좀 더 구체적으로, 선행연구 분석을 통해 기사제목 유형, 기사 이미지 자극성, 기사 가독성, 기사 유형, 기사 지배적 정서, 기사 내용-이미지 유사성 등 총 여섯 가지의 온라인 뉴스 콘텐츠의 체계적 속성을 도출하였으며, 내용분석(content analysis)을 통해 각 기사의 속성값을 측정하고 이를 기반으로 컨조인트 분석(conjoint analysis)을 실시하여 속성 간 상대적 중요도를 계산 및 검증하였다. PWYW 모델이 적용된 온라인 뉴스 콘텐츠 379개에 대한 컨조인트 분석 결과, 기사 가독성, 기사 내용-이미지 유사성, 기사제목 유형 등의 순으로 자발적 독자구독료에 큰 영향을 주는 것으로 분석된 반면, 기사 유형, 기사 지배적 정서, 기사 이미지 자극성 등은 상대적으로 낮은 중요도를 보이는 것으로 조사되었다. 본 연구는 내용분석과 컨조인트 분석을 동시에 실시하여 온라인 뉴스 콘텐츠에 대한 자발적 지불의도에 영향을 미치는 체계적 요인을 도출하고, 그 상대적 중요도까지 살펴보았다는 점에서 학술적 의의가 있으며, 온라인 뉴스 콘텐츠 제작자 및 사이트 운영자들로 하여금 독자들의 자발적 지불을 유도할 수 있는 가이드라인을 제시하였다는 점에서 그 실무적 의의가 있다.