• Title/Summary/Keyword: channel organization information

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Organizing Korean International Broadcasting's Programming Strategy and Channel Positioning map (한국 해외홍보방송의 편성전략과 채널 포지셔닝 설정)

  • Yoon, Hong Keun
    • The Journal of the Korea Contents Association
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    • v.13 no.4
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    • pp.97-103
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    • 2013
  • The research is centered towards analyzing the differentiation of the characteristics and organization of programming strategy and channel positioning by selecting Korean International Public Relations Broadcasting Stations Arirang TV and KBS World. According to the results, Arirang TV positions Korean culture content-implied educational programs as their strategy while KBS World places the main programs of KBS1, 2TV with many entertainment programs such as dramas and entertainment shows. Arirang TV's programming strategy is well-fulfilling the purpose of promoting Korea's culture contents by organizing their programming with documentaries, tourist information, and daily living information. On the other hand, KBS World works as the agent of the spread of the Korean Wave by filling their program with dramas and K-pop programs such as . Due to the difference in programming strategy of these two broadcasting stations, Arirang TV has positioned itself as a diplomatic channel to spread Korean culture and KBS World a channel representing the Korean Wave. However, there are problems of inefficiency due to recurrent investments because of the fact that both broadcasting stations' programming strategy is to promote Korean culture and spread the Korean Wave by aiming similar targets such as foreigners or overseas Koreans.

The Effects of Conflict Resolution Strategies on Relationship Learning and Performance (갈등해결전략이 관계학습과 성과에 미치는 영향)

  • Noh, Won-Hee;Song, Young-Wook
    • Journal of Distribution Research
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    • v.17 no.3
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    • pp.93-113
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    • 2012
  • Early conflict research in channel and organization area have focused on the definition of conflict construct, its cause, consequence and identified conflict resolution management. Recent studies about conflict, however, have explored new assumption of complexity, a multidimensional conflict construct, contextual conflict management strategies, positive and negative conflict/consequence, and the conflict resolution strategy. Although many literatures exists on channel conflict resolution, little research has been done about relationship learning and performance from conflict resolution perspective. This study explores how channel members can achieve a relationship learning, as a conflict resolution mechanism, which enhance co-created value in marketing channel relationship. Therefore we propose that conflict resolution strategies(collaborating behavior and avoiding behavior) influence channel performance(effectiveness and efficiency) through relationship learning processes(learning via information exchange, joint interpretation and coordination, relationship-specific knowledge memory), in view of buyer-seller relationship. The research model is shown at

    . A total of twelve hypotheses were established through prior studies dealing with conflict and relationship marketing theory. Then we drove conceptual research model. For the purpose of empirical testing, we managed to obtain the list of suppliers of 24 retailers from 5 retailer formats, such as department store, discount store, convenience store, TV home-shopping and internet shopping mall. They were asked to respond to the survey via face-to-face interview conducted by a professional research company. During the one month period of June 2009, we were able to collect data form 490 suppliers. The respondent were restricted to direct dealing authorities and manager with at least three months of dealing experience with retailers. Structural equation modeling on the basis of the results of survey were done to analyze. As a result, eight among twelve hypotheses were supported. The analysis result indicated that collaborating behavior had positive effect on three forms of relationship learning, but avoiding behavior has negative effect on only information exchange. Joint interpretation and coordination, relationship-specific knowledge memory had positive effect on relationship performances, but information exchange had no effect on performances. The results support our basic thesis that the use of conflict resolution strategies have different effect on developing relationship learning, which leads to channel performances. In particular, collaborating behavior is positively related to relationship learning, and avoidance behavior is negatively related to information exchange. Relationship learning is partially contributed to channel performance.

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Performance Evaluation of VHF Digital Link Mode 3 System (VHF Digital Link 모드 3 시스템의 성능 평가)

  • Bae, Joong-Won;Nam, Gi-Wook;Kwak, Jae-Min;Park, Ki-Sik;Cho, Sung-Eon
    • Journal of Advanced Navigation Technology
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    • v.9 no.2
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    • pp.156-163
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    • 2005
  • In this paper, we analyzed the performance of VDL mode 3 system model whose specification is defined by ICAO(International Civil Aviation Organization). For performance evaluation, we obtained BER(Bit Error Rate), transmission delay time, burst retransmission rate and throughput. From the analysis result, we could explicitly define relationships among BER, transmission delay time, throughput and burst restransmission rate. In addition, it became known that V/D retransmission rate and throughput are closely related in down link channel.

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The factors of insurance solicitor's turnovers of life insurance using Poisson regression (포아송회귀 모형을 활용한 생명보험 설계사들의 이직 요인 분석)

  • Chun, Heuiju
    • Journal of the Korean Data and Information Science Society
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    • v.27 no.5
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    • pp.1337-1347
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    • 2016
  • This study investigates factors affecting the number of insurance solicitor's turnovers of life insurance companies based on questionnaire about them. Since the response variable which is the number of insurance solicitor's turnovers is count data, it is analyzed by Poisson regression which is one of generalized regression. When work year in current company, which is direct influential factor on the number of insurance solicitor's turnovers, is controlled, affiliated corporation has been found to be the most influential factor. In addition, age, motivation to work as financial planner, monthly income, a number of average new contract per month, and final education have been identified to be important factors. If insurance solicitor's occupant organization is large company, the number of turnovers becomes small, but if the organization is general agent(GA), it becomes larger. When insurance solicitor's age is high, the number of insurance solicitor's turnovers are reduced. If the motivation to become a financial planner is due to acquaintance such as family and relatives, the number of turnovers becomes small.

A Study on the Fisheries Marketing Channels (수산물 마아케팅 경로(FMC)에 관한 연구)

  • 강연실
    • The Journal of Fisheries Business Administration
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    • v.23 no.2
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    • pp.101-128
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    • 1992
  • How to distribute fisheries catches from producer to consumer is very important for everybody joined fisheries marketing channels (FMC), because most people are influenced their revenue and expenditure through marketing channels. Many institutions in Korea after 1960's have tried to develop the rationalization of FMC, but they have not gotten the satisfactory results in general in spite of a lot fruits. Comparing with general manufacturing industry, the fisheries industry has some specializations in the marketing channels. It makes them unique structure included wholesale market system similiar to fresh (perishable) food market with expertised technology. Wholesale market collects, distributes the fisheries catches and evaluates in by auction or bidding without consideration of producer's opinion. It is very necessary institution to make a decision to equatible price for fresh food and to play an important role for marketing effectiveness with minimum total transation and with massed reserve among institutions. But it has two weak points to increase the marketing cost and to make products bad fresh (perishable). Therefore, both Producer and consumer want to find the direct channels not to pass through wholesale market and to get more profit. I wanted to explain what problems of traditional FMC are and why the direct channel is necessary as follows in this paper. Chapter II : The types and specialization of FMC Chapter III : The structure and problem of fisheries wholesale market channel Chapter IV Marketing cost of FMC and direct channel I suggested when the direct channel in FMC is designed, new planner must carry out marketing functions which are performanced by wholesaler, middle man and the joined members of auction at wholesale market. In view of consumption area, these functions are : (1) the finding of production partner to make a business ; (2) communication of information ; (3) collecting ; (4) distribution ; (5) selecting and grading ; (6) evaluating ; (7) financing and payment ; (8) organization, in view of consumption area. The government must support also the group or individual of new direct channels to succeed it with (1) furnishing of market information (2) supplying of land and facility (3) financing (4) feed-back of dierct channels totally (5) making an opportunity of communication between producer and consumer. I want to emphasize again wholesale market is necessary and important institution for equatible price of fresh food in spite of the its weak points. At the same time. the direct channels are necessary to reduce the marketing cost and to keep better fresh food.

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An Adaptive Control of Individual Channels' Transmission Power in Femtocells (펨토셀 환경에서 채널별 전송전력의 적응적 제어 기법)

  • Lee, Hoseog;Cho, Ho-Shin
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.37A no.9
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    • pp.762-771
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    • 2012
  • In this paper, we propose an adaptive power control scheme employing a self-optimization concept in femtocell systems, in order to improve system capacity, thereby reducing call-drop probability. In the proposed scheme, each femto base station(FBS) controls individual channel's transmission power base on two parameters; the neighboring cell's transmission power for each individual channel which is delivered from a femto-gateway and the received power strength from neighboring cells which is periodically measured by means of a spectrum sensing. Adaptive adjustment of individual channel's transmission power in accordance with femto mobile station(FMS) mobility features can also reduce undesirable handovers and evenly distribute traffic load over all femtocells. In addition, the manipulative control of channel's transmission power is able to keep the system coverage and the call-drop probability within an acceptable range, regardless of density of femtocells. Computer simulation shows that the proposed scheme outperforms existing schemes in terms of the system coverage and the call-drop probability.

Evolutionary Signature of Information Transfer Complexity in Cellular Membrane Proteomes

  • Kim, Jong-Min;Kim, Byung-Gee;Oh, S.-June
    • Genomics & Informatics
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    • v.7 no.2
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    • pp.111-121
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    • 2009
  • Cell membrane proteins play crucial roles in the cell's molecular interaction with its environment and within itself. They consist of membrane-bound proteins and many types of transmembrane (TM) proteins such as receptors, transporters, channel proteins, and enzymes. Membrane proteomes of cellular organisms reveal some characteristics in their global topological distribution according to their evolutionary positions, and show their own information transfer complexity. Predicted transmembrane segments (TMSs) in membrane proteomes with HMMTOP showed near power-law distribution and frequency characteristics in 6-TMS and 7-TMS proteins in prokaryotes and eukaryotes, respectively. This reaffirms the important roles of membrane receptors in cellular communication and biological evolutionary history.

A study on the Entry Strategy of Chinese Distribution Market in Korean Company (한국 기업의 중국 유통시장의 진출 전략에 관한 연구)

  • Oh, Soo-Kyun
    • International Commerce and Information Review
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    • v.10 no.4
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    • pp.321-350
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    • 2008
  • The China has opened the distribution market completely since it joined the World Trade Organization on Dec 11 2001. The notable features of Chinese distribution market are the transition from the consumers' monolithic demand to diversification for the luxury goods, well-being products. The regional characteristics of consumers are smart, conservative, optimistic and advanced. and the open door policy has prompted the capitalistic economy gradually. We analyzed the Chinese distribution markets and came up with the following strategies. First, we recommend the setting of the key regional market not covering the whole chinese markets. then we can extend the main market step by step. Second, we need to cooperate and advance with the Korean distribution companies which entered into markets already. Third, we need to acquire the competitive and stable distribution channel in China. Fourth, we need to implement the localization strategy in terms of human resources and procurement. Fifth, the consignment management can be another strategy. I hope this research can be a little help to those who wish to expand to the Chinese markets.

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Evaluation of GSICS Correction for COMS/MI Visible Channel Using S-NPP/VIIRS

  • Jin, Donghyun;Lee, Soobong;Lee, Seonyoung;Jung, Daeseong;Sim, Suyoung;Huh, Morang;Han, Kyung-soo
    • Korean Journal of Remote Sensing
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    • v.37 no.1
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    • pp.169-176
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    • 2021
  • The Global Space-based Inter-Calibration System (GSICS) is an international partnership sponsored by World Meteorological Organization (WMO) to continue and improve climate monitoring and to ensure consistent accuracy between observation data from meteorological satellites operating around the world. The objective for GSICS is to inter-calibration from pairs of satellites observations, which includes direct comparison of collocated Geostationary Earth Orbit (GEO)-Low Earth Orbit (LEO) observations. One of the GSICS inter-calibration methods, the Ray-matching technique, is a surrogate approach that uses matched, co-angled and co-located pixels to transfer the calibration from a well calibrated satellite sensor to another sensor. In Korea, the first GEO satellite, Communication Ocean and Meteorological Satellite (COMS), is used to participate in the GSICS program. The National Meteorological Satellite Center (NMSC), which operated COMS/MI, calculated the Radiative Transfer Model (RTM)-based GSICS coefficient coefficients. The L1P reproduced through GSICS correction coefficient showed lower RMSE and Bias than L1B without GSICS correction coefficient applied. The calculation cycles of the GSICS correction coefficients for COMS/MI visible channel are provided annual and diurnal (2, 5, 10, 14-day), but long-term evaluation according to these cycles was not performed. The purpose of this paper is to perform evaluation depending on the annual/diurnal cycles of COMS/MI GSICS correction coefficients based on the ray-matching technique using Suomi-NPP/Visible Infrared Imaging Radiometer Suite (VIIRS) data as reference data. As a result of evaluation, the diurnal cycle had a higher coincidence rate with the reference data than the annual cycle, and the 14-day diurnal cycle was the most suitable for use as the GSICS correction coefficient.

Intelligence Report and the Analysis Against the Phishing Attack Which Uses a Social Engineering Technique (사회공학기법을 이용한 피싱 공격 분석 및 대응기술)

  • Lee, Dong-Hwi;Choi, Kyong-Ho;Lee, Dong-Chun;J. Kim, Kui-Nam;Park, Sang-Min
    • Convergence Security Journal
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    • v.6 no.4
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    • pp.171-177
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    • 2006
  • The hacking aspect of recent times is changing, the phishing attack which uses a social engineering technique is becoming the threat which is serious in Information Security. It cheats the user and it acquires a password or financial information of the individual and organization. The phishing attack uses the home page which is fabrication and E-mail and acquires personal information which is sensitive and financial information. This study proposes the establishment of National Fishing Response Center, complement of relation legal system Critical intelligence distribution channel of individual and enterprise.

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