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http://dx.doi.org/10.7465/jkdi.2016.27.5.1337

The factors of insurance solicitor's turnovers of life insurance using Poisson regression  

Chun, Heuiju (Department of Statistics & Information, Dongduk Women's University)
Publication Information
Journal of the Korean Data and Information Science Society / v.27, no.5, 2016 , pp. 1337-1347 More about this Journal
Abstract
This study investigates factors affecting the number of insurance solicitor's turnovers of life insurance companies based on questionnaire about them. Since the response variable which is the number of insurance solicitor's turnovers is count data, it is analyzed by Poisson regression which is one of generalized regression. When work year in current company, which is direct influential factor on the number of insurance solicitor's turnovers, is controlled, affiliated corporation has been found to be the most influential factor. In addition, age, motivation to work as financial planner, monthly income, a number of average new contract per month, and final education have been identified to be important factors. If insurance solicitor's occupant organization is large company, the number of turnovers becomes small, but if the organization is general agent(GA), it becomes larger. When insurance solicitor's age is high, the number of insurance solicitor's turnovers are reduced. If the motivation to become a financial planner is due to acquaintance such as family and relatives, the number of turnovers becomes small.
Keywords
channel management satisfaction; job satisfaction; organization commitment; poisson regression; turnovers;
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Times Cited By KSCI : 3  (Citation Analysis)
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