• Title/Summary/Keyword: changing growth

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IT Content Marketing(ICM) Communication for Solo Entrepreneurship (1인 창업을 위한 IT 콘텐츠마케팅(ICM) 커뮤니케이션)

  • Seung-Young Jang
    • The Journal of the Korea institute of electronic communication sciences
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    • v.18 no.5
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    • pp.885-894
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    • 2023
  • This study investigates and analyzes various marketing models that can overcome the economic challenges and resource scarcity faced by solo entrepreneurs. Previous research primarily focused on the integrated marketing communication (IMC) model, resulting in a lack of comprehensive discussion. In this study, we emphasized the IT content marketing communication model, considering a holistic analysis and the changing roles over time. As a result, we were able to propose a new strategic approach by integrating the ICM community model into a convergent value chain, improving the IMC model and promoting brand growth and online presence enhancement. This has laid the foundation for effectively increasing brand awareness and provided specific guidelines to support the sustained growth of solo entrepreneurship.

Foodservice Trend Predictions and Implications in 2024

  • Taek Yong YOO;Seong-Soo CHA
    • The Korean Journal of Food & Health Convergence
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    • v.9 no.6
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    • pp.21-26
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    • 2023
  • Purpose: This study aims to explore how the modern foodservice industry reflects consumers' rapidly changing taste preferences and health consciousness. In particular, it looks at how companies such as Yakult Korea are expanding their business to meet diverse consumer demands and how traditional and exotic tastes are driving the growth of the sauce market. Research methods: this study was conducted through market analysis, consumer behavior research and case studies. Sales data, consumer purchasing patterns and product development strategy case studies of sauce products in domestic and global markets were investigated to analyze the impact of taste and health harmony and storytelling on brand value. Conclusion: The foodservice industry is meeting consumer expectations for health and taste harmony by developing innovative products that satisfy the senses and adopting marketing strategies through strong storytelling. The success of exotic sauce products in particular reflects consumers' desire for diversity. Implications: the findings suggest that the foodservice industry must continue to innovate to meet consumers' health and taste expectations. They also reveal that product storytelling plays an important role in enhancing brand value. This requires a strategic approach to long-term brand growth and market differentiation. Companies need to reflect these changes in consumer buying behavior.

Digital Transformation of Agriculture Supply Chain in Vietnam: Current Status and Proposal of Roadmap

  • Quoc Cuong Nguyen;Hoang Tuan Nguyen
    • International journal of advanced smart convergence
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    • v.13 no.2
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    • pp.249-257
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    • 2024
  • As the main driver of economic growth and employment, the agricultural sector plays an important role in Vietnam's economy. However, in recent years, the sector has faced new challenges and also presented new investment opportunities to stimulate agricultural growth. Many Vietnamese agricultural producers currently lack the modern technology and decision support tools needed to maintain and improve productivity in a rapidly changing environment. Other stakeholders in the agricultural value chain, such as input suppliers, distributors, and consumers, also face significant challenges, including disrupted value chains, transportation costs. The cost of transporting goods across the supply chain continues to increase and information exchange remains fragmented. A potential solution to address these challenges is the application of digital transformation in agricultural supply chains. Farmers and other value chain participants can improve the production of their goods and procedures by utilizing new and cutting-edge technologies that are integrated into a unified system as part of the digital transformation of agricultural supply chains. In this study, we evaluate the current status of digital transformation in the supply chain of the agriculture industry by finding and examining pertinent publications from key agencies as well as prior research. From there, in the framework of the digital economy, this study suggests a digital transformation roadmap for the agricultural supply chain.

Analysis of the Effects of Birth Encouragement Policy according to Changes in the International Trade Environment: Focusing on Generation MZ

  • Hyuk Kwon
    • Asia-Pacific Journal of Business
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    • v.15 no.2
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    • pp.41-52
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    • 2024
  • Purpose - Population is the foundation for maintaining and growing the strength of a nation, and a certain number must be maintained for the growth of the national economy. and Amidst the changing population structure where the elderly population is steadily increasing while the productive population is gradually decreasing, there is a practical need for devising solutions to overcome the low birth rate. Design/methodology/approach - For conducting this study, data was collected from a total of 1,000 residents of Goyang city, aged 19 and above. Out of these, empirical analysis was conducted using the SPSS 29.0 statistical program on the response data of a total of 247 individuals, including 156 individuals in their 20s and 191 individuals in their 30s, who belong to the MZ generation. Findings - The results showed that first, the awareness of the childbirth encouragement policy did not significantly affect the child-rearing environment. The perception of the importance of the childbirth encouragement policy had a positive and significant effect on the child-rearing environment. Moreover, the child-rearing environment had a positive effect on marital attitudes. Research implications or Originality - Thus, rather than the effects of awareness through the promotion and education of national childbirth policies, it is preemptively necessary to realize substantial childbirth encouragement policies for improving the child-rearing environment.

The Impact of National Innovation Capabilities and Institutional Quality on Economic Growth (국가혁신역량과 제도의 질이 경제성장에 미치는 영향)

  • Cho, Hyeongrye;Chung, Sunyang
    • Journal of Technology Innovation
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    • v.23 no.4
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    • pp.33-61
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    • 2015
  • The global economy is rapidly changing by technological innovation and diffusion of knowledge across nations. Therefore it is still important issue to find a major variables for convergence and divergence of economic development. The studies up to present on the relationship between innovation and institution has limitations that they have dealt with this issue only in term of cross-sectional study or mathematical research models. This paper aims at analyzing the impact of innovation capabilities and institutional quality on the economic growth. Empirically this paper will explore the relationship among human capital capacity and FDI, R&D expenditures and innovation capabilities and institutional quality. This paper analyzes 64 countries, which were divided into 4 groups depending on the level of economic development. Based on the data from 1995 to 2011 and by using a panel model, we look at the structural implications of the research questions. According to our analysis, the weight of R&D and the innovation capabilities were identified as important determinants of economic growth, and FDI was significant factor for economic growth in the upper middle group countries. In case of the innovation capabilities of countries, the diffusion and openness of innovation were most meaningful variables for economic growth. Also, institutional quality has a significantly positive impact. However, in the low-level economic group, innovation capabilities and institutions have a negative impact on economic growth. This paper identifies an important policy implications that of national innovation and institutional factors should be properly invested in accordance with the level of a country's economic growth.

Growth of Epitaxial AlN Thin Films on Sapphire Substrates by Plasma-Assisted Molecular Beam Epitaxy (플라즈마분자선에피탁시법을 이용한 사파이어 기판 위 질화알루미늄 박막의 에피탁시 성장)

  • Lee, Hyo-Sung;Han, Seok-Kyu;Lim, Dong-Seok;Shin, Eun-Jung;Lim, Se-Hwan;Hong, Soon-Ku;Jeong, Myoung-Ho;Lee, Jeong-Yong;Yao, Takafumi
    • Korean Journal of Materials Research
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    • v.21 no.11
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    • pp.634-638
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    • 2011
  • We report growth of epitaxial AlN thin films on c-plane sapphire substrates by plasma-assisted molecular beam epitaxy. To achieve two-dimensional growth the substrates were nitrided by nitrogen plasma prior to the AlN growth, which resulted in the formation of a two-dimensional single crystalline AlN layer. The formation of the two-dimensional AlN layer by the nitridation process was confirmed by the observation of streaky reflection high energy electron diffraction (RHEED) patterns. The growth of AlN thin films was performed on the nitrided AlN layer by changing the Al beam flux with the fixed nitrogen flux at 860$^{\circ}C$. The growth mode of AlN films was also affected by the beam flux. By increasing the Al beam flux, two-dimensional growth of AlN films was favored, and a very flat surface with a root mean square roughness of 0.196 nm (for the 2 ${\mu}m$ ${\times}$ 2 ${\mu}m$ area) was obtained. Interestingly, additional diffraction lines were observed for the two-dimensionally grown AlN films, which were probably caused by the Al adlayer, which was similar to a report of Ga adlayer in the two-dimensional growth of GaN. Al droplets were observed in the sample grown with a higher Al beam flux after cooling to room temperature, which resulted from the excessive Al flux.

Empirical Analysis of the Influence of ICT SMEs' R&D Resources on Corporate Performance (ICT 중소기업의 연구개발 자원이 기업성과에 미치는 영향에 관한 실증연구)

  • Jong Yoon Won;Kun Chang Lee
    • Information Systems Review
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    • v.23 no.3
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    • pp.1-23
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    • 2021
  • The national economic policy paradigm is constantly changing according to the global business environment. Among them, fostering SMEs is a core policy of many developed countries. The growth of SMEs contributes to the creation of jobs and the development of local communities in the era of employment-free growth. In particular, the growth of SMEs is the foundation for growth into mid-sized and large enterprises. Therefore, the growth of SMEs plays an important role in the national economy. Information and communication technology (ICT) became important much more with the emergence of the 4th industrial revolution. Among them, the growth of ICT SMEs is the nation's future asset. Therefore, this study examines and verifies the main factors affecting the performance of ICT SMEs from the view of their R&D resources. On the basis of 1,999 SMEs dataset, empirical analysis was performed to investigate the influence of R&D resources on their corporate performance. Its results are as follows. First, based on theresource-based theory, ICT SMEs' R&D investment, R&D manpower, and government support policies were found to have a positive effect on securing a company's competitive advantage. Second, it was found that the level of product has a positive effect on the company's performance. Finally, it was found that M&A and technology acquisition method strategies differ according to the growth stage of the company. Therefore, in order to achieve technological innovation and corporate performance of ICT SMEs, the government support policy and investment into internal R&D personnel play as main factors. In addition, it was found that technology acquisition strategies differ depending on the growth stage of the company.

A Comparative Study on the Reliability Growth Enhancement Activities Using "ANALYSIS" and "TEST" through FMECA and Highly Accelerated Life Tests (신뢰성 성장 강화를 위한 Analysis 방법(FMECA)과 Test(초가속수명시험-HALT) 비교 연구)

  • Shin, Sang-Hee;Jung, Joo-Hyun;Kang, Tae-Ho;Lee, Jong-Sin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.7
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    • pp.406-418
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    • 2020
  • When developing weapons systems, it is important to implement the functions and performance of equipment suitable for development purposes, but it is very important to ensure that the equipment is capable of operating without any vacuum with reliability after development. Therefore, various activities are carried out to enhance reliability of equipment. Reliability is enhanced by using high-specification parts in development, reliability verification through analysis, and testing using development prototypes to reinforce and improve the parts that are lacking in equipment. However, recently, development schedules are shortened due to rapidly changing external conditions and technologies, and there are cases where sufficient reliability growth activities were not carried out due to problems such as cost. Examples are projects that perform reliability activities only in analytical methods (reliability, FMECA). In this paper, analyzing and testing methods for analysis and testing were carried out on the same equipment through FMECA and super-accelerated life test, the contents of reliability growth activity were derived, the results of design change/review were accordingly compared, the differences between the two methods were analyzed, and measures were proposed to strengthen reliable growth activities. It was concluded that reliable growth activities through analysis from the beginning of development and reliable growth activities through testing should be carried out at the completion of initial prototype production.

Growth and heteromorphism of Leaves along Leaf Rank (Plastochron) of Woody Plants (목본식물의 엽순에 따른 잎의 생장과 이형성)

  • 민병말
    • Journal of Plant Biology
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    • v.38 no.1
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    • pp.63-72
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    • 1995
  • The growth, size and morphology of leaves, which foliated on the same shoot and time in the early growth season, were studied in 12 woody species in temperate deciduous forests of Korea, and the equation for the index of heteromorphism of leaves was fonnulated. The numbers of leaves per shoot were from 3 to 7 in early growth season and the numbers of synchronous leafing were from 2 to 6. All the leaves on a shoot were reached maximum values of specific leaf arells at the SIlme time nearly. The differences of the length (L) and breadth (B) of leaves along leaf rank (plastochron) were conspicuous, except for Quercus variabilis. Especially, in 10 species, the ~fferences of the neighbouring leaves were significant at 0.001 or 0.05 level. The index of leaf heteromorphism was calculated from the data based on $L\;{\times}\;B$ and LIB, and similar to differences of actual leaves along leaf rank. The values of index of heteromorphism were high in Carpinus tschonosldi, Styrax obassia, Ulmus davidiana, Rhamnus yoshinoi and Symplocos chinensis for. pilosa, and low in Sorbus alnifolia and Tilia amurensis. The index of heteromorphism had no relation to other characters of the leaf or life fonn of the species. It was thought that the differences along leaf rank were related to the degree of adaptation to environment, especially to changing air temperature in early growth season.season.

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Direct Growth of CNT on Cu Foils for Conductivity Enhancement and Their Field Emission Property Characterization (전도성 향상을 위한 구리호일 위 CNT의 직접성장 및 전계방출 특성 평가)

  • Kim, J.J.;Lim, S.T.;Kim, G.H.;Jeong, G.H.
    • Journal of the Korean Vacuum Society
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    • v.20 no.2
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    • pp.155-163
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    • 2011
  • Carbon nanotubes (CNT) have been attracted much attention since they have been expected to be used in various areas by virtue of their outstanding physical, electrical, and chemical properties. In order to make full use of their prominent electric conductivity in some areas such as electron emission sources, device interconnects, and electrodes in energy storage devices, direct growth of CNT with vertical alignment is definitely beneficial issue because they can maintain mechanical stability and high conductivity at the interface between substrates. Here, we report direct growth of vertically aligned CNT (VCNT) on Cu foils using thermal chemical vapor deposition and characterize the field emission property of the VCNT. The VCNT's height was controlled by changing the growth temperature, growth time, and catalytic layer thickness. Optimum growth condition was found to be $800^{\circ}C$ for 20 min with acetylene and hydrogen mixtures on Fe catalytic layer of 1 nm thick. The diameter of VCNT grown was smaller than that of usual multi walled CNT. Based on the result of field emission characterization, we concluded that the VCNT on Cu foils can be useful in various potential applications where high conductivity through the interface between CNT and substrate is required.