• Title/Summary/Keyword: casual factor

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A Study on Impacts of TV Commercials of Women's Clothes (의류상품의 효과적인 TV광고에 대한 연구)

  • 이미현;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.5
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    • pp.880-888
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    • 1997
  • This study was intended to analyze the perception of consumers towards TV commercials of women's clothes and variables influencing the effectiveness of the commercials. The sample consisted of 408 female students attending Ehwa Woman's university and the survey was conducted after the TV commercials were shown to the sample. Frequency, percentage, F-test, logistic regression were used for analysis. Conclusions of the study are as follows, 1. TV commercials were grouped into three image categories, Individuality, Nobility, and Activity. The commercials of the formal clothes were perceived based on nobility factor while the commercials of the casual clothes were perceived based on individuality factor by subjects. 2. Commercial image and the brand image appeared similar in three image factors. And TV commercials were more effective when two images were perceived similar. 3. The expenditures on TV commercial influenced the awareness of commercials, therefore frequent commercial drew more awareness. 4. The models on the commercials were more effective when the image of the commercials and the image of the models were perceived similar by subjects.

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Attitude toward the Website for Apparel Shopping (Part I): Measurement Model Testing (의류 쇼핑 웹사이트 태도 형성 모델 연구 (제1보) -웹사이트 속성, 웹사이트 쇼핑가치, 웹사이트 태도 측정모형 검증-)

  • 홍희숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.11
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    • pp.1482-1494
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    • 2004
  • This study identified convergent validity and discriminant validity of measurement variables by factor analysis using Spss program and tested covariance measurement model including latent variables such as the website attributes (interactivity, search and visual information of website), shopping values(utilitarian and hedonic value) and attitude toward website by AMOS program. The data were collected from a sample of 271 internet shopper of university students(male: 82, female: 189). They visited the website for apparel shopping and, after searching a casual clothing which they wanted to buy, requested to answer the questionnaire. The results were as follows: Variables that reduce validity were deleted in the several steps of factor analysis and initial measurement model testing. Final measurement model was constructed by valid variables was accepted. This measurement model will be input for testing causal research model that can explain how attributes of the website influences on consumer attitude toward the website.

A Study on the Visual Evaluation about Combination of Contrary Clothing Image (상반되는 의복이미지의 조합에 따른 시각적 평가에 관한 연구)

  • 김유진;이경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.8
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    • pp.1297-1306
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    • 1997
  • The purpose of this study was to investigate the difference of visual evaluation about combination of contrary clothing image, Elegance-Casual, Ethnic-Modern. The data were collected using 23 semantic differential hi-polar scale questionnaires from 50 female students majoring in clothing and textile and analyzed by Factor analysis, ANOVA, Discriminant analysis and MDS. The results obtained were summarized as follows; 1. As a result of factor analysis, 4 factors -Attractiveness, Casualness, Moderateness, Modernness-were found out as constructing factors of contrary clothing image. 2. For the visual evaluation of contrary clothing image combined with top and bottom, there were significant differences in all factors. 3. As a result of discriminant analysis, discrimination among images was more closely related to renovated image by combination of contrary clothing image. 4. As a result of MDS, evaluative dimensions of contrary clothing image were identified, and relationship between clothing images and special qualities of design was shown on positioning map.

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A Study on Consumer Cognition about Criteria for Classifying Fashion Brands (패션 브랜드 분류 기준에 관한 소비자 인식 연구)

  • 박송애
    • Journal of the Korea Fashion and Costume Design Association
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    • v.4 no.3
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    • pp.33-42
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    • 2002
  • The purpose of this study was to find out criteria for classifying fashion brand from consumer point of view in order to develop strategy of fashion brands and to manage brand effectively and systematically, and to suggest theoretical frame for application of these criteria. Survey was used as a research method. Subject were 422 age of 20-30 women living in and near Seoul. Questionnaires was developed to based on 37 classification criteria, and SPSS package program were used to analyze data. The results of this study were as follows: First, factor analysis considering 37 classification criteria identified 8 factors as classification criteria. They were the level of brand form, the level of product concept, the level of management item, the level of brand sales ability, the level of customer management, the level of brand advertizing and awareness, the level of brand value, the level of product lead ability. Second, the most important factor was the level of customer management, but comparatively factor of the level of brand sales ability the level of brand value was less important. Third, consumer cognized difference of criteria for classifying fashion brands. And the level of product lead ability was the most important factor in women's wear category and the level of brand form was in general casual wear category.

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A Study on the Derivation of Powder factor for Tunnel Blast Design Based on Blastability Evaluation (현지 암반의 발파특성 평가를 통한 발파 설계인자 도출에 관한 연구)

  • Lim Kyung-Ho;Kim Joon-Youp;Lim Dae-Kyu;Shin Young-Chul
    • Explosives and Blasting
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    • v.23 no.3
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    • pp.75-82
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    • 2005
  • Many blasting engineers develope their own approach to define how to blast different rockmass properties. The problem is that most of these approaches haven't been formalized in any systematic manner and they depend mainly on casual observation of local conditions by an experienced blaster. In this paper blastability index developed by Lilly is adopted to induce powder factor for blast design considering local conditions. With this approach blastability scheme can be considered joint properties as well as rockmass represented local conditions. This approach is also expected to supplement the shortcomings of existing blast design approaches.

A Casual Model between Emotional Maladjustment Behaviors of Children and Related Variables (아동의 정서적 부적응 행동과 관련변인과의 인과모형 분석)

  • Choi Jung-Mi;Woo Hee-Jung;Lee Sook
    • The Korean Journal of Community Living Science
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    • v.17 no.3
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    • pp.29-41
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    • 2006
  • The purpose of this research is to study the causal model among mother related variables, child abuse, and children's emotional maladjustment behaviors. The sample subjects were 542 pairs of fifth and sixth grade elementary school students and first as well as eighth grade middle school students, and their mothers. The major findings of the research are as follows: First, the result of multiple regression analysis on the effects of the maternal parenting stress and marital satisfaction to the children's abuse indicates that stress related to learning expectation and stress related to relationship with child are the significant contributing factor to physical abuse and verbal abuse. Second, the result of multiple regression analysis on the effects of the maternal parenting stress and child abuse to the children's emotional maladjustment behaviors indicate that verbal abuse is the significant contributing factor. Third, looking at causal relations of the maternal variables (maternal parenting stress, marital satisfaction) and child abuse (physical abuse, verbal abuse, neglect) to the children's emotional maladjustment behaviors, maternal variables impact indirectly through the child abuse factor.

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Customer Satisfaction and Relationship Marketing according to Service Quality of Men's Character Casual Clothing Brand Stores (남성 캐쥬얼 웨어 점포의 서비스품질에 따른 고객만족과 관계 마케팅)

  • 신수연;류인숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.11
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    • pp.1179-1189
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    • 2003
  • This study had a focus on service quality, customer satisfaction and relationship orientation. The subjects of this study were: 1) to examine the conceptual structure of service quality perceived by males consumers of character clothing brands, 2) to examine of the service quality on customer satisfaction, and 3)to examine relationship between customer satisfaction and relationship orientation. The questionnaire was collected between October, 28 and November, 8 in 2002. Samples of 271 respondents were obtained. The sample consisted of males in their twenties and thirties who had a experience on buying character clothing brands in Seoul. To analyze the data, reliability analysis, percentage, frequency analysis, factor analysis, correlation analysis, and regression analysis were applied. The results were as followings: 1) As a result of factor analysis, the service quality were identified by four dimensions: environmental service, personal service, products service, and promotion service. 2) As a result of correlation analysis and regression analysis, the service quality had a positive influence on customer satisfaction. Especially products service was the most important factor for customer satisfaction, followed by environmental service. 3) As a result of correlation analysis, customer satisfaction had a positive influence on relationship orientation.

Meta Analysis about the Causal Factors and the Effect of Job-stress of Clinical Nurses (임상간호사의 직무스트레스 요인과 반응에 관한 메타분석)

  • Choi, Seo Ran;Jung, Hye Sun
    • Korean Journal of Occupational Health Nursing
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    • v.14 no.1
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    • pp.71-82
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    • 2005
  • Purpose: This study analyzed domestic articles that studied job-stress of nurses using Meta Analysis to evaluate the responses resulted from job-stress and the factors affecting them. Method: To conduct this study, data were collected primarily from database of "richis" and additionally from 8 nursing journals and 5 theses for a degree on job-stress of clinical nurses. Result: As a result of Meta Analysis casual factor of job-stress, the result represented that two reasons; personal factor was the age, occupational factor were ward, duration of employment and position. By the result of analysis of effect of job-stress, satisfaction of the job, exhaustion, health status and immersion of the job were strongly related to job-stress. According to the general solution against job-stress that referred from job-stress related theses, there are several; Imagination Therapy, Assertive Training and Value Clarification Training could bring significant result. Conclusion: This study showed that because job-stress of clinical nurses had nothing to do with personal factors, job-stress management plans for nurses are needed to focus on occupational factors. Also the study suggested that various coping skills that proved to be effective are needed to be used to relieve job-stress and that's responses on nurses.

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Con-Metaverse: Analysis of Performance Factor of Activate the Application of the Metaverse to the Construction Industry (건설 메타버스(Con-Metaverse): 메타버스의 건설 산업 적용 활성화를 위한 영향인자 분석)

  • Yu, Chaeyeon;Kim, Sungjin
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2023.05a
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    • pp.81-82
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    • 2023
  • Since the COVID-19 pandemic, the importance of remote work has been emphasized, and new digital technologies are rapidly being developed. One such digital technology is the metaverse, which combines reality and virtual space to create an expanded digital world. The metaverse can provide online collaborative spaces that visualize and transmit information and data in real-time. When applied to construction sites, this technology is expected to enable more efficient and stable project management. However, research on construction metaverses, both domestically and internationally, is still inadequate. In this study, 16 influential factors for promoting the application of metaverses to the construction industry were identified through the initial stages of the system dynamics technique. These performance factors were classified into four categories: systemrelated factors for metaverse site construction, device-related factors, user-related factors, and construction site-related factors. It is expected that this study will promote research on the activation of Con-Metaverse by developing casual loop diagrams(CLD) to identify the relationship between each performance factor and constructing stock & flow diagrams(SFD) for simulations in future studies.

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A Study on the Structural Equation Modeling for the effect of e-Learning (대학생의 이러닝 학습효과 영향요인에 대한 구조방정식 모형 연구)

  • Heo, Gyun
    • Journal of Internet Computing and Services
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    • v.15 no.6
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    • pp.77-84
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    • 2014
  • The purpose of this study is to explore factors affecting the effect of e-learning, and to find out the casual relationship among these factors. Subjects are 2,091 students who have participated in e-learning based class during the period of second semester in 2013. Those of them, 1,732 students response to the survey questions. After gathering data, they are analyzed by using Confirmative Factor Analysis and Structural Equation Modeling. From the result of Confirmative Factor analysis, data have reduced four factors, and are named as four latent variables likes e-learning effect, contents satisfaction, managing assistant factor, and system functional factor. From the result of Structural Equation Modeling, it is known as the relation and impact among factors: (a) "managing assistant factor" affects to "contents satisfaction" directly. (b) "contents satisfaction" affects to "e-learning effect" directly. (c) "system function factor" affects directly to "contents satisfaction", but does not affect directly to "e-learning effect". (d) both "managing assistant factor" and "system function factor" have an indirect effect on "e-learning effect" via "contents satisfaction".