• 한국감성과학회:학술대회논문집
• /
• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
• /
• pp.394-399
• /
• 2000

Composite materials are drawing attention as the leading fabrics for casual wear. One reason for this is the shift in fashion trend to more casual apparel. Espectations of further acceleration in this area are so high that woven fabric movement are taking more and more of a new turn away from conventional materials made of fine denier filament to wool-like fabrics by mellange effects.

• 한국의상디자인학회지
• /
• 제10권2호
• /
• pp.179-191
• /
• 2008

This study investigated Korean image preferences in casual wear of women consumers and the effects of demographic characteristics on Korean image preferences in casual wear. The subjects of the study were 653 women consumers who lived in Seoul. Data were collected during July, 2007. Statistical analyses used in the study were frequency, ANOVA and Duncan test. The results showed that respondents preferred to express Korean image by color in their casual wear. When it comes to specific preferences for pattern, fabric, and color, circular shape was most preferred as pattern, cotton was most preferred as fabric, and white color was most preferred as color. In addition, there were demographic differences in regard to preferences for pattern, fabric, color, and types of casual wear. The results showed that there were differences in age, occupation, income, and residence. For example, in regard to age, there were differences in the preferences for fabric, color, and types of casual wear. The older respondents preferred natural fabrics more while the younger respondents seemed to accept synthetic fabrics in their casual wear. Also, women aged over 40 preferred cotton pants for their casual wear. This study showed that demographic characteristics are important variables in segmenting the preferences of Korean image for casual wear market.

• 대한가정학회지
• /
• 제39권12호
• /
• pp.15-35
• /
• 2001

This research aims to investigate the casual effects of not only the level of ethic awareness in general among internet users but also the level of internet skills on inadequate behaviors in cuber spaces. This research also try to develop the framework for the cyber ethic educational program in order to establishing adequate attitudes in cuber spaces. For accomplishing the purposes of this research, the data, 522, had been collected from both on-line and off-line. The major statistical methods for data analysis were frequency, factor analysis, multiple regression, and path analysis. The results of this casual effect analysis were as follows: 1. There were positive direct causal effects of sex, occupation, place for internet use, and internet skills on inadequate behaviors in cuber spaces. On the other hand, the negative casual effect of the awareness of legal ethics on inadequate behaviors in cuber spaces. 2. Such variables as sex, age, internet-related and the awareness of ethics in general had indirect causal effects on the inadequate behaviors in cuber spaces through the variable which is the awareness of cyber ethics. The implications of this findings were discussed.

• 한국의류학회지
• /
• 제31권3호
• /
• pp.440-450
• /
• 2007

The purpose of this study was intended to investigate influence of consumer's brand loyalty, competitor's brand price and brand switching intention in condition of discount sale of casual apparel products. The data for the study was obtained through the use of an experimental design which was $2{\times}[2{\times}2]$ mixed factorial design. The subjects were 730 college students. The data were analyzed by cluster analysis, ANOVA, simple interaction analysis and simple main-effect analysis. The following results were founded: First, The results indicated that the 3-way interaction effects among consumer's brand loyalty competitor's brand price and discount on brand switching of casual apparel products. Second, the results indicated that the 3-way interaction effects among consumer's brand loyalty competitor's brand price and discount on consumer preference of casual apparel products. These results indicated that low brand loyalty group on casual products showed high preference and high brand switching on competitors brand when competitor's brand price was lower than preferred brand price and discount type was absolute frame. High bran loyalty group on casual apparel products preferred and switched high competitor's brand when discount type was absolute frame.

• 패션비즈니스
• /
• 제10권6호
• /
• pp.79-90
• /
• 2006

In order to build strong brand equity in the current market circumstances, it is essential to understand the core dimensions of brand image, which is brand personality. The objectives of this study were to identify the brand personality dimensions of a casual brand, "BeanPole," and to investigate the effects of the brand personality on BeanPole buyers' brand preference, satisfaction and loyalty. The data were collected via a web survey. The sample consists of 500 people between the ages of 18-45 who are familiar with Bean Pole casual clothing brand (male- 40%; female-60%). Sixty-six percent of the sample indicated that they had purchased the Bean Pole clothing during the last three years. A total of five factors were extracted from the brand personality index scale: They were excitement/sophistication, competence, sincerity, ruggedness, and smoothness. Compared to the B/P non-buyers, B/P buyers tended to rate excitement/sophistication, competence, sincerity, and the smoothness brand personality dimensions higher. Multiple regression analysis revealed that excitement/sophistication, competence, sincerity and ruggedness brand personality were significant predictors of respondents' casual clothing brand preference, satisfaction, and brand loyalty. Among these significant predictors, competence was the best predictor of casual clothing brand preference, satisfaction and brand loyalty. Based on these findings, strategic implications are discussed.

• 디지털융복합연구
• /
• 제14권4호
• /
• pp.295-301
• /
• 2016

본 연구는 사랑의 유형이 캐주얼섹스(Casual Sex)에 미치는 영향을 살펴봄으로써 대학생의 성문화를 이해하고 성상담과 성교육의 기초자료를 제공하는데 목적을 두었다. 대전지역 868명의 대학생을 대상으로 설문조사를 실시하였고 자료는 IBM/SPSS 20.0으로 분석하였다. 연구결과 캐주얼 섹스의 행동과 사랑의 유형 중 열정이 높은 정적 상관관계가 있었다. 책임이 높을수록 캐주얼 섹스에 부적 영향을 미치고, 열정이 높을수록 캐주얼 섹스에 정적 영향을 미쳤다. 이러한 결과는 미국과 달리 아직까지 한국에서는 이성교제 중에 캐주얼 섹스가 이루어지기 때문에 이성교제가 활발한 대학생의 성교육이나 성상담시 사랑의 유형의 연구를 활용해서 준비되고 책임있는 성행동을 논의하고 교육해야 한다는 것을 시사한다. 캐주얼 섹스(casual sex)의 성행동은 우리나라에도 이미 존재하지만, 캐주얼 섹스를 주제로 한 연구는 아직 국내에서 찾아보기 힘들다. 캐주얼 섹스(casual sex)는 융합시대 젊은이의 성을 대변할 수 있기 때문에 변인에 관한 후속연구가 계속 진행된다면 성상담과 성교육의 기초 자료와 정책 자료로 활용될 수 있을 것이다.

• 복식문화연구
• /
• 제19권5호
• /
• pp.1061-1074
• /
• 2011

This study was conducted based on a comparative analysis of design-specific features prevalent in the Women's Wear Collection S/S 2011. As the method of this study, the denim styles were classified by various fashion design factors consisting of silhouette, fit, color, and textile fabric, which were extracted from an image database. The properties of denim fabrics associated with each fashion image were investigated to inform fabric development and washing. The results of the study show that the dense and glossy surface of the denim fabric represent a modern trend, which can be achieved by blending lyocell, tencel and rayon or by using different textiles, such as lightweight plain weave and satin instead of twill. For casual look, various washing effects were utilized jean's casual feeling like freedom and activities, while in a modern image, washing effects was restricted. And a glossy textile offers a simple modern look. The Modern image represents a simple H-silhouette and wide or straight fit in bottoms as well. Brightness can be adjusted by washing-induced bleaching. High brightness gives an elegant image, while low brightness makes a casual image. The purpose of this study is to configure a database for the development of design in the growing women's casual wear market. In addition, This study, in which the elements for specific fashion image-making were analyzed, can be used as a reference for developing denim style and fabric.

• 말소리와 음성과학
• /
• 제13권3호
• /
• pp.15-20
• /
• 2021

In line with recent attention to the multimodal expression of politeness, the present study examined the association between polite speech and acoustic features through the analysis of vowels produced in casual and polite speech contexts in Korean. Fourteen adult native speakers of Seoul Korean produced the utterances in two social conditions to elicit polite (professor) and casual (friend) speech. Vowel duration and the first (F1) and second formants (F2) of seven sentence- and phrase-initial monophthongs were measured. The results showed that polite speech shares acoustic similarities with vowel production in clear speech: speakers showed greater vowel space expansion in polite than casual speech in an effort to enhance perceptual intelligibility. Especially, female speakers hyperarticulated (front) vowels for polite speech, independent of speech rate. The implications for the acoustic encoding of social stance in polite speech are further discussed.

• 지식경영연구
• /
• 제16권4호
• /
• pp.17-34
• /
• 2015

본 연구는 모바일 캐주얼 게임의 이용자가 모바일 캐주얼 게임에 몰입할 때 주로 어떠한 특성들에 의해 영향을 받는지 파악하고, 그 결과 이용자의 만족도와 충성도에 어떤 영향을 미치는지 실증적으로 검증하였다. 선행연구를 바탕으로 재미, 기술 숙련도, 이용 용이성, 즉시접속성, 도전감을 몰입의 중요 특성으로 선정하였으며, 몰입이 이용자의 만족도와 충성도에 미치는 영향을 설문조사를 통해 실증 분석하였다. 분석 결과, 재미, 이용 용이성, 도전감이 몰입에 영향을 미쳤고, 몰입은 만족도에만 영향을 미쳤으며, 만족도는 충성도에 영향을 미쳤다.

• 한국의류학회지
• /
• 제29권3_4호
• /
• pp.511-522
• /
• 2005

The purpose of this study is to analyze the organization of trading area and fashion trend in Gumi based on the observation of fashion brand stores which had been undertaken on a regular basis from July 2001 through July 2004. Gumi has over 1,000 stores located in main trading streets, about $25\%$ of which was fashion retail stores. In July 2004, $64.6\%$ of them was selling branded products, and the number of unisex casual wear stores was the greatest, followed by women's casual wear stores, sportswear stores, and children's wear stores. On the main streets of Gumi, casual attires as well as casual wear stores can be easily observed because the population of eumi is young compared to that of other regions. Among casual wear brands, especially sensory, or trendy casual wear brands such like BNX, A6, Coax, Koolhaas, EXR, and Smex came into Gumi area in large numbers since fall of 2002. From the observation data, dynamic and systemic effects of economic state, population, seasonal elements, product characteristics, etc. on the organizations of trading area were identified.