• Journal of Fashion Business
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• v.12 no.4
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• pp.46-55
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• 2008

The purpose of this study is to provide the effective internet marketing communication strategy as marketing tools by analyzing the web sites of young casual fashion brands. We've selected 19 young casual fashion brands in 3 department stores and made the classification standard - advertising, promotion, public relation(PR), customer management - and analysed the young casual fashion brands according to 4 classification standard on the web sites. As a result of study, it is found that 19 young casual brands' web sites put an emphasis on activity of customer management and promotion in general. However, they did not conduct the PR and advertising actively compared with other parts. Especially, the promotion strategy occupies more parts than any other parts through the variety of membership card's services. Also they are sending e-mails or providing 1:1(FAQ/Q&A) board to the members as a customer management to be able to help to communicate with customer through the web site.

• Knowledge Management Research
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• v.16 no.4
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• pp.17-34
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• 2015

Mobile causal games have unique features differentiating itself with video or online games and a good understanding of user experience is important to save time, effort and money by focusing on key features. The purpose of this study is to empirically investigate relationships among flow experience, customer satisfaction, and customer loyalty in the context of mobile casual games. Fun, skillfulness, ease of use, instant connectivity, challenge were suggested as important characteristics of mobile casual games and included in the research model to see what factors might influence flow experience of mobile casual game users.

• Journal of the Korean Society for information Management
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• v.29 no.2
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• pp.93-112
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• 2012

This study focuses on the characteristics of information seeking behavior through the casual interactions which are regular contacts with others as information sources in the context of ELIS. Qualitative data were gathered using semi-structured one-to-one interviews with 9 wild-goose mothers in order to investigate the casual interactions. We identified information needs, patterns and characteristics of information seeking behavior through the casual interactions and the major interpretative repertoires.

• The International Journal of Costume Culture
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• v.4 no.3
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• pp.229-240
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• 2001

The purpose of the present study was to analyze the acceptance level of forecasted information of casual wear in tate 1990s in Korea and the way of utilizing fashion trends information by casual wear industries. The Present study was implemented by content analysis and descriptive survey using questionnaire and interview. Trends information in fashion journals published by fashion institute and articles in daily newspapers were analyzed in terms of fashion image, color, fabric, and silhouette. The data collected from questionnaire and interview with 113 fashion specialists were analyzed through frequency, percentage. The results indicated that among the forecasted information regarding fashion image, romantic and feminine images showed a high level of acceptance to national brand women's casual wear in the late 1990s, while mannish image showed a low level of acceptance. For men's casual wear in the same time period, androgynous trends appeared most frequently, not only in forecasted information, but also in actual trend. it was forecasted that yellow, white, and gray would be in trend and those colors appeared frequently in actual trend. On the other hand pastel tone appeared much more frequently than forecasted. Natural, thin - transparent (S/S) and stretch fabrics (F/W) were in actual trend as it was forecasted. Fit and Pare (woman), and long and slim (man) silhouettes were in actual trend as if was forecasted, but barrel silhouette appeared only in forecasted information. Most of the information forecasting fashion trends for next season were applied to the product planning of the season, right after the information comes out.

• Phonetics and Speech Sciences
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• v.9 no.4
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• pp.43-50
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• 2017

These days voice models of speech recognition software are sophisticated enough to process the natural speech of people without any previous training. However, not much research has reported on the use of speech recognition tools in the field of pronunciation education. This paper examined Google speech recognition of a short English paragraph produced by Korean college students in clear and casual speech styles in order to diagnose and resolve students' pronunciation problems. Thirty three Korean college students participated in the recording of the English paragraph. The Google soundwriter was employed to collect data on the word recognition rates of the paragraph. Results showed that the total word recognition rate was 73% with a standard deviation of 11.5%. The word recognition rate of clear speech was around 77.3% while that of casual speech amounted to 68.7%. The reasons for the low recognition rate of casual speech were attributed to both individual pronunciation errors and the software itself as shown in its fricative recognition. Various distributions of unrecognized words were observed depending on each participant and proficiency groups. From the results, the author concludes that the speech recognition software is useful to diagnose each individual or group's pronunciation problems. Further studies on progressive improvements of learners' erroneous pronunciations would be desirable.

• Journal of the Korea Fashion and Costume Design Association
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• v.2 no.2
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• pp.55-79
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• 2000

This study is the design research for the practical use of Casual Hanbok. The conclusion of basic research for Casual Hanbok design reads as follows. Today's college women are fairly positive to the practical use of Casual Hanbok. Especially, they are strongly interested in the new design and have the active intention to wear it on actually. The concrete design of every parts of Casual Hanbok which is wanted by college women is as follows. Firstly, college women like well matched two-piece dress style in colors. And they want to decide the coloration independently than to follow the traditional coloration passively. Secondly, according to the design of jacket, sometimes they like the presence of a collar, a collar strip, a gore etc. and at other times they like absence of them. Thirdly, the side line of jacket they like and the seam line of sleeve they like is smoothly curved one and the adjusting means they like is a fancy button. Fourthly, the length of jacket they like reaches to their waist and the width of an armhole they like must be convenient for moving of arm. Fifthly, one out of two college women likes mixed spinning fabrics as material for jacket, skirt, pants. In the other hand, one out of five college women likes cotton. Sixthly, the skirt style they like is A ­line one having from two to four gathers on the waist and the length of skirt they like reaches to their ankle or calf of the leg. Seventhly, the pants style they like is the western style but the hem line of pants is the korean traditional pants style.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.8
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• pp.1367-1377
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• 2001

Cousumers developed self-image through clothing symbolic product for reveal one’self image. When consumers select particular brand of various brand in the market that congruent with one’self image. They have to continue image. In this purpose, the research model was constituted and the questionnaire was made, reviewing preceding studies on self-image, shopping orientation. As for the method of the research, 635 female consumers were the object for the data of this research. The major results of this were as follows: 1. The factor or real self-image was composed of four factors: the refined and deluxe image, casual and simple image, decorous and dressy image, quiet and feminine image. 2. The consumer with real self-image were classified three groups: the group of feminine and dressy image 288 persons, the group of casual image 167 persons and poor image 171 persons. In the consumer’s classified real purchasing brand-image the group of feminine and dressy image was given higher score at feminine and refined and deluxe image, the group of casual image was given higher score at casual and active. 3. The factor of shopping orientation was composed of four factors: pleasant, planned, loyal, recreational shopping orientation. The group of feminine and dressy image was given higher score at pleasant and planned shopping orientation, the group of casual image was given lower score loyal and confident shopping orientation than the other group.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.3 s.162
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• pp.440-450
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• 2007

The purpose of this study was intended to investigate influence of consumer's brand loyalty, competitor's brand price and brand switching intention in condition of discount sale of casual apparel products. The data for the study was obtained through the use of an experimental design which was $2{\times}[2{\times}2]$ mixed factorial design. The subjects were 730 college students. The data were analyzed by cluster analysis, ANOVA, simple interaction analysis and simple main-effect analysis. The following results were founded: First, The results indicated that the 3-way interaction effects among consumer's brand loyalty competitor's brand price and discount on brand switching of casual apparel products. Second, the results indicated that the 3-way interaction effects among consumer's brand loyalty competitor's brand price and discount on consumer preference of casual apparel products. These results indicated that low brand loyalty group on casual products showed high preference and high brand switching on competitors brand when competitor's brand price was lower than preferred brand price and discount type was absolute frame. High bran loyalty group on casual apparel products preferred and switched high competitor's brand when discount type was absolute frame.

• Journal of the Korean Society of Food Culture
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• v.24 no.6
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• pp.649-654
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• 2009

This study has a purpose of suggesting the basic data to achieve customer satisfaction by understanding the preference of each type of restaurant industry for the taste of customers in 20's referring to 8 images. In the preference for style of image in dining space, the participants responded that they prefer natural, modern and romantic image, and both male and female participants preferred natural image. Participants responded that they prefer natural, romantic and modern in sequence as their general preference for style of image in dining space, and male participants preferred modern and natural but female participants preferred romantic and natural. The survey that was conducted for different menus has suggested that the reasonable image for fast food is casual, hard casual and classic for hotel restaurant, casual for school restaurant, romantic for cafe, casual for western restaurant, simple for Japanese restaurant, classic and elegance for Chinese restaurant and natural for Korean restaurant. According to the result of the analysis of dining space image, factor 1 are called 'cold image (CI)' as they have simple and modern image, factor 2 are called 'soft image (SI)' as they have natural and romantic image, factor 3 are called 'warm image (WI)' as they have casual and elegance image and factor 4 are called 'hard image (HI)' as they have classic image.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1996.10a
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• pp.117-120
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• 1996

The objective of this study is to suggest modified Covariance Structure Analysis that combine with existing Multivariate Statistical Method which is used Casual Analysis Method in Management Information. For this purpose, we'll consider special feature and limitation about Correlation Analysis, Regression Analysis, Path Analysis and connect Covariance Structure Analysis with Statistical Factor Analysis so that theoretical casual model compare with variables structure in collecting data. A example is also presented to show the practical applicability of this approach.