• 한국항공운항학회지
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• 제24권2호
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• pp.47-58
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• 2016

The cabin service quality expected by customers during the air travel can be the top priority to choose an airline. Customers' perception about cabin service quality evaluation are important for developing differentiated cabin service strategies of airlines, so this study aims to analyze the effect of the cabin service quality on airline image and customer loyalty. For achieving this purpose, literature study and empirical study on cabin service, customer loyalty and airline image were performed together. As a results of research, a high level of the cabin service quality provided by airlines significantly influenced positive images of airlines and customer loyalty. And customers' positive image towards airlines practically had a substantial influence on the improvement of customer loyalty. These study results would help in creating positive images of airlines and securing customer loyalty by developing differentiated and improved cabin service quality strategies of each airline in the limitless competition of the aviation service industry.

• 품질경영학회지
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• 제45권3호
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• pp.483-501
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• 2017

Purpose: Recognizing the limitations of the previous researches that measured the quality of airline service quality only with partial evaluation items of cabin service quality. the purpose of this study is to standardize and develop assessment of the airline cabin service quality with considering the characteristics of cabin service and customer needs. Methods: The proposed method of this paper was the empirical items of airline cabin service quality was derived through reviewing and comparing the previous researches, industrial indicators like Skytrax and KS-SQI and NCS. Results: The result of this research proposed CSQ (Cabin SERVQUAL) which could consist of seven dimensions, separated by five direct customer satisfaction factors and two indirect factors required for providing customer service. Conclusion: The developed CSQ can be used for airline service quality measurement which will achieve establishing a strategy to improve customer satisfaction and satisfaction of Airline's employee.

• 품질경영학회지
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• 제40권3호
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• pp.406-414
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• 2012

Purpose: In this study, we developed a service quality audit system through analyzing service processes of airlines' cabin service. Methods: Applying the qualitative approach to service processes analysis; 'service blueprint' methodology was developed, providing airlines a blueprint for cabin service and applying the quantitative service quality audit approach called 'walk-through audit', an audit methodology tailored to airline cabin service called PCPA (Passenger Cabin Patrol Audit) was developed. Results: This study tried to apply both the qualitative and the quantitative methodologies to develop service quality audit checklist and tried to develop details to systemize them into a new methodology. Conclusion: This study will be helpful for Airline services improvement by providing 'service quality audit model', so as to find out the problems and share those with the stakeholders.

• 한국항공운항학회지
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• 제19권1호
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• pp.74-87
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• 2011

This paper tried to research the relationship among the passenger's satisfaction and expectation of in-flight service quality, overall satisfaction and passenger's Loyalty by emphasizing on two groups of passengers and cabin crews from K-airline to find out which service quality area should be focused on for pursuing premium in-flight service. Such six service quality areas as in-flight equipment, food&beverage, duty-free sales, service ability, service image and specialized service were conceived and survey questions were made based on relevant previous researches. The analysis has used the data of 281 passengers and 336 cabin crews from K-airline. According to the analysis, in physical service factors, passengers perceive satisfaction from duty-free sales contributes to overall service satisfaction. However, cabin crews believed in-flight equipment and food&beverage are important to overall service satisfaction. In human service factors, both groups seemed to agree service ability and service image have a positive impact on overall service satisfaction. Among service satisfaction factors, the customer's satisfaction from cabin crew's service ability(service response, professional knowledge and foreign language skill) is also proven to be directly connected to customer loyalty.

• 품질경영학회지
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• 제38권4호
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• pp.593-600
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• 2010

This study aims to explore the service activities in the aircraft cabin service, develop the service process structure, and design a more efficient service delivery system in Korean airline industry. We prepare the architectural drawings of the basic components in providing the cabin service using the service blueprint technique and service process perspective. Through the case study largely based on our own research and long-time work experiences in the airline industry, we propose service failure points as well as customer waiting points. This study will be helpful for managers at all levels to use the service blueprint strategically or at a shop-floor level and improve their cabin service quality.

• 산경연구논집
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• 제15권9호
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• pp.11-19
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• 2024

Purpose: This study analyzes how cabin crew service quality influences customer loyalty in the aviation industry. Specifically, it examines how the reliability, professionalism, and authenticity of cabin crew services affect cognitive loyalty and whether such effects affect emotional loyalty. Design and methodology: We surveyed passengers who had used aviation services in the past year. Structural equation modelling was used to test our hypotheses. To test model fit and assess reliability, validity was developed for the measurement items of each variable. Findings: The results support all four hypotheses. Reliability, professionalism, and authenticity of cabin crew services positively influence cognitive loyalty. Furthermore, cognitive loyalty significantly and positively affects emotional loyalty. These findings highlight the crucial role of cabin crew in fostering both rational preference and emotional attachment among passengers. Conclusions: This study provides insights into developing customer loyalty in the aviation industry. It demonstrates the need to invest in cabin crew training, which ultimately affects all three service quality dimensions. It also indicates that carriers can consider cognitive loyalty as a gateway to emotional loyalty and should pursue strategies accordingly. These results provide airlines with practical implications for improving customer loyalty and furthering their competitive advantage in the industry.

• 한국항행학회논문지
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• 제16권2호
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• pp.340-350
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• 2012

본 연구는 항공기 상위클래스를 이용하는 고객의 기내서비스에 대한 서비스품질과 고객가치 및 관계유지의도와의 영향 관계를 규명하고자 함에 목적이 있다. 이를 위해 기내서비스품질을 물적 서비스품질과 인적 서비스품질요인으로 선정하였고 고객가치를 매개변수로 종속변수인 관계유지의도간의 인과관계를 나타내는 연구모형과 연구가설을 설정하였다. 분석결과, 항공기 상위클래스 물적 서비스품질요인과 인적 서비스품질요인 모두 고객가치와 관계유지의도에 유의한 정(+)의 영향을 미치는 것으로 나타났으며 상위클래스 서비스품질에 대한 고객의 가치는 관계유지의도에 정(+)의 유의한 영향을 미치는 것으로 나타나 해당 항공사와 지속적인 관계를 유지할 가능성이 높은 것으로 나타났다. 이러한 연구결과에 의해 항공기 상위클래스를 이용하는 상용고객의 로열티 확보와 선호도 등을 파악하여 고객이 특별함을 느끼게 하는 서비스전략이 필요하며 항공사는 조직의 내부점검과 고객감동의 가치실현을 위해 승무원 서비스교육에 투자와 정성이 요구된다.

• 한국항공운항학회지
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• 제25권4호
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• pp.101-110
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• 2017

This research identifies the relation between the quality of cabin service(personnel and material services) in Korean low-cost airlines and resulting customer satisfaction and loyalty. Its aim is to provide low-cost airlines' international flights with basic information when building strategies, and to suggest a strategic implication for an original and competitive cabin service policy that can enhance customer retention. As a result of the analysis, first, hypothesis 1 on relation between the quality of Korean low-cost airlines' cabin service and customer satisfaction was all valid. Moreover, it was coherent with the results of previous researches. Second, hypothesis 2 on relation between the quality of Korean low-cost airlines' cabin service and customer satisfaction was also valid and coherent with previous studies. Third, hypothesis 3 on relation between customer satisfaction and loyalty was valid and coherent with existing studies. Consequently, this research suggests that in order to achieve the continuous retention of loyal customers through customer satisfaction, the quality of personnel and material service has to be considered primarily. In addition to that, this research also suggests that the original and competitive service marketing of low-cost airline is necessary for an airline to continue its profit-making.

• 한국산업정보학회논문지
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• 제23권5호
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• pp.145-157
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• 2018

본 연구는 항공객실서비스의 인적서비스 역량에 따른 국내 항공사의 서비스 실패 사례를 분석하여 서비스 회복 방안 및 항공객실서비스품질을 향상시킬 수 있는 대응절차와 전략방안을 제시하였다. 항공사의 물적서비스와 인적서비스에 따른 서비스 실패는 고객의 이탈을 가져올 수 있고 기업의 수익성 향상에 부정적인 영향을 미칠 수 있다. 그러므로 고객만족을 위해 서비스 실패 상황이 발생 시 신속한 대처를 통한 회복의 노력을 기울여 고객 불만이 재발되지 않도록 해야 한다. 특히 항공객실승무원에 의한 서비스 역량은 고객 평가와 밀접하게 연관되어 있으며, 객실서비스 회복을 위한 인적서비스 역량은 고객만족도에 매우 긍정적인 영향력을 가지고 있다. 따라서 항공객실 서비스의 고객 불만사례 원인을 분석함으로써, 서비스 실패가 발생했을 때 효과적이고 신속한 객실 승무원의 대응전략을 찾을 수 있다. 이를 통하여 기업은 고객의 기대가치를 회복하고 고객과 지속적이고 우호적인 관계를 유지함으로써 고객충성도를 이끌어낼 수 있다.

• 한국항공운항학회지
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• 제28권4호
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• pp.32-46
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• 2020

In this study, an analysis is conducted to understand the effect of the cabin crew's image-making autonomy on job enthusiasm, service performance and organizational performance. And this is conducted on cabin crew members in airlines with autonomy based on image making standards and a total of 109 copies are used for final analysis. First, the image-making autonomy show significant positive (+) influence on all of the sub-factors of job enthusiasm such as job vitality, job commitment, and job commitment. Second, all sub-factors of job enthusiasm, job vitality, job commitment and job commitment show a significant positive (+) influence on service performance. Third, service performance show a significant positive (+) influence relationship on organizational performance. As a result, it is expected that airlines will be used as a basis for easing the regulations for image making of cabin crew and introducing an autonomous management system in the future.