• Title/Summary/Keyword: buzz

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A Dynamic Analysis of Digital Piracy, Ratings, and Online Buzz for Korean TV Dramas (국내 TV 드라마 디지털 불법복제, TV 시청률, 온라인 입소문 간의 동태적 분석)

  • Kim, Dongyeon;Park, Kyuhong;Bang, Youngsok
    • Journal of Intelligence and Information Systems
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    • v.28 no.3
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    • pp.1-22
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    • 2022
  • We investigate the dynamic relationships among digital piracy activities, TV ratings, and online buzz for Korean TV dramas using a panel vector autoregression model. Our main findings include 1) TV ratings are negatively affected by digital piracy activities but positively affected by google buzz, 2) digital piracy activities are negatively affected by TV ratings and social buzz, and 3) social buzz and google buzz are positively influenced by each other. While many empirical studies were conducted to reveal the effects of music or movie piracy, our understanding of drama piracy is limited. We provide empirical evidence of the dynamic relationships between drama piracy, TV ratings, and online buzz. Our findings show the presence of indirect piracy effects on TV ratings through online buzz. Further, we reveal that social buzz and google trends play different roles in promoting TV ratings and piracy activities. We discuss the implications of our findings for theory and practitioners.

NUMERICAL SIMULATIONS OF LOW- AND HIGH-FREQUENCY BUZZ AROUND AN AXISYMMETRIC SUPERSONIC INLET (축대칭 초음속 흡입구 주위의 저주파수 및 고주파수 버즈(Buzz)에 대한 수치모사)

  • Kwak, E.;Lee, N.;Gong, H.;Lee, S.
    • Journal of computational fluids engineering
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    • v.18 no.2
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    • pp.78-84
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    • 2013
  • In this paper, numerical simulations of both low- and high-frequency buzz phenomena at the throttle ratios (T.R.) in Nagashima's experiment are performed. The dominant frequencies of the low-and high-frequency buzz in the experiment are about 109 Hz with T.R.=0.97 and 376 Hz with T.R.=0.55, respectively. An axisymmetric solver with the S-A turbulence model is used for the simulations, and DFT(Discrete Fourier Transform) on pressure histories is conducted for the buzz frequency analysis. In the present simulations, the free-stream Mach number and the Reynolds number based on the inlet diameter are 2 and $10^7$, respectively. Both the low- and high-frequency buzz phenomena are accomplished without the changes in the grid topology. The dominant frequency of the simulation is about 125 Hz with T.R.=0.97, while it is 399 Hz with T.R.=0.55.

The Impact of Buzz Marketing on Customer E-WOM Intention: An Empirical Study in Vietnam

  • LE, Chi Minh;DANG, Minh Hoang;TRAN, Dinh Gia Trung;TAT, Thu Duyen;NGUYEN, Liem Thanh
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.2
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    • pp.243-254
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    • 2022
  • Customers' perceptions of information about a company's products or services have altered as a result of the development of ICT and social networks. This gives rise to a fact that buzz marketing, which is a marketing technique employed commonly in today's business and communication, has a significant impact on customers' electronic word of mouth intention (e-WOM). However, very few studies about this issue have been conducted so far, which reveal a gap in understanding buzz marketing from an academic perspective. Based on the results of a cross-sectional survey in Binh Duong city, this study investigates the efficiency and effect of buzz marketing on customers' e-WOM intention through mediating variables of message credibility. Data from 367 time-lagged individual samples were collected and analyzed by the structural equation modeling method (SEM). Results showed that creativity, clarity, and humor variables have a positive relationship with message credibility and then impact the intention to conduct e-WOM of social networks' users. Marketing campaigns employing the buzz technique should be launched with easy-to-understand and entertainable messages. Findings from this study also provide managers with a scientific understanding of buzz marketing and the effectiveness of this technique as well as reveal the potential for future studies to explore further in this area.

Study on the Buzz Characteristics of Supersonic Air Intake at Mach 2.5 (마하 2.5 초음속 공기흡입구의 버즈 특성에 관한 연구)

  • Lee, Hyoung-Jin;Park, Tae-Hyoung;Choi, Jeong-Yeol;Jeung, In-Seuck
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.35 no.5
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    • pp.426-437
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    • 2007
  • off-design conditions, supersonic air inlets often encounter the problem of aerodynamic instability, called inlet buzz, which causes the significant degradation of the engine performance. An experimental and numerical study was conducted to investigate the phenomenon of supersonic inlet buzz on a generic, axisymmetric, external-compression inlet with a single-surface center-body. It is understood the mechanism of buzz onset as proving that the origin of buzz is the flow choking induced by separation at the intake throat. Also it is observed the intermittent and continuous buzz mode as area ratio varies and understood the transition process through this study. The buzz frequency become to be higher as decreasing the area ratio, but for each area ratio, the frequency of pressure oscillation is the same at all points of intake.

A Research on the Factors Influencing the Participation of Internet-Only Banks : Focusing on the Case of K Bank (인터넷전문은행의 가입 영향 요인에 관한 연구 : 케이뱅크은행 사례를 중심으로)

  • Ok, S.H.;Hwang, K.T.
    • Journal of Information Technology Applications and Management
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    • v.27 no.6
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    • pp.117-139
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    • 2020
  • This research analyzes the factors that affect the consumers' participation of the internet-only banks, and suggests effective financial sales strategies and methods to attract more users. Through prior research review and interviews with experts, the factors affecting the consumers to sign up for the internet banks are identified. The actual user data from the internet banks are used for the analysis, providing more systematic and credible results. The research shows that social media buzz positively affects the user growth, proving Granger Causality relation of increasing social media buzz on K Bank increases K Bank users. The research also shows that marketing activities noticeably impacts K Bank's positive user growth. On the other hand, the event of Kakao Bank's grand opening shows negative effect. The results from the research validates the need for periodical monitoring process of social media buzz. Moreover, the research proves that the integrated analysis of social media buzz and marketing effect is also essential.

Study on the Buzz Characteristics of Supersonic Air Intake at Mach 2.5 (마하 2.5 초음속 공기흡입구의 버즈 특성에 관한 연구)

  • Lee, Hyoung-Jin;Jeung, In-Seuck
    • Proceedings of the Korean Society of Propulsion Engineers Conference
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    • 2006.11a
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    • pp.331-335
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    • 2006
  • Theoretically, stable operations of an inlet are achieved at the design condition. However, at off-design conditions supersonic inlets often encounter the problem of aerodynamic instability, called inlet buzz. During inlet buzz, supersonic inlets exhibit considerable oscillation of the shock system in front of the inlet and corresponding large pressure fluctuations downstream. This phenomenon results in decrease of engine performance. An experimental and numerical study was conducted to investigate the phenomenon of supersonic inlet buzz on a generic, axisymmetric, external-compression inlet with a single-surface center-body. This study suggest that intermittent buzz exist and the frequency become to be large as increasing the back pressure.

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Relationship between Internet Buzz Share and Market Share : Movie Ticket Case (인터넷 언급 점유율과 시장 점유율의 관계 : 영화 티켓 사례)

  • Kim, Jungsoo;Kim, Jongwoo
    • The Journal of Society for e-Business Studies
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    • v.18 no.2
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    • pp.241-255
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    • 2013
  • In this study, the relationship between movie ticket reservation rates and Internet buzz share is analyzed. The correlations between movie ticket reservation rates and Internet buzz share in blogs, Internet cafes, news site, and Internet video in NAVER which is a representative Internet portal in Korea are analyzed empirically. The results show that there are positive correlations between buzz shares and movie ticket reservation rates. In particular, before movies at the box office, the correlations with Internet video is relatively higher than those of other channels, and after movies at the box office, the correlations with blogs and Internet cafe are relatively higher. Also, we can find that the correlations between Internet buzz shares on movies and movie ticket reservation rates are different depending on time lags and Internet channels.

SUPERSONIC INLET BUZZ CONTROL USING CORRECTED BLEED MODEL (보정한 Bleed 모델을 이용한 초음속 흡입구 버즈 제어)

  • Kwak, E.;Lee, S.
    • Journal of computational fluids engineering
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    • v.18 no.4
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    • pp.82-89
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    • 2013
  • Database of a bleed model has been corrected and numerical simulations have been performed to control buzz using the corrected bleed model. The existing bleed model, which was developed as a part of a boundary condition model for porous bleed walls, underestimates bleed flow rate because flow accelerations near the bleed regions are ignored. Also, it overpredicts the sonic flow coefficient when the bleed plenum pressure ratio is high. To correct these problems, and to enhance the performance of the bleed model, the database has been corrected using CFD simulations to compensate for the flow acceleration near the bleed region. Futhermore, the database of the bleed model is extended with the second order extrapolation. The corrected bleed model is validated with numerical simulations of a shock-boundary layer interaction problem over a solid wall with a bleed region. Using the corrected bleed model, numerical simulations of supersonic inlet buzz are performed to find the deterrent effects of bleed on buzz. The results reveal that bleed is effective to prevent buzz and to enhance the inlet performance.

Buzz Characteristic of Supersonic Propulsion System with Spray Injection and Combustion (액적 분사/연소를 고려한 초음속 엔진의 buzz 특성)

  • Kim, Seong-Jin;Yeom, Hyo-Won;Sung, Hong-Gye;Gil, Hyun-Yong;Yoon, Hyun-Gull
    • Proceedings of the Korean Society of Propulsion Engineers Conference
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    • 2010.05a
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    • pp.411-414
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    • 2010
  • In supersonic propulsion system, the inlet buzz phenomenon in the subcritical operation arises large pressure oscillation, combustion instability, and thrust loss, etc. Inlet Buzz phenomenon and the spray injection/combustion are figured out by the unified unsteady numerical analysis. TAB(Taylor Analogy Breakup) model was applied. Acoustic mode of the entire engine was investigated by detail analysis of pressure fluctuation at each location of the engine.

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Buzz Suppression of Supersonic Air Inlet by Cowl Position Modification (카울 위치변화에 의한 초음속 공기흡입구의 버즈억제)

  • Shin, Phil-Kwon;Park, Jong-Ho;Lee, Yong-Bum
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.33 no.3
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    • pp.10-17
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    • 2005
  • An experimental study was conducted at a Mach number of 2.0 to investigate the buzz suppression method on an axisymmetric, external compression supersonic inlet. The inlet model has a fixed geometry with no internal contraction. The inlet configuration was altered by changing the cowling. Results show that source of buzz has been related to the existence in the flow field of velocity discontinuity across a vortex sheet which originates from a shock intersection point. With external compression inlet, buzz can be suppressed by positioning the oblique shock slightly inside or outside of the cowl.