• 제목/요약/키워드: buying power

검색결과 97건 처리시간 0.022초

현대 패션에 나타난 레드 이미지 (Red Image in the Modern Fashion)

  • 김윤경;이경희
    • 한국의류산업학회지
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    • 제3권3호
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    • pp.204-210
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    • 2001
  • The purpose of the study is to clarify red image in the modem fashion. 40 kinds of costume samples being visual power in red have been selected from photographs in fashion magazines and divided into tones: pale (Vp, Lgr, L), bright (P, B), vivid (S, B, Dp), dark (Gr, Dl, Dgr, Dk). The study was measured by using Semantic Differential method. The subjects were 50 students majoring in clothing and textile. The data were analyzed by factor analysis, ANOVA, discrimminant analysis, MDS and regression analysis. The results of analysis are as follow; 1. Factor analysis has extracted 5 factors of red image in the fashion. These factor are Attractiveness, Hardness and Softness, Emotion, Attention, Simplicity. 2. There were significant difference in visual evaluation of red tones. 3. The discrimination among 4 red tones was related to attention and weight of red. 4. Evaluative dimensions of red was classified as Soft-Hard, Lively-Decent. 5. The image effect on Preference, Buying needs, Pleasant and Riches was consist of complicated sensibility.

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분산전원 설치에 따른 신뢰도 평가와 최적용량과 위치결정 (Reliability estimation and optimal capacity and allocation by distributed generation installation)

  • 박정훈;신동석;김진오;김규호;조종만
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2003년도 추계학술대회 논문집 전력기술부문
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    • pp.151-153
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    • 2003
  • This paper proposes determining a optimal number, size and allocation of DGs(Distributed Generations) needed to minimize operation cost of distribution system, obtains economic benefit in operation planning of DG and improves system reliability. System reliability is assessed whether DG install and reliability cost consider. DG optimal allocations are determined to minimize total cost with power buying cost, operation cost of DG, loss cost and outage cost using GA(Genetic Algorithm). And it was determined installed load-point and order.

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현대패션에 나타난 주황색 이미지(제l보) (Orange Image on the Modern Fashion(Part I))

  • 주소현;이경희
    • 한국의류학회지
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    • 제26권7호
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    • pp.970-981
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    • 2002
  • The purpose of the study is to clarify orange image in the modern fashion. So kinds of costume sample being visual power in orange have been selected from photographs in fashion magazines and divided into the tones : mist(Vp, Lgr, L), bright(P, B), vivid(S, V, Dp). The study was measured by using 27 semantic differential hi-polar scales. The subjects were 50 female students majoring in clothing and textiles, The data was analyzed using the statistical SPSS package. The data were collected using self-administred questionnaires and analyzed by Cronbach $\alpha$, Factor analysis, MDS, ANOVA Sheff test and Regression analysis. The major findings of this research were as follows. 1. Factor analysis has extracted 4 factors of orange image in the fashion. These factor are Attractiveness, Audacity, Hardness and Softness, Cuteness. 2. There were significant difference in visual evaluation of tones. 3. The discrimination among tones was related to cuteness and weight of orange. 4. The image effect on Preference, Buying needs, Pleasant and Riches was consist of complicated sensibility.

A Study on Purchasing Behavior of Male Consumers in their 20s and 30s on Perfumes

  • Jun-Bok, LEE;Young-Jin, SO
    • 웰빙융합연구
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    • 제6권1호
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    • pp.33-36
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    • 2023
  • Purpose: This study analyzed the perfume buying behavior of 561 men in their 20s and 30s. Research design, data and methodology: The demographic characteristics of the study subjects were analyzed frequently, the use of perfumes and chi-square tests were performed to identify differences in purchasing behavior, and the Likert 5-point scale was used to measure the importance of the reasons for choosing perfumes. Results: The most commonly used perfume product was Eau de Toilette, which had statistically significant differences with age and education (p<.05). Perfumes were most commonly purchased at health and beauty stores, with statistically significant differences by age, marital status, and education (p<.05). Conclusions: The study subjects have a high purchasing power for perfume products and are proficient in using smart devices, so they have a high level of information through beauty platforms, so they need to promote online products by introducing live commerce, etc.

A SURVEY ON THE UTILIZATION OF AGRICULTURAL MACHINERY

  • Lee, Y.B.;Shin, S.Y.;Oh, I.S.;Kim, H.J.;Kim, B.G.
    • 한국농업기계학회:학술대회논문집
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    • 한국농업기계학회 2000년도 THE THIRD INTERNATIONAL CONFERENCE ON AGRICULTURAL MACHINERY ENGINEERING. V.II
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    • pp.446-459
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    • 2000
  • This study was carried out in order to find out an effective machinery utilization strategy by conducting a survey on utilization and maintenance of agricultural machinery. The survey showed that the no. of utilization hours for power tiller in a year was 190.2hrs, 208.6hrs for tractor, 59.1hrs for rice transplanter, 74.0 hrs for combine, 44.6 cultivator and 254.4hrs for 4.4hrs for grain dryer. The period covered the time the machine was until it became unserviceable. The results are as follows: 10.0yrs for power tiller, 7.5yrs for tractor, 7.4yrs for rice transplanter and 5.4yrs for combine. This indicate that the actual period of use for power tiller and rice transplanter was longer than the expected period of duration years so there is a need for adjustment. The factors considered by the farmers for purchasing agricultural machine were: farm size(32%), machine operation (26.0%), performance(l4.0%) and post or after sales service(12.6%), according to the survey. It showed that repair cost rate in a year was classified into major agricultural machine; 4.8% for combine; 3.9% for tractor; 3.5% for rice transplanter; 2.0% for power tiller; 1.6% for grain dryer; and 1.2% for cultivator. The reasons for poor maintenance were insufficient after sales service(25%) and difficulty in buying parts(75%) because of the unavailability of parts in local shops(55%), imported models(30%) and outmoded model(15%).

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패션명품의 상표자산 구성요소에 관한 연구(제1보) (Dimensions of Brand Equity of Luxury Fashion Brands (Part I))

  • 최윤정;이은영
    • 한국의류학회지
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    • 제28권7호
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    • pp.1007-1018
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    • 2004
  • Luxury fashion brand business is one of the most successful global businesses in these days. The luxury fashion brands with strong brand power permeates through various regions of the world with high added value and buying power. This study was conducted to determine the dimensions of the luxury fashion brand equity so that the fashion marketers can develop strategies to increase their brand power. ID find out the dimensions of the luxury fashion brand equity, qualitative as well as quantitative research methods were employed. Qualitative research was conducted by interviewing 12 consumers who were loyal to the luxury fashion brands. A total of ten dimensions(uniqueness, sophistication, display, economical and utility value, overall pleasure, satisfaction, reputation, trust respect, social acceptance) were identified as a result of the literature review and the qualitative analysis, and a questionnaire was developed based on them. The questionnaire was administered to 250 subjects and the responses were analyzed by factor analysis to confirm the dimensions empirically. As a result of factor analysis, 7 dimensions of fashion luxury brand equity are 'chic and pleasure', 'trust', 'distinction', 'reputation', 'economical and utility value', 'social acceptance', and 'status'. First, 'reputation', 'economical and utility value' and 'social acceptance' are similar to the result of the literature review and the qualitative analysis. Next, 'Chic and pleasure' included 'overall pleasure','display'and'sophistication'that were identified previously. We knew that People would expect emotional responses such as display through luxury fashion brand. 'Trust' included 'trust' and 'satisfaction' that were identifed previously. 'Distinction' included 'uniqueness' and 'respect' that were identifed previously. Finally, 'status' included 'sophistication' and 'reputation' It seemed that the concept of 'sophistication' was near symbolic rather than descriptive.

동일본대지진 이후 일본 스마트그리드 정책의 변천과 개선방안 연구 (A Study on the Change and Improvement of Smart Grid Policy after the Great East Japan Earthquake)

  • 이점순
    • 디지털융복합연구
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    • 제15권7호
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    • pp.41-53
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    • 2017
  • 본 연구에서는 2011년 3월 발생한 동일본대지진 이후 스마트그리드에 대한 관심이 높아지고 있는 가운데 일본의 스마트그리드 정책 추진현황 및 문제점에 초점을 맞춰 살펴보았다. 분석 결과, 일본에서는 2011년 동일본대지진으로 인한 전력수급 문제를 계기로 신재생에너지의 고정가격매수제도가 도입되고, 나아가 신재생에너지로 생산된 전력을 거래하는 분산형 그린 전력매매 시장을 설립하는 등 에너지 위기와 환경문제를 동시 해결하는 하나의 솔루션으로서 스마트그리드 관련 프로젝트가 본격적으로 실행되었다. 그 결과 피크전력 억제 및 CO2 삭감효과, 신재생에너지원을 이용한 에너지 수급의 안정적 확보 등 가시적인 성과를 거두었다. 한편, 현행 일본의 스마트그리드 정책 운영상의 개선과제로는 전력계통 안정화 장치의 도입(송배전망의 광역적 운용이나 대형 축전지 도입 등), 스마트그리드 관련 자국기술의 국제표준, 추진 스마트 그리드의 보안성 강화 지원 등을 제시하였다.

대형할인점의 점포속성과 PB 의류 제품속성이 만족도 및 재구매 의도에 미치는 영향 (The effects of both store and private brand apparel product attributes on satisfaction and repurchase intention at large discount stores)

  • 주성래;정명선
    • 복식문화연구
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    • 제22권1호
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    • pp.143-157
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    • 2014
  • The aims of this study were to identify the dimensions of both store and PB apparel product attributes at large discount stores, and to empirically examine the effects of each dimension of store and PB apparel product attributes on satisfaction with PB apparel products and on repurchase intension. Questionnaires were given to 264 large discount store customers, who have experienced buying PB apparel products at large discount stores. The results were as follows. First, purchased PB items and image, improvement of PB apparel products showed differences by gender. Second, the dimensions for store attributes were categorized as convenient of shopping environment, product quality, customer service, advertising reach, convenient location, and reasonable prices. The PB apparel product attributes were categorized as material handling management, quality, fashion ability, and brand power. Third, generally, both store and PB apparel product attributes at large discount stores are significantly related to PB apparel satisfaction and repurchase intention. PB satisfaction and repurchase intention of males were partly affected by store attributes and PB apparel product attributes. PB satisfaction and repurchasing intention of females, however, were partly affected by only PB apparel product attributes, not store attributes.

인터넷 쇼핑에 의한 상품판매의 지역적 특성 - G eshop의 경우 - (Regional Characteristics of Commodity Sales by Internet Shopping : A Case Study of G eshop)

  • 김영숙
    • 대한지리학회지
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    • 제38권5호
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    • pp.769-785
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    • 2003
  • 인터넷 쇼핑 판매액의 지역적 분포는 판매액이 많고 다양한 상품군을 구매하는 도시지역과 판매액이 적으며 단순한 의류나 가정주방용품 및 기타 상품군을 구매하는 농촌지역으로 크게 나눌 수 있는데, 이것은 인구규모와 25∼49세의 여성인구, 교육 및 서비스 산업의 지역의 발달정도에 의해 나타난 현상이라 할 수 있다. 이러한 현상은 그 동안 우리나라가 경제발전을 도모하면서 파생된 도ㆍ농간의 인구분포 및 각종 인구구성의 차별화가 그 배경으로, 이것이 인터넷 쇼핑에도 영향을 미쳐 농촌지역 소비자의 제한적 구매행태를 나타나게 하였다.

현대 스트리트 패션 분석 및 선호도 연구 -강남권과.강북권의 비교 분석- (The Analysis and Preference of Contemporary Street Fashion -Comparative Analysis of Kangnam and Kangbuk-)

  • 이영재
    • 복식
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    • 제53권2호
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    • pp.87-100
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    • 2003
  • In this study, the modern street fashion of Kangnam and Kangbuk was qualitatively examined and comparatively analyzed through the field case study, and it is expected that the results of this study be importantly used in planning commodity of fashion brand. The photographs taken in the Kangnam and Kangbuk streets were classified as looks. which were comparatively analyzed each other. Also, a questionnaire was carried out in return for women in those streets, and data related with an age group, occupation, school, academic major, etc. for participant personality and with time purchasing clothing. average expenses for clothing per month. market and reasons for buying clothing, current fashion style, etc. for fashion preference trend were obtained. The streets around Kangnam subway station and KOEX mall for the Kangnam fashion style were selected for the sampling, and Sinchon and entrance of Ewha University for the Kangbuk, where college students and middle/high school students mostly gather. Results showed that an easy casual style was most popular in the Kangbuk area, and a romantic feminine style including a bobos style most popular in the Kangnam area. This case studied on the street fashion gaves the qualitative results about the fashion trend and fashion prediction information, and they could be compared with quantitative those known previously. Also, it could be a basis research on strengthening the competitive power in fashion commodity. However, this study was subjected to restriction in the sampling due to the short time and a few streets. This study will be extended into longer time and various streets including Apgujungdong in Kangnam and many colleges in Kangbuk.