• 제목/요약/키워드: buying place

검색결과 81건 처리시간 0.028초

남자 대학생의 신발 착용실태와 장해요인 (A Study on the Wearing Conditions and Factors of Discomfort with Shoes for Male College Students)

  • 권수애;최종명;김정숙
    • 한국의류학회지
    • /
    • 제29권1호
    • /
    • pp.79-90
    • /
    • 2005
  • The purpose of this study is to find out the wearing conditions and cause of discomfort with shoes for male college students which will provide useful information fur the shoes manufacturer. The questionnaire survey was conducted on 346 male college students on purchasing practices, wearing conditions, and overall satisfaction with shoes. The results were as follows: Male college students have a tendency to have longer buying cycles and buy more expensive shoes compare to high school students. The order of criteria considered fer purchasing was shape, price, style coordination with clothing. The order of criteria considered for purchasing differed according to their major, economic status and purchasing place. Most of them have two pairs of white or black sports shoes and one pair of either black or brown dress shoes. The most popular material was man made leather but college students have more leather shoes than high school students. There were differences between high school students and college students in wearing conditions, how many they have, material and color. The varieties of shoes differed by season. They were satisfied with their shoes' design and color but unsatisfied with qualify or the material and durability of the shoes. Due to the pressure of the shoes, they experienced discomfort such as numbness, blisters on the feet and red skin. They experienced discomfort on the soles of the feet. The causes of discomfort were shape, width, hight of the heel, material and length in order. Dress shoes cause more discomfort than sport shoes due to the hardness of material, and flexibility of the sole. Since the material differed by the price, the degree of discomfort significantly differed by price too.

한국과 일본 여대생의 의복행동 비교 (A Cross-Cultural Research of Clothing Purchasing Behavior of Korean and Japanese Female College Students)

  • 이옥희
    • 복식문화연구
    • /
    • 제13권5호
    • /
    • pp.743-755
    • /
    • 2005
  • The Purpose of the study was to compare clothing shopping motives, fashion information sources, evaluation criteria of apparel products, store selection criteria, apparel buying places, and purchasing experience and country of origin place on imported clothing. The total of 371 consumers, college female students in Korea and Japan were sampled in both countries. ANOVA, factor analysis, Duncan's multiple range test, t-test, frequency, and percentage as analysis methods were used. The results of the study were as follows. According to the comparative analysis of clothing purchasing behavior by factors, the result showed that both of them had more personal motives than social ones, regarding clothing purchasing motives. The clothing purchasing motives of students in Korea was higher than it of students in Japan. In the use of information sources, the students of both countries considered the information by consumer very importantly. Next to it, they highly regarded the information by marketer. The students in Korea used all informations more than the students in Japan. In the clothing selection, both of them considered criteria esthetics very importantly. The students in Korea considered 'brand name', 'versatility', and 'pleasing to others' as important, but the students in Japan considered 'price' and 'prestige' very importantly. For store selection criteria, Korean students considered 'duality guaranteed', 'service', and 'their and other's experience' as important but Japanese students regarded 'price' and 'variety of products' as important. A department store was the most highly preferred among clothing purchasing stores. After it, for Korean students, fashion mall, renowned brand stores, discount store were considered in order of preference, for Japan, speciality stores, fashion mall, renowned brand stores are preferred. Regarding imported clothing, Korean students, in order of preference, preferred the goods of America, Italy, France, England, etc. Japan students preferred the goods of America, Italy, China, France, etc.

  • PDF

브랜드 돈육에 대한 경남 소비자 구매 특성과 인지도 (Consume's Purchase Behaviors and Perception of Branded Pork in Gyeongnam)

  • 이문희;김태완;한일문;강양수;진상근;김일석
    • 한국축산식품학회지
    • /
    • 제25권3호
    • /
    • pp.271-276
    • /
    • 2005
  • 경남 지역에 거주하는 178명의 주부를 대상으로 브랜드 돈육의 소비행동을 분석하였다. 소비자들은 브랜드 돈육에 대한 인지도와 신뢰도는 낮은 것으로 조사되었다. 돼지고기 구입 시 고려하는 품질 요인은 안전성과 위생성, 맛과 연한 정도, 육색 순이었다. 재래 브랜드 돼지고기가 일반 돼지고기 보다 맛이 더 좋다($68.7\%$)고 하였으나, 가격은 비싼 편($67.0\%$)이라고 하였다. 한편, 돼지고기 품질인증은 정부기관보다는 소비자단체에서 하는 것을 선호하였다. 소비자들은 연령이나 수입에 따라서 정보를 얻는 경로나 구입횟수 및 구입장소가 다른 소비행동을 보인 것으로 분석되었다. 따라서 향후 브랜드 돈육 개발 시에는 브랜드의 가치에 대한 소비자들의 인식을 파악하고 또한 소비자의 구매 행동과 인지도, 기호도, 의사 결정 과정 등을 종합적으로 분석하여 반영하는 더 많은 연구가 진행되어야 할 필요성이 있다.

신세대특성(新世代特性)과 속옷 구매시(購買時) 정보탐색(情報探索)에 관(關)한 연구(硏究) (A Study on Dimension of the Characteristics of New Young Generation and Information Search for Buying Inner Wear)

  • 김미영;나수임;심규혜;이은실
    • 패션비즈니스
    • /
    • 제2권4호
    • /
    • pp.69-78
    • /
    • 1998
  • The purpose of this study was to identify the variables which could characteristics the New Young Generation (NYG), to investigate the relationship between level of NYG characteristics and information searching related to underwear purchasing, and the differences level of the NYG characteristics according to demographic variables (sex, grade, major), and examine the casual relationships of demographic variables (sex, place of growing background, parent's education) and level of the NYG characteristics on information searching related to underwear purchasing. The subjects were 723 college students (female = 324, male=398) living in Seoul and Kyuggi were participated in this study. The NYG is limited to person who born after 1970's. The result of this study were as follows; 1. Five factors of New Young Generation oriented characteristics were identified; F.1 'Info-telecommunication(Info-Telecom)'; F.2 'Family and Marriage'; F.3 'Consumption pattern'; FA 'Self-centered (Individualism)'; F.5 Work/Career oriented. 2. The relationship between the NYG characteristics and information search in underwear purchasing were significanted. 3. In demographic variables, gender, grade, and major were partially significant differences. 4. In male students, the result of the casual relationship between demographic variables with NYG characteristics and the level of the NYG in underwear purchasing showed that grade, background of grownplace, level of parent's education were significanted the high level of info-telecom factor associated with higher grade, city-grown, higher level of parent's education. In conclusion, the result showed that the level of NYG characteristics was significant to male students and specially for grade older students. The background of parent's education level was the another important variables to predicting the NYG characteristics. Finally the higher the NYG characteristics, the more information search in underwear purchasing.

  • PDF

Study on features that pregnant women find important and desirable when choosing maternity wear - Focused on British pregnant women in London -

  • Park, Hye-Sook;Lee, Jae-Jung
    • 디자인학연구
    • /
    • 제20권2호
    • /
    • pp.41-52
    • /
    • 2007
  • Today, many pregnant women also advance up the business ladder and remain very active. They are consequently increasingly aware of the clothes they can wear. Despite these social changes, maternity wear has not been specially designed to satisfy the consumer's demands. From this, the purposes of this study are to investigate the current status of maternity wear and the apparent buying trends of pregnant women through a customers' opinion survey and interviews for the future maternity markets. In summary, the survey and interviews illustrate some important points which are that: Firstly, not all pregnant women buy maternity wear. Some pregnant women said they couldn't find enough difference in maternity wear prices even though they would like to buy some, commenting that maternity clothes were too expensive for such a short period of time. Also some already had maternity wear from a previous pregnancy, or had been passed on from friends and family. Secondly, on the other hand, many respondents were strongly concerned with style and quality rather than price because they agreed that there were not enough suitable maternity clothes for work and special occasions. Therefore some respondents would buy a maternity outfit for a special occasion. It also indicates that for a particular time, place or occasion like a party, wedding or other celebration, some respondents would buy a special outfit to make themselves feel good. Finally, according to the survey, the most important design concept is for wearable designs which change with the body during pregnancy; followed closely by designs which are able to be re-used when the pregnancy has finished. Nowadays, as recycling and saving resources are the biggest issues, if maternity manufacturers are encouraged to develop new products incorporating these new design concepts, more maternity markets will be developed to buy maternity wear.

  • PDF

대학생의 패션스타일과 이미지 선호도 연구 -대전과 경기지역 대학생을 중심으로- (Fashion Style and Image Preference for University students -focused Daejeon and Gyeonggi area-)

  • 차수정
    • 패션비즈니스
    • /
    • 제20권2호
    • /
    • pp.97-106
    • /
    • 2016
  • This study aims examine specific image preferences through selected fashion style and evaluation terms. Therefore, this study provided basic information in order to help select a suitable fashion style within a desired image. As times are changing, most people obtain information about fashion through the use of the Internet by utilizing mobile phones and personal computers and less through magazines, newspapers and so on. When people buy clothes, they seem to be more influenced by the design and color than by price and quality. It is not perceived important for buying like company, advertising, the place of purchase etc. The results of the analysis reveal the structural elements of an image having a sense of fashion style and can be categorized as a natural image, romantic image, elegance image, casual image and avant-garde image. Among the six fashion styles, the natural image is regarded the highest A style. The romantic image is the highest B style and elegance image is the C, D, E style. The casual image is the highest F style and avant-garde image is a D style. In regards to appropriate fashion style by ages, the twenty-something population is investigated in finding a fit that is lively and vibrant in style while the thirty-something population is perceived to identify with a more feminine style. The forty-something population has shown to prefer a more luxurious style. Through this observation one can see that there is a distinction is fashion style between ages.

남성의 유행선도력에 따른 화장품 구매실태와 평가기준 (The Actual Conditions of Cosmetics Purchasing and Evaluation Criteria According to Men's Fashion Leadership)

  • 박은희
    • 패션비즈니스
    • /
    • 제17권5호
    • /
    • pp.84-100
    • /
    • 2013
  • The purpose of this study is to classify men's fashion leadership into groups and analyzed the differences for the actual conditions of cosmetics purchasing and evaluation criteria. Questionnaires are being administered from 163 men in their 20's and 30's living in Deagu Metropolitan City and Kyungbook. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncan-test, and $X^2$-test are all used for data analysis. Our findings are as follows. Men's fashion leadership is being categorized into fashion opinion leadership, innovative communicator and fashion innovator. Cosmetics evaluation criteria are service/aesthetic, ostentatious, function, and economy. Men's fashion leadership is classified into three groups: fashion laggards, fashion leaders, and fashion followers. Males show no significant differences in the function of cosmetics evaluation criteria by the groups but they show significances in service/aesthetic, ostentatious, and economy. Groups display distinctions between the sub-variables in the actual condition of cosmetics purchasing such the place of purchase, companionship when buying cosmetics, and average monthly purchase amount. Although the cosmetic markets for men show high average growth rates per year, cosmetic interests at the age of twenties and thirties are generally low, and cosmetics are not actively used. The customers' experience of using merchandise not only provide the opportunities of trying beforehand, but also lead to the role of information transfer, thus, it can be positively applied to active marketing. In addition, it can be expected that the low-priced cosmetic markets are guaranteed to obtain loyal customers through repurchasing and maintain long-term relationships by providing fashion followers with several promotional events.

도서관용품 권장기준과 관리지침 개발에 관한 연구 (A Study on Developing the Recommended Standards and Management Guidelines of Library Goods)

  • 노영희;안인자;박미영
    • 정보관리연구
    • /
    • 제42권3호
    • /
    • pp.117-145
    • /
    • 2011
  • 본 연구에서는 도서관 현장의 용품 구매 및 관리업무의 효율화, 물품관리예산의 절감, 친환경적이고 디지털 친화적인 도서관용품의 발전 도모, 도서관용품 규격에 대한 표준적인 지침을 마련하기 위하여 도서관용품 권장기준과 관리지침을 개발하고자 하였다. 연구결과, 도서관용품을 6개 영역 117개의 용품으로 구분하여 각 용품에 대한 권장기준과 관리지침을 개발하였으며, 각 기준과 지침을 제공할 규격표 항목을 결정하여 통일된 표를 작성하였다. 규격표 항목은 각 용품명, 용품분류코드, 나라장터 물품 분류번호, 각 용품에 관한 '정의', '사용범위 및 용도', '용품규격', '종류와 치수', '구조', '비치장소', '관리요령', '비고'의 총 11개 항목이다. 본 연구가 도서관관련 법령, 도서관기준, 도서관편람에 반영되어 국가적인 차원에서의 도서관용품 표준화가 이루어질 수 있기를 바란다.

캐주얼웨어의 아바타 패션마케팅 전랸 제고 연근 (A Study on Avatar's Fashion Marketing Strategies of Casual Wear)

  • 장승희;이선재
    • 복식
    • /
    • 제54권8호
    • /
    • pp.35-48
    • /
    • 2004
  • This thesis researches consumers' behaviors in Purchasing avatar fashion products depending on their motives and point of reference as the avatar fashion marketing is conducted. Also, it explores the correlation between avatar's fashion products and the point of reference by which consumers actually purchase casual wear. The results were as follows: First, Avatar's fashion product purchasing motivation is done through four classified dimensions, conformity, differentiation, fashionability, and substitution. The standard of Avatar's fashion product choice was classified by the symbol (Product name recognition) and two dimensions of aesthetics. Second. the more valued the aesthetic component of Avatar's fashion product the greater effect on the order the dimensions used in correlation in this case being substitution, differentiation, conformity, and fashionability. Should the consumer place greater value on the Product symbol the dimension order is affected in order by fashionability, conformity, and differentiation. Third, fashionability was a stronger consideration for women as opposed to men in terms of demographical feature. whereas symbol (Product recognition) was of greater importance to higher income people. Last, when aesthetics is considered to buy Avatar's fashion products it is favorably comparable to other casual wear lines. In other words, symbol is considered to buy casual's, it brings to the same result when buying Avatar's. Avatar's fashion product was great tool to research new casual wear line because of approving by the correlation to each other.

내용기반 검색을 이용한 선박매매 정보추출 에이전트의 구현에 관한 연구 (A Study on the Implementation of Information Extraction Agency for Ship Sale and Purchase using Content Based Retrieval)

  • 하창승;정이상
    • 한국컴퓨터정보학회논문지
    • /
    • 제12권1호
    • /
    • pp.43-50
    • /
    • 2007
  • 정보 추출 작업에서의 처리지연은 인터넷 문서의 분류나 표현규칙이 아직 표준화되어 있지 않아 특정 요소에 대한 사용자의 정보 요구를 정확하게 인식하지 못하기 때문이다. 또한 정보추출에 wrapper 규칙을 사용하는 경우 같은 규칙을 서로 다른 문서에는 적용할 수 없는 확장성의 결여와 같은 문제점이 있다. 선박매매와 같이 선박의 거래를 위해 선박가격, 선박 제원, 인도 장소, 검사장소 등의 판매정보만으로도 거래가 가능한 경우에는 선박매매와 관련된 온톨로지(Ontology)를 이용하여 내용기반 검색 (content based retrieval)을 수행하면 선박 매매에 필요한 정보를 선택적으로 추출할 수 있다. 이 방법은 사이트마다 개별적으로 wrapper를 구성하거나 인터넷 문서에서 불필요한 정보를 단계적으로 제거해 나가는 방법을 개선하여 정보 추출 과정을 단순화시키는 이점을 제공한다.

  • PDF