• 경영정보학연구
• /
• 제8권2호
• /
• pp.51-72
• /
• 2006

본 연구에서는 인터넷에서 운영되는 비즈니스 모델 분류와 함께 각 모델 별로 주요 수익요인을 알아보았다. 선행 연구 결과들과 문헌 자료들을 참고하여 인터넷 비즈니스 모델을 판매모델, 중개모델, 광고료모델, 이용료모델로 분류하였으며, 이 들 각 모델들의 수익요인들을 문헌자료와 전문가인터뷰를 통해 선정하였다. 인터넷 비즈니스 모델별 주요수익요인의 차이여부를 파악하기 위하여, 2단계의 조사가 이루어졌다. 첫 단계는 전문가 조사로, 인터넷 비즈니스의 수익성에 영향을 미치는 항목전정 및 각 수익모델별 가중치를 파악하기 위해 이루어졌다. 인터넷 비즈니스 모델에 대한 이해와 경험이 풍부한 전문가들을 대상으로 인터뷰 조사 및 AHP 질문지에 대한 답변을 얻었다. 두 번째 단계의 조사로서, 위의 전문가 조사 단계에서 얻어진 평가 항목들을 사용하여, 직접 운영중인 인터넷 비즈니스 모델들에 있어서 각 요소들이 실로 중요하게 운영되고 관리되고 있는지를 설문 조사 하였다. 유효 설문 답변으로 파악된 각 평가항목별 획득점수에(1단계에서 파악된) 가중치를 곱하여 최종 평가값을 얻었으며, 그 차이를 수익모델 별로 분석하였다. 분석결과, 판매모델, 중개모델, 이용료모델은 사업전략이 가장 중요하였으며, 광고료모델은 운영효율이 가장 중요하였다. 사업전략 중, 판매모델은 수익률 증가 전략, 중개모델은 수익 고객 확보 전략, 이용료모델은 고객정의가 가장 중요한 활동으로 파악되었다.

• Industrial Engineering and Management Systems
• /
• 제11권3호
• /
• pp.233-240
• /
• 2012

The implementation of business process management (BPM) systems in large number of business organizations transforms BPM system into such a level of maturity and tends to collect large repositories of business process (BP) models. This issue encourages BP flexibility that leads to a large number of process variants derived from the same model, but differing in structure, to be stored in the large repositories of BP models. Therefore, the repositories may include thousands of activities and related business objects with variation of requirements and quality of service. It is a common practice to customize processes from reference processes or templates in order to reduce the time and effort required to design and deploy processes on all levels. In order to address redundancy and underutilization problems, a generic process model, called as reference BP, is absolutely necessary to cover the best of process variants. This study aims to develop multiple-objective business process genetic algorithm (MOBPGA) to find a set of non-dominated (Pareto) solutions of business reference model to enhance conventional approach which considered only a single objective on creating BP reference model by using proximity score measurement. A mixed-integer linear program is constructed to evaluate performance of the proposed MOBPGA on small-scale problems by using standard measures for multiple-objective techniques. The results will show the viability of applying MOBPGA in terms of simultaneously maximizing proximity score measurement, minimizing total duration, and total costs of the selected reference model.

• Asia Pacific Journal of Business Review
• /
• 제2권1호
• /
• pp.69-85
• /
• 2017

Electronic commerce (e-commerce) has seen as the potential to improve profitability and productivity in many areas as well as gaining notable attention in many countries. Despite, there has been some uncertainty about the e-commerce impacts for developing countries. The sufficient basic infrastructural deficiency, socio-political, economic and the lack of government public ICT policies have formed the significant barriers to the adoption and e-commerce growth in developing countries. Even though there are many researchers have found the common barriers to e-commerce in the developing nations, all business models targeting those countries are not equally successful. Small companies' persistence failed to challenge the e-commerce barriers in Cambodia because the firms didn't know the correct business model to succeed in this country online market. Therefore, this study will discuss the existing barriers which lead to limit e-commerce growth in Cambodia and the suggested solutions with the suitable business model for the e-commerce business in the country too.

• 대한산업공학회지
• /
• 제32권3호
• /
• pp.191-199
• /
• 2006

Effective management of business processes is a crucial issue to every enterprise in e-business environment. What's needed is a new framework of applications that can automatically manage distributed and heterogeneous business processes that span multiple functions of a company. In this paper, we propose technical design of a new enactment model that can coordinate such business process that involves multiple functional units or even multiple companies. In our approach, a process model is decomposed into several structural units, called 'process block', according to their procedural characteristics. Each of them is controlled by autonomous enactment units that can communicate with each other using a mutually agreed coordination protocol. The protocol takes the use of 'associative communication' concept, which allows the autonomy for each unit and secure the correctness of process execution.

• 경영과학
• /
• 제17권3호
• /
• pp.97-118
• /
• 2000

This paper proposes an evaluation model for internet shopping mall business by defining its characteristics and evaluation criteria. We analyzed the characteristics of internet shopping mall business environments and classified the business into four major categories. We derived the evaluation criteria which can evaluated all categories comprehensively. The proposed criteria are cost, netizen, technology, transaction, and marketing, each of which gives a significant impact on the business profitability. Based on these criteria, a quantitative evaluation method was developed. We also proposed a penta-classification scheme which can be used to identify the overall characteristics shape of each internet shopping mall business site. An actual application of our evaluation model was illustrated in order to show that our proposed model may be used in the real business sites.

• 경영과학
• /
• 제23권3호
• /
• pp.195-207
• /
• 2006

In this paper, we develop the business model of telecommunication company that facilitates to explore new business opportunities on aging society. Considering the trend of aging society, we analyze the market drivers of senior market. Analyzing market dynamics and value chain, we design a set of business models for telecommunication company. In addition, we describe the evolution path of the proposed business model in terms of technology development and market. Finally, we develop a framework for evaluating the effectiveness of the business model.

• 품질경영학회지
• /
• 제51권3호
• /
• pp.363-379
• /
• 2023

Purpose: The main objective of this research is to construct an AI-based Composite Supplementary Index (ACSI) model to achieve accurate predictions of the Composite Index of Business Indicators. By incorporating various economic indicators as independent variables, the ACSI model enables the prediction and analysis of both the leading index (CLI) and coincident index (CCI). Methods: This study proposes an AI-based Composite Supplementary Index (ACSI) model that leverages diverse economic indicators as independent variables to forecast leading and coincident economic indicators. To evaluate the model's performance, advanced machine learning techniques including MLP, RNN, LSTM, and GRU were employed. Furthermore, the study explores the potential of employing deep learning models to train the weights associated with the independent variables that constitute the composite supplementary index. Results: The experimental results demonstrate the superior accuracy of the proposed composite supple- mentary index model in predicting leading and coincident economic indicators. Consequently, this model proves to be highly effective in forecasting economic cycles. Conclusion: In conclusion, the developed AI-based Composite Supplementary Index (ACSI) model successfully predicts the Composite Index of Business Indicators. Apart from its utility in management, economics, and investment domains, this model serves as a valuable indicator supporting policy-making and decision-making processes related to the economy.

• 한국지능정보시스템학회:학술대회논문집
• /
• 한국지능정보시스템학회 2000년도 춘계정기학술대회 e-Business를 위한 지능형 정보기술 / 한국지능정보시스템학회
• /
• pp.165-173
• /
• 2000

Some people think that the Internet is a tool of making the current market as a perfect competition market and that the business model of selling products or services is not attractive. But research of this issue propose that the Internet give us new challenge of business. The objective of this study is to analyze the properties of Internet and Internet business and to evolute the Internet business model of selling products or services and to suggest survival strategies in fierce competition circumstances.

• 벤처창업연구
• /
• 제2권2호
• /
• pp.49-68
• /
• 2007

본 연구는 인터넷 쇼핑몰 창업 시 활용할 수 있는 비즈니스 모델 사전 자가 평가 방법론을 개발하는 것이다. 자가 평가 방법론은 Bruce Merrifield 박사가 제안한 BMO 모형을 인터넷 쇼핑몰에 맞도록 재구성하였으며, 평가 항목이 변형을 위해 인터넷 비즈니스의 특징, 인터넷 비즈니스 모델의 사업성 평가에 관한 이론, e-business의 성공 실패요인, 벤처기업의 성공 실패요인, 기술가치 평가 요인, 인터넷 쇼핑몰의 성공 실패요인 등에 관한 선행연구들을 고찰하였다. 재구성된 사업매력도 평가항목은 매출규모, 시장성장성, 경쟁력, 위험분산도, 업계 재구축 가능성, 특별한 사회적 상황이며, 자사회의 적합성 평가항목은 경영자특성, 컨텐츠제공력, 상호작용성 구현 및 운영, Commerce, Fulfillment, 마케팅력이다. 재구성된 BMO모형으로 인터넷 쇼핑몰 사업을 진출하고자 하는 I사, D사, G사를 대상으로 사례연구를 하였다. 본 연구는 자가평가를 통한 부적격한 인터넷 쇼핑미로 비즈니스 모델의 사업화 방지, 인터넷쇼핑몰 비즈니스 모델의 평가를 통해 사업을 점검하고 실행할 수 있는 지침 제공, 인터넷 쇼핑몰 비즈니스 모델이 실행에 필요한 자원의 수준과 확보의 용이성 평가에 활용될 수 있다.

• 한국경영과학회:학술대회논문집
• /
• 한국경영과학회 2000년도 추계학술대회 및 정기총회
• /
• pp.239-242
• /
• 2000

Newspapers on the Internet, so called Internet Newspapers, have appeared since 1995 in Korea and have provided the news contents for free. So the most of the revenues come from internet advertising. That business model has not become so profitable. Therefore, internet newspapers are forced to find better and stable paths to profitability. This paper provides a news contents-based integrated business model and the case study using two cases supports that business model