• Title/Summary/Keyword: business activation

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An Exploratory Study of QR Code Utilization for Retailers' Multichannel Strategy (소매업체의 멀티채널 전략을 위한 QR코드 활용의 탐색적 연구)

  • Yoon, Namhee;Kim, Eun Young
    • Fashion & Textile Research Journal
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    • v.16 no.5
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    • pp.730-744
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    • 2014
  • With advances in QR code, mobile is becoming one of important channels in the fashion retail industries. This study attempts to understand the importance of QR code utilization in creating multi-channel business model. Study objectives are to classify types of multi-channel retailing by QR code utilization and to explore the role of QR code technology in strategic marketing elements for types of multichannel retailer. As an exploratory approach, a total of 78 news articles regarding QR code issues were reviewed and analyzed by focusing on 48retailers seleted in this study. The results found seven dimensions of QR code marketing strategies: abundant product information, additional information contents, transaction accessibility, connectedness to channels, location based service, loyalty program and multimedia advertising. Based a combination of channels and level of mobile apps' activation, multichannel retailers utilizing QR code technology were classified into four types; bricks-click-active mobile model, bricks-click-inactive mobile model, bricks-click model, and click-active mobile model. There were differences of using QR code marketing strategies among multichannel models. According to results, for bricks-and-mortar retailers, QR code was critical to integrate shopping experience with merchandise or sales promotions across channels. In addition, for non-store retailers, the QR code utilization was successful in expanding mobile channels, which can promote retail sales by a two-way interaction with customers via the mobile apps.

A Study on Sale revitalization Video Phone Market - The Case of Seoul City - (영상전화기(비디오폰) 판매 활성화방안 연구 - 서울시를 중심으로 -)

  • Kim, Dae-youn;Lee, Sang-youn
    • Journal of Distribution Science
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    • v.7 no.1
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    • pp.35-53
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    • 2009
  • Sees the market where home appliance and network equipment, the communication service enterprises are new recently the home network market of the most which has an interest in the home network is being activated the newly-built high-class apartment in the center. The company building leads because not being option of the case last customer of newly-built market and must do a business . marketing. So newly-built market the demand grasp which is individual leads sale activation with difficult and that to creates a benefit there is a limit judges and axis market in the object hereafter demand at even the popular house the function to prepare in being magnified is simple and there is a possibility of saying that a more effort is demanded in supply style video phone market opening up where the price is cheap. Saw with like this reason from, analyzes the concept and a market trend of the video phone, grasps distribution channel forms and A/S handling systems and there is the goal finds the video phone sale revitalization plan which is suitable in all market.

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A Study on the Smart Tourism Awareness through Bigdata Analysis

  • LEE, Song-Yi;LEE, Hwan-Soo
    • The Journal of Industrial Distribution & Business
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    • v.11 no.5
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    • pp.45-52
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    • 2020
  • Purpose: In the 4th industrial revolution, services that incorporate various smart technologies in the tourism sector have begun to gain popularity. Accordingly, academic discussions on smart tourism have also started to become active in various fields. Despite recent research, the definition of smart tourism is still ambiguous, and it is not easy to differentiate its scope or characteristics from traditional tourism concepts. Thus, this study aims to analyze the perception of smart tourism exposed online to identify the current point of smart tourism in Korea and present the research direction for conceptualizing smart tourism suitable for the domestic situation. Research design, data, and methodology: This study analyzes the perception of smart tourism exposed online based on 20,198 news data from portal sites over the past six years. Data on words used with smart tourism were collected from the leading portal sites Naver, Daum, and Google. Text mining techniques were applied to identify the social awareness status of smart tourism. Network analysis was used to visualize the results between words related to smart tourism, and CONCOR analysis was conducted to derive clusters formed by words having similarity. Results: As a result of keyword analysis, the frequency of words related to the development and construction of smart tourism areas was high. The analysis of the centrality of the connection between words showed that the frequency of keywords was similar, and that the words "smartphones" and "China" had relatively high connection centrality. The results of network analysis and CONCOR indicated that words were formed into eight groups including related technologies, promotion, globalization, service introduction, innovation, regional society, activation, and utilization guide. The overall results of data analysis showed that the development of smart tourism cities was a noticeable issue. Conclusions: This study is meaningful in that it clearly reflects the differences in the perception of smart tourism between online and research trends despite various efforts to develop smart tourism in Korea. In addition, this study highlights the need to understand smart tourism concepts and enhance academic discussions. It is expected that such academic discussions will contribute to improving the competitiveness of smart tourism research in Korea.

Screening of Anti-Atopic Dermatitis Material by Using NC/Nga Mouse Whole Blood System (NC/Nga 마우스 전혈을 이용한 항 아토피 피부염 물질 탐색)

  • Park, Dong-Hoon;Kim, Youn-Uck
    • IMMUNE NETWORK
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    • v.8 no.3
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    • pp.98-105
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    • 2008
  • Background: Allergic inflammation was induced by activated Th2 lymphocytes, leading to IgE production and eosinophil activation. A Th2 disproportion was shown in atopic children soon after birth. During specific allergen stimulation, an increase of Th2 cells was observed in most cases. In this study, we prepared new screening "whole blood" system for searching the anti-atopic materials. Cytokine production and IgE secretion from whole blood system were assessed and we confirmed the results by using animal system. Methods: Pathological features in NC/Nga mice are similar to those observed in human atopic dermatitis. Whole blood from NC/Nga mouse was stimulated by using TNCB (Th2 activator) or candidate materials of anti-atopic dermatitis, and the production of cytokines (IL-4, IL-12, and IFN-${\gamma}$) were measured by ELISA. In order to confirm the results of whole blood system, in vivo test was done by using NC/Nga mice. Results: In whole blood system, LPS and extracts of green tea, hardy orange and onion induced the production of IL-12 and IFN-${\gamma}$ while they reduced the production of IL-4. Also, LPS and extracts of onion reduced IgE production. Though atopic dermatitis was observed from a mouse stimulated with TNCB, it was not when a mouse was co-stimulated in LPS or extracts of onion. The results are same as those observed in whole blood system. Conclusion: Whole blood system was simple and speedy methods for searching a materials compared with the conventional high-cost animal system. And the results using whole blood system was proved to be reliable in our experiments for screening anti-atopic material. We expect that the system can be applied to other experiments for searching similar materials.

Agenda and Alternatives of Home Health Care Nursing Policy based on Health Care Law and Regulations (가정간호사업을 위한 의료법 제정의 의미와 과제)

  • Ryu, Ho-Sihn
    • Journal of Home Health Care Nursing
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    • v.7 no.1
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    • pp.15-25
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    • 2000
  • This article was trying to suggest an agenda and alternatives of home health care policy for the future home care growth and development and examine the significance of new health care law and regulations. In addition. It was to analyze and drive the home care system problems. of which was made an announcement on the 11th of April. that home health care project must be centered from the nationwide general hospital. As we have learned from the developed countries, the home health care have been closely related health care policy among the field of nursing area. Therefore. we need to understand our national health care policy and need to predict the future direction and goal of our home health care policy in order to enhance the growth and activation of health care system. Additionally. we also need to have a vision and ability to develop under our own health care policy with systematic and rational home care business escaping from past perspective and standpoint. We must create a master plan of home care system to fulfill one part of system of the function and an important role in order to pursue an advanced health care plan under our system. For instance. in the 21th century as we establish a master plan for the growth of our country home care plan with improving plan systematically and also we need to produce many highly qualified researching and good personal who can develop and maintain the system efficiently. Specially. based on the unique characteristics of our health care system and the direction of development of plan, we need to find and correct the problems which we have faced the present time, so that we can provide and reach the goal of advanced health care system which our government want to pursue. Finally. we have to strive our best effort to make our home health care system can be positioned and stand the right direction to have the benefit for every individual citizen in our country.

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Study on the Analysis of the Recognition and Improvements by Professors for the CAC(Computing Engineering Committee) (컴퓨터·정보(공)학 분야 공학교육인증제 운영성과에 대한 교수들의 인식 분석 및 개선방안 연구)

  • Han, Ji Young;Kang, So Yeon;Jeon, Ju Hyun
    • Journal of Engineering Education Research
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    • v.19 no.5
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    • pp.35-47
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    • 2016
  • This study analyzed outcomes of CAC(Computing Accreditation Committee) program individually applied in the field of computing engineering since 2007, and draw improvements. Literature review through academic journals, survey research and the FGI(Focus Group Interview) were used to accomplish objectives of the study. In addition, the survey research and FGI were done for professors. For the survey research, nationally 20 out of 44 universities which operates the CAC program were investigated, and sample universities were considered by region. FGI was done to analyze the performance and problems of CAC in more detail for 6 experts. Results of the study were follows as; first, CAC program was activated through the Seoul Accord activation support business by government. Second, BSM(Basic Science and Math), engineering major and engineering design education have been strengthened compared with before and after of CAC introduction in the computing engineering field. Third, soft skills needed for students in the college of engineering have been organized in the professional general curriculum, and professors aware of improvement of ability of the students for the skills. The degree of satisfaction for the CAC program has been examined as normal level, but improvement of educational system and the overall quality enhancement of computing engineering education were affected by CAC program. Nonetheless of positive results of CAC program, incentive system for certification program graduates, the expansion of the autonomy of the department, reduction in the amount of self-evaluation report, and support of administrative human resources were suggested for taking root successfully of CAC program.

A Study on the University Start-Up Activation Plan through CO-OP Education : Focused on Development of a University Education Model with linking Field Practices (코업(CO-OP) 교육을 통한 창업 활성화 방안 연구 : 현장실습연계형 대학 교육모델 개발을 중심으로)

  • Kim, Chun-Shik
    • Journal of Information Technology Applications and Management
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    • v.26 no.3
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    • pp.61-80
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    • 2019
  • The cooperation between universities and industries is already one of the most important factors driving the national economy in the knowledge-based society of the 21st century represented by the Fourth Industrial Revolution. The Korean government has also been carrying out legal and institutional re-adjustments to promote industrial-university cooperation in line with demands for such changes in the times. However, despite this industry-academic cooperation system, there is still a significant mismatch between industrial demand and the university's workforce development system. By the way, there is a Cooperative Education(CO-OP) in Canada and the United States. It's an innovative link between the university and the industry. The reason is that the CO-OP program not only allows students to gain experience with their majors in the industrial field, but also plays a positive role in improving their specialty expertise. In particular, field information, ideas, and job insights that students acquire through CO-OP also serve as motivation for starting a business beyond employment after graduation. Furthermore, CO-OP experience is an important opportunity for future researchers to come up with commercialized research results that are not separated from the field sites The purpose of this study is to overcome the gap between industrial demand and the college manpower training system, and develop a Korean-style coaching program model as a growth engine for creative talent-building policies, represented by 'creation of start-ups and new industry.' In addition, this study suggested measures that can be applied in real universities. In addition, the study also highlighted that the introduction of CO-OP programs with field practices in Korea could also boost start-ups. Based on the Korean CO-OP program model, the curricula applicable to domestic universities consisted of two types : general and research-oriented university types.

Study on the New Type of Industrial Complex in Response to Changes in Industrial Environment: Network-type Industrial Complex (산업환경 변화에 대응한 새로운 산업단지 유형 개발 연구: 네트워크형 산업단지)

  • Lee, Hyeon-joo;Kim, Tae-gyun;Choi, Dae-sik;Lee, Eun-Yeob;Song, Youngil
    • Journal of the Economic Geographical Society of Korea
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    • v.20 no.4
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    • pp.522-535
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    • 2017
  • It is necessary to develop a new location model to support the application of smart technology and confluence in the 4th industrial revolution era. In this study, we propose 'network-type industrial complex' as a method to link several industrial integrated spaces which are dispersed in an area. As a result of conducting a survey of companies in order to develop a new location model, about 89% of companies recognized the necessity of network-type industrial complex. As a condition for activation of the industrial complex, 'complementary function formation', and 'convenience of nodular transportation' were selected. It is expected that it will be possible to supply low-cost, high-efficiency industrial complexes through opening and linking with urban space and infrastructure sharing.

How to inflow the Fund for Initial Start-Up Companies using the On-Line Clustering Platform (초기 창업기업의 자금투자유치를 위한 온라인 클러스터링 플랫폼 연구)

  • Yoo, Soonduck;Choi, Kwangdon
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.15 no.3
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    • pp.181-189
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    • 2015
  • As a study on entrepreneurship and venture companies to support, this research is to find how to inflow the fund which is provided by private companies. This is to propose a shared platform for Information for connecting producers and consumers, corporate investors to help fund inflows to private companies and utilization of the enterprise information collected by government. Entrepreneurship support policies, as one of economy activation have a limit in the size of the support of the government therefore support continued growth through aggressive inflow of private funds is needed. It is significant to provide the environment that private funds could spill into the environment to provide for excellent start-up companies.

Foundation Establishment of Professional Evaluation Center for Convergence of Energy Storage System (ESS) (에너지저장장치(ESS) 융복합 전문평가센터 기반구축)

  • Yoon, Yongho
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.20 no.4
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    • pp.165-170
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    • 2020
  • In the rapidly growing new and renewable ESS parts and materials market, there is a limit for domestic SMEs to cope with the rapidly changing global new and renewable ESS market. There is a growing need to build a new and renewable ESS convergence commercialization support center. Therefore, through the establishment of a new and renewable ESS convergence professional evaluation center base, performance evaluation and standardization of new and renewable ESS products enhance product reliability. And By securing the reliability of new and renewable ESS, it is possible to promote domestic supply business and export activation. In addition, by supporting domestic research institutes and manufacturers to enhance their development capabilities and strengthen their competitiveness, and shortening the test cost and testing period according to the total-test evaluation system, it is possible anti-spill effect can be expected. Therefore, in this paper, we intend to study the establishment of a test certification center beyond the level of developed countries that can establish standardization for performance evaluation and demonstration.