• The Journal of the Korea Contents Association
• /
• v.15 no.1
• /
• pp.95-104
• /
• 2015

Due to its intrinsic characteristic, exterior bus advertising is exposed to an unspecified number of the general public. Thus it influences on the urban publicness of the city, simply beyond leaving it as a personal marketing activity toward the industry's profit. Seoul city's campaign to improve exterior bus advertising has been to effective in removing advertisements of alcohols, tobaccos, and lascivious contents, however, there still are several advertisements that should be examined from the view point of publicness. For the case of UK, where exterior bus advertising is also actively utilizing owing to its high exposure and effectiveness, they are administrating it by setting up guidelines and regarding the importance of publicness. I also identified the meaning of publicness of exterior bus advertising from the aspects of 'publicness of territories', 'publicness of subjects', 'publicness of reasoning', and 'publicness of procedures'. Through this, I suggested that both commercial right of exterior bus advertising in the private sector and citizen's right of publicness can be harmoniously developed by properly controlling and administrating the exterior bus advertising. Furthermore, artistic approach to the exterior bus advertising from the viewpoint of city environment is expected to elevate the aesthetic possession and the level of design sense of citizens.

• Journal of the Korean Graphic Arts Communication Society
• /
• v.30 no.1
• /
• pp.71-81
• /
• 2012

A research framework and hypothesis were established for analysing layout-factors of bus wrapping which influence on brand attitude. 130 questionnaire were distributed and 123 copies were retreated at metropolitan area. SPSS 12.0 was used for frequency analysis, factor analysis, and reliability analysis. For testing hypothesis multi-regression analysis were utilized. Attention, readability, explicitness, formativeness, creativity are partially significant to establish brand attitude. Attention and readability are insignificant, while explicitness, formativeness, creativity are significant to establish brand attitude. The most effective independent variables are creativity, and explicitness and formativeness are followed. In particular sensual, original, fresh layout of bus wrapping are highly significant.

• Journal of the Korean Home Economics Association
• /
• v.46 no.5
• /
• pp.1-8
• /
• 2008

The purpose of this study was to investigate advertisement effect of bus shelter, according to the congruency between advertising medium and the fashion brand image, and products. Four types of questionnaire are made through pretest. 273 female college students participated in the study. The results were as follows. First, high level of the congruency between advertising medium and the image of brands had effect on the advertisement effect. Second, there were not significant differences in the advertisement attitude and purchasing intention between clothing and cosmetics. However, clothing showed significant differences in the brand attitude than cosmetics did. Finally, interaction affects were not found in the congruency of image and product types. Based on these results, fashion advertisement strategies would be suggested.

• Journal of Advanced Navigation Technology
• /
• v.21 no.6
• /
• pp.620-625
• /
• 2017

Recently, the solar module for charging internet devices is installed in crowded areas to offers services so that people can charge their smartphones or tablets. But this charging module can not be linked with the information related to a bus approach so people are subject to let their belongings such as smartphone, tablet pc at the bus stop while they are still charging it. This paper proposes a system to inform the smart phone when the bus is accessed by using the LPWA technology and BLE technology to resolve such under-failures. This experimental result showed that the power usage of LPWA based bus entry systems is an average of X, confirming that the long period usage of low-power can be possible for low power consumption in this results, enabling information on the bus to be transmitted to smart phones using Advertising mode of BLE.

• Journal of the Institute of Convergence Signal Processing
• /
• v.20 no.4
• /
• pp.232-237
• /
• 2019

It has recently been combined with advanced technologies such as AR and VR, and its application range is expanding to various forms of smart signage. However, until now, digital signage service that reaches us is installed in many floating populations such as bus stops, elevators, and banks and is used in the form of providing news, weather, and advertisements. In addition, large companies, government offices, and outdoor advertising companies occupy the market. The use of such services in small and medium-sized businesses and small retail stores is costly and expensive to manage. Also, it is difficult to generalize the market because services and solutions are being deployed in the market in the form of top-down. Therefore, in this paper, we proposed a digital signage system for transmitting a remote video advertisement that uses a show window in front of the store as a beam project screen for small retail stores, and can remotely set and manage and update it in OSGi service platform.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.46 no.3
• /
• pp.23-31
• /
• 2023

In this study, a smart bench was developed and researched smart benches that can contribute to user convenience and satisfaction by installing them in parks, bus stops, and tourist attractions in line with the rapidly changing construction of smart cities. The smart bench is automatically operated by the control system according to the external temperature and provides additional functions such as charging, lighting, and advertising to improve general bench functions as well as heating in winter and cooling in summer, making it suitable for smart urbanization. The developed smart bench is designed to be strong enough to withstand loads of about 2,500 N. It minimizes the visible parts such as assembled bolts and 220V power supply wires, It can also give aesthetic effects. The development was carried out with the aim of waterproofing and dustproofing of IP44 grade in accordance with the climate of Republic of Korea, which has four seasons, and it is advantageous for long-term use because the paint was selected for the weather ability (discoloration) grade 3 or higher. If smart bench is commercialized, it is believed that various options can be provided to the smart bench market, where buyers had few product options, as the parts were developed in an assembled type so that all functions can be responded in an optional form according to the installation environment and the buyer's budget.

• Journal of the Korean association of regional geographers
• /
• v.22 no.3
• /
• pp.529-552
• /
• 2016

The purpose of this study is to examine the matter as to how the meaning of the physical therapeutic landscape by water, which is associated with physical, cultural, spatial, and economical aspects, appears in the space centering on women and is to look into the feminine factors in term of a rest area, consideration, and imagery for women. From a perspective of a rest area for women, the meaning of a physical aspect is remarkable and is materialized in thermal waters and bathing, atmosphere, subsidiary facilities and safe nightlife. According to these phenomena, female visitors are able to feel freedom, power, which can return themselves to the best condition by thermal waters, therapeutic equipments provided in a watering place continuously, safe protection and exchange with strangers with an open mind. And the cultural aspect of the therapeutic landscape by water is discovered in consideration for women. It is the fact that joins the Japanese culture based on consideration towards others to the traditional culture of hot springs by itself. For example, women can feel various pleasure, experience the protection or the support by someone and pursuit not only physical beauty but also mental or spiritual one through welcome bus, service of Okami san and Nakai san, decorations, funny installments and secure of private space. Lastly, the imagery of women can be identified in cultural, spatial, and economical aspects extensively somewhat and is embodied by advertising mediums, signs of hot springs, shrines, objets and products variously. It is made into healthiness, relaxation, comfort, familiarity and image that are realized to love or are connected to a happy marriage life. To sum up the results, the healing or therapeutic elements for women appearing in hot springs are gathered to some abstraction such as freedom, safe, effect beyond the body, pleasure, durability of healing or therapy, beauty and hope; furthermore, if these abstraction are combined each other closely, the effect of healing or therapy, which transforms anxiety into a stable condition, can be exposed externally.