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A Study on the Influence of Price of TV Home Shopping Household Goods' upon Its Sales (TV홈쇼핑 가정용품 판매가격이 매출에 미치는 영향에 관한 연구)

  • CHO, Kyung-In;Lee, Sang-Yun
    • Journal of Distribution Science
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    • v.7 no.2
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    • pp.29-44
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    • 2009
  • The aim of this study was to theoretically examine the current status of TV home shopping business entities' expansion of business structure, and then look into TV home shopping business entities' preparation for the future business in their mature period. For this, the investigator examined literature home and abroad and then empirically carried out an experimental sale of household goods by selecting a model TV home shopping business entity. In order to understand current business structure of TV home shopping and increase sales, the investigator has changed price and then induced sales, focusing on the price of household goods. Study findings are as follows: As for the influence of TV home shopping household goods' price upon its sales, because TV home shopping business entities set in advance an efficiency unit-price per broadcast hour and carry out a sales strategy of reaching out the efficiency, they try to keep their sales with discounted price in the real sales setting of TV home shopping. But it is not an exclusive practice. General promotion became a common practice. The price of goods is the same with its life. Continuous discount events lower the reliability of goods and its supplier must bear the result. Overall sales after experiment increases by 13% and the sales efficiency also increases by 9%. Sales amount increases by 9% and a stable sales which is above average is achieved. The number of sales goods keeps 100%.

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A Study on the Internet Game and Smartphone Usage of the Senior Elementary School Students (초등학교 고학년의 인터넷 게임 및 스마트폰 이용실태에 관한 연구)

  • Lee, In-Suk;Lee, Mi-Hyoung;Kim, Hee-Kyung;Park, Jeong-Sook;Son, Ji-Hye
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.10
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    • pp.421-432
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    • 2020
  • This study was designed to determine the Internet game and smartphone usage status of senior elementary school students. Data were collected from 6 October 2018 to 30 September 2019, and 1618 subjects were analyzed using SPSS 18.0. As a result of the study, the I-GUESS rating was 6.1% in the high-risk group, and, the S-scale ratios were 10.1% for the potential-risk group and 0.8% for the high-risk group. Physical problems related to Internet games and using smartphones were experienced by 36.0% of the students, with eye fatigue being the highest at 20.4%. Emotional problems were found in 18.5% of the students, with anger being the highest at 6.8%. Social problems were experienced by 21.8% of the students, conflicts with parents being the highest at 10.3%. As a result of surveying the main content based on S-scale and I-GUESS, it was found that the higher the S-scale ratio and the I-GUESS rating, the more broadcast content was used. The correlation between I-GUESS rating and S-scale ratio showed that the higher the I-GUESS rating, the higher the S-scale ratio, and the higher the S-scale ratio, the higher the I-GUESS rating. Future research is necessary to develop an intervention program for elementary school students from a preventive perspective.

Multimedia Network Teaching System based on SMIL (SMIL을 기반으로 한 멀티미디어 네트워크 교육시스템)

  • Yu, Lei;Cao, Ke-Rang;Bang, Jin-Suk;Cho, Tae-Beom;Jung, Hoe-Kyung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2008.10a
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    • pp.524-527
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    • 2008
  • Recently, digital and the Internet are widespread out of the world, and multimedia processing technology and the development of information and communication technology in education using the Internet as the demand is rapidly increasing. Also, we tan easily use informations with less restrictions of time and space. however, several kinds of audio, media to integrate multimedia data, such as the proliferation of demands for representation. Therefore, in 1998, W3C presented an international standard, SMIL in order to solve multimedia object representation and synchronization problems. By using SMIL, various multimedia elements can be integrated as a multimedia document with proper view in a spate and time. Using this SMIL document, we can create new internet radio broadcasting service that delivers not noly audio data but also various text, image and video. In this paper, with the system, teachers can easily create multimedia courseware and living broadcast their torture on network, students can receive audio-video information of the teacher, screen displays of the teachers computer. Moreover students can communicate with teacher simultaneously by text editor windows. Students can also order courseware after class.

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Detection and Blocking Techniques of Security Vulnerability in Android Intents (안드로이드 인텐트의 보안 취약성 탐지 및 차단 기법)

  • Yoon, Chang-Pyo;Moon, Seok-jae;Hwang, Chi-Gon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2013.05a
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    • pp.666-668
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    • 2013
  • Recently, the kind and number of malicious code, which operates in Operation System of smart devices, are rapidly increasing along with the fast supplement of smart devices. Especially, smart devices based on Android OS have high potential of danger to expose to malicious code as it has an easy access to system authority. When using intent, the global message system provided from Android, inter approach between applications is available, and possible to access to created data by the device. Intent provides convenience to application development in the aspect of reusability of component however, it could be appointed as a risk element in security-wise. Therefore, if intent is used in malicious purpose, it is easy to lead the condition where is weak on security. That is, it is possible to control as accessing to resources which application is carrying to operate by receiving intents as making smart device uncontrollable or consuming system resources. Especially, in case of system authority is achieved, the risks such as smart device control or personal information exposure become bigger when misusing broadcast intent through malicious code. This paper proposes a corresponding method of security vulnerability of Android intent that monitors the appearance of intent with intent pattern inspection, detects and blocks unidentified pattern intent.

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Studies on Vegetation Succession on the Slope of the Forest Road and Development of Slope Revegetation Methods - In Cutting Slope - (임도(林道)비탈면의 자연식생(自然植生) 침입(侵入)과 효과적(效果的)인 비탈면녹화공법(綠化工法) 개발(開發)에 관(關)한 연구(硏究) - 절취(切取)비탈면을 대상으로 -)

  • Woo, Bo-Myeong;Kwon, Tae-Ho;Kim, Nam-Choon
    • Journal of Korean Society of Forest Science
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    • v.82 no.4
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    • pp.381-395
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    • 1993
  • To investigate the procedure of natural plant succession on cutting slope in the forest roads, considered elapsed years and regional distribution, data were collected from natural and artificial treatment slope. And to elucidate the effective methods of revegetation on forest road slope, each seeding experiments carried out with 4 species(Themeda triandra, Lysimachia clethroides, Artemisia princeps and Lespedeza cyrtobotrya). The pioneer species on cutting slope in the forest road were Pinus densiflora, Lespedeza bicolor, Rhubus crataegiflora etc. in wood species, and Arundinella spp., Lysimachia barystachys, Artemisia spp. etc. in herb species. In process of year, plant coverage was increased and average of plant coverage was 30% in road slope which elapsed 5 years after construction. On short slope less than 3m, broadcast seeding method with straw mulch was more effective way than the other methods. Slope revegation work should be adapted with forest road construction work and revegetation work with native species will be effective.

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Brand Marketing Strategy of Live Streaming in Mobile Era : A Case Study of Tmall Platform

  • Liu, Lin;Aremu, Emmanuel Olugbemisola;Yoo, Dongwoo
    • Journal of East Asia Management
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    • v.1 no.1
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    • pp.65-87
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    • 2020
  • In recent years, with the rapid development of network live streaming, with the popularization of mobile Internet and mobile terminal equipment, the live streaming industry has ushered in great development. A sudden outbreak of the COVID-19 makes the PC end live streaming which has been developed for many years enter a new era, giving birth to the rapid development of mobile end live streaming. Not only because of the expansion of the live streaming industry market, the rise of the trend of the national live streaming, but also because the mobile live streaming is more and more valued by the brand, becoming an important tool for brand communication and product promotion. It is because of its unique communication characteristics that some scholars believe that the era of precision marketing has been opened by live network. Mobile live from the initial fans to reward and promote the brand, to now in the form of live marketing, consumers can "buy while watching". The time period from the understanding of the goods to the final completion of the purchase behavior has been greatly shortened. It is conducive to improving sales volume and brand awareness. Marketing communication through mobile live platform has become a popular way of brand marketing. This paper mainly studies the current situation, methods, problems and development strategies of brand marketing activities with the help of live streaming platform under the background of mobile internet. Taking Tmall live streaming platform as an example, this paper analyzes several ways of brand marketing with the help of live streaming and some universal characteristics of live streaming marketing by using the relevant theories of marketing. In view of the problems existing in live streaming brand marketing, it puts forward relevant Improvement measures. First of all, the paper puts forward the innovation in content and form. Second, the paper suggests that we should make full use of new technologies such as AR and VR to effectively combine with mobile live broadcasting. Third, the paper explores the integration of multiple channels to create intelligent marketing, and further optimize the live interface of mobile terminals. Finally, the paper emphasizes that the government departments and the platform itself should jointly supervise the mobile network live streaming platform and establish a good live broadcasting environment for mobile terminals. With the help of mobile live streaming, the marketing mode has an important impact on the promotion of brand marketing. How to make better use of this business mode and accurately use mobile live broadcast to promote brand marketing, so that enterprises can create greater profits, is also of profound research significance.

Design and Implementation of Transport and Session Managers in a Multimedia Streaming Framework (멀티미디어 스트리밍 프레임워크에서 전송 및 세션 관리자의 설계 및 구현)

  • Lim, Eak-Jin;Lee, Sung-Young;Jeong, Chang-Yun
    • Journal of KIISE:Computing Practices and Letters
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    • v.7 no.1
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    • pp.24-37
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    • 2001
  • This paper deals with our experience for the design and implementation of Transport and Session managers in the Integrated Streaming Service Architecture (IS SA) that was developed by the authors. The ISSA is a streaming framework that allows to develop integrated multimedia streaming applications such as VOD system in unicast/multicast and real-time broadcastOive-cast). It also facilities standard real-time transport protocols such as RTp(Real-Time Transport Protocol)/RTCP(Real-time Control Protocol) and RTSP(Real-Time Streaming ProtocoD that allows to user openness. The ISSA supports diverse media fonnats and is independent from underlying networks and operating systems, and compatible with the global real-time multimedia database system (BeeHive) so that streaming media are efficiently retrieved, stored, and serviced. The role of the Transport Manager is to do packetization and depacketization for the different types of multimedia data and delivers the packetized media data in real-time. The Transport Manager uses RTP protocol. The role of the Session Manager is to establish and control the media channel by using RTSP protocol and to deliver the database transactions for the multimedia database by using RTTP(Real-Time Transaction Protocol) protocol. Both the Transport and Session Manager are doing their functions through the network interface in the ISSA that allows developers to various network programming interfaces and provides flexibility to the system.

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Update Frequency Cache Consistency for Reducing Wait Time in Mobile Computing (이동 컴퓨팅 환경에서 대기 시간을 감소시키는 갱신 빈도 캐쉬 일관성 기법)

  • Lee, Chan-Seob;Kim, Dong-Hyuk;Baek, Joo-Hyun;Choi, Eui-In
    • The KIPS Transactions:PartD
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    • v.9D no.6
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    • pp.1017-1024
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    • 2002
  • According as mobile computing environment is generalized by development of wireless networking technology and communication device, mobile host uses local cache for extensibility and early response time. and reduction of limited bandwidth. This time, between mobile host and mobile support station cache need consistency interested person of done data accordingly much techniqueses propose. Existent consistency techniques because detection based techniqueses are used mainly and broadcast periodic invalid message considering frequent disconnection. However, these techniqueses increase abort step through increase or delay of transmission message number by accuracy examination of data. Therefore, because mobile host deletes cached data, and extensity are decreased. Techniques that is proposed in this paper did to perform refering update frequency about object that page request or when complete update operation happens to solve these problem. Therefore, have advantage that response is fast because could run write intention declaration or update by update frequency electively asynchronously when update operation consists and abort step decreases. Also, improved extensity running delete or propagation electively according to update frequency about periodic invalid message gone since disconnection.

Hybrid Multicast/Broadcast Algorithm for Highly-Demanded Video Services with Low Complexity (Highly-Demanded 비디오 서비스를 위한 낮은 복잡도의 혼합 멀티캐스트/브로드캐스트 알고리즘)

  • Li, Can;Bahk, Sae-Woong
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.36 no.1B
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    • pp.101-110
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    • 2011
  • With the deployment of broadband networking technology, many clients are enabled to receive various Video on Demand (VoD) services. To support many clients, the network should be designed by considering the following factors: viewer's waiting time, buffer requirement at each client, number of channel required for video delivery, and video segmentation complexity. Among the currently available VoD service approaches, the Polyharmonic and Staircase broadcasting approaches show best performance with respect to each viewer's waiting time and buffer requirement, respectively. However, these approaches have the problem of dividing a video into too many segments, which causes very many channels to be managed and used at a time. To overcome this problem, we propose Polyharmonic-Staircase-Staggered (PSS) broadcasting approach that uses the Polyharmonic and Staircase approaches for the head part transmission and the Staggered approach for the tail part transmission. It is simple and bandwidth efficient. The numerical results demonstrate that our approach shows viewer's waiting time is comparable to that in the Harmonic approach with a slight increase in the bandwidth requirement, and saves the buffer requirement by about 60\% compared to the Harmonic broadcasting approach by simply adjusting the video partitioning coefficient factor. More importantly, our approach shows the best performance in terms of the number of segments and the number of channels managed and used simultaneously, which is a critical factor in real operation of VoD services. Lastly, we present how to configure the system adaptively according to the video partitioning coefficient.

A Study on Pseudo-Range Correction Modeling in order to Improve DGNSS Accuracy (DGNSS 위치정확도 향상을 위한 PRC 보정정보 모델링에 관한 연구)

  • Sohn, Dong Hyo;Park, Kwan Dong
    • Journal of Korean Society for Geospatial Information Science
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    • v.23 no.4
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    • pp.43-48
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    • 2015
  • We studied on pseudo-range correction(PRC) modeling in order to improve differential GNSS(DGNSS) accuracy. The PRC is the range correction information that provides improved location accuracy using DGNSS technique. The digital correction signal is typically broadcast over ground-based transmitters. Sometimes the degradation of the positioning accuracy caused by the loss of PRC signals, radio interference, etc. To prevent the degradation, in this paper, we have designed a PRC model through polynomial curve fitting and evaluated this model. We compared two quantities, estimations of PRC using model parameters and observations from the reference station. In the case of GPS, the average is 0.1m and RMSE is 1.3m. Most of GPS satellites have a bias error of less than ${\pm}1.0m$ and a RMSE within 3.0m. In the case of GLONASS, the average and the RMSE are 0.2m and 2.6m, respectively. Most of satellites have less than ${\pm}2.0m$ for a bias error and less than 3.0m for RMSE. These results show that the estimated value calculated by the model can be used effectively to maintain the accuracy of the user's location. However;it is needed for further work relating to the big difference between the two values at low elevation.