• The Research Journal of the Costume Culture
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• v.21 no.5
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• pp.708-725
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• 2013

In the 2010s, skinny jeans were trendy, and they became a must-have for young women. The styles, clothing pressure and buying behavior of skinny jeans have been studied, but the patternmaking of skinny jeans has not been researched yet. To analyze skinny jeans patterns, we grouped skinny jeans into nine brands. They were sorted into three groups: special jeans brand, trendy jeans brand, and SPA brand. This study compared skinny jeans' sizing systems, product dimensions and pattern measurements in three brand groups. The appearance and fit of skinny jeans were evaluated by random groups of people in their 20s and 30s. The sizing systems for skinny jeans were different with KS K0051, and they were shown waist girth in inches. The waist and hip circumferences were different among brand groups. In product dimensions, trendy jeans brands had a shorter crotch length, a lower crotch depth, a narrower back crotch width, and a longer inseam than the others. The measurements of skinny jeans flat patterns were significantly different in as below; front crotch depth, front crotch height, front crotch length, back crotch extension, gap between back and front crotch depth, back crotch height, back crotch length, and center back angle. In the sensory survey results, trendy jeans brands were evaluated well in the fit of the waist line, hip line, crotch line, midthigh line, outseam, inseam, side waist line, crotch length and overall fit.

• Korean Institute of Interior Design Journal
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• v.21 no.2
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• pp.123-132
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• 2012

In the trend of concentrating on the consumer driven experience market as a new marketing concept according to the improvement of life standard and the change of consummation pattern, SPA brand has applied experience marketing strategies to the market successfully to be grown constantly with consumer secure and production of business benefit through brand image and positive consumer attraction. Therefore, this study aims to research the experiential representation element and attribute in the competitive Global SPA brand space due to the sustainable growth from the recent domestic fashion market based on the strategy type of the experiential marketing. Thus, the experiential marketing strategy type was drawn based on the experiential marketing and the theoretical reflections of Global SPA brand, and the SPA brand space was classified depending on the attribute of the commercial space for making the framework of case analysis, so it was progressed as the method of analysis through the experiential representation attribute in the SPA brand space. The marketing strategy and representation for advertising the image of company and product message by the SPA brand should be planned, so successful application of the experiential marketing to the shop is connected to the corporate interests, and forming the meaning more than space by impressing on the consumers the brand and arousing the emotional experience of the consumers and meeting the consumers' a variety of needs had effects on forming a lasting relationship between the brand and consumers. Therefore, this study is expected to be an opportunity to vitalize the domestic SPA brand behind the competition with the Global SPA brand.

• Human Ecology Research
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• v.58 no.2
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• pp.215-228
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• 2020

Underlying dress forms for high coverage patterns are very important in the dress industry. Size 9 from brand D was chosen according to the analysis that it was the best option because a dress should have a large allowable range in one size. The criteria for selection were the dress form with a waist circumference of 63.50 centimeters, which is close to the standard size of women in Korea. Brassieres for dresses were included to enhance the aesthetic value of the correction process in producing a basic dress pattern. An experimental torso pattern was applied to evaluate the fit and suitability of the dress form that was also later verified in the process of the dress works. Three dresses were produced and presented on the chosen study dress form. The research procedures are as follows. First, the sell-through rates and feedbacks were collected from the dress form vendor. Second, a literature survey on dresses and a dress company investigation were conducted. Third, the amount of body dimension changes due to the use of a bra in the dresses were examined. Fourth, after the correction of the dress form, the torso pattern was made by draping. Fifth, the torso experimental clothing made of muslin material was evaluated. Sixth, the dress works of the top design were presented using the size 9 basic pattern developed by brand D.

• Archives of design research
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• v.17 no.4
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• pp.259-268
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• 2004

Today is so-called brand war age. Brand equity has been a critical factor to evaluate the business value according to changes of competitive situation and consumer's choices under the 21 century market situation. Brand advertisement with character on TV commercial has long been common and effective ways for many years as useful methods of brand differentiation in the consumer mind. In this thesis, character's roles and possibilities are researched to enhance a brand awareness in marketing, and also the interrelation between the patterns of character and the involvement on TV commercials over several categories are analyzed through the grid model of FCB that is a advertising agency in U.S.A. The attitude of Character usage and technique are also examined by analyzing the materials and the expressive methods of characters in each category.

• The Research Journal of the Costume Culture
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• v.23 no.1
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• pp.32-44
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• 2015

Increasing of Korean old women's rate is demographic characteristics attributed an aging society, silver generation would lead to silver fashion market with steady competitiveness and interest in fashion. So the study attempts to use foundation material for silver's fashion design by analyzing design characteristics and processing development of design representative women's top. Selecting brand for collecting photo using study represents a mid- and premium-priced with reference Brand Yearbook. After selecting brand on domestic and foreign I have collected picture from Internet shopping mall and web-site of fashion brand, from October 2013 to July 2014, but I selected 840 pictures based on front poses for easy decision. In order to search design characteristics according to sort of silver blouse design on domestic and foreign. I have examined shape, color, pattern, fabric sensation, inside composition line and decoration with reference standard of analysis in preceding research. Data analysis method was conducted on analysis of frequency and cross analysis using SPSS statistical package 21.0. The conclusion of design characteristic according to type of blouse design for silver, H-silhouette in shirt blouse seems to fit in body transformation and expose silhouette with correcting the body flaw. Using soft material in T-shirt blouse they are able to conceal a body defect and express beautiful silhouette. By using detail in pullover shirt blouse and tunic blouse for point of design, it express glamour and luxurious. Most of blouse are printed various pattern, it would looks more gorgeous using pattern.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.2
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• pp.101-113
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• 2016

This study was conducted in order to analyze draping and flat pattern according to jacket design, and provide basic materials for developing a jacket pattern that can enhance fitness, functionality, and aesthetic expression of clothes by reflecting esthetic expression of draping and efficiency of flat pattern at the same time. For the experimental jacket designs of a one-piece sleeve jacket and a two-piece sleeve jacket were selected among the entries of the designer Rubina for 2014 F/W Seoul Fashion Week. Designer brand Rubina usually produced clothes using draping and the designer brand company provided the experimental patterns for the study. We also had flat patterns of the same design and size specifications designed by a flat patternmaker who has 30 year-experience in flat pattern like Rubina. The test apparel jacket was made of 20's cotton yarns. Three models wore the jackets and evaluation on appearance fitness was conducted by 7 members in an expert panel group from August 10, 2015 to September 10, 2015. As a result of appearance fitness analysis on one-piece sleeve jacket, there were significant difference in 4 items among 17 items in terms of overall appearance. The appearance of jackets by draping had higher score than those using flat pattern. As for two-piece sleeve jacket, there were significant differences in 7 items among 17 items related to overall appearance. As for the items related to sleeve, 5 items out of 13 showed significant differences. Except for one item, appearance of jackets using draping had higher score than flat pattern. As for motion fitness, draping was evaluated to be more comfortable. Applying the items with high scores in appearance and motion fitness in draping to flat pattern, The study suggests a new jacket pattern development that would increase the satisfaction of consumers for future research.

• Korean Journal of Human Ecology
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• v.7 no.3
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• pp.5-13
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• 2004

This study was performed to investigate the characteristics of denim pants preferred by Korean women in their 20's through the analysis of the sensory test(appearance) and garment space length. Four kinds of ready-made denim pants of national and licensed brand on sale in Korea were used as the experimental garment. The results were as follows: 1. The significant difference among brands were found in the appropriateness of ease in the part of waist belt(front), knee (front), ankle(back) and the total silhouette. 2. In the analysis of garment space length. the significant difference among brands was shown in waist belt part $(FL60^{\circ})$, hip $(FL0^{\circ},\;FL30^{\circ})$, crotch(SRR) and knee(BR60^{\circ}). However, total average was not significant difference. 3. According to analysis of pattern size, the brand N was out of balance in crotch depth and girth. by which it can be said that N got the lowest score in sensory test (appearance). On the other hand, Brand GU was large in circumference with short crotch length. 4. Therefore, the most preferred denim pants pattern of Korean women in their 20's was fit in waist belt. hip. crotch circumference and a little bit tight in crotch depth and length. As the design was limited as straight style. more design and brands must be included for future study.

• Journal of the Korean Society of Costume
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• v.12
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• pp.55-67
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• 1988

The purpose of this study lies in giving a help to the rational life of clothing of consumer and presenting some measures for solving problems of the marketing policy of knitwear and the searching of feasibility of the women's knitwear market. The results of this study are as follows; 1. The characteristics of each brand is not clearly introduced to the consumer. This is owing to the lack of the establishment of the policy that emphasize the special feature of each brand. 2. The target of brand almost coincides real consumer, but fashion mood and age group are declined to specific area. So, the scarcity of casual and young age brand is prominent. 3. All brand ought to treat design as the supreme priority other than anything else on the product differentiation strategy dispite the characteristics of the brand. 4. The distribution centered department store is observed very desirable in this study. 5. According to the result of the consmer's behaviors, it has been clarified that display is the most effective sale promotion. 6. Consumer is used to make improvised decision making in the purchasing activities. Thus, it is required to improve consumer's ability of appraisal for quality and material and to establish the calculable, rational consumption pattern.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.7
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• pp.1020-1029
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• 2007

The objective of this research is to find out the BRQ(Brand Relationship Quality) construct perceived by fashion product consumers. BRQ, Fournier suggested in 1994, examines the depth and intensity of the enduring association formed by the pattern of interactions enjoining consumers and brands. As BRQ was supposed to reflect consumers' psychological process, qualitative research and literature review were conducted together. For qualitative research, two kinds of interviews were carried out in October and November 2005 to investigate consumers' cognitive, affective, and behavioral insight towards brands. One of them was in-depth interview with six people in different life situation. The other was focus group interview. Interviewees were asked to explain about two types of questions: (1) the brand name which interviewees had bought and (2) the description of interviewees' feeling and thought for the brand which the interviewees had bought assuming the brand was the person. All interviews were recorded and analyzed. Finally, it was proved that fashion product consumers had various kinds of relationship with brands, and BRQ facets including 'love', 'self-connection', 'nostalgia', 'intimacy', 'trust', 'commitment', 'symbol', and 'mystery' were identified.

• Journal of the korean academy of Pediatric Dentistry
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• v.37 no.4
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• pp.461-466
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• 2010

We examined the pattern of brand naming for dental clinics depending on various factors in 551 members of The Korean Academy of Pediatric Dentistry. The results follows: 1. Brand naming depending on the sex showed that the clinical subspeciality was 33.4% and the name of people or regional location was 31.7% in male members. In female members, the clinical subspeciality was 49% and a feeling of affinity was 29.9% (p<0.05). 2. Brand naming using the name of people and regional location in association with the year of graduation, the period before the 1960s was 66.7% the 1960s was 62.5% the 1970s was 68.8% and the 1980s was 46.5%. That is, these periods accounted for the most part. During the 1990s, however, brand naming based on the clinical subspeciality accounted for 52.2%. After the 2000s, it accounted for 59.8% (p<0.05). 3. In Seoul, Pusan and Kyounggi Province, brand naming based on the clinical speciality accounted for the most part. In other areas, the name of people and regional location, as well as a feeling of affinity, was the most prevalant (p<0.05). To summarize, there was a variability in the pattern of brand naming for dental clinics in association with the sex, schools and year of graduation and the regional location.