• Title/Summary/Keyword: brand development

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The Comparative Study for Green Building model house design in Korea (국내 친환경 건축 모델하우스에 대한 비교 연구)

  • Kang, Yeon-Joo;Kim, Moon-Duck
    • Korean Institute of Interior Design Journal
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    • v.21 no.6
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    • pp.212-223
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    • 2012
  • The "Eco-friendly", "Green" concepts was began around 1992 after the Rio Environmental Summit, and the need for sustainable development globally widespread. The green building certification system was began around 2000 and the concept of green building was started in the late 1990s. The green building, which welcomes a period of radical change, is for the survival of the Earth "climate change" and reducing energy consumption in building sector. In this architecture of eco-friendly concept, the green building is rapidly expanding and existing as a ecological environment preservation. Moreover, the realization of zero energy house is to mandate for new buildings in 2025. The aim of further eco-friendly is through the prior ecosystems to restore and product energy for the 9 Green Building model houses in this paper. Building in the concept of ecology is to show about change into 7R's from the 3R's. The "Reduce", "Reuse", "Recycle" consisting of "3R's" is correlated with the traditional to the present Green Building Design. U.S. NCARB (National Council of Architectural Registration Boards) change into the concept of 7R's as "Receive", "Restore", "Respect" and "Remember", added to "3R's". In this paper, the 9 Green Building model houses do not meet the criteria of 7R's. But, the Green Tomorrow of Samsung C & T Corporation meet the 6 criteria for 7R's. This company is most comfortable at low carbon Green Building model houses. Conclusionally, introduction of eco-friendly technologies and amenities for the health of human and natural community life is to advance eco-friendly construction and enhance brand value of housing. By the way, The problem of eco-friendly architecture is initial investment and maintenance. Therefore, eco-friendly architecture and government has to try solving of this difficulty.

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Study on Awareness and Consumption Behavior of the General Public and Livestock Farmers regarding Chikhanwoo (칡한우에 대한 일반인과 축산농민의 인지도 및 소비 행태 조사)

  • Lee, Taenam;Joo, Nami
    • Journal of the Korean Dietetic Association
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    • v.22 no.4
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    • pp.251-260
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    • 2016
  • This study was conducted to determine recognition of Chikhanwoo, promote its market competitiveness, and vitalize its uses in Korea. This research was carried out on 465 people, including 264 of the general public and 191 livestock farmers. For awareness of Chikhanwoo, 53.6% of the general public and 86.9% of livestock farmers recognized Chikhanwoo (P<0.001) through TV, Internet, news, magazines, and others. For consumption behaviors of Chikhanwoo meat, 4.3% of the general public and 1.9% of livestock farmers have purchased Chikhanwoo meat in the past. Most of them hinted at their intention to repurchase and highly intimated their wish to purchase on whether Chikhanwoo tastes better, is more nutritious and is safer than Hanwoo. In addition, they thought country of origin and price were the most important factors for purchasing (P<0.001). For recognition of the Hanwoo grading system, they preferred $1^{{+}{+}}$ and $1^+$, significantly (P<0.001). For need for quality certification, most respondents thought that the government should introduce a quality certification system for Chikhanwoo. For importance factor of prevalence of Chikhanwoo meat, marketability value had the highest degree of importance, followed by taste, quality, tradition and cooking methods (P<0.001). Results of this study show that domestic consumption of Chikhanwoo can be boosted by supplying Chikhanwoo meat with a differentiated taste and a safety assurance to the general public. There is also need to enhance genetic resources and improve brand value of Chikhanwoo. Continuous research and efforts should be made for the development of the livestock market.

Sales Prediction of Electronic Appliances using a Convergence Model based on Artificial Neural Network and Genetic Algorithm (인공신경망과 유전자 알고리즘 기반의 융합모델을 이용한 가전제품의 판매예측)

  • Seo, Kwang-Kyu
    • Journal of Digital Convergence
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    • v.13 no.9
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    • pp.177-182
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    • 2015
  • The brand and product awareness of Korean electronics companies in the North American market has grown significantly and North American consumers has been recognized as an innovative technology products good performance of Korean electronics appliances. The consumer need of energy saving has led to a rise in market share because Korean electronics appliances have the excellence in energy saving aspects. The expansion of smartphones and mobile devices and the development of smart grid technology can affect electronics market. Domestic companies are continuously develop new product to provide consumers convenient with a variety of additional features combined consumer products. This study proposes a convergence model for sales prediction of electronic appliances using sales data of A company from the North American market. We develop the convergence model for sales prediction based on based on artificial neural network and genetic algorithm. In addition, we validate the superiority of the proposed convergence model by comparing the prediction performance of traditional prediction models.

Pop Art-Inspired Fashion (패션에 나타난 팝 아트의 영향)

  • Yim Eun-Hyuk
    • Journal of the Korean Society of Costume
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    • v.55 no.1 s.91
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    • pp.13-24
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    • 2005
  • Throughout the history of fashion and fashion collections, fashion design has been influenced by fine arts. Philosophy and concept of fine arts has been inspiration on the development of fashion design which brings on the close interrelation between fine arts and modern fashion. In order to analyze the affect of fine arts such as Pop art on fashion this study inquires into new perspective that considers different social contexts on the premise that acknowledges the essential difference between the genre of fine arts and design. This study researches the influence of Pop art which has been inspiration on fashion designers since the birth in the 1960s and often appears in recent fashion trends. In view of the results achieved in this study, Pop art-inspired fashion does not concern the aesthetic contemplation of everyday life in western society anonymously as in Pop art but deals with pop art as new ideas in a way that adopts images randomly from designer's convenience which is equivalent to the conception of pastiche. In addition, it was inferred that Peter Pan syndrome exert influence as a mental process and Kidult trend operate on Pop art-inspired fashion as a social phenomenon. On the basis of the theoretical background, the formative features in Pop art-inspired fashion from Spring/Summer 2000 to Spring/Summer 2004 collection has been analyzed. The results fall on the following four categories; those are the use of Pop color which resembles the Hard-edge technique in Pop art, direct appropriation of Pop art such as Andy Warhol and Roy Lichitenstein's works on clothes and accessories, adaptation of Pop art's subject using brand names of mass products or icons in mass culture as design motives, and application of representation method in Pop art such as Andy Warhol's silk screen techniques or Tom Wesselman's composition of pictures.

Investigation on the Geometric Pattern of Domestic Golf Wear - Focusing on the $2002's\;{\sim}\;2006's$ - (국내 골프웨어에 활용된 기하학적 패턴 분석 - 2002년 S/S${\sim}$2006년 F/W -)

  • Im, Ji-Wan;Park, Meeg-Nee
    • Journal of the Korean Society of Costume
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    • v.57 no.8
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    • pp.75-88
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    • 2007
  • Nowadays, geometrical form expressed on costume is recognizing as a part of modeling art, at the same time is working to develop it. Also the geometrical form is affording the coinciding lifestyle and sensitivity of customers keeping their pace. As a result, our study is researching on the geometrical form that is used in the pattern, silhouette, and detail of the costume to show the texture in sense of touch and the effect of optical illusion used in variable designs, in order to present the expansion our capability of infinite development included in the study of costume. Specially, geometrical form included in sports wear is very effective since the geometrical form includes short and simple beauty as well as practical design. Thus, this study is wishing to know if satisfying the practical and psychological urge of present human beings may be applied to the golf wear market, which is a type of sport that geometrical form is sent in the fastest way in domestic market. Also we are urged to know what type of design technique is the geometrical form nowadays used and changed to discriminate the artificial commerce and improve the identity of such unique brand. The source of this thesis is wishing to investigate the specialization and the most effective geometrical shape and preference of each type in domestic golf wear goods that applied geometrical goods in $2002{\sim}2006$ and analyze its way of expression.

Development of FBG Accelerometer for Railway Tunnel Vibration (철도터널 진동 모니터링을 위한 광섬유 가속도계 개발)

  • Lee, Su-Hyung;Shin, Min-Ho;Kim, Hyun-Ki;Lee, Kyu-Wan
    • Journal of the Korean Society for Railway
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    • v.14 no.4
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    • pp.364-369
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    • 2011
  • For the safety management of tunnel, effective measurements should be continuously carried out. Most of sensors currently being applied for tunnels measure only the local status, thus many of them are needed to monitor an entire tunnel. For the railway tunnel where trains of same conditions are regularly operated, dynamic responses of tunnel structure to train operations can be a good index to estimate the deformation of tunnel structure in wide area. Meanwhile, the electromagnetic interference caused by overhead centenary in railway tunnel obstructs the use of electric-based sensors. In this study a brand new accelerometer using FBG optical fiber sensors is developed to solve these problems. Sensitivity and capacity of the accelerometer are enhanced with effective structural design of its components and verified with laboratory tests. A case history where the developed accelerometers were applied to a safety monitoring system of a high-speed train tunnel is presented. The performances of the developed accelerometers are validated from the measured acceleration data.

Research on the Impact of interactive Digital Signage Advertising on Consumption Tendency (Interactive Digital Signage에 광고의 마케팅이 소비 경향에 대한 연구)

  • Yang, Bo
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.411-417
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    • 2020
  • In this study, the Interactive advertising in the Outdoor Interactive Digital Signage is taken as the research object, and the effect of the advertising in the Outdoor Interactive Digital Signage compared to the traditional advertising on consumer propensity is studied. Based on the research methods of literature data and case analysis, we first researched and analyzed the impact of the development of the Internet and artificial intelligence on Interactive Digital Signage advertising, combined with consumer trends and habits, according to the characteristics of Interactive Digital Signage advertising, and '199IT-Internet data Based on the data in the Resource Library, and using an example analysis method, three reasons for the impact of Interactive digital signage advertisements on consumer spending tendencies are proposed. The purpose is to provide reference for future companies to use Interactive digital signage for ad placement and help companies. Increase product sales to increase product value and customer trust in the brand.

Survey on Table Sewing in Korean Food Restaurants Located in Jeollanamdo and Suggestions for Improvement - Focusing on the Manner of Sewing and Arrangement - (전라남도 소재 한식 전문점 상차림 실태 조사 및 개선 방안 -서비스 방식, 배선 방법을 중심으로-)

  • Kim, Su-In
    • Journal of the East Asian Society of Dietary Life
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    • v.20 no.5
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    • pp.655-667
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    • 2010
  • In this study, problems with table serving of Korean Jeollanamdo food were investigated, and methods for improvement were suggested. The manner of food serving and arrangement on tables, as well as the serving space in each case, were investigated in representative restaurants serving Jeollanamdo food. The results showed that most of the Jeollanamdo Korean food have a prototype of a flat serving sprea, wherein the main dish and side dishes are not clearly identified, the demarcation between shared space and personal space is insufficiently made for each serving on the table, and the table is full of side dishes, that are narrow, visually disordered and unhygienic, both in terms of the table setting and arrangement inside bowls. To provide sufficient eating space, elevate awareness of hygienic and clean serving, and identifying the main dish in the table setting, a serving method that is a compromise between the flat spread-out and time-series development was suggested, and an arrangement on the table was defined for the main dish and side dishes. The utilization of table space was also increased by reducing the number of dishes on the table at a given moment. In addition, the dish or bowl and arrangement inside the container were changed in order to distinguish the main dish and side dishes. It is suggested that some of tableware be linked with the special products of the locality so as to make a brand for them, and that a personal mat be used to arrange the tableware for each one, since there are many fermented food items (salted fish, kimchi, fermented paste and sauce, etc.) and boiled food items (stew, steamed dish, boiled dish in sauce, etc) that look dark and unfocused. In addition, it is suggested that the width and breadth of the dishes or bowls be set in an orderly manner. Considering the tables currently available at restaurants, personal space on a table and comfortable distance between eaters are suggested to be $400 mm{\times}250 mm$ and 300 mm, respectively.

Development of 3-Dimensional Measuring System for the Antenna Mounted Small Radio Equipments (안테나 일체형 소출력 무선기기의 3차원 측정 시스템 개발)

  • Kang, Jeong-Jin;Min, Gyung-Chan;Kumar, Rethina;Kang, Geon-Uk
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.11 no.1
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    • pp.1-5
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    • 2011
  • The brand-new small output radio equipment which is over than 800MHz has an all-in-one interior antenna. We suggested new measuring method and developed related equipment because all-in-one radio equipment's performance evaluation requests old way, which is measuring transmitter output and antenna capacity separately, to be changed. That is, origin of small radio equipments with the 360 degree field measured by measuring the TRP, and also 360 degree opposite reception level measured at the radio equipment by measuring the TIS to make a quantitative evaluation was to be. Furthermore, we made managing frequencies, all-in-one radio equipment's best design and capacity management efficiently by measuring the gain of an antenna mounted on a PCB, the circuit around the genetic material, conductive material on the effects of radiation or the reception level.

A Study on the Club Fashion Styles for Designing Clubber Fashion - Focusing on the Hongdae and Kangnam Club Areas - (클럽 패션 스타일 분석 및 디자인 개발 - 홍대 강남 지역 비교를 중심으로 -)

  • Kim, Hyun-Kyoung;Lee, In-Seong
    • The Research Journal of the Costume Culture
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    • v.18 no.4
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    • pp.626-639
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    • 2010
  • The club culture is not something unified. Rather, it is a group of subcultures which share intertwined areas. And it keeps its own dress code, dance style, music genre along with series of authoritarian and unlawful rituals. For young adults, a club is a new cultural space to enjoy in reasonable price and they can express themselves without thinking much about others. A club creates its unique mass culture by producing continuously changing and experimental fashion styles. As the club culture’s influence becomes powerful, the club market was established and experimental fashion styles are wide spread among general public, young adults who try to express their unique characters and even fashion-leading industry. The study results are as follows. First, dance club and its derivative, rave is symbolic axles and the center of social activity. They are also defined as culture which is related to specific space that continues to present and change sound and style. Second, the definition of clubber in a dictionary is club member or a person who is united with others. Third, based upon clubbers' fashion styles in Hongdae and Kang-nam areas, there are 5 different images including sexy casual, lingerie, dynamic, chic style and feminine style. Fourth, based upon case study above, to take unique life style of fashionista that leads fashion with trendy fashion style into account, we suggested five designs which are unique, sensitive and trendy. Fifth, through analyzing clubber generation and design factors of clubbers' fashion style combined with various trend, unique brand was developed to meet the demands of clubbers who want differentiated images and leading styles.