• Title/Summary/Keyword: brand development

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A Case Study on the Operation and Management of Community Service Programs in Japanese Condominiums (일본 분양아파트의 생활서비스프로그램 운영실태 사례 연구)

  • Kang, Soon-Joo
    • Korean Institute of Interior Design Journal
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    • v.20 no.2
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    • pp.85-93
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    • 2011
  • The Japanese housing market has implemented management and operation systems of community service ahead of the Korean market. This paper examines case studies of Japanese community services by reviewing related studies, studying homepages, and conducting in-depth interviews with management staff. The goal of this study is to find marketing strategies and the proper management practices in preparation for the upcoming low-fertility and aging society. The results of this study are as follows: 1) After Japan's bubble economy burst in 1985, so called that incorporated various community facilities with life services were introduced to the Japanese housing market in order to cope with the diversifying family types and lifestyles. This new trend was also due in part to customers' increasing demands for convenient urban condominiums. 2) In Japan, many developers and construction companies have run the management of community service programs and created new business models in collaboration with other affiliated companies. However, many of these programs have been found even more successful and reliable when the facility management companies collaborate with local service providers instead of relying solely on affiliated companies. 3) The early stage of life services began with "front-desk services", but these have evolved into more upgraded "concierge services" that can provide residents with tailored services and conveniences. Furthermore, some of the service providers have encouraged resident participation in the process of designing and implementing their community services. 4) In Korea, most construction companies and developers are still oriented toward providing hardware such as spaces and facilities in developing their community services. Therefore, companies with high market reputations must seek alternative ways to maintain and enhance their brand values by implementing new approaches in collaboration with both affiliated companies and local service providers. This can be done by finding new notions of managing and operating community services through research and development.

A Study on Marketing Mix Strategy in Website of Sportswear Brands (스포츠웨어 브랜드웹사이트의 마케팅 믹스전략)

  • Rha, Soo-Im;Lee, Min-Gyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.9 no.2
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    • pp.155-166
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    • 2007
  • The purpose of the research is to provide the operation plans of internet marketing for effective application as marketing tools by analyzing the application status of marketing mix through the 30 websites of sportswear brands. Firstly, a study on the marketing mix strategy of sportswear brands presents that most brands put a high priority on promotion strategy by achieving online marketing. Secondly, compared with the other company brands which have online shopping mall, the website of sportswear brands consists of centered brand image. Therefore, based on the analysis about the variety of products and merchandise picture in each item and detailed information offer of neo-products introduction, marketing mix is insufficient in the website of sportswear and the price strategy has the least information. After website of sportswear brands is connected with online-shopping mall, guidance for its price and product is performed mainly. Consequently the sales promotion strategy of price needs development through the incentive and discount price. Promotion strategy occupies more parts than any other strategy. Especially, it allows a high proportion of the variety of events and information for the customer services. Also it needs to improve its bulletin board and Q&A board on the website for better communication with customers. Furthermore distribution strategy focuses on information such as location, contact numbers and address of the online shopping mall. Although online shopping mall has its own advantage which is marketing on the internet, it is not yet in progress.

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The Expressive Characteristics of Sexuality in Thom Browne fashion Jacket (톰 브라운 재킷 디자인에 나타난 섹슈얼리티 표현특성)

  • Park, Sooyeon;Kim, Mi-Young
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.3
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    • pp.183-196
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    • 2016
  • The purpose of this research is to find out the characteristics of sexuality expressed in the contemporary modern fashion jacket, especially designer Thom Browne. Thom Browne is a very successful fashion brand that has focused on design of extraordinary theme. In the research methodology, the analysis was carried out over a total of 862 work pieces in the collection of S/S, F/W, RESORT, PRE-FALL from 2010 to 2016. The characteristics of the contemporary expressions of sexualities can be subdivided into four separate categories. First, The demolition is inflated retail, exaggerated shoulder silhouettes, such as short sleeve jacket is mainly used in the form of a women's match with each other and expressed by different materials applied to men. Female jackets are designed for the silhouette to highlight the strong masculine image to highlight additional detail on the chest or vice versa, to express women's jacket to distort the female. Secondly, Sensuality is designed the body of a male was represented by a design that gives a greater masculinity was expressed that the interpretation of the male gender in detail jacket sleeves and wrap the exposed areas of the important men of fashion. Women's jacket by using a see-through material, mainly sensory Castle outward to reveal the concealed body of the female form a natural curve shows the feminine sensuality. Lastly, Incongruity is inadequate representation by sex of clothing to match the jacket and skirt in women's wear it is also unsuitable for revealing gender as male by applying soot forms. The study attempts to find the meaning in that this presents the direction of the creative development of the modern fashion design based on the aesthetic characteristics of Thom Browne fashion appearing in the modern fashion.

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Semiotics approach to one-person Creative Company (1인 창조기업의 기호학적 분석)

  • Lee, Ji-Seok;Kwon, Jong-Wook
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.470-479
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    • 2013
  • This study analyzed the features and problems of one-person creative company development policy by using the image of brand identity of one-person creative company and the model of the symbol square. In order to solve the youth unemployment and to induce youth foundation, Korean government particularly Small and Medium Business Administration (SBA) paid great attention to 'One-Person Company' followed by One-Person Knowledge Company policy in 2008. Finally, this policy became One-Person Creative Company in 2009 when SBA faced criticism. However, according to semiotics analysis, symbolic conflicts were found in the policy given that this policy was not considered the role of the co-founder in venture ecosystem. This study provides practical implications for new directions of the one-person creative company policy of government; (1) one-person knowledge company ${\rightarrow}$ (2) one-person creative company ${\rightarrow}$ (3) 1+1 creative company.

The Study on the Correlation between Value Recognition and Urban Design Policy on the Urban Street - Focused on the Spatial Changes in Seoul during the Modern Periods - (도시공공환경의 변인으로서 사회가치인식과 제도의 변화상에 관한 연구 - 근대기 서울의 도시가로환경에 관한 담론을 중심으로 -)

  • Lee, Ji-Young
    • Korean Institute of Interior Design Journal
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    • v.22 no.3
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    • pp.164-173
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    • 2013
  • This study starts from the genealogical analysis of the urban public spaces through local history of Seoul which is significantly different from western countries. The analysis targets the discourse on the urban street, the basic unit of urban tissue and the settlement condition in urban life, which defines urban space-structure among the urban public spaces. And this research classifies and categorizes the value recognition and policy value occurred each period. Based on these, this research defines the progress levels of urban public design policy in Seoul as follows. Results Firstly, 1890's and 1900's was the period of development in commerce and industry, which caused congested and crowded streets. The open port policy allowed the experience of the foreign circumstance, and thus the identity of the urban streets and the value of symbolism come to realize among the society. During the Japanese colonization, urban streets put on modernized images through the urban remodeling out of the context according to the colonization policy. The brand-new values such as publicness and amenity are injected as well as modern regulations by system and authority. From Liberation to 1950's, it performed only street restoration as a repair from war with Japanese colonial system because of the political confusion and administrative vacuum. Finally, each period can be defined as follows. 1890's and 1900's can be defined as 'spontaneous finding the modernization' because urban street was intentionally transformed by the empire. Period of the Japanese colonization can be defined as 'the formation of modernized urban street concept and the compulsion of modernized regulation.' And period of from Liberation to 1950's, can be called as 'the absence of value recognition and maintenance of colonial system.' methodology.

Development of a Combustor in Portable Pellet Stoves Using Wood Pellets to Improve Combustion Efficiency and to Reduce Carbon Monoxide (CO) Emission (목재 펠릿(pellet)을 활용하는 휴대용 펠릿 난로의 연소 효율 향상과 일산화탄소(CO) 배출 저감을 위한 연소기 개발)

  • Min, Kyoung-Soon;Lim, Dae-Eun
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.40 no.3
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    • pp.315-320
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    • 2020
  • Pellets are manufactured using wood by-products. The combustion efficiency of pellets depends on the pellet manufacturing process, the types of materials mixed while manufacturing and the wood pellet stoves themselves. In this study, we developed a multi-layer combustor to be used in a wood pellet stove, for the purpose of reducing environmental pollution and energy waste due to incomplete combustion. The multi-layer combustor was designed to compensate for the shortcomings of existing combustors. A CAD (Computer Aided Design) model was verified using a 3D printer and a prototype was developed. The combustion experiments were conducted on commercial and proposed combustors using pellets of the same brand, manufacturing date, place and specifications. From the experiments, it was found that the proposed combustor produced the lowest carbon monoxide (CO) emission and highest thermal efficiency.

The Cultural Identity Found in Tote Bags as a Cultural Product and the a Development of a Design -Focused on Hanbok Motifs- (문화상품으로서 토트 가방에 나타난 문화정체성과 디자인 개발 -한복의 모티브를 중심으로-)

  • Jung, Dawool;Kim, Tae-Eun;Bang, Haeun;Cho, Sunhyung;Kim, Minja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.4
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    • pp.506-517
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    • 2014
  • A bag is a daily article carried in one's hand or on one's shoulder for things as well as a fashion item. The functions of a bag were derived to include portability, decorativeness, brand identity, message communicability and cultural identity. Souvenir bags sold at a gallery or a museum are goods to maximize the cultural identity of a bag based on national emblems, exhibitions and characters as design motifs. Based on the typological analysis of souvenir bags showing cultural identity, this study developed a design with a motif of Hanbok from Korean traditional cultural content to develop a tote bag design that reveals Korean cultural identity. Under a traditional Hanbok motif colors, sizes and patterns were reinterpreted in a modern perspective. For such a research purpose, 8 kinds of tote bags were developed. A tote bag design that reflects Korean cultural identity will contribute to raising the potential to develop cultural goods that are modern, popular and differentiated in the global market.

A Study on Kochujang(Fermented Red Pepper-Soy Paste) Consumption and Preference of Housewives in Inchon (인천 지역 주부들의 고추장 사용실태 및 기호성에 관한 연구)

  • Kim, Byung-Young;Yoon, Sook-Hyun;Choi, Jung-Wha;Huh, Yoon-Jung;Choe, Eun-Ok
    • Journal of the Korean Society of Food Culture
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    • v.13 no.3
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    • pp.183-189
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    • 1998
  • Consumption and general views of housewives in Inchon on commercial kochujang(fermented red pepper-soy paste) were surveyed by questionnaires in June through August, 1997. Respondents considered the taste (88.1%) as the most important factors to determine the quality of kochujang and preferred hot(621%) and bright red colored kochujang(70.6%) with fine red pepper powder Eighty seven percent of respondents preferred the traditional kochujang to the commercial one mainly due to the taste and the reliability to the materials kochujang. Especially all housewives at the age of sixty and over preferred traditional kochujang and those at twenties had a higher preferrence for the commercial one compared to other age groups. While 51.4% of the respondents consumed both e traditional and commercial kochujang, 16.2% and 32.5% did only commercial and traditional kochujang, respectively. Consumption of commercial kochujang decreased with age and main food with it was pan fried dishes(33.7%). Convenience(76.6%) was the major reason for purchasing commercial fried and most respondents(44.1%) selected the special brand from the previous experience of their own. Problems to be improved in commercial kochujang were better taste(31.3%) and development of diverse usage(62.4%).

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A Study on Fashion Accessary Product Development by Using Traditional Hanji IV - Consumer Attitudes and Behaviors Toward Traditional Hanji Products - (전통한지를 활용한 패션 액세서리 상품개발(제4보) - 전통한지로 만든 상품에 대한 소비자 태도와 행동 -)

  • Kim, Yong-Sook
    • Korean Journal of Human Ecology
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    • v.16 no.3
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    • pp.615-622
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    • 2007
  • Jeonju is well-known as a native place of traditional Hanji from ancient times because of it's proper weather, soil, and sunlights. Traditional Hanji is selected one of the Traditional Cultural Contents Industries of Jeonju nationally, and can produce synergy effects on gaining competition if we develop traditional Hanji industry into high-technology by relating cultural contents. The purposes of this study was to identify consumer attitudes and behaviors toward traditional Hanji products. The results of this study were as followed: 1. Representative products of Jeonju City were a rice with vegetables, a traditional Hanji, and a Korean-style house, and these results showed a consistancy with Han-Brand products promoted by Ministry of Culture and Tourism. 2. Many consumers experienced of a box, a copy paper, a book or notebook made of Hanji, but less experienced of fashion accessary products. Consumers had higher interests in wall or window paper and copy paper, but had lower interests in fashion accessary products such as necktie, shawl, and folding fan. More consumers intended to use wall or window paper and copy paper, but intended fashion accessary products less. Many kinds of Hanji products were produced and displayed on a Hanji Crafts House, but only few consumers had experiences. 3. Younger generations had higher interests and experiences of Hanji products, and unmarried officiers or full-time house wives had experiences Hanji crafts more. 4. Consumers were interested in daily necessaries or interior products made of Hanji.

The solution for revitalization of domestic eyeglasses industry (국내 안경산업의 활성화방안 고찰)

  • Kim, Dae-Nyun;Kim, Hyun Jung
    • Journal of Korean Ophthalmic Optics Society
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    • v.12 no.1
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    • pp.35-40
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    • 2007
  • Most of eyeglasses manufacturers in Korea consist of relatively small-sized enterprises with less than 10 employees. In terms of scale, it performs considerably poor compared to other competing nations like Italy and the People's Republic of China. As a result, domestic eyeglasses industry is facing a difficult position between high-priced products of developed countries and low-priced goods of China, South East Asia, and etc. Considering these factors, the urgent solution for revitalization of domestic eyeglasses industry could be seen as major structural changes in eyeglasses producers. In addition, it is also noted that procurement of competitiveness is an essential scheme to reinvigorate the Korean eyeglasses industry. This objective can be achieved via improvement of ability to develop new designs, exploitation of new material and technology, intensification of own innovative brand and public relations, development of new products such as functional glasses, reduction of sample producing period, provision of administrative support, and designation of special economic zone.

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